Why a Content Hub should be at the heart of your Content Marketing Strategy. A content hub is the home of your content marketing efforts. It’s where most of your content lives, and it’s where you drive users. For many brands, it’s their strongest owned channel.
10 Ways to Win at SlideShare SEO & Presentation OptimizationOneupweb
Thank you, SlideShare, for teaching us that PowerPoint presentations don't have to be a total bore. But in order to tap SlideShare's 60 million global users, you must optimize. Here are 10 quick tips to make your next presentation highly engaging, shareable and well worth the effort.
For more content marketing tips: http://www.oneupweb.com/blog/
Beyond the Click: SlideShare as a Lead Generation ToolEquilibria, Inc.
SlideShare is one of the world's largest content marketing platforms. Yet, many businesses (of all sizes) and subject matter experts are still unaware of its potential as a viable source of leads.
This case study, originally presented at the 2016 Minitab Insights Conference, documents the journey I took in determining if I could apply Six Sigma techniques to analyze data from SlideShare and eventually use those insights to increase my company's online sales.
That is in fact, the million dollar question - "What happens beyond a content viewer's click? Can an increase in content engagement lead to an increase in online sales"?
Find out the answer in my presentation!
It includes a process flow map as well as a summary of all project deliverables.
10 Reasons You Should Use Slideshare to Market Your BusinessLaura Wallis
10 reasons you should use Slideshare to market your business, from traffic to lead generation to analytics, and more. Packed with informative tips to help you build an audience for your business.
Why a Content Hub should be at the heart of your Content Marketing Strategy. A content hub is the home of your content marketing efforts. It’s where most of your content lives, and it’s where you drive users. For many brands, it’s their strongest owned channel.
10 Ways to Win at SlideShare SEO & Presentation OptimizationOneupweb
Thank you, SlideShare, for teaching us that PowerPoint presentations don't have to be a total bore. But in order to tap SlideShare's 60 million global users, you must optimize. Here are 10 quick tips to make your next presentation highly engaging, shareable and well worth the effort.
For more content marketing tips: http://www.oneupweb.com/blog/
Beyond the Click: SlideShare as a Lead Generation ToolEquilibria, Inc.
SlideShare is one of the world's largest content marketing platforms. Yet, many businesses (of all sizes) and subject matter experts are still unaware of its potential as a viable source of leads.
This case study, originally presented at the 2016 Minitab Insights Conference, documents the journey I took in determining if I could apply Six Sigma techniques to analyze data from SlideShare and eventually use those insights to increase my company's online sales.
That is in fact, the million dollar question - "What happens beyond a content viewer's click? Can an increase in content engagement lead to an increase in online sales"?
Find out the answer in my presentation!
It includes a process flow map as well as a summary of all project deliverables.
10 Reasons You Should Use Slideshare to Market Your BusinessLaura Wallis
10 reasons you should use Slideshare to market your business, from traffic to lead generation to analytics, and more. Packed with informative tips to help you build an audience for your business.
Marketing Analytics is critical to all marketing activities:
--- Challenge: Difficult to setup and measure
--- Solution: Measure what matters
--- Implementation: Tie marketing analytics back to your business goals
University of Northern Colorado MCB Social Media Marketing class presentation on SlideShare. By Chad Allen, Collin Magnuson, Nick Sawyer, Ryan Faulkner.
The A-to-Z Guide to SlideShare introduces you to the language of #SlideShare and all it has to offer. Uncover the features of the world's largest content sharing community.
Top 7 Ways To Improve Teams And SharePoint Navigation In Your Digital WorkplaceRichard Harbridge
70% of people start their journey by navigating. It is at the very heart of an effective digital workplace. Improving the navigation experience is Intranet's number one priority, and it often is not effectively designed or implemented. Navigation is also foundational for integration, automation, security, and many other essential areas of digital workplace investment. Poor navigation creates unnecessary inefficiencies and dependency on already overburdened resources to fill the navigation gaps with their time and effort directing requests, linking digital workspaces, essential applications, and more.
The good news is that organizations employ proven designs and best practices today to overcome these challenges. Join Richard Harbridge, a Microsoft MVP and internationally recognized expert on Microsoft 365 and the Digital Workplace, as he shares insight on how to better plan, design, personalize, configure, integrate, and enhance navigation for your Intranet and Digital Workplace. In the end, there will be a Q&A session.
Richard Harbridge is the Chief Technology Officer and owner of 2toLead and a Microsoft MVP. Richard works as a trusted advisor with hundreds of organizations, helping them understand their current needs, future needs, and what actions they should take to grow and achieve their bold ambitions.
EdNC General Distribution and Engagement Playbook (2020)EducationNC
EducationNC assessed and built a holistic strategy across all of the tactics available to distribute content, grow, and engage our audience. In this deck, you can see all of the tools we assessed, tactic by tactic.
2010 Trends in Digital Advertising (for Miami Ad School)Marci Ikeler
This is my Industry Hero presentation that I gave to Miami Ad School on 2/1/2010. It describes what I think are the major trends in successful digital marketing for 2010. It's part of a larger presentation that I'm still polishing. Please send your feedback!
A video of my presentation (about 1/2 hour long in total) can be found here:
http://vimeo.com/9296055
http://vimeo.com/9296127
http://vimeo.com/9296429
http://vimeo.com/9297001
Note: it's broken into four parts for easy viewing.
At our BrandConnect:12 event in NYC, David Hahn VP of Product Management shares information on the recently released Influencers product on LinkedIn. He talks about the rich, relevant content on LinkedIn that brings insights to professionals to help them be productive and successful.
Case Study about HP Personal Systems Group UK on LinkedIn: Improving brand perceptions with groups
Visit marketing.linkedin.com for more success stories.
Survey results, analysis, commentary and analysis from over 700 participants of the 2007 Online Customer Engagement survey. Brought to you by Econsultancy and the cScape Customer Engagement Unit.
Modelowanie wybranych wyrobów z branży ELEKTRO-TECHNICZNEJ w systemie CAD 3D...3DCAD.pl
W niniejszym opracowaniu, przedstawiamy wybrane przykłady zastosowania SOLID EDGE w następującym obszarze: ELEKTRO-TECHNIKA, tj.: 1. Modelowanie elementów izolacji urządzeń napowietrznych stacji transformatorowych. 2. Projektowanie złącza kablowego wysokiego napięcia. 3. Zastosowanie TECHNOLOGII SYNCHRONICZNEJ do znaczącej modyfikacji geometrii komponentów ww. produktów. 4. Tworzenie płaskich rozkładów montażowych (2D) dla okablowania przestrzennego 3D (przewody, kable i wiązki).
Marketing Analytics is critical to all marketing activities:
--- Challenge: Difficult to setup and measure
--- Solution: Measure what matters
--- Implementation: Tie marketing analytics back to your business goals
University of Northern Colorado MCB Social Media Marketing class presentation on SlideShare. By Chad Allen, Collin Magnuson, Nick Sawyer, Ryan Faulkner.
The A-to-Z Guide to SlideShare introduces you to the language of #SlideShare and all it has to offer. Uncover the features of the world's largest content sharing community.
Top 7 Ways To Improve Teams And SharePoint Navigation In Your Digital WorkplaceRichard Harbridge
70% of people start their journey by navigating. It is at the very heart of an effective digital workplace. Improving the navigation experience is Intranet's number one priority, and it often is not effectively designed or implemented. Navigation is also foundational for integration, automation, security, and many other essential areas of digital workplace investment. Poor navigation creates unnecessary inefficiencies and dependency on already overburdened resources to fill the navigation gaps with their time and effort directing requests, linking digital workspaces, essential applications, and more.
The good news is that organizations employ proven designs and best practices today to overcome these challenges. Join Richard Harbridge, a Microsoft MVP and internationally recognized expert on Microsoft 365 and the Digital Workplace, as he shares insight on how to better plan, design, personalize, configure, integrate, and enhance navigation for your Intranet and Digital Workplace. In the end, there will be a Q&A session.
Richard Harbridge is the Chief Technology Officer and owner of 2toLead and a Microsoft MVP. Richard works as a trusted advisor with hundreds of organizations, helping them understand their current needs, future needs, and what actions they should take to grow and achieve their bold ambitions.
EdNC General Distribution and Engagement Playbook (2020)EducationNC
EducationNC assessed and built a holistic strategy across all of the tactics available to distribute content, grow, and engage our audience. In this deck, you can see all of the tools we assessed, tactic by tactic.
2010 Trends in Digital Advertising (for Miami Ad School)Marci Ikeler
This is my Industry Hero presentation that I gave to Miami Ad School on 2/1/2010. It describes what I think are the major trends in successful digital marketing for 2010. It's part of a larger presentation that I'm still polishing. Please send your feedback!
A video of my presentation (about 1/2 hour long in total) can be found here:
http://vimeo.com/9296055
http://vimeo.com/9296127
http://vimeo.com/9296429
http://vimeo.com/9297001
Note: it's broken into four parts for easy viewing.
At our BrandConnect:12 event in NYC, David Hahn VP of Product Management shares information on the recently released Influencers product on LinkedIn. He talks about the rich, relevant content on LinkedIn that brings insights to professionals to help them be productive and successful.
Case Study about HP Personal Systems Group UK on LinkedIn: Improving brand perceptions with groups
Visit marketing.linkedin.com for more success stories.
Survey results, analysis, commentary and analysis from over 700 participants of the 2007 Online Customer Engagement survey. Brought to you by Econsultancy and the cScape Customer Engagement Unit.
Modelowanie wybranych wyrobów z branży ELEKTRO-TECHNICZNEJ w systemie CAD 3D...3DCAD.pl
W niniejszym opracowaniu, przedstawiamy wybrane przykłady zastosowania SOLID EDGE w następującym obszarze: ELEKTRO-TECHNIKA, tj.: 1. Modelowanie elementów izolacji urządzeń napowietrznych stacji transformatorowych. 2. Projektowanie złącza kablowego wysokiego napięcia. 3. Zastosowanie TECHNOLOGII SYNCHRONICZNEJ do znaczącej modyfikacji geometrii komponentów ww. produktów. 4. Tworzenie płaskich rozkładów montażowych (2D) dla okablowania przestrzennego 3D (przewody, kable i wiązki).
Are you new to SlideShare? Are you looking to fine tune your channel plan? Are you using SlideShare but are looking for ways to enhance what you're doing? How can you use SlideShare for content marketing tactics such as lead generation, calls-to-action to other pieces of your content, or thought leadership? Read more from the CMI team in their latest SlideShare presentation on SlideShare.
SaaS Marketing Examples: Driving Success in the Digital Landscape
In the fast-paced world of technology, Software as a Service (SaaS) has emerged as a dominant force, revolutionizing the way businesses operate and deliver value to their customers. SaaS offers a subscription-based model that provides users access to software and applications hosted in the cloud, eliminating the need for complex installations and updates. As the SaaS market continues to grow exponentially, effective marketing strategies have become paramount to stand out in the competitive landscape. This article delves into a comprehensive exploration of SaaS marketing examples, showcasing how innovative companies have harnessed the power of marketing to drive success.
**1. ** HubSpot: Inbound Marketing Excellence
One of the pioneers in inbound marketing, HubSpot has redefined how SaaS companies engage and attract customers. They've masterfully leveraged content marketing, SEO, and social media to create an inbound marketing empire. HubSpot's "Marketing Hub" offers a suite of tools that enable businesses to attract, engage, and delight customers through personalized content and experiences.
Their blog, a treasure trove of educational content on marketing, sales, and customer service, has become a go-to resource for professionals seeking insights. HubSpot's innovative marketing strategies, such as offering free courses, templates, and tools, have not only showcased their expertise but also acted as lead magnets, driving user engagement and loyalty.
2. Salesforce: The Power of Community
Salesforce, a global leader in customer relationship management (CRM) software, is renowned for its robust SaaS marketing efforts. They have tapped into the potential of building a thriving community through their "Trailblazer Community." This platform brings together users, developers, and partners to share ideas, solve challenges, and collaborate.
Salesforce's annual event, "Dreamforce," stands as a testament to their marketing prowess. It's not just a conference; it's an experience that unites like-minded professionals, showcases product innovations, and fosters a sense of belonging within the Salesforce ecosystem. By nurturing this strong community, Salesforce has created a self-sustaining marketing engine where satisfied users become advocates, driving referrals and brand growth.
3. Slack: Simplicity and Virality
Slack, a communication and collaboration platform, has set a remarkable example of how simplicity, coupled with virality, can fuel explosive growth. Their marketing strategy is built on word-of-mouth marketing and a freemium model. Slack's sleek user interface, intuitive design, and integrations with popular tools have made it a favorite among teams.
What truly sets Slack apart is its viral loop – when a user invites someone to join a workspace, that person often becomes a user as well, driving exponential growth. The ease of sharing and collaborating within the platform has t
Promoting your PDFs and articles is crucial for increasing their visibility and reaching a wider audience. Here are some effective strategies to help you successfully promote your PDFs and articles:
1. Optimize for search engines: Conduct keyword research and optimize your PDFs and articles with relevant keywords in titles, headings, and content. This will improve your search engine ranking and make it easier for people to find your content.
2. Share on social media: Leverage social media platforms like Facebook, Twitter, LinkedIn, and Instagram to share snippets, quotes, or links to your PDFs and articles. Engage with your audience, respond to comments, and encourage sharing to expand your reach.
3. Collaborate with influencers: Identify influencers or thought leaders in your niche who have a substantial following. Reach out to them and propose collaborations such as guest posting or mentioning your content in their articles. Their endorsement can significantly increase your exposure.
4. Email marketing: Build an email list of interested subscribers and regularly send them newsletters featuring your PDFs and articles. Offer valuable insights and exclusive content to encourage readership and sharing among their networks.
5. Submit to content aggregators and directories: Submit your PDFs and articles to popular content aggregators, such as Medium or Flipboard, and relevant article directories. This increases the chances of your content being discovered by a wider audience.
6. Engage in online communities: Join forums, discussion boards, and social media groups related to your niche. Share your expertise by answering questions and participating in relevant discussions. Include links to your PDFs and articles when appropriate, ensuring they add value to the conversation.
7. Repurpose content: Convert your PDFs and articles into different formats such as videos, infographics, or podcasts. This allows you to reach audiences who prefer consuming content in alternative formats and expands your reach on various platforms.
8. Guest blogging: Write high-quality guest posts for reputable websites and include links to your PDFs and articles within the content. Guest blogging exposes your work to new audiences and helps establish you as an authority in your field.
9. Utilize SEO techniques: Optimize your PDFs and articles for search engine optimization by incorporating meta tags, meta descriptions, and relevant alt tags for images. This will help search engines understand and index your content more effectively.
10. Cross-promotion: Promote your PDFs and articles across different channels and platforms. Mention them in your blog posts, include links in your email signature, and share them in your author bio on external websites. This consistent cross-promotion boosts visibility and generates traffic.
Remember, promoting your PDFs and articles requires a consistent and multifaceted approach. By implementing these strategies, you can effectively incr
Contents: What is SlideShare? History of SlideShare. How to create an account in SlideShare? Tips on creating a killler SlideShare presentation. Benefits of using SlideShare. Drawbacks of SlideShare.
From our BrandConnect:12 event in NYC, Meera Bhatia, Head of Product Management for LinkedIn Marketing Solutions provides an exclusive view into the latest and greatest LinkedIn tools for marketers that enable you to drive relationships with results.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
2. the goal
Cast a wider net with potential customers
and have a conversation with them.
3. “I see SlideShare as a virtual
bookshelf, or a library in the cloud,
where we can make our best
content more discoverable to a
diverse audience.”
Jennifer Burnham
director, social strategy and
content marketing at salesforce.com
4. the problem
With hundreds of presentation decks,
tutorials, eBooks, infographics and white papers,
salesforce.com needed a coordinated brand presence.
i
5. the solution
They created a customized, branded salesforce.com
network on SlideShare to enhance visibility for its
product channels, drive more traffic to the main channel
and create brand consistency.
i
6. “I love how simple it is to upload
the content, embed it on our blogs
and salesforce.com website. I
recently launched a resource page
on salesforce.com with embedded
presentations hosted on SlideShare...”
- Scott Holden
Sr. Director of Product
7. “... Also, SlideShare is
easily shareable and
viewable in mobile, which
is important for us.”
- Jennifer Burnham
9. content
All content is logged into the internal content calendar
built on Force.com. If the team has its own channel in the
SlideShare network, they upload the content directly. If not,
the social media team can post it for them.
10. engagement
Saleforce.com’s social media command center coordinates
with internal teams to promote new SlideShare content and
regularly engage with prospects and customers.
12. Private sharing has
enhanced salesforce.com’s
internal collaboration.
The private content can be
scheduled to go public
to coincide with an
email campaign.
13. “The greatest benefit
salesforce.com has
seen with SlideShare
is the interaction and
discoverability of content
with prospects, partners
and customers.”
- Jennifer Burnham
“With SlideShare, we’re able to expand
the reach of our best content to people
who may not necessarily be familiar with
our brand. In essence, by posting a deck
to SlideShare, we are extending the reach
and lifetime value of that content.”
- Jennifer Burnham
14. SlideShare’s lead generation
features helped salesforce.com
generate and assess the quality of
hundreds of sales leads.
The Sales Cloud team posted the
“Social Sales Revolution: 7 Steps to
Get Ahead” eBook on SlideShare.
16,900 300
views sales leads
15. Slideshare has become part of salesforce.com’s
content distribution for its biggest cloud computing
event of the year, Dreamforce. Speakers upload
slides after their presentations,
“Our Dreamforce session decks
tagged with our event hash tag. get thousands of views far after the
conference has ended.”
16. what’s next?
Salesforce.com is building out its channels across its
product set and international regions, and exploring how to
integrate SlideShare with its live events strategy.
“I consider SlideShare one of our
top channels and an integral part of
our social content strategy.”
- Jennifer Burnham
17. Want a SlideShare network
for your organization?
Contact
the SlideShare enterprise sales team.