Social Media for Fundraisers

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Social Media for Fundraisers

  1. 1. Gvahim.org.il- Dec. 30, 2012 fundraisinisfun.com
  2. 2. Links & SlidesLinks: http://www.fundraisinisfun.com/gvahim- prezi/Slides: http://www.slideshare.net/EphraimGopin/ social-media-for-fundraisers fundraisinisfun.com
  3. 3. Social Media for Fundraisers fundraisinisfun.com
  4. 4. Social Media for Fundraisers Twitter: @fundraisinisfun Blog: www.fundraisinisfun.com Pinterest: Pinterest.com/EphraimGopin LinkedIn: Ephraim Gopin Contact Me: http://www.fundraisinisfun.com/co ntact-the-fundraiser/Social Media Strategist & CEO- Chief Engagement Officer fundraisinisfun.com
  5. 5. The Truth “I tell classes that we no longer just go out to dinner with friends, we take our whole network with us.” - William Humphrey Jr., Texas Tech 10/28/12, USA Today fundraisinisfun.com
  6. 6. So I went out to dinner with my wife… fundraisinisfun.com
  7. 7. Recommendations fundraisinisfun.com
  8. 8. Instagram- Before We Step Out fundraisinisfun.com
  9. 9. Check-in fundraisinisfun.com
  10. 10. Pin What We Ate fundraisinisfun.com
  11. 11. Tweet an Update fundraisinisfun.com
  12. 12. Yelp Review fundraisinisfun.com
  13. 13. Social Media for Fundraisers• Social Media and Fundraising• Social Media- General• Social Media strategy• Content• Pictures• Video• Mobile fundraisinisfun.com
  14. 14. Top 10 FR “I Believe” • 2 way street • Too many NPO’s • Collaborate fundraisinisfun.com
  15. 15. Top 10 FR “I Believe”• Strategy• Spend & ye shall receive• Friends bring friends• Cheerleaders fundraisinisfun.com
  16. 16. Top 10 FR “I Believe” • 10 = 10,000 • Ty Cobb • Firemen fundraisinisfun.com
  17. 17. Great FR Idea- Impact fundraisinisfun.com
  18. 18. Actual Job Posting• If you are enthusiastic, optimistic, creative and have initiative, ______ has a position as fundraiser for you.• ______, a national organization is looking for a fundraiser. The position includes:• · Responsibility for the fundraising system · Finding new sources of funding · Developing partnerships · Writing grant requests and reports · Maintaining an ongoing relationship with donors · Making a yearly income plan · Managing and directing fund raising events · Directing public relations and composing advertising material · Insuring that funding requests reports are submitted on time.• Additional information This is a key position which defines and implements the fundraising strategy of the organization. The position involves working side by side with the CEO The position includes locating fundraising sources in Israel and abroad and working with the commercial sector, the private sector and the government sector including municipalities and foundations.• Requirements - English at mother tongue level (obligatory) - The ability to speak and write at a high level in English and Hebrew - Previous writing experience - Fundraising experience - The ability to work alone and to work as a part of a team - Excellent interpersonal skills - Creativity and entrepreneurship - Marketing skills - Experience in organizing events - The candidate must own a car and be willing to travel all over the country - Preference will be given to someone who is connected to the field of disabilities• This is a half time position which may be extended in the future. fundraisinisfun.com
  19. 19. 2012 NPO Social Networking Report • 98% on FB, 74% Twitter, 64% YouTube, 48% LI • 55%- social networking = FR (OY!) • 46% of US millionaires- on FB • 70% of Tweeps- outside US 3% raised over $100,000 on FB BUT 30% between $0-1000 fundraisinisfun.com
  20. 20. Engagement Till Now… • Thank you letters • Phonecall • Invite to small event/gala dinner • 1 on 1/parlor • Direct Mail • Annual Report fundraisinisfun.com
  21. 21. Less Me, More You People who only broadcast soon become boring@marcapitmanfundraisingcoach.com fundraisinisfun.com
  22. 22. Less Me, More You fundraisinisfun.com
  23. 23. Social Media- There’s no such thing• Expert • Sensei• Guru • Diva• Authority • Princess• Ninja • Superstar• Rockstar • Zen Master of SM• Maven • MVP• Samurai Me: Just another social media user fundraisinisfun.com
  24. 24. The 10 Commandments of Engagement • COI/ROE vs ROI • Be creative, fearless • C-Level onboard • Community 1st, monetize later • Quality over quantity fundraisinisfun.com
  25. 25. The 10 Commandments of Engagement• SM ≠ FR• SM is NOT free• NO religion, politics, personal attacks, negative comments• 100 > 100,000• Donate button- so what?! fundraisinisfun.com
  26. 26. Where Are You- The Good… fundraisinisfun.com
  27. 27. Where Are You- The Bad… (bottom of the homepage) fundraisinisfun.com
  28. 28. Where Are You- The Bad… (no SM icons above fold) fundraisinisfun.com
  29. 29. Where Are You- The Bad… (no SM icons- just text, at very bottom) fundraisinisfun.com
  30. 30. What is Social Media• Listening• Engaging• Storytelling• More listening fundraisinisfun.com
  31. 31. Social Media Strategy fundraisinisfun.com
  32. 32. Social Media Strategy- Competition • What platforms • Who to engage • Added value fundraisinisfun.com
  33. 33. Social Media Strategy- The Who • Who to engage • Who does the engaging Make sure you’re there- don’t miss an opportunity! fundraisinisfun.com
  34. 34. Social Media Strategy- The What • Short & long term goals • Guidelines & crisis management • Quality trumps quantity fundraisinisfun.com
  35. 35. Social Media Strategy- The Where • Your audience • Your mission • You DON’T have to be everywhere! fundraisinisfun.com
  36. 36. Social Media Strategy- The When • See what works • Blog calendar “Shoot for done, not perfect! Getting a blog post out the door gets 100% results. Unpublished gets 0%” - @johnhaydon fundraisinisfun.com
  37. 37. Social Media Strategy- The Why • To fundraise…NOT! • Engage ► trust ► action (thank you @askdebra!) • Patience folks fundraisinisfun.com
  38. 38. Social Media Strategy- The How • Measure • The overall strategy • How will you help your community??? fundraisinisfun.com
  39. 39. fundraisinisfun.com
  40. 40. Content- RSS • Curate • Vary • Read & Learn • Alerts fundraisinisfun.com
  41. 41. Content- Blog• Guest post• Make it timely- e.g. Sandy• Tell a Story• Different contributors• Calendar fundraisinisfun.com
  42. 42. Mercy Corps Blog fundraisinisfun.com
  43. 43. Engaging Tumblr fundraisinisfun.com
  44. 44. Content- Facebook• Personal ≠ Biz• Pat your shoulder• Create convos• Say thank you!!! fundraisinisfun.com
  45. 45. Facebook- Great Ideas fundraisinisfun.com
  46. 46. Facebookwhat CAN you do with it? fundraisinisfun.com
  47. 47. FB- Ask A Question fundraisinisfun.com
  48. 48. FB- Create a Picture fundraisinisfun.com
  49. 49. FB- Intro Your Staff fundraisinisfun.com
  50. 50. FB- Use Images to Explain Cause (Access Israel) fundraisinisfun.com
  51. 51. FB- Thank Volunteers fundraisinisfun.com
  52. 52. FB- History fundraisinisfun.com
  53. 53. FB- Photo Captions fundraisinisfun.com
  54. 54. FB- Exclusive Offers fundraisinisfun.com
  55. 55. FB- Local Event fundraisinisfun.com
  56. 56. Content- TwitterWhat TO do• Follow local NPOs, media, influencers• Become the expert• 60-30-10• Push out content fundraisinisfun.com
  57. 57. Content- Twitter No you didn’t! • Broadcast • Like us on FB • We need $$$ • 4square fundraisinisfun.com
  58. 58. Twitter- be creative! fundraisinisfun.com
  59. 59. Twitter- Engage! fundraisinisfun.com
  60. 60. )Twitter- Engage! (Dan Hotel fundraisinisfun.com
  61. 61. Twitter- Participate! fundraisinisfun.com
  62. 62. Twitter- Convo & Humor fundraisinisfun.com
  63. 63. Oopsie! Failures we can learn from fundraisinisfun.com
  64. 64. Read. Think. Post.fundraisinisfun.com
  65. 65. Oopsie! Failures we can learn from fundraisinisfun.com
  66. 66. The Perfect Tweet fundraisinisfun.com
  67. 67. Content- LinkedIn Image courtesy: http://bit.ly/QGV4uu fundraisinisfun.com
  68. 68. Content- LinkedIn • Research & Connect • Show expertise • Generate leads • Build your network! The best of SOCIAL media- it’s 1-on-1! fundraisinisfun.com
  69. 69. Content- Interactive fundraisinisfun.com
  70. 70. It’s All About The Image fundraisinisfun.com
  71. 71. Pictures- Instagram fundraisinisfun.com
  72. 72. An Instagram Moment Image courtesy of Meg Hoffman (@NonProfit_Meg) from Boston’s Bay Cove Human Services fundraisinisfun.com
  73. 73. Pictures- Instagram • Latest news • Sneak peek • Who you are • Supplies & products • Carmen Sandiego fundraisinisfun.com
  74. 74. fundraisinisfun.com
  75. 75. Pictures Make The Story The Boston Globe fundraisinisfun.com
  76. 76. Instagram & Big Biz(Dunkin Donuts Halloween Contest) fundraisinisfun.com
  77. 77. Instagram & Big Biz )(Patriots behind the scenes fundraisinisfun.com
  78. 78. Instagram & Big Biz )(British Airways & Movember fundraisinisfun.com
  79. 79. Pictures- Pinterest fundraisinisfun.com
  80. 80. Pictures- Pinterest fundraisinisfun.com
  81. 81. Pictures- Pinterest • Contest • Constituents • Be unique! • Holidays fundraisinisfun.com
  82. 82. Pinterest- Helpful Boards Thanks Leslie White Clay (@LWClay)- hopecottage.org/ fundraisinisfun.com
  83. 83. Pinterest- Fun fundraisinisfun.com
  84. 84. Pinterest- Good Use! fundraisinisfun.com
  85. 85. Pinterest- Cause Awareness fundraisinisfun.com
  86. 86. Pinterest- Behind the Scenes fundraisinisfun.com
  87. 87. Pinterest- Ideas • Bring/DON’T bring • My first meal • Tiyulim recomm • Craziest lift itemPicture frames should not constrain out of the box thinking fundraisinisfun.com
  88. 88. Videofundraisinisfun.com
  89. 89. Video- YouTube, Viewbix • Tell a story • Forget Spielberg • Donors/Advocacy • Shares • Traffic fundraisinisfun.com
  90. 90. Video- Tout, Viddy• 15 seconds• ENGAGE!!!• Mobile• Social fundraisinisfun.com
  91. 91. Mobilefundraisinisfun.com
  92. 92. Mobile• EVERYONE is there• Email, Social, Biz• Engage & interact fundraisinisfun.com
  93. 93. Mobile- Foursquare • Check in at events • Raise awareness • CI • Link to Twitter etc fundraisinisfun.com
  94. 94. Social Media for Fundraisers Twitter: @fundraisinisfun Blog: www.fundraisinisfun.com Pinterest: Pinterest.com/EphraimGopin LinkedIn: Ephraim Gopin Contact Me: http://www.fundraisinisfun.com/co ntact-the-fundraiser/Social Media Strategist & CEO- Chief Engagement Officer fundraisinisfun.com
  95. 95. Links & SlidesLinks: http://www.fundraisinisfun.com/gvahim- prezi/Slides: http://www.slideshare.net/EphraimGopin/ social-media-for-fundraisers fundraisinisfun.com

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