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Making social media work for you [new church start bootcamp version]

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Tips and tools on social media and advertising for new church staff.

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Making social media work for you [new church start bootcamp version]

  1. 1. Sophia Agtarap Rethink Church United Methodist Communications
  2. 2. What is social media anyway?
  3. 3. United Methodist pastor’s kid Transplant to the south from Seattle. Digital immigrant Loves being a social media sherpa
  4. 4. Don’t post after 8pm Don’t post after 3pm on Friday Know your audience
  5. 5. 2 actionables: Like page Sign up for emails
  6. 6. 20% text rule on posts w/ photos What’s your goal? Engagement or new fans? Likes, promoted or boost Retarget: you can change your audience Dark posts
  7. 7. 1. Be engaging 2. Try Facebook ads 3. Have a posting strategy 4. Be human! 5. Go easy on #
  8. 8. 6. Use the tools you’re given: Facebook analytics 7. Post photos and rich media 8. Try out polls or contests 9. Change your profile and covers 10.Fill out your ‘about’ section 11.Don’t forget to have fun
  9. 9. 1. Over 550 million registered users. 2. 34% of marketers use Twitter to successfully generate leads 3. Twitter was the fastest growing network with a 44% growth from 2012-13. 4. 215 million monthly active users. 5. 400m tweets posted daily. 6. People get their news on twitter. 7. The best time to post on Twitter is Monday through Thursday between 1 p.m. and 3 p.m. The worst time is after 3 p.m. on a Friday.
  10. 10. Goal: To increase the number of relevant followers to a Twitter profile. Featured in Twitter search results and within the Who To Follow section. Suggested to users based on ad targeting on desktops and mobile.
  11. 11. Appear directly in the timeline among non-paid tweets. Twitter regularly analyzes the engagement rate of the advertisers tweets to identify five of the most engaging to create an ad to serve to users automatically. Advertisers can also select specific tweets that can be changed anytime.
  12. 12. Appear directly in the timeline among non-paid tweets. Twitter regularly analyzes the engagement rate of the advertisers tweets to identify five of the most engaging to create an ad to serve to users automatically. Advertisers can also select specific tweets that can be changed anytime.
  13. 13. Lead generation cards: These allow advertisers to automatically capture user data directly from within a tweet with a single click.  Contains the promoted tweet, short description, call-to-action, and the added bonus of an image. Lead data can be sent to the advertiser or simply downloaded from Twitter.
  14. 14. 1. Get followers 2. Build a tribe 3. Not everything has to be breaking news 4. Ask: Is it shareable?
  15. 15. 5: Don’t forget to include media
  16. 16. 6. Use tools to manage your channels. 7. Be a great headline writer…in 140 characters 8. Tweet with purpose [and passion] 9. Tweet often 10.Integrate in other channels 11.Play nice
  17. 17.  Give to get.  Use rich media to drive your stories.  It’s not [always] about you.  All these things are useful if you use them. schedule it till it becomes natural, like yoga breaks and stretches.
  18. 18.  Be responsive [not reactive].  Audit pages.  Can people find you online?  How do people know where to find you online?  Do online social interactions lend themselves to other ways to connect?
  19. 19. Resources:
  20. 20. New Church Grant Criteria • New church starts must be a United Methodist faith community. • New church starts must have a minimum of 75 participants. • New church starts must be willing to develop a communications strategy. • New churches must fall under the definition outlined by Path 1 at the General Board of Discipleship.
  21. 21. Sophia Agtarap United Methodist Communications Rethink Church sagtarap@umcom.org @umrethinkchurch // @sophiakris

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