The document discusses managing multiple digital sites at scale using Acquia's Cohesion and Site Factory, highlighting the challenges and market trends influencing organizations with numerous digital properties. It emphasizes the importance of centralized management, compliance with evolving regulations, and utilizing low-code solutions to empower marketing teams while ensuring brand consistency and security. Key benefits include improved time to market, reduced operational costs, and a streamlined site management approach to meet growing IT demands.

1. How to Manage Sites at Scale
with Acquia Cohesion &
Site Factory

2. SPEAKERS
RYAN PICCHINI
Director of Product Marketing
Acquia
CRAIG HANNA
Director of Customer
Enablement
Acquia
JOSH HOEKWATER
SVP, Strategic Partnerships
Genuine

3. WHY GENUINE AND ACQUIA TOGETHER FOR THIS WEBINAR?
+

4. MARKET TRENDS

5. MARKET TRENDS:
Consolidation
Mega mergers: past 2 years
● Kraft / Heinz
● Schwab / TD Ameritrade
● CBS / Viacom
● LVMH / Tiffany’s
Why it matters:
● Many companies now have
tens, hundreds or thousands of
digital properties to manage
● Consumers don’t care about
mergers, they care about the
brands they love

6. MARKET TRENDS:
Compliance
New regulation, more complexity
● GDPR
● California Consumer Privacy Act
● Consumer privacy legislation
introduced in NY, NV and WA
● Scrutiny on privacy policies by
Congress
Why it matters?
● The cost of non-compliant sites is
extremely high
● The risk of non-compliant sites in a
multi-brand organization is real

7. MARKET TRENDS:
More sites,
Higher IT demands
A bigger digital ecosystem
● Average number of digital properties is
200 for Fortune 1,000 organizations
Why it matters:
● Brands are building and managing
sites more sites than ever, no signs of
slowing
● Tremendous pressure on IT

8. ©2018 Acquia Inc. — Confidential and Proprietary
MARKET TRENDS:
Expectations for building
& managing sites
Website tools are evolving:
● Wixx, Squarespace, WordPress have
exploded in growth
● Professionals are using these tools in their
personal lives
Why it matters?
● Business users “Go rogue”
● IT needs to close the gap between
business needs and expectations

9. THE RESULT

10. THE CURRENT STATE: DIGITAL SPRAWL + MIXED
OPPORTUNITIES
● Slow time to market
● Increasing investment
● Inconsistent UX
● Poor governance (vs
agility)
● Resource bottlenecks
● Complex partner
ecosystems
● Inconsistent brand
management
● Local snowflake projects
EXPECTATION INFLATION
FROM THE BUSINESS
AND FROM CUSTOMERS
Campaign
Microsites
Mobile
App
Brand X .com
.co.uk
Brand Y .com
Brand Z .com
Brand 123 .com
Corporate
Sites
Customer
forum
Legacy sites
Commerce sites
Country sites
CONTENT
TEAM
MARKETING
TEAM
AGENCY
PARTNERS
IT TEAM
CHALLENGES

11. THE IDEAL STATE:
DIGITAL CONTROL
AND GROWTH

12. ACQUIA DIGITAL EXPERIENCE PLATFORM
DRUPAL
CLOUD
MARKETING
CLOUD
Customer
Success &
Support
Services
IntegrationAPI
Endpoints&MartechIntegrations
ACQUIA
DAM / CONTENT
HUB
ACQUIA
PROFILE
MANAGER
ACQUIA
LIFT
ACQUIA
MAUTIC /
MAESTRO
ACQUIA
COMMERCE
FRAMEWORK
DRUPAL (ACQUIA LIGHTNING,
DECOUPLED)
Acquia Edge Acquia Insight Acquia Search
ACQUIA CLOUD ACQUIA CLOUD SITE FACTORY
Dev Tools — Acquia Dev. Studio / Acquia Cloud CD / Acquia Pipelines
AGILONE
ACQUIA COHESION

13. ©2018 Acquia Inc. — Confidential and Proprietary
Platform-as-a-service solution that helps
customers create, deploy, update, and
maintain hundreds or even thousands
of Drupal sites.
KEY BENEFITS
﹣ Centralized management console
﹣ Single codebase to manage
﹣ Time to market
﹣ Reduced operating costs
﹣ Reduce digital sprawl
﹣ Achieve brand consistency
﹣ Reduce risk, increase security
﹣ Improve site uptime
﹣ Allows organizations
to focus on innovation

14. ACQUIA CLOUD SITE FACTORY
Easily manage multiple sites
from a centralized management
console
The fastest way to deliver and govern multiple sites at global scale
Launch hundreds or thousands
of sites from a single codebase

15. STEP 1
Configure Your Platform Distribution based on
Site & Business Requirements
SITE FACTORY FOUNDATION
STEP 2
Build and Configure Your Library of
Standard Site Templates
Together, Step 1 & Step 2 make up the foundation of
your platform.

16. USING YOUR SITE FACTORY
STEP 1
Configure Site
Factory Roles &
Management
STEP 2
Select a
Template
STEP 3
Configure Your
Settings
STEP 4
Add
Content
Governance & Management Console
STEP 5
Site
Maintenance
Platform Foundation

17. UNIFIED SITE MANAGEMENT & CONTROL
Management Console Support governance & enablement with ACSF

18. ©2018 Acquia Inc. — Confidential and Proprietary
Low-code site builder for Drupal.
Cohesion is full-featured site building
tool for Drupal that lets people with
minimal coding skills design and build
websites faster than they otherwise
could.
KEY BENEFITS
﹣ Give marketing the freedom
to build on their own. Create
more business value.
﹣ Faster time to market, easier
to iterate over time
﹣ Governance at scale making
sure all sites are 100% Brand
Compliant
﹣ Reduce Total Cost of
Ownership of hundreds to
thousands of sites
﹣ Upgrade faster, start
enjoying D8 sooner

19. DESIGN SYSTEM APPROACH ENABLES SCALE

20. DESIGN PATTERN APPROACH ENABLES FLEXIBILITY

21. THE MASTER DESIGN SYSTEM
NOW ONE COMPONENT
POWERS MULTIPLE BRANDS

22. LOW CODE APPROACH ENABLES NON TECH TEAMS

23. SGM* EMPOWERS SITE CUSTOMIZATION AT SCALE
SGM* = Style Guide Manager

24. Without Acquia Cohesion and ACSF
With Acquia Cohesion and ACSF
RolloutMaster Drupal DevelopmentBespoke Brand Design
Brand Master Build
2
Brand Master Build
N
Brand Master Build
1
Master Design System and ACSF Drupal
builds
Rollout scaling through
“assembly” teams without
Drupal experience
RolloutMaster Drupal DevelopmentBespoke Brand Design
RolloutMaster Drupal DevelopmentBespoke Brand Design
COHESION EMPOWERS SITE CREATION AT SCALE

25. Master Design System
and/or Library
Brand Master
Includes un-opinionated component library
(what it looks like) and the functional design
requirements (customizable options etc.)
Brand A
Owned by Master Design Agency
Owned by marketing/partners
Market
execution A1
Owned by marketing/content
Site Factory and SGM setup
Owned by central team
Security, governance and
management layer
The opinionated version for each
brand/business
Key benefits
• New component deployment
will Inherit MDS settings
(automatically synced)
• Overrides are easily
governed at scale
• Local teams can create
brand compliant websites
with no Drupal Knowledge
(focus on content etc.)
Global source of truth for all
website builds
Local market versions as needed.
No Drupal skills required
Synced automatically
Brand B Brand C
Synced automatically Synced automatically
Brand Master Brand Master
Market
execution A2
Market
execution B1
Market
execution B2
Market
execution C1
Market
execution C2
DIGITAL CONTROL - DELIVERING AND MANAGING SCALE

26. LIVE DEMO

27. CUSTOMER LOGOS

28. IN CONCLUSION…
ACSF and Acquia Cohesion give you Digital
Control at scale
To learn more about ACSF & Acquia Cohesion:
● Download our ebook about building sites
at scale here
● Sign up for a Cohesion sandbox here

29. Thank you for joining!
Questions?