CONTENT CREATION AND STRATEGY AS A VITAL TOOL

1. CONTENT CREATION & STRATEGY AS A
VITAL TOOL FOR DIGITAL
EVANGELISM
Olatunde Tijani
CEO, Leo6 Technologies Ltd

2. LOOK AND LIVE

3. PRESENTATION OUTLINE
▪ Introduction
▪ Digital Evangelism Funnel
▪ Types of Digital Evangelism
▪ Benefits of Digital Evangelism
▪ Digital tools needed for digital evangelism
▪ Content Marketing TrendsYou Need to Follow
▪ Call For Action
▪ Digital Evangelism Mistakes
▪ Conclusion

4. INTRODUCTION

5. WHAT IS DIGITAL EVANGELISM?
▪ Digital Evangelism is a
concept of sharing the
gospel through digital
media. It encompasses a lot
of things, including social
media, mobile apps, and
websites.
▪ Post-COVID Online
Churches have become a
staple, the new front door for
visitors

6. CONTENT CREATION
▪ Content is king and the content is only as
good as your keywords. Making your content
easy to find by the right people is what SEO is
all about.
▪ One of the reasons why the ministry of Christ
was so successful is that he was relevant at
every level. He knew what people needed to
hear and how to deliver the message.
▪ We too can preach relevant sermons by
feeding people the right message according
to their level and needs.
▪ Digitize sermons and songs and publish them
for posterity.

7. CHURCH GROWTH FACTOR
▪ The Church is a living organism
and MUST grow otherwise it will
die.
▪ Leadership, Evangelism (digital)
group, discipleship and well-
structured CSR are factors for
effective church growth.
▪ VISION 2032 - Digital Evangelism
is key to achieve success.
▪ We are KEY to achieving Church
Growth

8. DIGITAL
EVANGELISM
FUNNEL
You can only have limited
numbers at a physical
location but with the
internet/digital space, you
are UNLIMITED
Internet/Online Space
Clicks On Evangelism Digital
Content/ADs Campaign
Convergence
Subscription, Likes and
Follows. Online Members
Converted and Show Up
for Church on Sunday

9. BENEFITS OF DIGITAL EVANGELISM
▪ One of the main benefits of using
technology for evangelism is the
ABILITY TO REACH A WIDER
AUDIENCE.
▪ It helps religious organisations to
CONNECT with individuals who
may not have had access to
traditional spiritual practices or
may have been hesitant to engage
with them.
▪ Another benefit of using
technology for evangelism is the
ABILITY TO ADAPT TO
FOLLOWERS’ CHANGING NEEDS
AND PREFERENCES

10. TYPES OF DIGITAL EVANGELISM
Search
Engine
Optimization
(SEOs)
Social Media
Evangelism
Content
Evangelism
Email
Evangelism
Mobile
Evangelism
Pay-per-
Click for
digital
evangelism,
and
Digital
Evangelism
Analytics
7 main categories

11. DIGITAL TOOLS YOU NEED FOR DIGITAL
EVANGELISM
▪ The Church’sWebsite - Digitally
evangelizing your church shouldn't
be limited to your Facebook page or
a few Twitter feeds!You should be
everywhere online,.
▪ Social media management tools -
They allow you to create, post,
manage and engage with people
from one platform.They generally
do more than just posting.
▪ Digital design media tools - Good
graphics appeal to audience
▪ Instant Messaging Tools – WhatsApp,
Live Chats etc

12. DIGITAL TOOLS YOU NEED FOR DIGITAL
EVANGELISM [2]
▪ Analytics tools - There are so many analytics
tools but the most important are Google
Analytics and social media insights. They are
both free and allows you to monitor how
people are interacting with your content
▪ Content marketing tools - process of creating
and publishing relevant content on blogs,
social media, and other online platforms to
increase your online presence and influence.
▪ Email marketing tools - A powerful tool for
churches and faith-based nonprofits to reach,
connect and nurture their online audiences. It
is FREE!

13. CONTENT MARKETING TRENDS YOU
NEED TO FOLLOW
▪ Content Needs to Be Concise, Not TL - Longer
content does perform well in organic. Study
revealed people prefer videos and
infographics.
▪ Diversified Content Brings in New Audiences
- Users will get bored if you only put up one
type of content. Make use of different types of
media.
▪ UGC (User Generated Content) Continues to
Rock - 85% of people trust content made by other
users. Work with good writers to create new articles
for blogging
▪ Embracing LiveVideo - Make Short and
Exciting Live Videos to address specific topics

14. CALL FOR ACTION
▪ Keypoints
▪ Churches/Pastors should Invest in modern gadgets and tools
▪ Thriving Digital (Online) Platforms – Prayer Rain (4k Mixlr, 1k FreeConfCall),
MutiuOkediran.com, YouTube - DivineEncounter
▪ Create Content that meets needs and yearnings of prospective members.
quillbot.com free paraphrasing tools.
▪ Convergence is key
▪ Video Snippets and Surprise Factors (Not Predictable)
▪ Hashtags & Trending Topics - Provide Godly Perspective
▪ Many churches and evangelists are great at bringing people in but not so good at
keeping them. In fact, over 29% of people who grew up in the church have left.
▪ Diversified Content Brings in New Audiences

15. 20 DIGITAL EVANGELISM MISTAKES
1. Not defining your audience
2. You don’t have a clear content
strategy
3. Overlooking the power of email
4. Not having a blog
5. Focusing on social media only
6. Having poor website design
7. Not using analytics
8. Overlooking personalized ministry
9. Not being relevant
10. You are not segmenting your audience
11. Neglecting automation
12. Ignoring SEO
13. Focusing on conversion and not
nurturing
14. Failing to identify people’s challenges
15. Trying to be on every media platform
16. Not utilizing Groups or community
platforms
17. Ignoring people’s stages in the
Christian journey.
18. You don't get involved in your local
communities.
19. You are not repurposing your sermons
20. Not optimizing your sermons for online
consumption.

16. REFERENCES
▪ Ochenia Faith Opade (2023), Perspectives on Digital Evangelism: Exploring the
Intersection of Technology and Faith. African Journal of Culture, History, Religion
and Traditions 6(2), 15-24. DOI: 10.52589/AJCHRTIDAP2P2M
▪ Dynamics and Strategies for Effective Church Growth. 2023 Minister’s Conference
(Province-Based) RCCG Manual
▪ Nelson Musonda (2023). Digital Evangelism 2021: The Definitive Guide
https://www.delmethod.com/blog/digital-evangelism-guide
▪ Michael Brenner (2023). Content Marketing TrendsYou Need to Follow
https://marketinginsidergroup.com/content-marketing/content-marketing-trends/
▪ Nelson Musonda (2023), 20 Digital Evangelism Mistakes: What’s Causing Your Digital Ministry
Not To Grow? https://www.delmethod.com/blog/digital-evangelism-mistakes#b01ut

17. THANK YOU FOR LISTENING