Learn why Adobe acquired Marketo, how it fits into the stack, and understand whether or not it’s a solution that compliments your current digital environment.
Here's an overview of Adobe Analytics integration with AEM to collect and collate user data. Learn about different Analytics variables-Evars, and Props and Events. In addition, you will also get to learn about strategies and process of asset analytics for assets in AEM.
Learn the basics of configuring and using Adobe Launch as a JavaScript Tag Management System. This presentation will also cover Adobe Launch’s Integration with Adobe Experience Manager.
Extending Adobe Experience Manager with custom solutions that meet your unique business needs has never been easier. Learn how Adobe I/O developer tools, including Adobe I/O Runtime and Adobe I/O Events can be leveraged to deliver timely, targeted, personalized and effective customer experiences.
With the content fragments and content services, you can use AEM as headless a CMS or hybrid CMS. You can manage content from one location i.e, AEM and then expose it to your mobile applications devices, voice assistants like Alexa, third party systems etc. And all this can be achieved without writing a single line of code !
We’ve lived to see the day when a CMS is not enough – using one is just the basis, an absolute prerequisite for an organization’s presence in a digital world. Each company that aspires to grow must take a step further and leverage other digital marketing products. When faced with this challenge, many organizations consider the Adobe Experience Cloud a prime choice.
Adobe Experience Manager is a platform for managing, delivering, and organizing emerging themes. Its fundamental goal is to provide consumers with meaningful interactions that will help them create identities, fuel demand, and expand their scope.
Here's an overview of Adobe Analytics integration with AEM to collect and collate user data. Learn about different Analytics variables-Evars, and Props and Events. In addition, you will also get to learn about strategies and process of asset analytics for assets in AEM.
Learn the basics of configuring and using Adobe Launch as a JavaScript Tag Management System. This presentation will also cover Adobe Launch’s Integration with Adobe Experience Manager.
Extending Adobe Experience Manager with custom solutions that meet your unique business needs has never been easier. Learn how Adobe I/O developer tools, including Adobe I/O Runtime and Adobe I/O Events can be leveraged to deliver timely, targeted, personalized and effective customer experiences.
With the content fragments and content services, you can use AEM as headless a CMS or hybrid CMS. You can manage content from one location i.e, AEM and then expose it to your mobile applications devices, voice assistants like Alexa, third party systems etc. And all this can be achieved without writing a single line of code !
We’ve lived to see the day when a CMS is not enough – using one is just the basis, an absolute prerequisite for an organization’s presence in a digital world. Each company that aspires to grow must take a step further and leverage other digital marketing products. When faced with this challenge, many organizations consider the Adobe Experience Cloud a prime choice.
Adobe Experience Manager is a platform for managing, delivering, and organizing emerging themes. Its fundamental goal is to provide consumers with meaningful interactions that will help them create identities, fuel demand, and expand their scope.
In this session, attendees will learn about key take-aways from a recent interactive round table hosted by Translations.com and Adobe with their shared customers, Lavazza, Western Digital, Lufthansa, and Honeywell. As the $800M leader of their industry, Translations.com will also share trends in translations they are seeing across their 95+ Adobe Experience Manager customers. Bring your burning localization related questions to this interactive session.
Everything starts with the Adobe Cloud Platform. Discover how the platform plays a role in the experience business, helping you identify, understand, and engage customers and deliver consistent, continuous, and compelling experiences that delight them at every turn. Find out exactly what we mean by platform, including what it is, where it’s heading, how you can get value now and in the future, and even how Adobe partners can get involved. Of course, we won’t just talk about it, you’ll see it in action, too.
Want to make sure your scope is accurate? How do you dissect requirements to meet your implementation needs? Learn the pitfalls, how to plan MVP projects and what it takes to dig deep and find success when you start your AEM projects.
In this keynote, attendees will learn about how Business and IT teams can effectively leverage AEM as a hybrid CMS, to rapidly deploy channel-optimized experiences across owned, earned and paid touchpoints.
Learn about the Adobe eCommerce Framework, aspects of designing and developing an e-commerce solution and various e-commerce engines options that can be integrated with AEM to implement an e-commerce Solution.
AEM is content-centric, so is the future of building commerce experiences. In this session, you will be shown how to build modern commerce experiences with AEM. The demo will explain how authors create/configure multiple (industry-independent) stores, configure the commerce environment for each store and manage all the commerce content and features, without writing a line of code. The second part will demonstrate how developers create templates, components, and functionality to build a compelling Web/User/Commerce Experience.
Session 4 - Xamarin Partner Program, Events and ResourcesXamarin
This is the presentation slides of video session delivered at the Xamarin Partner Summit 2017. Microsoft speaker Greg Urquhart, describes the Xamarin Partner Program and upcoming changes. Microsoft speaker Francine Anthony, highlights upcoming events and resources for Xamarin Partners.
Watch the session recording at channel9.msdn.com/Events/Xamarin-Partners/Xamarin-Partner-Summit-2017/Xamarin-Partner-Program-Events-and-Resources
SapientNitro has built many of the largest and most sophisticated omni-channel digital platforms. We have incorporated these learnings into our Integrated Digital Experience Architecture Landscape (IDEAL). IDEAL represents our thought leadership and unique approach to architect, design and deliver integrated consumer experiences, optimized for brands, marketers and their agencies to unlock the value of Adobe Experience Manager (AEM) Client examples include MGM, Saks, Irvine Spectrum
Walk through of how Sitecore and CRM can be integrated to create a more personalized experience. This integration can be performed with Sitecore and any CRM platform such as Microsoft Dynamics CRM, Salesforce.com or Oracle RightNow.
As Marketing Technologists we believe that CRM systems off the shelf or custom built are the center of the marketers world, with online and offline touch points feeding data into the system.
Session 1 - Transformative Opportunities in Mobile and Cloud Xamarin
The opening keynote address delivered at Xamarin Partner Summit 2017. During the address, Microsoft speakers Greg Urquhart and Erik Polzin explore Xamarin and Microsoft since the acquisition in 2016, the theme of mobile-first, cloud-first and the "mobile +" shift driving greater opportunities for Xamarin Partners. Microsoft speaker and Xamarin technical expert, Colby Williams, also demos Visual Studio Mobile Center.
Watch the session recording at channel9.msdn.com/Events/Xamarin-Partners/Xamarin-Partner-Summit-2017/Transformative-Opportunities-in-Mobile-and-Cloud
Launching a Personalization Pilot with Acquia Lift: From Concept to Customers...Acquia
The growing trend within the digital experience market is the demand for more personalized experiences by its users. To address this need, many organizations establish a data-driven personalization initiative on their digital marketing roadmap, but end up facing challenges getting their personalization project off the ground.
In this session, you will learn:
- How to plan a successful personalization initiative in your organization
- The six most common challenges with personalization strategy
- Three example use cases that you can use in your own proof-of-concept
- How to launch a personalization pilot on your website in just 10 days
How to Navigate your Product Career and API Product Management by PayPal Sr PMsProduct School
In this presentation you will learn see real life examples of how to navigate your product career from seasoned Senior PMs from Paypal. As well as get a glimpse into the API Product Management.
Web Synergies partnerships with leading digital experience platforms like Sitecore, Episerver, and Progress Sitefinity and leading open-source content management (CMS) platforms.
Journey to Fully Integrated Digital Marketing By Gijs van KersenMarTech Conference
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: Juniper Networks' Journey to Integrated Digital Marketing Campaigns. PRESENTATION: Journey To Fully Integrated Digital Marketing - Given by Gijs van Kersen - @gijsvk - Senior Manager Marketing Operations EMEA - Juniper Networks. #MarTech DAY2
In this session, attendees will learn about key take-aways from a recent interactive round table hosted by Translations.com and Adobe with their shared customers, Lavazza, Western Digital, Lufthansa, and Honeywell. As the $800M leader of their industry, Translations.com will also share trends in translations they are seeing across their 95+ Adobe Experience Manager customers. Bring your burning localization related questions to this interactive session.
Everything starts with the Adobe Cloud Platform. Discover how the platform plays a role in the experience business, helping you identify, understand, and engage customers and deliver consistent, continuous, and compelling experiences that delight them at every turn. Find out exactly what we mean by platform, including what it is, where it’s heading, how you can get value now and in the future, and even how Adobe partners can get involved. Of course, we won’t just talk about it, you’ll see it in action, too.
Want to make sure your scope is accurate? How do you dissect requirements to meet your implementation needs? Learn the pitfalls, how to plan MVP projects and what it takes to dig deep and find success when you start your AEM projects.
In this keynote, attendees will learn about how Business and IT teams can effectively leverage AEM as a hybrid CMS, to rapidly deploy channel-optimized experiences across owned, earned and paid touchpoints.
Learn about the Adobe eCommerce Framework, aspects of designing and developing an e-commerce solution and various e-commerce engines options that can be integrated with AEM to implement an e-commerce Solution.
AEM is content-centric, so is the future of building commerce experiences. In this session, you will be shown how to build modern commerce experiences with AEM. The demo will explain how authors create/configure multiple (industry-independent) stores, configure the commerce environment for each store and manage all the commerce content and features, without writing a line of code. The second part will demonstrate how developers create templates, components, and functionality to build a compelling Web/User/Commerce Experience.
Session 4 - Xamarin Partner Program, Events and ResourcesXamarin
This is the presentation slides of video session delivered at the Xamarin Partner Summit 2017. Microsoft speaker Greg Urquhart, describes the Xamarin Partner Program and upcoming changes. Microsoft speaker Francine Anthony, highlights upcoming events and resources for Xamarin Partners.
Watch the session recording at channel9.msdn.com/Events/Xamarin-Partners/Xamarin-Partner-Summit-2017/Xamarin-Partner-Program-Events-and-Resources
SapientNitro has built many of the largest and most sophisticated omni-channel digital platforms. We have incorporated these learnings into our Integrated Digital Experience Architecture Landscape (IDEAL). IDEAL represents our thought leadership and unique approach to architect, design and deliver integrated consumer experiences, optimized for brands, marketers and their agencies to unlock the value of Adobe Experience Manager (AEM) Client examples include MGM, Saks, Irvine Spectrum
Walk through of how Sitecore and CRM can be integrated to create a more personalized experience. This integration can be performed with Sitecore and any CRM platform such as Microsoft Dynamics CRM, Salesforce.com or Oracle RightNow.
As Marketing Technologists we believe that CRM systems off the shelf or custom built are the center of the marketers world, with online and offline touch points feeding data into the system.
Session 1 - Transformative Opportunities in Mobile and Cloud Xamarin
The opening keynote address delivered at Xamarin Partner Summit 2017. During the address, Microsoft speakers Greg Urquhart and Erik Polzin explore Xamarin and Microsoft since the acquisition in 2016, the theme of mobile-first, cloud-first and the "mobile +" shift driving greater opportunities for Xamarin Partners. Microsoft speaker and Xamarin technical expert, Colby Williams, also demos Visual Studio Mobile Center.
Watch the session recording at channel9.msdn.com/Events/Xamarin-Partners/Xamarin-Partner-Summit-2017/Transformative-Opportunities-in-Mobile-and-Cloud
Launching a Personalization Pilot with Acquia Lift: From Concept to Customers...Acquia
The growing trend within the digital experience market is the demand for more personalized experiences by its users. To address this need, many organizations establish a data-driven personalization initiative on their digital marketing roadmap, but end up facing challenges getting their personalization project off the ground.
In this session, you will learn:
- How to plan a successful personalization initiative in your organization
- The six most common challenges with personalization strategy
- Three example use cases that you can use in your own proof-of-concept
- How to launch a personalization pilot on your website in just 10 days
How to Navigate your Product Career and API Product Management by PayPal Sr PMsProduct School
In this presentation you will learn see real life examples of how to navigate your product career from seasoned Senior PMs from Paypal. As well as get a glimpse into the API Product Management.
Web Synergies partnerships with leading digital experience platforms like Sitecore, Episerver, and Progress Sitefinity and leading open-source content management (CMS) platforms.
Journey to Fully Integrated Digital Marketing By Gijs van KersenMarTech Conference
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: Juniper Networks' Journey to Integrated Digital Marketing Campaigns. PRESENTATION: Journey To Fully Integrated Digital Marketing - Given by Gijs van Kersen - @gijsvk - Senior Manager Marketing Operations EMEA - Juniper Networks. #MarTech DAY2
Digital marketing transformation : Benchmarking your digital futureSmart Insights
In this member webinar hosted by digital strategist Dr Dave Chaffey, co-founder of Smart Insights explains techniques to help you review your digital capabilities, set your future direction and articulate strategy to colleagues.
You will learn how to:
> Discover the digital maturity of your business
> Define goals needed to achieve transformation
> Plan and prioritize activities to integrate digital
> Influence company culture and instil a process of continuous improvement
Includes examples from a range of sectors including leaders from some generally less mature industries such as Manufacturing, Aerospace and Defence, Higher Education, Financial Services, Engineering and Construction.
Digital Marketing Automation with Salesforce Marketing CloudThinqloud
This presentation explains how Salesforce Marketing cloud enables your organization to build and manage powerful 1-to-1 customer journeys.Discover the strategy to target more customers in today's competitive world.
Keynote -- Engaging Customers on Their TermsMediaPost
Customers are redefining how they engage brands. Successful CMOs will need to achieve company financial and revenue goals while keeping maniacal focus on the customer. The presentation will discuss Dell's approach to customer centric marketing.
KEYNOTE
Jennifer Statham, Executive Director of Global Marketing Technology & Agency Management, Dell @JStathamAtDell
Social has played an essential, introductory role in brands’ digital transformation. It has shown tangible results and allowed to track change and progress.
But how can you leverage any social media operation to transcend beyond its direct impact? This webinar explores the future and evolution of content studios, from social only to full-on digital.
Innovating digital 2020 : Digital Marketing trendsDave Chaffey
A presentation to Chartered Institute of Marketing members at the University of Wolverhampton. October 2019 covering 5 applications of data-driven marketing.
How Top Brands Create Killer Omnichannel Customer ExperiencesIO Integration
How Top Brands Leverage DAM Technologies to Create Killer Customer Experiences
In this DAM Master Class, youll see how top brands are transforming their marketing through personalized, real-time, data-driven communications that reach customers at exactly the right moments. Using the latest technologies, GoPro, Red Bull, NFL, Visa, Nike, and BMW have optimized their content marketing supply chains to curate and deliver real-time, high-impact content based on individual customer behaviors. Theyve seen big gains in brand recognition, customer loyalty, and sales and your company can, too. Use your DAM to build relationships that win markets, not just another campaign!
Join IO Integration and censhare to learn how you can:
Build a cutting-edge content acquisition platform for owned, gained, and real-time media just like marketing wunderkind GoPro.
Create a content marketing exchange that simplifies the production and delivery of personalized brand communications just like luxury brand leader BMW.
Get a first look at the censhare 5 enterprise content management platform thats so intuitive you might even trust your marketing people to try it!
Dagmar Schneider, Solution Architect, censhare
Jill Talvensaari, Content Technology Strategist, IO Integration
Achieving Integrated Digital Marketing with Sitecore & HCLSitecore
In this webinar, we discussed integrating digital marketing components, by firstly advising on how to create a winning strategy and then implement it with the right technology.
Integrated digital marketing needs a strategy & execution model that brings different components together, in order to voice a consistent brand message. As a result, you will be able to invoke a positive consumer emotion that converts to your business goals.
Transforming and enabling a business through digital goes far beyond logos, look & feel, content, mobile enablement and e-mails.
Adobe Asset Link (AAL) is the new solution to seamless linking of AEM Assets with Creative Cloud products. This session talks about the common use cases where AAL would be the right choice and also provides details around some of the most common pitfalls to avoid when implementing AAL.
Rolling out AEM Site or Assets? Learn how to structure your deployment to maximize your return while reducing risk. See how to overdeliver while hitting aggressive timelines. Understand how to generate excitement that fuels user adoption and sets you up for success.
The roles of the Product Owner, Business Analyst and/or Subject Matter Expert are crucial to the success of an AEM project, especially at critical times. From the development team’s perspective leveraging these resources during kickoff can set the project up for success. Hear more about the right resourcing and preparation for kickoff can enable development teams to start a project off right and to avoid costly changes (scope increase or rework) later in the project.
When Furniture Row decided to leave their digital assets management provider to go to AEM, they began a multi-phased journey that has resulted in the transition of their eCommerce platform and content management system. They recently launch a newly redesigned DenverMattress.com site which introduces a headless implementation of AEM sites, a new authoring experience for their content team, and an upgrade from a freestanding instance of Scene7 Classic to Dynamic Media integrated with AEM Assets. Hear from the implementation team and learn more about Furniture Row’s digital evolution.
Today’s customers expect relevant and personalized engagement with brands – or they go elsewhere. In this session, Carl will lay out some of the hurdles involved in crafting a customer- and loyalty-forward data management and architectural strategy. Using examples from specific client engagements, he will outline approaches to building an actionable data and technology stack on which teams can build and extend personalized interactions.
Autodesk cut their teeth on AEM in 2013 with Autodesk.com. It's safe to say they've come a long way since then. Join Sharat Radhakrishnan and his gang as they bring us up to speed on their wild AEM journey.
Get a glimpse into the highly competitive AEM talent market, Dave's journey as an entrepreneur and a little known secret that can help managers better understand the phycological needs of their team members and drastically increase their retention.
Understand concepts around Deep Learning, Machine Learning, Pattern Recognition and more. See AEM scenarios powered with Adobe Sensei. Understand the latest roadmap on AEM and Sensei.
AEM is an investment in the future so it's no surprise that architecting flexible and forward thinking is a must. See how to take an enterprise approach to your AEM architecture that supports globalization, extreme personalization, and omnichannel delivery.
Adobe AEM Managed Services started deploying Production AEM workloads on Azure in Nov 2017. In this session, we will share our learnings and offer advice to those thinking about deploying their AEM workloads on Azure.
Learn how to create omnichannel experiences using Adobe Experience Manager where you manage the content once and deliver across channels like Web, SPA, Mobile, Chatbot, Voice and Email.
Everyone wants to see their project launch successfully. In this session learn about the roles, processes, and tools that are critical to every project.
Learn the basics of AEM-Campaign Integration. This presentation focuses on the content-centric approach and create newsletters in AEM and use Adobe Campaign for email delivery. Discover Campaign Workflows and look into the best practices for defining newsletter.
Learn the basics of Adobe Target’s integration with AEM. Discover personalization, Experience and Multivariate Targeting and A/B testing with Adobe Target.
Shreya Jha of Best Western shares the unique journey of this iconic brand's transformation into an industry-leading, global digital marketing trailblazer.
The CME Group is the world's leading and most diverse derivatives marketplace, handling 3 billion contracts worth approximately $1 quadrillion annually. See how they leverage the Adobe Marketing Cloud to get results.
BBVA Compass migrated its main public website - bbvacompass.com to the Adobe Experience Manager 6.2 platform. And at the same time as the migration, BBVA Compass also begin the use of Adobe Analytics. Both implementations were core to the companies ongoing digital strategy. The migration of BBVACompass.com was the kickoff of a global effort of BBVA in which several bank entities in Europe and Latin America will be migrating to a .com with the similar look and feel. The BBVA Compass team partnered with BBVA Global and Adobe Professional Services to create a world class digital experience at BBVACompass.com
More from Evolve The Adobe Digital Marketing Community (20)
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
When stars align: studies in data quality, knowledge graphs, and machine lear...
Evolve19 | Michel Holland | Marketo - Delivering the Best Experience for the B2B Marketer
1. #evolve19
CHANGING THE WORLD
THROUGH DIGITAL TRANSFORMATION
Michel Holland
Senior Solution Consultant
Marketo, an Adobe Company
Tuesday, August 6th
2. #evolve19 2
SO MANY CHANNELS YET SO LITTLE
ORCHESTRATION
51%
Personalise through email
87%
Personalize on mobile
devices
38%
Personalize across all
touchpoints
4. #evolve19 4
CORE MARKETING FUNCTION AND CAPABILITIES
Marketing Automation
Platform
Cross-Channel Campaign
Management
Adobe CampaignMarketo Engage Lead
Management
Integrated
Account
Profile
Account
Based
Marketing
Lead Scoring
Sales
Enablement
Marketing
Attribution
Lead Nurture
Cross-
channel
Journey
Managemen
t
Integration
with CRM
Subscription
/Lifecycle
Managemen
t
Digital Asset
Managemen
t
Email
Programs
Campaign
Analysis/
Dashboard
Integrated
Customer
Profile
Email at
Scale
Online/Offlin
e
Real-time
Interaction
Management
AEC
Integrations
Orchestratio
n
Offer
Management
5. #evolve19 5
TYPICAL BUYER/CUSTOMER JOURNEY ATTRIBUTES
Audience
Account with
buying groups
as decision-
makers
Individual or
household
Buying
Cycle
Longer,
considered
buyer
journeys
Short & more
transactional
journeys
Sales
Model
Sales
managed,
high-touch,
higher
average order
size
Direct and
lower-touch
Marketing
Content
Marketing,
lead
generation &
nurturing,
scoring
Awareness,
perception,
transactions
Channels
Sales and/or
online
Web/online,
store, in-
person
Marketo Engage
Adobe Campaign
7. #evolve19 7
MARKETING KPI
Marketo Engage Adobe Campaign
• Segment Performance
• Channel Performance
• Marketing Spend & ROI
• Opens/Clicks
• Conversion Rate
• Messages Sent
• Opt-ins
• Traffic: Lead Conversion
• Lead: SQL Conversion
• Nurture Email Opens/Clicks
• Customer Acquisition Cost
• Time in Lead Stage
• Prospect Stage Analysis
• Registrations
8. #evolve19 8
Master Complex Journeys
with Engagement Marketing
Marketo Engage brings marketing and sales together
in a single solution designed to orchestrate
personalized experiences, optimize content and
measure business impact across every channel, from
consideration to conversion and beyond.
Market leaders choose Marketo Engage to drive
growth with lead management, account-based
marketing or hybrid strategies.
12. #evolve19 12
CUSTOMER SPOTLIGHT: CHARLES SCHWAB
“Ultimately, Marketo is going to help marketing & sales to be more relevant and much more targeted in our efforts
to acquire, retain, and grow relationships with independent advisors and achieve business results.”
– Mary Rosai, SVP of Institutional Services Marketing
Company
• $2.45 trillion is client assets
• 7,000 registered investment advisors served
Situation
• Lacking insight into where advisors are in 2-3 year buying cycle
• Opportunity to deliver more relevant content to help advisors grow
their business
Evaluated Process
• Best platform for lifecycle nurturing
• Enterprise-class data management and security
Solution
• Differentiated messaging across numerous nurture streams based on
where advisors are in their journey
• Tracking and scoring of advisors’ behavior to help Sales prioritize
• Direct revenue attribution of marketing efforts
13. #evolve19 13
CUSTOMER SPOTLIGHT: INSIGHT
Company
• Fortune 500-ranked global provider of digital innovation, cloud and
data center transformation, connected workforce, and supply chain
optimization solutions and services
• Over 7,000 employees
Situation
• Need to drive qualified leads to build pipeline
• Desire for personalized engagement across the buying journey
Evaluated Process
• Solution that scales for the enterprise
• Advanced personalization features
• Integrates with their existing tech stack and connection to extensible
partner ecosystem
Solution
• Predictive Content: delivering relevant content based on predictive
analytics
• Life cycle modeler: define customer journey and measure
marketing’s impact
• Workspaces & partitions: control across global organization
16. #evolve19 16
ROADMAP: WHERE ARE WE FOCUSING?
NEXT-GENERATION
EXPERIENCE
PLATFORM FOR
THE ENTERPRISE
SALES &
MARKETING
PARTNERSHIP
ATTRIBUTION +
ANALYTICS
AI + ADAPTIVE
CAMPAIGNS
PARTNER
ECOSYSTEM
ACCOUNT-BASED
MARKETING
INTEGRATION
17. #evolve19 17
ADOBE AND MARKETO TOP 3 INTEGRATION
PRIORITIES
Share audiences and segments for activation across
channels
Consolidate and enhance reporting across products
Embed creative asset management and editing within
Marketo
18. #evolve19 18
MAGIC QUADRANT FOR CRM LEAD MANAGEMENT
“CRM lead management is the process of capturing
leads, tracking their activities and behavior,
qualifying them, giving them constant attention to
make them sales-ready, and then passing them on
to the sales team.”
• Critical Capabilities
• Multi-channel lead management
• Lead augmentation and deduplication
• Lead scoring/qualification
• Lead nurturing
• Account-based Marketing
• Analytics, KPIs and Business Intelligence
• Integration with other applications
Welcome the audience and introduce
We are going to take the next couple minutes to talk about a few exciting topics:
The experience cloud and why it’s a game changer in today’s market
Marketo Engage? Adobe Campaign? or both? We will dive a little deeper into where marketers fit in this big question and the difference between the two products
And of course, we will dive even deeper into Marketo: highlight customers, talk roadmaps, and top priorities for Marketo Engage.
Although the promise of cross or omni channel personalization is great, the obstacles to delivering these experiences are many—even for sophisticated digital marketers.
The challenges start with the way most companies are set up. Because internal teams aren’t connected to each other, experiences are often executed and measured in isolation. Organizations aren’t designed for the new cross-channel world order. So a terrible experience with the operations department isn’t connected to a great experience with the sales department at the other end. In fact, these departments don’t even know that the other experience exists.
What’s more, many companies lack a centralized place to create, manage, and orchestrate experiences, which means data from critical channels like display and web can’t be integrated with other valuable data sources, like CRM systems, call center logs, or product return records.
Because of this, the picture of the customer often remains incomplete.
Our foundations are simple:
Open, Real-Time Profile [customer data together, ability to take action on it in milliseconds]
Content Velocity [personalization at scale requires as much content as it does data, million personalized, million variations of creative, doesn’t scale]
Cross-Channel Orchestration [sequence activities, 5 promotional emails just after a delayed flight where we lost your luggage]
Intelligence [leverage the best of AI to amplify the impact data and content]
We have seen these topics emerging over the past few years an have been building, innovating and investing towards it:
Customer Analytics and platform: Pretty much anybody can create a closed, limited profile, but Adobe leverages data from all connected systems, including our unparalleled store of actual behavioral data, and creates the most universal, unified experience profile the world has ever seen.
Content Creation and Management: Content Velocity is about personalized experiences at massive, world-wide scale, and more content is created in Adobe tools by an order of magnitude, and that content gets personalized and delivered by the best-reviewed, most successful Experience Cloud in the industry.
Real-time, cross-channel, experience delivery management: Milliseconds matter when you are doing true cross-channel orchestration. Adobe orchestrates the entire end-to-end customer experience, moment to moment.
Adobe Sensei AI: We aren’t talking about winning chess matches or predicting the weather. Adobe Sensei is purpose-built to enhance experience and content intelligence – the domains where Adobe is uniquely suited to innovate.
Robust Ecosystem: Nobody can do this alone, not even Adobe. We now count our community at over 350,000 developers and more than 3,000 partners. With our village, we move mountains.
STILL need to get notes on this one!
Volume (data, profiles, communications) Transactions
B2C Medium to extremely high-volume – hundreds of thousands to hundreds of millions of profiles
B2B Low to medium volume – thousands to low millions of profiles
Variety (buying model)
B2C Predominately an individual decision maker
B2B Predominately a group decision or group influenced decision
Vectors (selling model)
B2C Self-serve or low friction (online, POS, kiosk, mobile app)
B2B Usually involves a Lead Management process (dynamically scoring leads or accounts, prioritization and routing to a salesperson and integration/use of a sales force automation (SFA) tools); purchase may be closed online or via phone, but often involves agreements, signatures, purchase orders, etc.
Veractiy (information required to make the decision)
B2C Minimal to moderate information is required by the buyer as they go from awareness to action
B2B Moderate to large volume of information is required for the buyer to move from awareness through interest and selection
Value (transaction amount)
B2B Low to medium price points, minimal financial risk
B2C Medium to high price points, usually involves a relatively large financial risk
Velocity (journey duration)
B2C Short cycles – days to weeks
B2B Long cycles – many weeks to many months and even occasionally years
B2B centers around an Account, thereby requiring unique set of capabilities to rationalize the numerous identities and personas that make up the Account
The same foundation will be used to extend to other domains like B2B where consumers are replaced by Accounts or ‘Demand Units’. The satellite entities show additional context that augments the context in B2B
By connecting XDM and CDM over the pipeline, we will support batch and real-time use cases like:
Real-time messaging based on sales rep actions
Real-time messaging based on customer service actions etc
Also, with this approach we can differentiate against
B2B centers around an Account, thereby requiring unique set of capabilities to rationalize the numerous identities and personas that make up the Account
The same foundation will be used to extend to other domains like B2B where consumers are replaced by Accounts or ‘Demand Units’. The satellite entities show additional context that augments the context in B2B
By connecting XDM and CDM over the pipeline, we will support batch and real-time use cases like:
Real-time messaging based on sales rep actions
Real-time messaging based on customer service actions etc
Also, with this approach we can differentiate against
No notes here- just read from slide*
Marketo has a wide breadth of customers across industries.
We have a big names in every single industry from Facebook to Toyota to Forbes to Charles Schwab.
We also have small business within the Marketo family too
What do they have in common?
The need to educate buyers and keep them engaged over long arcs of time until they're ready to talk with a sales or service person about an offering.
They all have a lead management or account-based marketing use case
Channels: Marketers can no longer just do email or just do social. We need to have a multi-channel, orchestrated campaign experience in order to delight our prospects and customers during the buying journey.
Marketo enables marketers to plan campaigns, engage with prospects through different stages, and measure the impact of their actions on revenue. All of this is powered by a foundation layer that allows
Our innovation agenda is squarely focused on helping you though Digital Transformation, of any size, so you can become an experience business and drive growth now and in the future.
We have eight key investment areas to help you do that, and 2019 is an exciting year because you’ll be able to reap the rewards of some of the bigger, longer term investments we’ve making.
These investment areas include:
Next-Generation Experience – we’ve completely re-imagined the experience in Marketo to help marketers build highly engaging campaigns in record time
Platform for the Enterprise – we’ve been re-building the foundation of our platform for performance, scalability and security and have made significant investments in enterprise-grade capabilities
Sales & Marketing Partnership – whether inbound, outbound or allbound, the partnership between sales and marketing is critical and we’ve been continuing streamline the workflows to engage customers across the journey, together
Attribution & Analytics – we acquired Bizible last year to become out flagship attribution offering and are creating a unified analytics infrastructure to power our offerings, and connect Marketo with Adobe Analytics
AI + Adaptive Campaigns – we want to massively scale marketing efforts by leveraging intelligent and autonomous engagement capabilities built on rich behavioral profiles
Partner Ecosystem – We plan to extend support for LaunchPoint - the most complete ecosystem of B2B technologies - to connect partner applications seamlessly into Marketo for a fully integrated user experience
Account-Based Marketing – We’re continuing to build support for deploying ABM strategies across Marketo and connecting Launchpoint partners for a true end-to-end ABM solution
Integration – Our vision is to build a B2B experience cloud and our initial focus is connecting Marketo into Adobe Experience Platform and supporting highly requested workflows across products
Our vision as part of Adobe is to make every business an experience business.
And to do that, we’re creating the world’s first B2B experience cloud.
Here are our first few priorities for integrating with Adobe Experience Cloud.
Audience and segment activation - One of the biggest areas to create huge value for our customers is sharing audiences and segments across the Experience Cloud products
•Imagine using Marketo Smart Lists within Adobe Target or Ad Cloud as part of an integrated campaign
•To enable this we are now syncing IDs between Marketo and DX solutions
•This will allow customers to have a single identifier for all audiences and a consistent and complete view of the customer
•As a result, customer will be able to create a unified experience across all of the Adobe and Marketo touchpoints
Cross-product reporting - We will allow marketers to easily combine their analytics data from Marketo and Bizible with Adobe data in a single data store
•This will also all them join datasets, perform ad hoc queries, and visualize the combined data seamlessly to see the complete impact of their campaigns
•By leveraging the visual power of Adobe Analytics, Marketo customers get even more insights and and drive greater performance with their data
Creative sharing - Today, if you are using Design Studio, accessing and editing approved content assets happens outside of Marketo
•It is often an ad hoc, non-managed process resulting in extra time and version control issues
•Customer using Experience Manager, will be able to pick assets directly from DAM right with the Marketo content editing workflow
Sensei - We’ll also begin bringing the power of Sensei to Marketo products
•This means tapping into over 200 data scientists dedicated to solving marketing problems with AI