1. Engagement strategies
for social media

2. Engagement strategies
for social networks

3. Conversation

4. Social media &
networking is BIG...
and growing...

5. The power of
“someone like me”

6. Control Message
Conversation
In uence

8. Social media
building blocks
presence
sharing relationships
identity
conversations trust
groups

9. Social media
building blocks
p
s r
= c
id
t
g

10. p
s r
id
c t
g

11. p
s r
id
c t
g

12. p
s r
id
c t
g

13. p
s r
id
c t
g
Blogging

14. p
s r
id
c t
g
Blogging

15. p
s r
id
c t
g

16. Why should I care
what you had
for lunch?

17. “
One of the most neglected aspects of the
blogosphere, in my opinion, is that precisely
because it’s (mostly) composed of people who
aren’t professional journalists, it’s composed of
people who are professional doers of something
else and know a great deal about what it is they
‘really’ do. Consequently, the overall network of
blogs contains a great deal of embedded
”
knowledge.

20. MySpace
Facebook
Flickr

32. My place?
Or yours?

39. Start small.
Fail early, le
arn often...

40. Listen to the
market

41. Follow the
conversation...

43. How do you measure
effectiveness?

44. The “because” effect:
What happens when you make
more money because of, rather
than with something.
Doc Searls

46. ROI mapping
More effective
Less effective
Less effort More effort
High risk Medium risk Low risk

47. Marketer’s
breakfast?

54. “You've made it clear. You'd rather see
Digg go down fighting than bow down
to a bigger company”
Digg founder, Kevin Rose

55. You Rock!

56. You Suck!

57. I am not a “target market”

60. Questions & discussion
This presentation and associated notes will be available at:
http://zum.io/wds08

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License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/2.5/au/ or
send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.