The document discusses the benefits of open source software for businesses, emphasizing its ability to drive innovation, reduce costs, and improve efficiency and risk mitigation. Open source is defined by four freedoms: the ability to use, study, modify, and share software. The presentation highlights Acquia's role in the open source community, particularly with Drupal, and argues that open source can lead to greater profitability by fostering a more agile and transparent development process.

1. It Works in the Wild
Open Source + Business
Jeffrey A. “jam” McGuire - @horncologne
Open Source Evangelist, Acquia
re:publica 2014 - Berlin
CMS Breakfast Edinburgh

2. It Works in the Wild
Open Source + Business or ...
Open Source Delivers
Better Business

3. Obligatory Twitter Slide
@horncologne / @acquia
#opensource / #Drupal

4. Who are you?
Why are you here?

5. Jeffrey A. “jam” McGuire
Open Source Evangelist –
Acquia
acquia.com/podcasts
@horncologne
jam@acquia.com

7. Acquia – Dream it. Drupal it.
Acquia - The Enterprise Guide to Drupal!
• Gründer und CTO Dries Buytaert
• 400+ Mitarbeiter, in USA, Europa & Australia
• 4,000+ Enterprise Kunden
• Acquia Support & Hosting, PS – Center of Excellence
• 19 Mrd.+ Requests pro Monat auf Acquia Cloud
• 700+ Partner
1!
• Founder and CTO Dries Buytaert
• 450+ employees in US, Europe & Australia
• Acquia Software, Support & Cloud
• 19 billion+ requests/month on Acquia Cloud
• 775+ Partners

8. What is ?
World’s largest open source platform
Market Presence 1,500,000+ sites
Global Adoption 228 countries
Extensive Capabilities 22,000+ modules
Broad Community 1,000,000+ on d.o
Active Development 26,000+ developers
Expert Drupal Services 1000s of companies

10. It Works in the Wild
Open Source + Business or ...
Open Source Delivers
Better Business

11. What do
businesses need?

12. Profitability (aka $)
Or “success” as you define it ...

13. To be profitable, I need ...
• Faster Speed of Innovation
• Reduced Cost of Risk
• Faster Time to Market
• Best-of-Breed, Integrated Solutions
• Better Quality, Security, Accountability

14. To be profitable, I need ...
1. Innovation:
• Faster Speed of Innovation
• Reduced Cost of Risk
2. Cost savings:
• Faster Time to Market
3. Efficiency/Productivity
• Best-of-Breed, Integrated Solutions
4. Risk mitigation
• Better Quality, Security, Accountability

15. Open Source Delivers:
1. Innovation
2. Cost savings
3. Efficiency/Productivity
4. Risk mitigation
But what is open source? ...

16. Open Source = Four Freedoms
Use it: for anything, anywhere, forever
Study it: understand what you are using
Modify it: fix it, make it better
Share it: redistribute, sell, give back

17. "In the world of computer software, open source
communi t ies develop and improve ideas
organically, based on concepts and practices that
work. Driven by innovation contributed by
individuals, open source simply means that a
system is available to any who wish to contribute.
It provides the fastest possible rate of
improvement for ideas."
One Way Forward: The Outsider's Guide to Fixing the Republic.
- Lawrence Lessig, 2012

18. Open source delivers all this?
1. Innovation
2. Cost savings
3. Efficiency/Productivity
4. Risk mitigation
Let’s check ...

19. 1. Open source: Innovation & Agility
Pinterest hits
10M unique visitors
New Drupal module
created for website
Users “pinned” images
15 Drupal sites go live
with Pinterest integration
February 2012 March 2012 April 2012

20. Open Source software
supported by a large, active
community keeps you on the
cutting edge of innovation.
Pinterest, @font-face Drupal modules,
Mongo DB Drupal integration, Composer, … ?

21. Modular, open source solutions
give you faster, cheaper time-to-market.
NYSE

22. Agility

23. “Users generally have a much
more accurate and detailed
model of their needs than
manufacturers have ...”
Eric von Hipple, Democratizing Innovation

24. 2. Open Source: “zero” price tag
http://www.flickr.com/photos/29233640@N07/6086350983/sizes/l/in/photostream/

25. A zero price tag lets me ...

26. Proprietary
IT Costs
Personnel
Hosting
Bandwidth
Design
(Recurring) Licensing fees
Vendor lock-in
Data lock-in (buy it back?)
Vendor roadmap
Vendor release cycle
When it happens
Open Source
IT Costs
Personnel
Hosting
Bandwidth
Design
No licensing fees
Invest in your team
Invest what/when you need
1000s of vendors
You own your data
Your roadmap
When you need it
When you need it

27. “Better, not cheaper”
“Phase 2 now!”
“Bang for $”
“Keep the money in the project”

28. Better, not cheaper.

29. Better, not cheaper.
Budget == 100 Proprietary FOSS Reallocation
SLA Support /
15 15 0
Infrastructure
Software license
fees
25 0 -25
Strategy, Design,
Features, Training ...
25 35 +10
Implementation 25 30 +5
Testing, QA 10 20 +10

30. Better, not cheaper.
Budget == 100 Proprietary FOSS Reallocation
SLA Support /
15 15 0
Infrastructure
Software license
fees
25 0 -25
Strategy, Design,
Features, Training ...
25 35 +10
Implementation 25 30 +5
Testing, QA 10 20 +10

31. Better, not cheaper.
Budget == 100 Proprietary FOSS Reallocation
SLA Support /
15 15 0
Infrastructure
Software license
fees
25 0 -25
Strategy, Design,
Features, Training ...
25 35 +10
Implementation 25 30 +5
Testing, QA 10 20 +10

32. Better, not cheaper.
Budget == 100 Proprietary FOSS Reallocation
SLA Support /
15 15 0
Infrastructure
Software license
fees
25 0 -25
Strategy, Design,
Features, Training ...
25 35 +10
Implementation 25 30 +5
Testing, QA 10 20 +10

33. Better, not cheaper.
Budget == 100 Proprietary FOSS Reallocation
SLA Support /
15 15 0
Infrastructure
Software license
fees
25 0 -25
Strategy, Design,
Features, Training ...
25 35 +10
Implementation 25 30 +5
Testing, QA 10 20 +10

34. Better, not cheaper.
Budget == 100 Proprietary FOSS Reallocation
SLA Support /
15 15 0
Infrastructure
Software license
fees
25 0 -25
Strategy, Design,
Features, Training ...
25 35 +10
Implementation 25 30 +5
Testing, QA 10 20 +10

35. Rapid Site Launch

36. Rapid Site Launch
vml.com
australia.vml.com
brazil.vml.com
china.vml.com
europe.vml.com
goodtechnology.com
goodtechnology.co.uk
gtlondon.co.uk
london.vml.com
milan.vml.com
native.vml.com
poland.vml.com
qaisconsulting.com
southafrica.vml.com
southkorea.vml.com
tokyo.vml.com
vml.au
vml.br
vmlbrazil.com
vml.co.uk
vml-gt.com
vml-gt.co.uk
vml.it
vmllondon.com
vmllondon.co.uk
vmllondon.net
vmlqais.com
vmlqais.sg
vmlqais.vml.com
wearegoodtechnology.com
wearegt.com
wearegt.co.uk
www.australia.vml.com
www.europe.vml.com
www.goodtechnology.com
www.goodtechnology.co.uk
www.gtlondon.co.uk
www.london.vml.com
www.milan.vml.com
www.poland.vml.com
www.qaisconsulting.com
www.tokyo.vml.com
www.vml.au
www.vml.br
www.vmlbrazil.com
www.vml.com
www.vml.co.uk
www.vml-gt.com
www.vml-gt.co.uk
www.vml.it
www.vmllondon.com
www.vmllondon.co.uk
www.vmllondon.net
www.vmlqais.com
www.vmlqais.sg
www.vmlqais.vml.com
www.wearegoodtechnology.com
www.wearegt.com
www.wearegt.co.uk

37. 3. Open source: Efficiency/Productivity
World’s largest open source platform
Market Presence 1,500,000+ sites
Global Adoption 228 countries
Extensive Capabilities 22,000+ modules
Broad Community 1,000,000+ members
Active Development 26,000+ developers

38. Modular, open source solutions
let you keep what works,
replace what you need to.

39. Changing
needs

40. Keep what works.
Innovate when/where you should.

41. Keep what works.
Innovate when/where you should.

42. 4. Open source: Risk Mitigation

43. Open source licenses
put me in control.

44. Transparency ...
http://www.flickr.com/photos/centralasian/5329431523/sizes/l/in/photostream/

45. Quality is a common outcome
of transparency.

46. Security is a common outcome
of transparency.

47. Is Open Source Secure?
“Continuous and broad peer review,
enabled by publicly available source code,
supports [our] software reliability
and security efforts”
David M. Wennergren, Department of Defense CIO
Clarifying Guidance Regarding Open Source Software

48. Is Open Source Secure?
“One interviewee from a global pharmaceutical
organization believed that his open source
WCM solutions were more secure than
proprietary ones … Many also feel that the
open code base is a particular advantage, as it
allows organizations to explore potential
security vulnerabilities.”
- Forrester Research, October 2012

49. Auditing is only possible
through transparency.
(system of record, compliance, etc.)
http://goo.gl/VRzZW

50. 4. Open source: Risk Mitigation
Yours?

51. Open Source Delivers:
1. Innovation
2. Cost savings
3. Efficiency/Productivity
4. Risk mitigation
∴ Open Source == $

52. Thank you!
Jeffrey A. “jam” McGuire - @horncologne
jam@acquia.com

53. Questions?
Jeffrey A. “jam” McGuire
Open Source Evangelist –
Acquia
acquia.com/podcasts
@horncologne
jam@acquia.com