Acquia & KWALL Join Presentation
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Josh Pennino (Acquia) and MAtt Turek (KWALL) jointly presented at California State University Long Beach at the Think Ahead in Higher Ed Meetup on March 6, 2015.
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Maintaining Community After Graduation: Benefits to the Institution
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Delivering Meaningful Digital Experiences in Higher Ed
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Marketing automation is key to solving six common marketing challenges: 1) generating enough leads, 2) qualifying leads so sales time is spent effectively, 3) ensuring alignment between marketing and sales teams, 4) effectively nurturing leads over time, 5) measuring ROI and optimizing processes, and 6) managing complexity when marketing is distributed across teams. The presentation outlined frameworks for addressing each challenge through strategies like lead generation, lead scoring, sales-marketing integration, lead nurturing, automation analytics, and distributed marketing management using a DXP. It also provided examples of how to apply marketing automation to solve specific problems.
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This document discusses how digital advertising is undergoing seismic shifts as third-party cookies are phased out. It provides context on cookies and how they are used for tracking and targeting ads. With Chrome announcing it will no longer allow third-party cookies by 2022, marketers are scrambling to adapt. The death of the cookie will change digital marketing tactics and require a focus on first-party data and building direct customer relationships through authenticated experiences. A cookieless future relies on having a unified single view of the customer, which can be achieved through implementing a customer data platform. The document discusses examples of how companies have used Acquia's customer data platform to gain insights from unified customer data and improve marketing performance.
Taking Your Multi-Site Management at Scale to the Next Level
Creating digital experiences across a portfolio of sites can present a big challenge. It requires thinking about scale in multiple dimensions, from standardizing on a technology toolset and driving adoption of that platform across an organization, to establishing content governance and user experience standards to guide the design and build of many sites. In order to build a foundation for scale, all of these dimensions and more need to be addressed. With a strong foundation, next-level digital strategies such as multi-channel content management and personalization can be incorporated into your multi-site management.
Join digital leaders and experts from Princeton University, FFW, and Acquia, to learn from their experiences tackling multi-site management at scale. Hear about best practices drawn from the large portfolios of sites that higher-ed institutions manage, and discover Acquia’s holistic solution for multi-site management with Acquia Site Factory+, Acquia Site Studio, Widen DAM, and Acquia Personalization.
During this webinar we will explore:
A major Princeton University Web Development Services initiative to migrate 1,000 websites to Acquia
How organizing content in one system can simplify control, improve access and increase use
How coordinated distribution supports greater customer experiences and deeper engagement
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April Partner Bootcamp 2022
At Acquia, we know we’re stronger when we work together. That’s why we always put our partners first. Our strong partner network, combined with a diverse portfolio of solutions and a clear focus on innovation, empowers us to lead the charge in delivering more open, creative, powerful digital experiences to customers everywhere.
How to Unify Brand Experience: A Hootsuite Story
Is your brand content difficult to manage, creating bottlenecks across global workflows? Are your teams struggling with quickly finding approved files so much that they start creating their own private collections of assets?
It can get out of hand in no time and the next thing you know, your brand is compromised.
Proper brand management is crucial to keeping your organization’s digital identity unified wherever people interact with it. And the path toward brand consistency begins with a single source to store everything brand-related: a digital asset management (DAM) system.
Join us for an upcoming webinar where we'll dive into more detail on how Hootsuite achieved a sense of control over the what, who, how, and when of their brand’s digital elements.
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This document discusses how using personas can guide a digital asset management (DAM) system to improve customer experience. It recommends taking a persona-first approach when implementing a DAM system. This involves researching user needs through surveys, interviews and card sorting to develop user personas for roles like content creators, content builders and third parties. Examples are provided for how Life Time, a health club company, developed sales enablement portals tailored to different personas' needs. The document concludes with best practices such as aligning goals, researching users, implementing changes and collecting ongoing feedback.
Improve Code Quality and Time to Market: 100% Cloud-Based Development Workflow
Modern web development should be seamless. Unfortunately, assembling, testing, and deploying production level code on time and with confidence is a challenge that many organizations face.
Developers and IT leaders, join this webinar to learn how Acquia’s end-to-end web platform will enable you to get your applications to market faster, improve code quality, and reduce security risk.
With Acquia’s 100% cloud-based development tools optimized specifically for Drupal, building, testing, and deploying will all take place on our platform and your feet never need to touch the ground.
We’ll cover:
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- How to enable continuous testing and deployment
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- How to get started with a working app on day one
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September Partner Bootcamp
See slides of Acquia’s Partner Bootcamp held on September 21st at 10:00 AM EST/15:00 BST/16:00 CET where we shared easy-partner plays to dramatically save you time and effort, and your clients money.
August partner bootcamp
You asked, we listened watch Acquia’s Partner Bootcamp which went live on August 24th at 10:00 AM EST/15:00 BST/16:00 CET where we showed live demos of:
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July 2021 Partner Bootcamp
As the world emerges into a post-pandemic glow, consumer demand is rebounding. To meet this demand, Partners need to accelerate growth and scale global digital operations for their customers.
Acquia’s Q2 Program Increment is designed to help partners re-engineer the digital stack and increase services revenue. With a focus on; how to scale for new growth of content and experiences, data and insights, digital services and digital products for their customers
Learn more about:
Marketing Cloud Enhancements including the New Marketer Experience, Machine Learning Capabilities, and Global Governance and Compliance.
Drupal Cloud Enhancements including Cloud Next / China Managed Services, a new Developer Experience, and Employee Experience
May Partner Bootcamp
Supercharge shoppable experiences everywhere with Acquia DXP
Join Acquia for a Partner Bootcamp on May 18th and learn how the DX Alliance empowers our partners to provide exceptional client services, increased services revenue, and improved customer retention.
On the day you will learn about:
Composable Commerce
Create more engaging shoppable experiences in record time with unified first-party data and composable architecture using no-code tools. Unlock the ability for anyone to deliver unique catalogue experiences, deliver lightning-fast value, uncover new needs, and increase customer loyalty.
Acquia Open DXP Pricing & Packaging
Learn how Acquia has redefined pricing & packaging across its entire portfolio with industry-first unified pricing metrics and prescriptive bundles to deliver greater value and streamline selling and client experiences.
Acquia Migrate Accelerate
Preparing your customers for their journey to Drupal 9 has never been more critical with D7 and D8 EOL approaching. Explore our automated tool for D7 to D9 migrations and other strategies to help your customers accelerate their migration timelines.
-Sneak Peak into Acquia Cloud Next
Update to our Cloud Platform that leverages the most modern and innovative AWS technology.
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As Drupal 7 is reaching EOL in November 2022, it’s time to start thinking about Drupal 9 migration. With all the planning and preparations needed to migrate, it can be overwhelming to take the leap. But don't panic. We’ve got you covered—with all the tools and concrete steps you need to make the move to Drupal 9 efficient and painless.
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The document discusses a presentation about redesigning websites to function as 24/7 lead and revenue generators. It provides reasons for relaunching a website, such as new leadership, outdated metrics, or a rebrand. The presentation outlines best practices for a redesign process and covers content strategies for researchers. Case studies demonstrate how personalized digital experiences increased traffic, revenue, and compliance for different brands. The presentation is given by representatives from Acquia, a digital experience company that helps customers transform digitally and grow audiences through open source platforms like Drupal.
Acquia webinar: Leveraging Drupal to Bury Your Sales Team In B2B Leads
CloudHealth’s story of ramping up their B2B digital experience through an upgrade to Drupal 8 is impressive - and they’re not alone. Organizations of all kinds are discovering how Drupal 8 can boost lead generation, and ensure those leads get to the sales team faster than ever before. We’d love to answer any questions you might have, and explore how Drupal can empower your own sales team.
April partner bootcamp deck cookieless future
Google’s recent announcement to ‘phase out support for third-party tracking cookies , has been viewed by many as the final blow in the death of third-party cookies in marketing. It is also the latest wave pushing us toward stronger privacy-focused open web standards.
But what does the death of third-party cookies mean for Acquia Partners? In a nutshell, it means that you must develop a powerful first-party data strategy for your customers so they can win the trust and loyalty of theirs.
Watch our on-demand Partner Bootcamp and learn how you can stay ahead of the curve.
We explored:
Evolving from customer acquisition to consent-driven personalization
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You will also hear from Mark Royko about Acquia Practice Certification program
How to enhance cx through personalised, automated solutions
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Personalisation - seamless customer experience: is this possible? How do you build consumer confidence to provide data for effective personalisation?
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- Get advice on where to turn for support, how to quickly adopt use cases of intelligent advice, and answers to your questions
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In the era of the experience economy, the combination of technology, talent and touchpoints are key success factors in building sustainable relationships, optimising time to value and facilitating the dialogue between the customer and the brand.
In times of change, organisations are providing advice in challenging situations, guiding information search and facilitating important decisions for individual customers at the same time as they are adopting new ways of working in a dynamic business environment.
Acquia is collaborating with numerous companies globally around customer digital experience and we are here to support with advice, inspiration and open dialogue.
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Hear about timely topics, survey findings for Australia and Singapore in the domain of customer experience
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Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
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Acquia & KWALL Join Presentation
- 1. Digital Transformation Meet up:! Think Ahead in Higher Ed ! ! California State University, Long Beach! ! Co-hosted By:!
- 2. Agenda → 1:00 – 1:30 Registration/Networking → 1:30 -1:40 Intro and Kickoff → 1:40 – 2:10 CSU Long Beach – Digital transformation story → 2:10 – 3:20 Panelist Discussions § key challenges facing higher education and how digital can be leveraged to address them. § CSU San Marcos’ strengths § CSU San Marcos’ digital opportunities → 3:20 – 4:00 Networking and Cocktails
- 3. Is your institution thinking digital first?
- 4. Digital Opportunity - Context Opportunity: Data-driven, personalized experience delivery Why? Contextualized, relevant experiences will differentiate Today Tomorrow
- 5. Digital Opportunity - Unification Opportunity: Integrate all of these experiences onto a unified platform Why? Unified branding, improved content authoring and workflow management Late 2013 5 months later
- 6. 652 3,490,212 36% The numbers game…
- 7. 652 3,490,212 36% Let’s break it down… Drupal campuses Students Served % of the Market
- 8. Acquia = Drupal in Higher Education
- 9. How can Acquia Help? The Acquia Platform provides the software necessary to build and deliver extraordinary digital experiences faster. The Acquia Platform! The Acquia Experience! The Acquia Experience is the intersection of the Acquia Platform and our commitment to Customer Success. We’ll educate you, map success, and ensure it on an ongoing basis. Prospect Engagement / Applicant Student Alumni
- 10. How can KWALL Help? Strategy Design Development
- 11. Panelist
- 12. Cheryl Feldmeier! Director, Academic Technology at the College of Southern Nevada! • 20 years of Experience • Led tech initiatives including redesign of CSN website and creating SSO portal Planning and management of a Las Vegas technology conference • Generated over $150,000 in scholarship funds • Attended by over 600 faculty, staff, and IT personnel from! Region, and the implementation of an annual refresh program of technology equipment across all campuses.
- 13. Kevin Moore ! California State University, Northridge! Senior Web Developer! Enrolled Students: ~40,000 www.csun.edu visits: 1,446,512 in the past 30 days Pageviews: 3,740,774 in the past 30 days
- 14. Andy Hoang! California State University, Long Beach! Associate Vice President of Marketing and Communications ! Oversees design, digital communications, marketing, social media and publications. Prior to Long Beach, Andy led marketing at the Salk Institute in La Jolla and at Palomar Pomerado Health in San Diego.. The largest public health system in California.
- 15. Thank You