My slidedeck from the The Institute of Recruiters (IOR) to in-house recruitment teams on how to use social media, specifically twitter and google + to source candidates
"How #Recruiters can Craft a unique and engaging personal brand on #Socia...SourcingAdda
Personal branding is all about making a conscious effort to develop a clear message of what you want to be known for and how people perceive you. The webinar will focus on how effectively a talent acquisition professional can craft their personal brand on social media to reach out to the target audience and set a competitive edge for themselves and their company.
Please Note: Internet keeps on changing and so the results displayed in this video may change in future.
Please follow us on Twitter:
@SourcingAdda
@TheSourcePro
Video Available at: https://youtu.be/rl_t-dClGOw
Learn Web Development Courses in Lahore from Baabroz. We are providing web development, WordPress training, and web designing courses in Lahore.
For more details visit our site:
https://baabroz.com › web-development-courses-in-lahore
The rewards of using Linked In have been widely experienced. A LinkedIn Account can be opened in a few minutes. It easy to Add Connections. But experiences differ. Some are able to use LinkedIn it more effectively than others !!!
While anybody in this planet is separated by one another by just six levels or degrees, LinkedIn restricts the connectivity to three levels. Everybody in this planet is in search for somebody else. An individual LinkedIn user sets out to find suitable partners and allies. Some people are more visible than others. They get searched more often and there is greater traffic to their profile. In reality, individuals end up Getting Found on LinkedIn
Can just opening an account and adding connections automatically guarantee, visibility and therefore ensure getting found on LinkedIn?
Read on to discover what getting found on LinkedIn involves and most importantly find a checklist if you are adequately leveraging LinkedIn?
A simple Litmus Test to check your Visibility on LinkedInRaghunath Ramaswamy
This is an effort to create an appreciation of the importance of appearing on top of the search results on internet in general and LinkedIn specifically.
A few LinkedIn improvement tips have been suggested with a view to enhance the social media presence of LinkedIn users. Aspects suggested are Professional photo, Professional element of headline, Summary and Skills and expertise. Hope you leverage these inputs
Leveraging linked in lunch with lana goldenberglanagold
Lana Goldenberg presents: Leveraging LinkedIn. This presentation covers:
* optimizing your LinkedIn profile to be found by more clients and connections
* how to ask for LinkedIn recommendations
* 5 ideas for what to post in your Update field on LinkedIn
This is the 2nd session of the Free LinkedIn Bootcamp: Recruiting In The Digital Age
This session is about: Your Presence (Re-Thinking Your LinkedIn Profile - Why it matters)
Questions to consider before this meeting:
- What story am I telling with my profile and is the message clear?
- How am I engaging and educating my viewers? (candidates and clients)
- What happens after someone views my profile and is that what I want to happen?
"How #Recruiters can Craft a unique and engaging personal brand on #Socia...SourcingAdda
Personal branding is all about making a conscious effort to develop a clear message of what you want to be known for and how people perceive you. The webinar will focus on how effectively a talent acquisition professional can craft their personal brand on social media to reach out to the target audience and set a competitive edge for themselves and their company.
Please Note: Internet keeps on changing and so the results displayed in this video may change in future.
Please follow us on Twitter:
@SourcingAdda
@TheSourcePro
Video Available at: https://youtu.be/rl_t-dClGOw
Learn Web Development Courses in Lahore from Baabroz. We are providing web development, WordPress training, and web designing courses in Lahore.
For more details visit our site:
https://baabroz.com › web-development-courses-in-lahore
The rewards of using Linked In have been widely experienced. A LinkedIn Account can be opened in a few minutes. It easy to Add Connections. But experiences differ. Some are able to use LinkedIn it more effectively than others !!!
While anybody in this planet is separated by one another by just six levels or degrees, LinkedIn restricts the connectivity to three levels. Everybody in this planet is in search for somebody else. An individual LinkedIn user sets out to find suitable partners and allies. Some people are more visible than others. They get searched more often and there is greater traffic to their profile. In reality, individuals end up Getting Found on LinkedIn
Can just opening an account and adding connections automatically guarantee, visibility and therefore ensure getting found on LinkedIn?
Read on to discover what getting found on LinkedIn involves and most importantly find a checklist if you are adequately leveraging LinkedIn?
A simple Litmus Test to check your Visibility on LinkedInRaghunath Ramaswamy
This is an effort to create an appreciation of the importance of appearing on top of the search results on internet in general and LinkedIn specifically.
A few LinkedIn improvement tips have been suggested with a view to enhance the social media presence of LinkedIn users. Aspects suggested are Professional photo, Professional element of headline, Summary and Skills and expertise. Hope you leverage these inputs
Leveraging linked in lunch with lana goldenberglanagold
Lana Goldenberg presents: Leveraging LinkedIn. This presentation covers:
* optimizing your LinkedIn profile to be found by more clients and connections
* how to ask for LinkedIn recommendations
* 5 ideas for what to post in your Update field on LinkedIn
This is the 2nd session of the Free LinkedIn Bootcamp: Recruiting In The Digital Age
This session is about: Your Presence (Re-Thinking Your LinkedIn Profile - Why it matters)
Questions to consider before this meeting:
- What story am I telling with my profile and is the message clear?
- How am I engaging and educating my viewers? (candidates and clients)
- What happens after someone views my profile and is that what I want to happen?
The role of Social Media is becoming more and more relevant when it comes to employer branding. Most of the Employer branding focusses on recruitment but there is much more where social media can play a role. Hence some examples and cases.
Recruiters and HR leaders are fighting to create the most effective three-pronged approach when searching for talent that matters to their business' bottom line. Attracting talent at the right time & place is a challenge we're still working to nail in place. We have our ideal candidate personas, now we must decide when, how and where to connect with candidates who will impact your brand outcomes and goals.
Identifying the Right Talent via Social MediaMatthew Hardman
This is the presentation I recently gave at the recent Talent Ecosystem Conference (http://www.talent-ecosystem.com/) in Kuala Lumpur, Malaysia on June 5th 2014
Referrals are the #1 Source of Hires.
Referrals Get Hired is an online BRAND building strategy used by executives, entry-level, and all types of job seekers to get the job they want.
Only 1 in 5 sales and marketing professionals report that they can clearly demonstrate a social media ROI - and it's because they are focused on brand awareness. View this presentation to see the LinkedIn marketing program ROI you can expect when you use GetLinkedInHelp.com with their profile makeover, strategy or LinkedIn managed services.
This is a step by step guide for small to medium sized recruiting firms who want to find out how to use Linkedin in the most effective way possible to grow their businesses.
This program has been designed to help human resources recruiters, particularly those not yet using social media in their efforts, to get a better idea of how these tools might be effectively deployed in their companies.
How to find a job using social media. Social media job search presentation presented by James Loomstein, Digital Space Consulting. Dallas, Texas based social media consulting firm. http://www.digitalspaceconsulting.com
http://www.facebook.com/digitalspace
The role of Social Media is becoming more and more relevant when it comes to employer branding. Most of the Employer branding focusses on recruitment but there is much more where social media can play a role. Hence some examples and cases.
Recruiters and HR leaders are fighting to create the most effective three-pronged approach when searching for talent that matters to their business' bottom line. Attracting talent at the right time & place is a challenge we're still working to nail in place. We have our ideal candidate personas, now we must decide when, how and where to connect with candidates who will impact your brand outcomes and goals.
Identifying the Right Talent via Social MediaMatthew Hardman
This is the presentation I recently gave at the recent Talent Ecosystem Conference (http://www.talent-ecosystem.com/) in Kuala Lumpur, Malaysia on June 5th 2014
Referrals are the #1 Source of Hires.
Referrals Get Hired is an online BRAND building strategy used by executives, entry-level, and all types of job seekers to get the job they want.
Only 1 in 5 sales and marketing professionals report that they can clearly demonstrate a social media ROI - and it's because they are focused on brand awareness. View this presentation to see the LinkedIn marketing program ROI you can expect when you use GetLinkedInHelp.com with their profile makeover, strategy or LinkedIn managed services.
This is a step by step guide for small to medium sized recruiting firms who want to find out how to use Linkedin in the most effective way possible to grow their businesses.
This program has been designed to help human resources recruiters, particularly those not yet using social media in their efforts, to get a better idea of how these tools might be effectively deployed in their companies.
How to find a job using social media. Social media job search presentation presented by James Loomstein, Digital Space Consulting. Dallas, Texas based social media consulting firm. http://www.digitalspaceconsulting.com
http://www.facebook.com/digitalspace
The Content Marketing in 5 Easy Steps presentation was delivered as a webinar by Susan Gunelius for Brainshark.com on April 11, 2012 and features information from two of her popular books, "Content Marketing for Dummies" and "30-Minute Social Media Marketing.".
Presentation conducted at SNEC PMI's Career Fairs in Hartford and Stamford CT by George Nikanorov, Head of Marketing for DATA Inc. on how to "brand" yourself and communicate with recruiters through Social Media.
How to find a job using social media. Social media job search presentation presented by James Loomstein, Digital Space Consulting. Dallas, Texas based social media consulting firm. http://www.digitalspaceconsulting.com
http://www.facebook.com/digitalspace
Breakfast of Champions: Social Media & Personal BrandingHannah Morgan
This presentation dives into the hows and whys of branding. It addresses some of the best practices for using social networking tools like LinkedIn, Facebook, Twitter and Google+ to help disperse brand awareness, attract customers, cultivate a community of supporters and like-minded thinkers.
Not only are you building your company’s brand, you are also building valuable skills- all before you head out the door to work! (In 1 hour or less a day!)
Social 101 for HR & Learning ProfessionalsSarah Brennan
Social 101 for Human Resource and Learning Professionals is a quick look into the size and scope of various social channels, quick tips on getting started and how it all relates back to HR, Talent Management and Learning Environment.
For more information or training for your HR Team on Social Media, Recruitment Strategy or HR Technology contact @ImSoSarah at www.sarahwhitellc.com or sarah at Sarahwhitellc.com
This event was done in partnership with Brandon Hall Group, a research and analyst firm with a Human Resource Specialty. For more information contact www.BrandonHall.com
Create Digital Experiences that matter to CandidatesDave Hazlehurst
Here's my slide deck from LinkedIn's Talent Connect conference in Vegas 2016.
Create digital experiences that matter to candidates.
The right digital ecosystem can make or break candidates' perception of your employer brand, which is a foundational component of attracting, engaging and recruiting talent. I'll explain how design thinking and Candidate Experience (CX) mapping can be applied to your company's digital ecosystem to generate ROI and help your company stand out from competitors with a world-class candidate experience informed by real-world scenarios.
Deck from my talk at #HRTechWorld in Paris 2015.
As technology moves at a pace and we become more and more digital like never before; we need to be more human.
By focusing on human behaviour and what makes people tick we can improve our marketing efforts to persuade and influence candidates.
From Aristotle through to the latest thinking in neuroscience we can fine tune are digital activities and messages. I'll walk through the nine ingredients that will help you deliver digital strategies that connect with the "chimp and the human" parts of our brains through the power of emotion and rational thinking.
My deck from my talk for Reed Exhibitions on Persona Focused, Business to Business (B2B) Content Marketing.
With 133 slides and 2 hours of content with 3 sections that help you think about your persona pain points, how to uncover your business stories that will resonate with your target audience and then some examples, tactics and techniques to help you build attract, engage, nurture and convert B2B business.
The deck covers:
• What’s your strategy?
• What’s Your Why?
• Understand your persona
• Thanks Like publishers
• Communities not networks
• Buy the audience in
• Influencer marketing
• Tools to help you with find your audience
• The Power or telling a great story
• Persona focused content, tactics and techniques
• Social listening
• How to implement and build a strategy
• Examples of B2B content throughout the See, Think, Do and Delight funnel
Would love to hear people thoughts and feedback. Any stories of what you’ve sen that really works for you.
Enjoy!
Slides from my #PhLive webinar on the Science and Art of ROI.
In the session I cover:
How to help you gain buy in and influence with you key stakeholders
How to think of ROI in 3D and uncover the hidden value
How Digital activities all influence each other and how they add value to each other
Discus Marketing attribution, what it means and how to measure it
Define macro and micro goals - that mean something to your business
Performance aggregation through marginal gains
Lifetime value of a customer
Tools to help you measure ROI
My deck from my Content Marketing workshop for LinkedIn 100 summit in San Francisco, June 2015.
How content marketing can help you connect with people to help you become digitally famous.
Whats you content marketing 'Why'?
How it impacts your Brand?
Design content for happiness - across business process
Customer journey mapping and experience
Persona 'pain and pleasure'
Build and audience using social media
Tools to help you build an audience and give you ideas
Content ideas, themes and techniques
How to build a strategic and tactical plan
My slides from my Persona Mapping Webinar and how it can help you in understanding your target audience.
Talking about our approach the techniques and tools we use that can help you connect and engage with you persona's
Check out our blog http://www.ph-creative.com/blog/ for the recorded video if the webinar
Slides from Keynote at LinkedIn's Talent Connect in London 2014. LinkedIn's number 1 conference for talent acquisition leaders and their teams.
Ideas on embracing the digital revolution to amplify your brand, build loyal customers and drive ROI through the power of social media, content and digital marketing activities.
Gain deeper insight into your target audience, how to find them, talk to them and create world class experiences…online and offline.
My slides from my keynote at LinkedIn recruitment agency conference 2014
Social RecruitIn 2014 brings together recruiting professionals from all over EMEA to learn and share industry best practices, gain valuable insights into the future of the staffing industry and build new connections.
My talk covers the ‘Science and Art of Social Recruiting’ taking into account digital best practice from multiple sectors. Along with the key ingredients of biology and neuroscience to help us understand human behaviour allowing us to fine tune and tailor our approach to your social media and content strategy that will help you understand, find, connect and generate ROI from your campaigns.
My talk for Inbound UK 2014 in Liverpool #InboundUK14
How digital marketers need to be more focused on people and not the keywords.
What we can learn from from the human mind and neuroscience that will help us to connect with our customers, amplify our brand and drive ROI.
By focusing on the 'Chimp' and the 'Human' parts of our brains we can create world class digital experiences to connect, amplify and convert strangers into customers and fans.
Slides from my keynote at a music industry conference #MIRC2014 June 2014
Helping music retailers with SEO, Content Marketing and Social Media.
Tried (pretty hard!) to relate them to Album covers... loved to hear you thoughts and any other album covers I could have used!!
My presentation for the NRF Conference in Dublin.
Covers Digital Marketing including changes in Google and what it means for seo and search. How to understand your target persona and develop a content and social strategy that will help you find and connect with candidates.
How To Become Digitally Famous At Social Media RecruitmentDave Hazlehurst
My slides from Social Media 'masterclass' I presented for Elite Recruitment Network on 1st April 2014.
50 slides on how to go about thinking about building your content marketing and social media strategy in the world of recruitment.
Actionable tips and actions you can do to help you attract, engage and convert candidates and clients using 'top secret' tools and tactics from the world of digital agencies.
#SocialRecDebate 1st April 2014
Digital strategy Insurance E-Broking ScotlandDave Hazlehurst
Slidedeck from my presentation at the e-Broking Insurance exhibition in Scotland on the 21st November on the 4 pillars for Digital strategy and what they need to do win online. Includes info on Google Hummingbird, SEO, Socials Media, Content Marketing, CRO, Experience
Digital Strategy - Insurance Broker Expo CoventryDave Hazlehurst
Slidedeck from my presentation to the Insurance sector on the 14th November on the 4 pillars for Digital strategy and what they need to do win online. Includes info on Google Hummingbird, SEO, Socials Media, Content Marketing, CRO, Experience
Short(ish!) slide deck on the convergence of Inbound Digital marketing.
Basics on how customers search and make buying decisions. How SEO, Social, Content and Experience all influence each other and the key areas that you need to work on to protect you digital strategy going forward.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Twitter + Google+ for recruitment
1. Welcome to the IOR
Home of Education & Training
The Professional Body dedicated in providing ‘Excellence in
Education’. Short Courses to Diploma’s created for professionals
in HR, Agency & Internal (In-House) Recruitment.
Institute of Recruiters (IOR) – Be part of something new!
The fastest growing membership body for Recruiters & HR. A new voice for staffing professionals.
Thousands have switched to the IOR - We Offer:
1) Company & Personal IOR Membership (Agency, In-House, HR)
2) Recruitment & HR Qualifications & Short Courses
3) Recruitment & HR Apprenticeships
4) Professional Resources & Template Documents
5) Legal Help & Training
6) Events & Networking
7) Workshops & Master Classes
8) Corporate membership from £249
9) Individual membership at £49
Visit or Join us at www.theior.org.uk
2. HOW TO USE TWITTER AND GOOGLE+
FOR RECRUITMENT
@googledave #IORevents
8. WHY IS SOCIAL MEDIA IMPORTANT TO BUSINESSES?
• Social media is not an option. It’s mainstream communications
• You can no longer control your brand. You can only influence it
• If you’re creative, pro-active and dedicated to reaching your
audience there are no limits
• Most of the tools are free – but you need to invest time and
know how
• The average adult has approximately 1,000 contacts in their
engaged circles/community and there’s a tendency to share
good content
@googledave #IORevents
9. HOW CAN YOU CAPITALISE ON SOCIAL MEDIA?
Reduce cost per hire
• Direct hires, reduce agency reliance, profitability
Talent Pooling
• Work with forecasting, MPP, scenario planning, pipelines
• Hard to fill roles, areas
• Passive & active candidates
• Tap into and engage their communities
Reduce time to hire
• Impact on client ops, costs, profitability
Innovation – (lead, not follow)
• Forward thinking, client satisfaction, leaders
• Aid BID pitches for new clients
• New sales opportunities to current clients
@googledave #IORevents
12. WHAT ARE YOUR OBJECTIVES?
• Reduce cost per hire and time to hire
• Attract and engage active and passive candidates
• Create connections and influence your target audience
• Build talent pools for now and in the future
• Enhance your employer brand
• Gain competitive advantage
• Add value to your audience outside of just posting jobs
• Improve your Google rankings
• Some or all of the above!
@googledave
17. FOLLOWERWONK – ANALYSE FOLLOWERS
• Segment your followers by many different variables
• Influence, gender, location, follower counts, languages and
many more…
@googledave #IORevents
18. FOLLOWERWONK – COMPARE FOLLOWERS
Compare followers to competitors, helps you to build new relationships
@googledave
19. FOLLOWERWONK – ANALYSE FOLLOWERS
Examine Followers
• Analyse followers based on social authority, age, language etc
• See what key influencers/common interests there are
@googledave #IORevents
26. TWEETADDER SCALLING YOUR SOCIAL GROWTH
• Import lists that you’ve
created using other tools
• Search on users profiles with
specific keywords
• Automatically add followers
at a correct frequency
• Automatically un-follows
based on reciprocal following
• Beware of Twitter jail!
@googledave
34. WHY YOU SHOULD USE GOOGLE+
Google Hangouts – its Free
• Chat face to face
• Host virtual meetings
• Screen sharing
• Extended circles, means you
influence your followers and
theirs
Hangouts ‘On Air’
• Live broadcasts – for free
• Stream to you Google + Profile,
YouTube
• And your website
• Save instantly to YouTube
• Shared to the world
@googledave #IORevents
35. WHY YOU SHOULD USE GOOGLE+
How you can search and build
your circles
• Search by keywords
• Search by people, pages,
communities and posts
• Search for IT managers, or
specific companies and their
employees
@googledave
36. WHY YOU SHOULD USE GOOGLE+
Google Plus Communities
• New addition (fairly!)
• Engage in communities – just
like your candidates
• Add value, don’t broadcast
@googledave #IORevents
38. GOOGLE + TOOLS FIND PEOPLE ON PLUS
Making Connections on Google +
• Search by keywords
• people, locations
• Business and occupations
• Brands and interest
• Demographic filters
• Age, looking for, male, female
• Education, employer
Allows you to
• Discover influencers
• Assess who follow them
• Assess who the follow
• Levels of engagement
http://findpeopleonplus.com/
@googledave #IORevents
40. GOOGLE + TOOLS RECOMMENDED USERS
Recommended Users
• Discover influencers by topic
• Think about your candidates interests
• Romance and make friends
• +1 and share their content
• Commend and add value to them
• Givers gain
• Tap into their communities
• Help to build your AuthorRank
• Look for guest blog opportunities
http://www.recommendedusers.com/
@googledave #IORevents
41. GOOGLE + TOOLS CIRCLE COUNT
https://chrome.google.com/webstore/detail/circlecountcom/gfehmiknpngmjkhiieampgfppicbncid
@googledave
42. WHY YOU SHOULD USE GOOGLE+
Get your content read and ranking faster
• Faster indexing of your content – make it
relevant to your candidates
• Extended circles, means you influence your
followers and theirs
Authorship Tag = Identity
• Have you set yours up?
AuthorRank is coming!
• How authoritive and interesting are you to
your audience?
• Share-ability of authors content
• Number of people in your circles and how
many you are in
• Engagement levels of your content
@googledave #IORevents
48. CONTENT MARKETING IS A MUST
Rome wasn’t built in a day
• Commit and invest for ROI
• Remember - why should it be easy?
• Earn links for SEO, enhance reputation, build trust from customers
If Carlsberg did networking
• Influencers and their influencers – aligning the planets
• Don’t just target you audience, involve and build relationships
• Givers, gain
Content is a ‘king maker’ in different disguises
• Written
• Surveys, news, roundtables, interviews
• Infographics, 404 pages
• Slidedecks
• Education resources, downloads
• Photo’s, video
@googledave #IORevents
49. We have tried to make a feature
or event within the site, meaning
that it grabs more attention that
a simple Twitter button.
Therefore they see a higher
conversion rate when compared
to a standard site.
@googledave
56. MEANINGFUL MEASUREMENT GOOGLE ANALYTICS
Social Value
• Visits from social platform
• Socially assisted conversions
• See how valuable you social
activity is to generating
applications and hires
• Social attribution modeling
• What content gains engagement?
• Where does drop off/exit happen?
@googledave #IORevents
57. MEANINGFUL MEASUREMENT GOOGLE ANALYTICS
Conversions
• Clarity on social value in your
digital attraction
• Last click conversions of social
media influence?
• Fine tune your attraction
strategies
@googledave #IORevents
58. PUTTING THIS
INTO PRACTICE
@googledave #IORevents
For the first time, I'm not going to stand at the front and attempt to overwhelm you with huge membership numbers no. of uploads and engagement to convince you that social media is worth considering as part of your business communications.Instead. I will say, social media has evolved into the biggest business opportunity of our life time. This sounds a little dramatic, but hopefully you might agree with me shortly.The financial experts say that a business not engaging in social media is an uninvestable proposition.
Google is investing in thisLocal places (Google Maps) is now Google+ Local
Add to this – extended reach, building brand, Google – why social media for rec (attract + engage passive and active candidates, create connections that will extend your influence within your target audience, build talent pools for now and in the future, enhance your employer brand, gain competitive advantage, be a destination of choice outside of just offering jobs – added value, improve your google rankings
Love hearts from Twitter bird?
Finding influential
Recruitment version – Search for ‘IT Directors’
As an example: here’s a comparison of ‘HSBC careers’ and ‘Barclays Roles’We can see the followers of each, who follows both, and the ‘influence’ each profile commands
Need example hashtags – in Dave’s word doc – ‘Hashtag Marketing’
Google+ - search and replace screenshot –’IT jobs’ manager (Searching in Google+) – recruitment relevant
Communities – tap into communities of your candidates during conversations and show interest – add value to the community (research)
Benefits/tips for this tool – Findpeopleonplus - filter, search by different things – helps to build your circle of influence
Now building a recruitment platform
Circlecount – plug in for Chrome – benefits/tips – who’s active, engaged, influential
Google is investing in thisLocal places (Google Maps) is now Google+ Local
The real value of your social activity in generating hires?
Google is investing in thisLocal places (Google Maps) is now Google+ Local