Non Profit Orgaisation has a unique characteristic, so you should understand the objective and the challenge around this one. Then yu can step up with the comprehensive digital strategy for this. This presentation was made for Belajar Berbagi sharing session, organized by Indorelawan.org.

1. Digital Strategy for Non Profit
Jakarta, 5 September 2015

2. Digital Landscape

3. Growth of Digital Channel

4. Most Active Social Media Platform

5. Digital Marketing Ecosystem
Digital
Channel
Website
Social
Media
Email
Content
Marketing
Search
Engine
Mobile
Marketing
Game
Online
Advertising
Experiential
Media

6. Digital Strategy
Source: Buku “WWW.HM Defining Your Digital Strategy”

7. Define Your Objective
Objective
Awareness Attitudes Action
Behaviour
Change
Fund
Raising

8. Smart Resource Allocation

9. Key Success Factors in Social Media
• Clear social media objective
• Choose the right channels
• Content Strategy and clear call to action
• Story telling

10. What Make People Talking About
You?
Jonah Berger simplified it to STEPPS:
Social currency: Sharing you just bought the new Bentley makes you look
successful, but you won't see many tweets from people bragging about the results
they got from a new medicine for haemorrhoids.
Trigger: Make people keep thinking about your products
Emotions: Sharing is caring. Humor, surprise, anger etc are all drivers of word of
mouth (see also our previous blog post).
Public: People easily adopt what's already popular. See also the Roger Adoption /
Innovation Curve. You only need a few innovators and early adopters to get the
masses going.
Practical value: Earning karma points by helping others. Sharing a publication
with great tips makes you look good.
Stories: Storytelling is the new advertising. It's about getting your message across
without annoying people.
Source: Contagious by Jonah Berger

11. Rumah Zakat (Focusing on Fund
Acquisition)

12. Rumah Zakat (Publish Info of
Donation)

13. Save For Hope Story Telling

14. Change.org Engagement Trough Email

15. PMI Education on Disaster
Management with Mobile Apps

16. Rotaract Kiev Video for Fund Raising

17. Digital Measurement
• Awareness:
- Reach on Social Media
- Traffic on Website
- Video views
• Action:
- Total share in social media
- Petition signed
- Total upload
- Hashtag
• Fund Raising
- Total funding you get from digital asset

18. Tuhu Nugraha Dewanto
COO Upnormals PingFans
Book Writer “WWW.HM Defining Your Digital Strategy”
Twitter: @Tuhunugraha
E-mail: tuhu.nugraha@gmail.com
LinkedIn: www.linkedin.com/in/tuhunugraha
Group: https://www.facebook.com/groups/DefiningYourDigitalStrategy/
(Discussion and curated content about digital strategy)