On Thursday, February 19th, Barbara Solomon, our Director of Industry Marketing, gave this presentation on Digital Transformation.

1. Digital Transformation
Meetup: San Francisco

2. Digital Transformation:
Time To Think Ahead
Barbara Solomon
Director, Industry Marketing
Presented in partnership with:

3. Digital Has Changed
EVERYTHING

4. Technology is
innovating
faster & faster
every day.

5. Think Ahead.

7. Acquia is The Digital Experience Company
→ 141% 4 year CAGR
→ 3800+ customers
→ 500+ employees
→ Over $118.6M raised led by New
Enterprise Associates (NEA), North
Bridge Venture Partners, Sigma
Partners, Tenaya Capital, and
Amazon.com
→ Global:
 Boston, Portland OR, Washington
DC, Toronto, UK, France, Benelux,
Germany, Australia
Partners
Customers
Awards

8. 43.0%
14.5%
-33.9%-40.0%
-20.0%
0.0%
20.0%
40.0%
60.0%
Stock Performance (2007-2012)
Source: Forrester Research and Wartermark Consulting
Customer
Experience
Laggards
S&P 500 IndexCustomer
Experience
Leaders
Transformation is not optional
The age of the customer is
here
→ Organizations who focus
on customer experience
are thriving.
→ Companies with poor
customer experience are
dying.

9. Digital Experience is Becoming the Brand

10. Digital Experience is Becoming the Brand

11. Digital Experience Not Always So Sexy

12. Embrace all things digital to drive
a great customer experience
“How can you keep up with
empowered customers? Be more
digital. Your customers, your
channels, and your competitors are
digital.
The future of your business is digital.”
- Forrester Research
Turn big data into
business insights
Embrace the
mobile mind
shift
Accelerate
your digital
business
Transform the
customer
experience1
2
3
4
Four Market
Imperatives
in the Age
of the
Customer
What will it take to succeed?

13. 20M
Pages of content
2M
locations
1B
Page requests/week at
peak
MASSIVE SCALE
What does transformation look like?

14. $4.7M
Projected 5-year savings
MASSIVE COST SAVINGS
55
State agency sites
What does transformation look like?

15. 500%Increase in number of shares
50%
Reduced time-to-publish
MOBILE
DOMINANCE
Mobile traffic overtook desktop 1
week after responsive site launch
FASTER
TIME-TO-MARKET
SOCIAL
STRENGTH
1 WEEK
What does transformation look like?

16. 300+
Warner Music Group artist websites, 3
templates, total creative freedom
118+
Interscope Records managed
artist sites, one platform
ONE PLATFORM THAT DELIVERS HUNDREDS OF UNIQUE EXPERIENCES
What does transformation look like?

17. 60%
Reduced
total cost
30%
Faster time-
to-market
THOUSANDS OF SITES – ONE PLATFORM
What does transformation look like?

18. The shift you need to be ready for
Traditional Information Technology
Siloed teams with different solutions
delivering disjointed experiences
Disciplined (slow) processes for
building and deploying digital experiences
Proprietary solutions whose technology
evolves too slow
On-premise infrastructure with rigid &
costly capital expenses
New Business Technology
Integrated teams with a shared solution
delivering unified experiences
Agile (fast) process for building and
deploying digital experiences
Open Source solutions that evolve at the
speed of the web
Cloud-based infrastructure with flexible
and lower cost operational expenses

19. How we help companies transform
Acquia helps organizations unite their business and
technical teams as they transform to digital-first.
The Acquia Platform
provides the software
necessary to build and
deliver extraordinary
digital experiences faster.
The Acquia Platform The Acquia Experience
The Acquia Experience is the
intersection of the Acquia
Platform and our commitment
to Customer Success.
We’ll educate you, map
success, and ensure it on an
ongoing basis.
Come for the
platform, stay
for the
experience.

20. Digital transformation is real
• Organizations are reinventing business models,
putting digital at the center of their business.
• Organizations are seeking new technology
that supports this transformative vision.
• Acquia is the platform to
support digital transformation
both today and in the future.

21. Are you
ready to
transform?