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Digital Marketing
SHARING Stories & Content To Build Community, Connection & Faith
Virtual Community Is Real Community
Meredith Gould
“The Church needs to be concerned for
and present in the world of communications, in order to
dialogue with people today a...
The Objective
Social media is not just about having any followers
or “Likes” on Facebook or Twitter, rather it is for
shar...
• Build christian community within and beyond the church building
• Celebrate the Sacraments
• Deliver time sensitive news...
The Digital Marketing Toolkit
• Research
• Create
• Share
• Measure
Search + Social
RESEARCH
What do you know about your target audience?
(Demographics & psychographics)
What are they searching for?
What pr...
Completing a Content Audit
Who will be responsible for social media?
Creating a content Calendar
Creating a Social Media P...
CREATE
VIDEOS
PHOTOS
ARTICLES
SLIDESHOWS
LIVE STREAMS
WEBINARS
NEWSLETTERS
SHARE
Where does your audience spend the most time?
MEASURE
FACEBOOK INSIGHTS
HOOTSUITE REPORTS
BUFFER ANALYTICS
GOOGLE ANALYTICS
TWITTER ANALYTICS
Website
Homebase
1 Billion
Facebook?
Social Platforms
Facebook is a popular free social networking website that allows registered users
to create pro...
Social Platforms
Fans 5400
Post Types
Catholic News Integration +
Updates
Current Affairs Commentary
+ Updates
Inclusion of Ads
Visual Post...
Twitter?
Twitter is an information network made up of 140-character messages called Tweets.
Today's Twitter is now less fo...
Social Platforms
Fans 808
52% Male
48% Female
Post Types
Local & Regional Catholic
News + Updates
International Catholic News
Current Affai...
RCPOS- @catholictt
RESOURCES
BUFFER - SOCIAL MEDIA MANAGEMENT
HOOTSUITE - Social Media Management
TWEET DECK
Photo Finder
Photo Finder
CANVA - Mobile & DESKTOP
PABLO - CONTENT DESIGN
KEEP LEARNING!
Christ Has No Online Presence But Yours
Meredith Gould
The End
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Digital Marketing (CSCC2016)

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Digital Marketing (CSCC2016)

  1. 1. Digital Marketing SHARING Stories & Content To Build Community, Connection & Faith
  2. 2. Virtual Community Is Real Community Meredith Gould
  3. 3. “The Church needs to be concerned for and present in the world of communications, in order to dialogue with people today and help them encounter Christ. es represents a great and thrilling challenge. May we respond to that ch -Pope Francis ( World Communication Day 2014) Pope Francis’s Vision For Catholic Communication
  4. 4. The Objective Social media is not just about having any followers or “Likes” on Facebook or Twitter, rather it is for sharing the good news.” Msgr. Paul Tighe - Vatican Social Media Manager
  5. 5. • Build christian community within and beyond the church building • Celebrate the Sacraments • Deliver time sensitive news and information • Educate Newcomers about your Church community • Gather feedback from congregants • Organize, publicize and invite people to events • Preach the Gospel • Model Gospel Values and christian love THE WHY OF SOCIAL MEDIA Source: The Social Media Gospel by Meredith Gould
  6. 6. The Digital Marketing Toolkit • Research • Create • Share • Measure Search + Social
  7. 7. RESEARCH What do you know about your target audience? (Demographics & psychographics) What are they searching for? What problem are they trying to solve? Which keywords best matches their needs? (Key words are crucial for search engine optimization) What kinds of content are your competitors sharing? PRO TIP - BUZZSUMO
  8. 8. Completing a Content Audit Who will be responsible for social media? Creating a content Calendar Creating a Social Media Policy What are your goals? Who is your audience? What is your strategy?
  9. 9. CREATE VIDEOS PHOTOS ARTICLES SLIDESHOWS LIVE STREAMS WEBINARS NEWSLETTERS
  10. 10. SHARE Where does your audience spend the most time?
  11. 11. MEASURE FACEBOOK INSIGHTS HOOTSUITE REPORTS BUFFER ANALYTICS GOOGLE ANALYTICS TWITTER ANALYTICS
  12. 12. Website Homebase
  13. 13. 1 Billion
  14. 14. Facebook? Social Platforms Facebook is a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues. The site, which is available in 37 different languages, includes public features such as: • Marketplace - allows members to post, read and respond to classified ads. • Groups - allows members who have common interests to find each other and interact. • Events - allows members to publicize an event, invite guests and track who plans to attend. • Pages - allows members to create and promote a public page built around a specific topic. • Presence technology - allows members to see which contacts are online and chat.
  15. 15. Social Platforms
  16. 16. Fans 5400 Post Types Catholic News Integration + Updates Current Affairs Commentary + Updates Inclusion of Ads Visual Posts & Gospel Inspirations RCPOS
  17. 17. Twitter? Twitter is an information network made up of 140-character messages called Tweets. Today's Twitter is now less focused on “What are you doing?” and more about “What’s going on?” It has emerged as a source for discovery, with a focus on sharing relevant information and engaging in conversation. Many people now think of Twitter as a news source rather than a social network, using it for networking and discussion based on their own interests. Social Platforms
  18. 18. Social Platforms
  19. 19. Fans 808 52% Male 48% Female Post Types Local & Regional Catholic News + Updates International Catholic News Current Affairs Photo Posts, Events & Gospel Inspiration RCPOS
  20. 20. RCPOS- @catholictt
  21. 21. RESOURCES
  22. 22. BUFFER - SOCIAL MEDIA MANAGEMENT
  23. 23. HOOTSUITE - Social Media Management
  24. 24. TWEET DECK
  25. 25. Photo Finder
  26. 26. Photo Finder
  27. 27. CANVA - Mobile & DESKTOP
  28. 28. PABLO - CONTENT DESIGN
  29. 29. KEEP LEARNING!
  30. 30. Christ Has No Online Presence But Yours Meredith Gould
  31. 31. The End

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