The document provides 20 tips for generating leads within LinkedIn. Some key tips include not using the LinkedIn app to connect, wearing an "invisibility cloak" when updating your profile, sorting out your profile with good descriptions and keywords, keeping your network updated, and joining and participating in relevant LinkedIn groups. It also recommends connecting strategically to existing and potential new customers, mining your network for opportunities, and creating a LinkedIn company page to extend your brand on the platform. The overall document offers best practices for optimizing one's LinkedIn profile and activity to generate new business leads and opportunities.