There are nearly 1.2 billion Catholics worldwide. In a way, the Catholic Church is the largest "brand" in the world, bigger than many Fortune 500 brands. So why should we communicate any differently than other major "brands"? This presentation will uncover practical ways the Church can break through all the clutter of communication and adapt its delivery to meet 21st Century needs, while staying rooted in Her message. Learn more: http://www.patrickpadley.com

1. Digital strategy and
evangelization
Patrick Padley | @ppadley
PatrickPadley.com | #BCsymposium

2. PAT PADLEY
• Social Media Strategist at DEG – Kansas City
• KC Ad council member, SQPN podcaster and board member.
• Leads/executed/advised digital efforts for Hallmark, Lee
Jeans, H&R Block, and Timberland

3. My mission
Evangelize the Church with
my digital marketing
knowledge.

4. TODAY’S GOAL
• Help you understand how and why the
Church’s digital efforts are important.
• You are called to mission. Provide you
with actionable tips that you can go do
now.

5. digital has changed the landscape

7. digital by the numbers

8. YOUTUBE IS #2 …most used search engine.
4 billion + hours of video are watched each month
http://www.youtube.com/t/press_statistics
-ComScore

9. 1 BILLION + …active users on Facebook.
50% login once a day.
50% use a mobile device.
Average person has 140 friends
www.facebook.com/press

10. 500 MILLION + …active users on Twitter.
50% of users login daily.
Every day, the world writes more than the equivalent
of a 10 million-page book in Tweets or 8,163 copies
of Leo Tolstoy’s War and Peace.
http://blog.twitter.com

12. The consumer journey has evolved

15. “
Your website
isn't a
destination. Get
over yourself.
”
(you need a digital strategy)

16. church marketing has not evolved

17. TRUTH

18. LAZINESS

19. Church Marketing
How does Christianity
fit in to a consumer
oriented society?

21. The Disconnect
It’s not the message.
It’s the delivery.

22. How do we break
through the clutter?

23. The Vatican Diocese/Archdiocese
Churches and Parishes

24. We should not settle for
anything different than
a fortune 500 brand?

25. would St. Paul use Facebook?

26. The bible doesn’t say
anything about blogs,
email or tablets.

28. “
"Without fear we must set
sail on the digital sea,
facing into the deep with
the same passion that has
governed the ship of the
Church for two thousand
”
years… "
- Pope Benedict XVI (2010)

29. “
It takes more than a
presence in new
channels to improve
customer experiences
and relationships.
- Brian Solis
Principal at Altimeter Group
”

30. UTILIZE DIGITAL
MARKETING
STRATEGY/TACTICS
FOR NEW
EVANGELIZATION

31. #1) start by setting objectives

32. Objective*
What are we trying to
accomplish?
*(must be measureable)

33. Strategy
A B

34. Tactics
• How we get this
accomplished.
(the details)

35. #2) define your targets, personas

37. Develop personas.

38. Personas:
n. Fictional characters created to
represent the different user
types within a targeted
demographic, attitude and/or
behavior set that might use a
site, brand or product in a
similar way

39. Case study:
Target knows
your pregnant.

40. #3) plan your content strategy

41. “
Social is for sharing
not for selling.
”

42. Tell a story with pictures.

47. Right time.
Right place.
Right person.

50. #4) try, learn, and refine.

51. Review your metrics to determine
what is working (and what is not).

52. ACTION

53. Thank you.
Questions?
www.patrickpadley.com
@ppadley on Twitter