Digital Transformation Meetup: 
Atlanta
Digital Transformation: 
Time To Think Ahead 
David Mennie, Sr. Director, Product Marketing 
@david_mennie 
david.mennie@acquia.com
Digital has 
changed 
everything
It’s time to 
think ahead
Acquia is The Digital Experience Company 
§ 141% 4 year CAGR 
§ 3800+ customers 
§ 500+ employees 
§ Over $118.6M raised led by New Enterprise Associates 
(NEA), North Bridge Venture Partners, Sigma Partners, 
Tenaya Capital, and Amazon.com 
§ Global: 
− Boston, Portland OR, Washington DC, Toronto, UK, 
France, Benelux, Germany, Australia 
Partners 
Customers 
Awards
Transformation is not optional 
The age of the customer is here! 
Organizations who focus on 
customer experience are thriving. 
Companies with poor customer 
experience are dying. 
43.0%! 
Stock Performance (2007-2012)! 
14.5%! 
50.0%! 
40.0%! 
30.0%! 
20.0%! 
10.0%! 
0.0%! 
-10.0%! 
-20.0%! 
-30.0%! 
Customer 
Experience 
Laggards 
-40.0%!-33.9%! 
Source: Forrester Research and Wartermark Consulting 
Customer S&P 500 Index 
Experience 
Leaders
Digital Experience is Becoming the Brand
Digital Experience Not Always So Sexy
What will it take to succeed? 
Embrace all things digital to drive 
a great customer experience! 
“How can you keep up with 
empowered customers? Be more 
digital. Your customers, your channels, 
and your competitors are digital. " 
The future of your business is digital.” 
- Forrester Research 
1 
Turn big data 
Transform the 
into business 
customer 
insights! 
experience! 2 
Embrace the 
Accelerate 
mobile mind 
your digital 
shift! 
business! 
3 
4 
Four Market 
Imperatives 
in the Age 
of the 
Customer
What does transformation look like? 
20M! 
Pages of content 
2M! 
locations 
1B! 
Page requests/week at peak 
MASSIVE SCALE!
What does transformation look like? 
$4.7M! 
Projected 5-year savings 
MASSIVE COST SAVINGS! 
55! 
State agency sites
What does transformation look like? 
500%! 
Increase in number of shares 
50%! 
Reduced time-to-publish 
MOBILE! 
DOMINANCE! 
Mobile traffic overtook desktop 1 
week after responsive site launch 
FASTER! 
TIME-TO-MARKET! 
SOCIAL ! 
STRENGTH! 
1 WEEK!
What does transformation look like? 
ONE PLATFORM THAT DELIVERS HUNDREDS OF UNIQUE EXPERIENCES! 
300+! 
Warner Music Group artist websites, 3 
templates, total creative freedom 
118+! 
Interscope Records managed 
artist sites, one platform
What does transformation look like? 
THOUSANDS OF SITES – ONE PLATFORM! 
60%! 
Reduced total cost 
30%! 
Faster time-to-market
Are you 
ready to 
transform?
The shift you need to be ready for 
Traditional Information Technology! 
Siloed teams with different solutions 
delivering disjointed experiences! 
Disciplined (slow) processes for building 
and deploying digital experiences! 
Proprietary solutions whose technology 
evolves too slow! 
On-premise infrastructure with rigid & 
costly capital expenses! 
New Business Technology ! 
Integrated teams with a shared solution 
delivering unified experiences! 
Agile (fast) process for building and 
deploying digital experiences! 
Open Source solutions that evolve at the 
speed of the web! 
Cloud-based infrastructure with flexible and 
lower cost operational expenses!
How we help companies transform" 
Acquia helps organizations unite their business and 
technical teams as they transform to digital-first. 
The Acquia Platform! The Acquia Experience! 
The Acquia Platform 
provides the software 
necessary to build and 
deliver extraordinary digital 
experiences faster. 
The Acquia Experience is the 
intersection of the Acquia 
Platform and our commitment 
to Customer Success. 
We’ll educate you, map 
success, and ensure it on an 
ongoing basis. 
Come for the 
platform, stay for 
the experience.
Digital transformation is real 
• Organizations are reinventing business models, putting 
digital at the center of their business. 
• Organizations are seeking new technology " 
that supports this transformative vision. 
• Acquia is the platform to " 
support digital transformation " 
both today and in the future.
Thank you 
David Mennie 
@david_mennie 
david.mennie@acquia.com

Digital Transformation Atlanta

  • 1.
  • 2.
    Digital Transformation: TimeTo Think Ahead David Mennie, Sr. Director, Product Marketing @david_mennie david.mennie@acquia.com
  • 3.
  • 4.
    It’s time to think ahead
  • 6.
    Acquia is TheDigital Experience Company § 141% 4 year CAGR § 3800+ customers § 500+ employees § Over $118.6M raised led by New Enterprise Associates (NEA), North Bridge Venture Partners, Sigma Partners, Tenaya Capital, and Amazon.com § Global: − Boston, Portland OR, Washington DC, Toronto, UK, France, Benelux, Germany, Australia Partners Customers Awards
  • 7.
    Transformation is notoptional The age of the customer is here! Organizations who focus on customer experience are thriving. Companies with poor customer experience are dying. 43.0%! Stock Performance (2007-2012)! 14.5%! 50.0%! 40.0%! 30.0%! 20.0%! 10.0%! 0.0%! -10.0%! -20.0%! -30.0%! Customer Experience Laggards -40.0%!-33.9%! Source: Forrester Research and Wartermark Consulting Customer S&P 500 Index Experience Leaders
  • 8.
    Digital Experience isBecoming the Brand
  • 9.
    Digital Experience NotAlways So Sexy
  • 10.
    What will ittake to succeed? Embrace all things digital to drive a great customer experience! “How can you keep up with empowered customers? Be more digital. Your customers, your channels, and your competitors are digital. " The future of your business is digital.” - Forrester Research 1 Turn big data Transform the into business customer insights! experience! 2 Embrace the Accelerate mobile mind your digital shift! business! 3 4 Four Market Imperatives in the Age of the Customer
  • 11.
    What does transformationlook like? 20M! Pages of content 2M! locations 1B! Page requests/week at peak MASSIVE SCALE!
  • 12.
    What does transformationlook like? $4.7M! Projected 5-year savings MASSIVE COST SAVINGS! 55! State agency sites
  • 13.
    What does transformationlook like? 500%! Increase in number of shares 50%! Reduced time-to-publish MOBILE! DOMINANCE! Mobile traffic overtook desktop 1 week after responsive site launch FASTER! TIME-TO-MARKET! SOCIAL ! STRENGTH! 1 WEEK!
  • 14.
    What does transformationlook like? ONE PLATFORM THAT DELIVERS HUNDREDS OF UNIQUE EXPERIENCES! 300+! Warner Music Group artist websites, 3 templates, total creative freedom 118+! Interscope Records managed artist sites, one platform
  • 15.
    What does transformationlook like? THOUSANDS OF SITES – ONE PLATFORM! 60%! Reduced total cost 30%! Faster time-to-market
  • 16.
    Are you readyto transform?
  • 17.
    The shift youneed to be ready for Traditional Information Technology! Siloed teams with different solutions delivering disjointed experiences! Disciplined (slow) processes for building and deploying digital experiences! Proprietary solutions whose technology evolves too slow! On-premise infrastructure with rigid & costly capital expenses! New Business Technology ! Integrated teams with a shared solution delivering unified experiences! Agile (fast) process for building and deploying digital experiences! Open Source solutions that evolve at the speed of the web! Cloud-based infrastructure with flexible and lower cost operational expenses!
  • 18.
    How we helpcompanies transform" Acquia helps organizations unite their business and technical teams as they transform to digital-first. The Acquia Platform! The Acquia Experience! The Acquia Platform provides the software necessary to build and deliver extraordinary digital experiences faster. The Acquia Experience is the intersection of the Acquia Platform and our commitment to Customer Success. We’ll educate you, map success, and ensure it on an ongoing basis. Come for the platform, stay for the experience.
  • 19.
    Digital transformation isreal • Organizations are reinventing business models, putting digital at the center of their business. • Organizations are seeking new technology " that supports this transformative vision. • Acquia is the platform to " support digital transformation " both today and in the future.
  • 20.
    Thank you DavidMennie @david_mennie david.mennie@acquia.com