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Church Social Media Structuring & Ministry

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These are the slides from a presentation I delivered on how churches can develop a social media structure and an in-house social media ministry team.

Published in: Social Media

Church Social Media Structuring & Ministry

  1. 1. Delivered at Next Level School of Ministry and Leadership, Global Impact Church July 20, 2016
  2. 2. 1. Foundational Principles 2. Social Media Objectives 3. Developing a Social Media Structure 4. Developing a Social Media Ministry Team 3 Four sections:
  3. 3. 4
  4. 4. “Just as the opinions of the last generation were shaped by television, radio and newspapers; the ideologies, language, attitudes, culture and knowledge base of this generation will be shaped by social media.” Subomi Plumptre 5
  5. 5. "In the last 5 years, our 18- 35 year old audience has shrunk by 50%." MTV 6
  6. 6. “Today’s younger and middle-aged audience seems unlikely to ever match the avid news interest of the generations they will replace, even as they enthusiastically transition to the Internet as their principal source of news.” Andy Kohut, Founding Director of the Pew Research Centre, Washington, DC 7
  7. 7. “Parents and peers play a much greater role than media in how teenagers’ moral values around sexuality develop over time. When information from parents or schools is lacking, media may become the only source of information on sexuality.” Researcher, Christopher Ferguson of the Stetson University 8
  8. 8. More foundational principles at www.slideshare.net/subomiplu mptre/social-media-the-church 9
  9. 9. 10
  10. 10. 11 Before you set up a social media unit in your church, define your social media objectives. Evangelism Ministry Promotion 1 23
  11. 11. 12 1. Evangelism Content Amplification CounsellingReferral 1 2 34
  12. 12. 2 3 4 1 13 2. Ministry Counsellors with large hearts Availability & urgency Knowledge resources Referrals
  13. 13. 14 a. Counsellors Understanding Patience Maturity 1 2 3
  14. 14. 15 b. Availability & urgency Speedy response Optimum number of counsellors 1 2
  15. 15. 16 c. Knowledge resources Mine your own resources Use 3rd party resources 1 2
  16. 16. 17 d. Referrals Be willing to refer people. For ministry, the ultimate goal isn't to bring people to your church. It is to transform lives.
  17. 17. 18 3. Promotion Excellent graphics Promotions budget 1 2
  18. 18. Category Recommended minimum daily budget for a nationwide campaign Facebook post promotion $50 Facebook page promotion $100 Twitter page/post promotion $100 Google/YouTube promotion $100 LinkedIn post promotion $50 19 3. Promotion contd.
  19. 19. 20
  20. 20. Strategy development Ideas, strategy, structure, plans, resource allocation, policy documents Content development Scripting, curation, editing, adaptation Production Graphic design, video development, photography Community/Project management Task management, advertising, analytics, community relations Web management Web design, web updates 21 a. Put in place critical HR functions
  21. 21. HR Industry standard monthly remuneration Senior strategist/Content developer $900 Editor/Admin $150 Community/Project manager $1,500 Web master $750 Graphic designer $750 22 b. Competence matters. Value the true worth of your volunteers even if they donate their time.
  22. 22. c. Develop a social media policy document 23
  23. 23. d. Develop social media calendars. Some samples: http://subomiplumptre.com/sm- content-calendar/ http://subomiplumptre.com/sm- implementation-plan/ 24
  24. 24. 25
  25. 25. 26 a. Identify your counsellors Empathy Understanding Exposure Maturity Wisdom Effective communication via technology Confidentiality 1 2 3 45 6 7
  26. 26. 27 b. Develop a counselling protocol document
  27. 27. 28 c. Collate your resources and referral platforms
  28. 28. 29 d. Set up a dedicated Whatsapp number and email account. Man them.
  29. 29. 30 e. Develop a Whatsapp group
  30. 30. 31 f. Report/review your cases for accountability
  31. 31. 32 g. Identify trends and recurrent needs
  32. 32. 33 h. Meet to share best practices, lessons and testimonials
  33. 33. 34 i. Share reports with the lead Pastor
  34. 34. Contact me

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