If Carlsberg Did Social Media
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The document provides advice for using social networking effectively. It recommends identifying your target audience and where they spend time online. It also suggests partnering with influencers in your industry and building trust over time by listening to others and helping people rather than broadcasting sales messages. The overall advice is to focus on building relationships and helping others in order to gain followers organically over time.
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If Carlsberg Did Social Media
- 1. IF CARLSBERG DID SOCIAL NETWORKING Got a questions...? @googledave @phcreative
- 2. WHO WOULD YOU WANT BEHIND THE DOOR? • Your target audience • Where are they, ‘which pub’? • Strategic partners • Your customers • Influencer networks • Who influences them? • Who else and why? • Who would you, buy a beer? Got a questions...? @googledave @phcreative
- 3. • A good conversationalist, listens most of the time, that’s how, when you talk, you know what to say • # Who are you listening to? • Be interested in others, not yourself! • Don’t broadcast sales messages • Make friends, build trust and help others • 80 / 20 rule • Remember… ‘Givers Gain’ PROBABLY THE BEST SOCIAL NETWORKING ADVICE! Got a questions...? @googledave @phcreative
- 13. Once you know what they look like Do your homework and find your influencers and their communities Follow me @googledave to receive this free guide Got a questions...? @googledave @phcreative
- 14. Thanks for listening and keep in touch @GoogleDave email: googledave@ph-creative.com tel: 01512275549 Got a questions...? @googledave @phcreative