The document discusses developing a digital strategy for recruitment using Google tools. It covers using Google AdWords, keyword research, SEO, social media like Google+, Twitter and Google Analytics for measuring campaigns. Content marketing tactics are recommended, including creating engaging content that is findable on search and social channels. Measurement of digital strategies and optimizing the candidate experience on websites is also addressed.
Nonprofits’ efforts to find supporters are rapidly being supplanted by the need for supporters to easily find you. Learn about specific, low-cost marketing and fundraising techniques that will drive more traffic to you online, and boost your “conversion rate” so more of them become donors, event attendees, and other supporters. We’ll examine how to implement inbound marketing by combining techniques like search engine optimization pay-per-click, blogs, articles, websites, landing pages, calls to action, links, social media, and more to promote and leverage your content, drive online traffic, generate leads, and convert those leads into supporters. We’ll also discuss how to easily measure results to validate that your fundraising programs are working.
Mixwest 2014 Local SEO Strategies & SecretsErin Sparks
A comprehensive presentation about Local SEO, the localized search engine marketing tactics that lead to easy consumer wins. Learn what you need to do and what you need to avoid in grooming your web site for best results on Google. Find out techniques to gain great consumer reviews, and why it is so important. Presenting a full list of steps to fully connect with attendees local business profiles, and what are best techniques to groom the listings.
Marketing methods have changed entirely in the last five years. Consumers and businesses alike increasingly rely on the Internet as their primary source of information. Without a strong and responsive web presence, you have no way to attract new customers.
Site Strategics understands the art and science of properly structuring your web, mobile and social media programs. The metrics of search engine optimization (SEO) are increasingly complex and our experts rule the tools that provide the research required to satisfy stringent new search engine requirements. Google certified owner Erin Sparks keeps up with the continually changing digital landscape and offers valuable insights on his weekly radio podcast, Edge of the Web.
How your personal and business social media presence can impact your website. A review of some basic social media platforms: twitter, YouTube, Facebook, Linkedin and Slideshar. An overview of blogging and google places.
Have you wondered why your nice shopping cart site's pages aren't ranking.
It probably took some time to build the entire site - and you're scratching your head about why the search engines aren't ranking you pages at all.
We know why : It's about the content of those page - and we're going to tell you how to fix it.
Listen to the Podcast or hear us at 3pm EST on 95.9FM and 950am.
Nonprofits’ efforts to find supporters are rapidly being supplanted by the need for supporters to easily find you. Learn about specific, low-cost marketing and fundraising techniques that will drive more traffic to you online, and boost your “conversion rate” so more of them become donors, event attendees, and other supporters. We’ll examine how to implement inbound marketing by combining techniques like search engine optimization pay-per-click, blogs, articles, websites, landing pages, calls to action, links, social media, and more to promote and leverage your content, drive online traffic, generate leads, and convert those leads into supporters. We’ll also discuss how to easily measure results to validate that your fundraising programs are working.
Mixwest 2014 Local SEO Strategies & SecretsErin Sparks
A comprehensive presentation about Local SEO, the localized search engine marketing tactics that lead to easy consumer wins. Learn what you need to do and what you need to avoid in grooming your web site for best results on Google. Find out techniques to gain great consumer reviews, and why it is so important. Presenting a full list of steps to fully connect with attendees local business profiles, and what are best techniques to groom the listings.
Marketing methods have changed entirely in the last five years. Consumers and businesses alike increasingly rely on the Internet as their primary source of information. Without a strong and responsive web presence, you have no way to attract new customers.
Site Strategics understands the art and science of properly structuring your web, mobile and social media programs. The metrics of search engine optimization (SEO) are increasingly complex and our experts rule the tools that provide the research required to satisfy stringent new search engine requirements. Google certified owner Erin Sparks keeps up with the continually changing digital landscape and offers valuable insights on his weekly radio podcast, Edge of the Web.
How your personal and business social media presence can impact your website. A review of some basic social media platforms: twitter, YouTube, Facebook, Linkedin and Slideshar. An overview of blogging and google places.
Have you wondered why your nice shopping cart site's pages aren't ranking.
It probably took some time to build the entire site - and you're scratching your head about why the search engines aren't ranking you pages at all.
We know why : It's about the content of those page - and we're going to tell you how to fix it.
Listen to the Podcast or hear us at 3pm EST on 95.9FM and 950am.
Show 63 | Websites Are Dead | Edge of the Web RadioErin Sparks
Consider this: There are about 700 million websites. But to most of us, only a tiny fraction of those sites exist because we jump from bookmark to bookmark, scanning our favorite homepages and refreshing our feeds. Marketers everywhere are asking, "Why do so many websites fall short?"
We're giving you the Three Deadly Reasons Most Websites Fail
iwalls web Infotech a complete Digital Marketing Services provider company in India, we provided to Digital Marketing, SEO Services,Social Media Marketing, PPC Managementant and web Devloping service center in New Delhi India
Show 62 | 3 Reasons Web Sites Fail | Edge of the Web RadioErin Sparks
Consider this: There are about 700 million websites. But to most of us, only a tiny fraction of those sites exist because we jump from bookmark to bookmark, scanning our favorite homepages and refreshing our feeds. Marketers everywhere are asking, "Why do so many websites fall short?"
We're giving you the Three Deadly Reasons Most Websites Fail
SEO + Content Marketing Presentation_Tahoe Production HouseBrandianne Brown
Tahoe Production House's Brandi Brown was invited to participate in the Small Business Seminar's put on by the NTBA, NLTRA, and Tahoe City Downtown Association. She put together a great presentation that scratches the surface of SEO or Search Engine Optimization as well as Content Marketing and how to use this information in your current marketing plan. Learn more at www.tahoeproductionhouse.com
This is a presentation done for a local Meetup that focuses on content marketing and how content marketing can help combat the Google Panda and Google Penguin updates.
Social Media and SEO ranking factors, how to use your social media properties to best impact your SEO and also new and emerging factors on social media websites.
Search Engine Optimization and usability basics, tips and resources.
Presentation was delivered to the Canadian Association of Women Executives and Entrepreneurs (CAWEE.net) in January 2014.
Native Advertising: The Secret Weapon of Content Marketing semrush_webinars
Learn how to use and leverage paid social & native advertising platforms such as Taboola, Outbrain, Stumbleupon, Reddit, Twitter & Facebook to earn additional traffic, shares and coverage – beyond the paid click.
By having a scientific approach to your content promotion, such as A/B testing headlines, strong call to actions for shares & embeds, and designing your content right – it will significantly increase its performance.
Advanced tactics on driving engagement through native advertising, alongside best practice and regulation, will be shared.
Search Engines - How to Attract Lots More Donors and Visitors to Your Site!4Good.org
Learn about many free and low-cost ways to use search engines to attract donors and others to your website. We’ll analyze the Search Engine Optimization (SEO) of some of the audience’s websites. You’ll learn about Search Engine Marketing as a low-cost way to drive motivated donors and clients to your site. We’ll also show how to implement easy ways to boost your search engine rankings, get more traffic to your site, drive more online fundraising, and build a site worthy of such traffic.
Advanced Internet Marketing November 2010kevindean9737
Social media, search engine optimization, pay per click, what should small businesses use to succeed online? Actually these and many other options abound for business success with online marketing.
Show 63 | Websites Are Dead | Edge of the Web RadioErin Sparks
Consider this: There are about 700 million websites. But to most of us, only a tiny fraction of those sites exist because we jump from bookmark to bookmark, scanning our favorite homepages and refreshing our feeds. Marketers everywhere are asking, "Why do so many websites fall short?"
We're giving you the Three Deadly Reasons Most Websites Fail
iwalls web Infotech a complete Digital Marketing Services provider company in India, we provided to Digital Marketing, SEO Services,Social Media Marketing, PPC Managementant and web Devloping service center in New Delhi India
Show 62 | 3 Reasons Web Sites Fail | Edge of the Web RadioErin Sparks
Consider this: There are about 700 million websites. But to most of us, only a tiny fraction of those sites exist because we jump from bookmark to bookmark, scanning our favorite homepages and refreshing our feeds. Marketers everywhere are asking, "Why do so many websites fall short?"
We're giving you the Three Deadly Reasons Most Websites Fail
SEO + Content Marketing Presentation_Tahoe Production HouseBrandianne Brown
Tahoe Production House's Brandi Brown was invited to participate in the Small Business Seminar's put on by the NTBA, NLTRA, and Tahoe City Downtown Association. She put together a great presentation that scratches the surface of SEO or Search Engine Optimization as well as Content Marketing and how to use this information in your current marketing plan. Learn more at www.tahoeproductionhouse.com
This is a presentation done for a local Meetup that focuses on content marketing and how content marketing can help combat the Google Panda and Google Penguin updates.
Social Media and SEO ranking factors, how to use your social media properties to best impact your SEO and also new and emerging factors on social media websites.
Search Engine Optimization and usability basics, tips and resources.
Presentation was delivered to the Canadian Association of Women Executives and Entrepreneurs (CAWEE.net) in January 2014.
Native Advertising: The Secret Weapon of Content Marketing semrush_webinars
Learn how to use and leverage paid social & native advertising platforms such as Taboola, Outbrain, Stumbleupon, Reddit, Twitter & Facebook to earn additional traffic, shares and coverage – beyond the paid click.
By having a scientific approach to your content promotion, such as A/B testing headlines, strong call to actions for shares & embeds, and designing your content right – it will significantly increase its performance.
Advanced tactics on driving engagement through native advertising, alongside best practice and regulation, will be shared.
Search Engines - How to Attract Lots More Donors and Visitors to Your Site!4Good.org
Learn about many free and low-cost ways to use search engines to attract donors and others to your website. We’ll analyze the Search Engine Optimization (SEO) of some of the audience’s websites. You’ll learn about Search Engine Marketing as a low-cost way to drive motivated donors and clients to your site. We’ll also show how to implement easy ways to boost your search engine rankings, get more traffic to your site, drive more online fundraising, and build a site worthy of such traffic.
Advanced Internet Marketing November 2010kevindean9737
Social media, search engine optimization, pay per click, what should small businesses use to succeed online? Actually these and many other options abound for business success with online marketing.
My slidedeck from the The Institute of Recruiters (IOR) to in-house recruitment teams on how to use social media, specifically twitter and google + to source candidates
SEO is not what it once was, but do you know why. This presentation will dive deeper into the history and current state of SEO, as this will allow us to better predict the future. This slide deck was created for @HubSpot's New Hampshire User Group (@HUGNH) presentation.
What are the Top 5 Interactive Marketing trends in 2012? And how can you prepare for them and react to the trends as a marketing professional or business owner?
'Checking the price on Google' has changed how we buy and who we buy from, it is now essential for all business leaders to understand the mechanics of Google AdWords, Pay Per Click and Search Engine Optimisation to connect with customers online and how search creates the opportunity to win more sales.
Poor implementation of Search Engine Optimisation techniques and badly built Pay Per Click campaigns deliver appalling results and as your Local Champion of Search we host these sessions to help our local community discover how they can get the most from search marketing.
Profit from developing a good understanding of organic and paid search and help grow your business by marketing to customers actively searching for your core products and services.
Location is now a critical factor with both organic and paid (PPC Pay Per Clcik) search, the location of your business and the target of your campaign can see you win a higher position in search results over a nationwide company with a hefty marketing budget.
I hope you grant us the opportunity to discover if this free session is the catalyst effect your business needs to truly thrive in 2015.
*Places are limited so we can have a successful question and answers session at the end of the presentation.
Event Outline
In this 1.5 hour session we will cover everything you need to know as a business owner. We will talk through both paid and organic search and how location setting allows you to target your ads to only show to people within certain towns and even postcodes.
Who should attend
Business leaders needing to understand how they can market their business online within a fixed budget to qualified customers looking to select a supplier.
Why you should attend
So you can confidently take your business forward as digital continues to increase its dominance as the primary market place.
Superfast Business - Winning and keeping customers online (Dorset)Superfast Business
Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge.
The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria.
Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information.
w: www.superfastbusiness.co.uk
e: info@superfastbusiness.co.uk
t: 0845 603 8593
Our take on marketing, branding and how the power shift has tipped in favour of the consumer. Looking at the various marketing channels, how the interelate, how search and new technology will change this forever.
Ed Radonic of RadonicRodgers Strategy+ a Travel & Tourism Marketing firm, Presented a seminar on "SEO, Content Marketing & Social Media" at the 2013 OMCA Conference. Here's a copy for you if you are interested.
This years Attention summit featured a workshop on organic search: it's past, present and future.
Understanding how the organic landscape has evolved is crucial in order to achieve more visibility in the age of digital clutter.
This workshop foretold the future of organic search and how it can be explored to optimise the attention your brand achieves online.
LDD Summer Seminar 2013 - Pandas, Penguins and Search Engines - the updateAdido
Back by popular demand, this workshop will aim to provide an update on the latest changes to the Google algorithm and translate them into simple actions on how your search engine strategy needs to adapt to deliver better results for your website.
Similar to Digital strategy 11 april 2013.final (20)
Create Digital Experiences that matter to CandidatesDave Hazlehurst
Here's my slide deck from LinkedIn's Talent Connect conference in Vegas 2016.
Create digital experiences that matter to candidates.
The right digital ecosystem can make or break candidates' perception of your employer brand, which is a foundational component of attracting, engaging and recruiting talent. I'll explain how design thinking and Candidate Experience (CX) mapping can be applied to your company's digital ecosystem to generate ROI and help your company stand out from competitors with a world-class candidate experience informed by real-world scenarios.
Deck from my talk at #HRTechWorld in Paris 2015.
As technology moves at a pace and we become more and more digital like never before; we need to be more human.
By focusing on human behaviour and what makes people tick we can improve our marketing efforts to persuade and influence candidates.
From Aristotle through to the latest thinking in neuroscience we can fine tune are digital activities and messages. I'll walk through the nine ingredients that will help you deliver digital strategies that connect with the "chimp and the human" parts of our brains through the power of emotion and rational thinking.
My deck from my talk for Reed Exhibitions on Persona Focused, Business to Business (B2B) Content Marketing.
With 133 slides and 2 hours of content with 3 sections that help you think about your persona pain points, how to uncover your business stories that will resonate with your target audience and then some examples, tactics and techniques to help you build attract, engage, nurture and convert B2B business.
The deck covers:
• What’s your strategy?
• What’s Your Why?
• Understand your persona
• Thanks Like publishers
• Communities not networks
• Buy the audience in
• Influencer marketing
• Tools to help you with find your audience
• The Power or telling a great story
• Persona focused content, tactics and techniques
• Social listening
• How to implement and build a strategy
• Examples of B2B content throughout the See, Think, Do and Delight funnel
Would love to hear people thoughts and feedback. Any stories of what you’ve sen that really works for you.
Enjoy!
Slides from my #PhLive webinar on the Science and Art of ROI.
In the session I cover:
How to help you gain buy in and influence with you key stakeholders
How to think of ROI in 3D and uncover the hidden value
How Digital activities all influence each other and how they add value to each other
Discus Marketing attribution, what it means and how to measure it
Define macro and micro goals - that mean something to your business
Performance aggregation through marginal gains
Lifetime value of a customer
Tools to help you measure ROI
My deck from my Content Marketing workshop for LinkedIn 100 summit in San Francisco, June 2015.
How content marketing can help you connect with people to help you become digitally famous.
Whats you content marketing 'Why'?
How it impacts your Brand?
Design content for happiness - across business process
Customer journey mapping and experience
Persona 'pain and pleasure'
Build and audience using social media
Tools to help you build an audience and give you ideas
Content ideas, themes and techniques
How to build a strategic and tactical plan
My slides from my Persona Mapping Webinar and how it can help you in understanding your target audience.
Talking about our approach the techniques and tools we use that can help you connect and engage with you persona's
Check out our blog http://www.ph-creative.com/blog/ for the recorded video if the webinar
Slides from Keynote at LinkedIn's Talent Connect in London 2014. LinkedIn's number 1 conference for talent acquisition leaders and their teams.
Ideas on embracing the digital revolution to amplify your brand, build loyal customers and drive ROI through the power of social media, content and digital marketing activities.
Gain deeper insight into your target audience, how to find them, talk to them and create world class experiences…online and offline.
My slides from my keynote at LinkedIn recruitment agency conference 2014
Social RecruitIn 2014 brings together recruiting professionals from all over EMEA to learn and share industry best practices, gain valuable insights into the future of the staffing industry and build new connections.
My talk covers the ‘Science and Art of Social Recruiting’ taking into account digital best practice from multiple sectors. Along with the key ingredients of biology and neuroscience to help us understand human behaviour allowing us to fine tune and tailor our approach to your social media and content strategy that will help you understand, find, connect and generate ROI from your campaigns.
My talk for Inbound UK 2014 in Liverpool #InboundUK14
How digital marketers need to be more focused on people and not the keywords.
What we can learn from from the human mind and neuroscience that will help us to connect with our customers, amplify our brand and drive ROI.
By focusing on the 'Chimp' and the 'Human' parts of our brains we can create world class digital experiences to connect, amplify and convert strangers into customers and fans.
Slides from my keynote at a music industry conference #MIRC2014 June 2014
Helping music retailers with SEO, Content Marketing and Social Media.
Tried (pretty hard!) to relate them to Album covers... loved to hear you thoughts and any other album covers I could have used!!
My presentation for the NRF Conference in Dublin.
Covers Digital Marketing including changes in Google and what it means for seo and search. How to understand your target persona and develop a content and social strategy that will help you find and connect with candidates.
How To Become Digitally Famous At Social Media RecruitmentDave Hazlehurst
My slides from Social Media 'masterclass' I presented for Elite Recruitment Network on 1st April 2014.
50 slides on how to go about thinking about building your content marketing and social media strategy in the world of recruitment.
Actionable tips and actions you can do to help you attract, engage and convert candidates and clients using 'top secret' tools and tactics from the world of digital agencies.
#SocialRecDebate 1st April 2014
Digital strategy Insurance E-Broking ScotlandDave Hazlehurst
Slidedeck from my presentation at the e-Broking Insurance exhibition in Scotland on the 21st November on the 4 pillars for Digital strategy and what they need to do win online. Includes info on Google Hummingbird, SEO, Socials Media, Content Marketing, CRO, Experience
Digital Strategy - Insurance Broker Expo CoventryDave Hazlehurst
Slidedeck from my presentation to the Insurance sector on the 14th November on the 4 pillars for Digital strategy and what they need to do win online. Includes info on Google Hummingbird, SEO, Socials Media, Content Marketing, CRO, Experience
Short(ish!) slide deck on the convergence of Inbound Digital marketing.
Basics on how customers search and make buying decisions. How SEO, Social, Content and Experience all influence each other and the key areas that you need to work on to protect you digital strategy going forward.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
14. GOOGLE ADWORDS PAY PER CLICK (PPC)
Why use Google Adwords?
1. Target people who are already
searching for jobs or have jobs to fill
2. Only pay for it when they click into
your website
2. Spend as little or as much as you
want from £1 to £1000’s per day
3. Local, regional and global targeting;
control where your ad’s are seen
4. Track ROI metrics – see the profit it
can bring to you business
http://www.ph-creative.com/blog/posts/2012/november/using-
google-adwords-for-recruitment.aspx
@googledave #IORevents
18. SEO WHY ITS IMPROTANT TO YOU
c80% of traffic clicks into the ‘organic channel’
• Medium to long term
• Investment in long-term, free traffic
• Target phrases with higher intent to act
• Medium term on broad terms for self qualification
• Build a continual pipeline (hard to fill, high value, volume roles
Employer Brand, visibility and reputation
• Build your online authority and reputation
Graduates for this year and the following years
• Somerfield story
• Build an online estate
Profitability
• Cost per hire
• Time to hire
• Your bottom line
@googledave #IORevents
19. OLD SCHOOL SEO HAVE A ‘JEDI’ COUNCIL
GOOGLE
@googledave #IORevents
23. GOOGLE HAVE A ‘JEDI’ACOUNCIL
GOOGLE HAVE ‘JEDI’ COUNCIL
@googledave #IORevents
24. GOOGLE QUALITY RATERS
We want all improvements for the users
Matt Cutts; Google’s Distinguished Engineer
Q: How do you optimise for the ‘human factor’?
A: From a the mouth of a Google Quality Rater
• Keyword intent = Do, Know, Go
• Is the page vital, relevant, slightly relevant, or off topic/useless
• Spam signals, keyword stuffing, excessive links,
• Does the page help users fulfill their needs?
• Clarity, easy to read, user’s don’t get lost
• Mobile is different to desktop
VISITORS FIRST, CONTENT SECOND
AND FORGET ABOUT GOOGLE
@googledave #IORevents
25. HOW TO KEEP THE PANDA & PENGUIN HAPPY
“You should evaluate all the content on your site
and do your best to improve the overall quality of
the pages on your domain. Removing low quality
pages or moving them to a different domain could
help your rankings for the higher quality content.”
@googledave #IORevents
26. OVER 200 FACTORS INFLUENCE YOUR SEO
Relevancy (on page SEO)
• Focus on your users, give them what they want
• Freshness of content – how often do you change yours?
• Content strategy, evolves, purposeful, hot topics, contagious
• Don’t spam, keyword stuff
Recommendation (off page SEO / Google Penguin)
• Commit to outreach and engage with communities
• Create content your audience will care about
• Will people vote for you with inbound links?
• Social mentions is ‘word of mouth’ marketing and builds links
• Use Google+ and gain ‘authorship’ and your ‘identity’
• Manage you link profile, assess risks and take action
Experience (Google Panda)
• What do users ‘think’ of your pages? Find out.
• Reduce clutter and friction
• Don’t keep people waiting – improve load times
• Do all you can to engage and ‘romance the share’
@googledave #IORevents
27. SEO AND PPC ATTRACT MORE CANDIDATES
@googledave #IORevents
28. HOW CAN YOU CAPITALISE ON SOCIAL MEDIA?
Reduce cost per hire
• Direct hires, reduce agency reliance, profitability
Talent Pooling
• Work with forecasting, MPP, scenario planning, pipelines
• Hard to fill roles, areas
• Passive & active candidates
• Tap into and engage their communities
Reduce time to hire
• Impact on client ops, costs, profitability
Innovation – (lead, not follow)
• Forward thinking, client satisfaction, leaders
• Aid BID pitches for new clients
• New sales opportunities to current clients
@googledave #IORevents
30. HOW RAD CAN ENGAGE
We have tried to make a feature
or event within the site, meaning
that it grabs more attention that
a simple Twitter button.
Therefore they see a higher
conversion rate when compared
to a standard site.
@googledave #IORevents
36. WHY YOU SHOULD USE GOOGLE+
Google Hangouts – its Free
• Chat face to face
• Host virtual meetings
• Screen sharing
• Extended circles, means you
influence your followers and
theirs
Hangouts ‘On Air’
• Live broadcasts – for free
• Stream to you Google + Profile,
YouTube
• And your website
• Save instantly to YouTube
• Shared to the world
@googledave #IORevents
37. WHY YOU SHOULD USE GOOGLE+
How you can search and build
your circles
• Search by keywords
• Search by people, pages,
communities and posts
• Search for IT managers, or
specific companies and their
employees
@googledave #IORevents
38. WHY YOU SHOULD USE GOOGLE+
Get your content read and ranking faster
• Faster indexing of your content – make it
relevant to your candidates
• Extended circles, means you influence your
followers and theirs
Authorship Tag = Identity
• Have you set yours up?
AuthorRank is coming!
• How authoritive and interesting are you to
your audience?
• Share-ability of authors content
• Number of people in your circles and how
many you are in
• Engagement levels of your content
@googledave #IORevents
43. CONTENT MARKETING IS A MUST
Rome wasn’t built in a day
• Commit and invest for ROI
• Remember - why should it be easy?
• Earn links for SEO, enhance reputation, build trust from customers
If Carlsberg did networking
• Influencers and their influencers – aligning the planets
• Don’t just target you audience, involve and build relationships
• Givers, gain
Content is a ‘king maker’ in different disguises
• Written
• Surveys, news, roundtables, interviews
• Infographics, 404 pages
• Slidedecks
• Education resources, downloads
• Photo’s, video
@googledave #IORevents
44. CONTENT MARKETING IS A MUST
You content needs to be
• Findable – SEO, PPC, Social Channels
• Engaging – compelling, convincing and converting
• And…’romancing the share’ – contagious content
Winning Formula
• Thought and brand leadership - focused on your audience
• Customer empathy and understanding
• Storytelling, analogies… and be creative
• Involve, encourage and engage your audience and influencer networks
@googledave #IORevents
45. We have tried to make a feature
or event within the site, meaning
that it grabs more attention that
a simple Twitter button.
Therefore they see a higher
conversion rate when compared
to a standard site.
@googledave #IORevents
53. DON’T GIVE IN TO THE DARKSIDE!
Be a Mogwai, not a gremlin (IMAGE)
• Black hat, white hat
• Make like a hedgehog not a fox (Jim Collins – Good to great)
• ‘high quality’
• Opportunities to improve low occupancy periods
@googledave #IORevents
Google is investing in thisLocal places (Google Maps) is now Google+ Local
Tell story3bn per day18% Searches never been done beforeLike any other business – want to improve their service and experience to you, it’s customer – a continual evolutionTaking steps every day to improve what they do Keep it’s customers, protect and grow their businessLocal search,Advertising…. Make it smarter and more intelligent
Tell story3bn per day18% Searches never been done beforeLike any other business – want to improve their service and experience to you, it’s customer – a continual evolutionTaking steps every day to improve what they do Keep it’s customers, protect and grow their businessLocal search,Advertising…. Make it smarter and more intelligent
Tell story3bn per day18% Searches never been done beforeLike any other business – want to improve their service and experience to you, it’s customer – a continual evolutionTaking steps every day to improve what they do Keep it’s customers, protect and grow their businessLocal search,Advertising…. Make it smarter and more intelligent
Huge value in position one on the high street? Tesco analogy – Tesco invest huge amounts / land, align shops around central to cityThe Google as the highstreetIf you or your clients want to benefit – why should it be easy – no business has a divine rightIf you owned a shop on the high street, you’d fight and work hard to promote what you do Same online
Tell story3bn per day18% Searches never been done beforeLike any other business – want to improve their service and experience to you, it’s customer – a continual evolutionTaking steps every day to improve what they do Keep it’s customers, protect and grow their businessLocal search,Advertising…. Make it smarter and more intelligent
Tell story3bn per day18% Searches never been done beforeLike any other business – want to improve their service and experience to you, it’s customer – a continual evolutionTaking steps every day to improve what they do Keep it’s customers, protect and grow their businessLocal search,Advertising…. Make it smarter and more intelligent
Tell story3bn per day18% Searches never been done beforeLike any other business – want to improve their service and experience to you, it’s customer – a continual evolutionTaking steps every day to improve what they do Keep it’s customers, protect and grow their businessLocal search,Advertising…. Make it smarter and more intelligent
Tell story3bn per day18% Searches never been done beforeLike any other business – want to improve their service and experience to you, it’s customer – a continual evolutionTaking steps every day to improve what they do Keep it’s customers, protect and grow their businessLocal search,Advertising…. Make it smarter and more intelligent
Tell story3bn per day18% Searches never been done beforeLike any other business – want to improve their service and experience to you, it’s customer – a continual evolutionTaking steps every day to improve what they do Keep it’s customers, protect and grow their businessLocal search,Advertising…. Make it smarter and more intelligent
Tell story3bn per day18% Searches never been done beforeLike any other business – want to improve their service and experience to you, it’s customer – a continual evolutionTaking steps every day to improve what they do Keep it’s customers, protect and grow their businessLocal search,Advertising…. Make it smarter and more intelligent
Tell story3bn per day18% Searches never been done beforeLike any other business – want to improve their service and experience to you, it’s customer – a continual evolutionTaking steps every day to improve what they do Keep it’s customers, protect and grow their businessLocal search,Advertising…. Make it smarter and more intelligent
Discuss where it came from – Naveed Panda – machine learningQuality raters – what questions as a QR do they ask?Use analogy of Tesco stores, layout, planagram, customer serviceGallup surveys, customer experienceWhat happened when they set Panda free? – Give examplesPanda updates (Screen of panda’s marching) – means that you have to keep striving to improve your pages on your website
Tell story3bn per day18% Searches never been done beforeLike any other business – want to improve their service and experience to you, it’s customer – a continual evolutionTaking steps every day to improve what they do Keep it’s customers, protect and grow their businessLocal search,Advertising…. Make it smarter and more intelligent
Tell story3bn per day18% Searches never been done beforeLike any other business – want to improve their service and experience to you, it’s customer – a continual evolutionTaking steps every day to improve what they do Keep it’s customers, protect and grow their businessLocal search,Advertising…. Make it smarter and more intelligent
Discuss where it came from – Naveed Panda – machine learningQuality raters – what questions as a QR do they ask?Use analogy of Tesco stores, layout, planagram, customer serviceGallup surveys, customer experienceWhat happened when they set Panda free? – Give examplesPanda updates (Screen of panda’s marching) – means that you have to keep striving to improve your pages on your website
Quality raters – what questions as a QR do they ask?Use analogy of Tesco stores, layout, planagram, customer serviceGallup surveys, customer experienceWhat happened when they set Panda free? – Give examplesPanda updates (Screen of panda’s marching) – means that you have to keep striving to improve your pages on your website
Tell story3bn per day18% Searches never been done beforeLike any other business – want to improve their service and experience to you, it’s customer – a continual evolutionTaking steps every day to improve what they do Keep it’s customers, protect and grow their businessLocal search,Advertising…. Make it smarter and more intelligent
Tell story3bn per day18% Searches never been done beforeLike any other business – want to improve their service and experience to you, it’s customer – a continual evolutionTaking steps every day to improve what they do Keep it’s customers, protect and grow their businessLocal search,Advertising…. Make it smarter and more intelligent
Love hearts from Twitter bird?
Recruitment version – Search for ‘IT Directors’
As an example: here’s a comparison of ‘HSBC careers’ and ‘Barclays Roles’We can see the followers of each, who follows both, and the ‘influence’ each profile commands
Google+ - search and replace screenshot –’IT jobs’ manager (Searching in Google+) – recruitment relevant
Google is investing in thisLocal places (Google Maps) is now Google+ Local
The real value of your social activity in generating hires?
Google is investing in thisLocal places (Google Maps) is now Google+ Local