This document provides an overview of social media for B2B organizations. It discusses how social media has become a big part of digital marketing with billions of users on major platforms. While social media is often thought of for B2C brands, the document explains how it can also be effective for B2B companies to build relationships with customers and influencers. It provides tips for B2B brands in using social media, including having a strategy, knowing the rules of each platform, getting creative with content, and measuring the results of social media campaigns. The document emphasizes the importance of understanding your brand and developing engaging content that focuses on the customer experience rather than just sales.
DMA Webinar: Convergence of Local, Social and MobileLocation3 Media
Over the past year, social, local and mobile digital strategies have begun converging to form an extremely powerful method for increasing findability, generating leads and driving in-store traffic on a localized level. For marketers, this means that you can no longer view social media, local search and mobile marketing in isolation.
This presentations was originally hosted by the Direct Marketing Association (DMA) in June 2012, and presented by Location3's Andrew Beckman, CEO, and Anne Baum, local solutions manager.
For any questions about this presentations, please visit:
http://www.location3.com
http://www.facebook.com/location3media
http://www.twitter.com/location3
http://gplus.to/Location3
SES Chicago - Advanced Local Search & Social Media StrategiesLocation3 Media
Advanced Local Search and Social Media Strategies presentation from the 2012 Search Engine Strategies (SES) Chicago conference. The workshop was led by Location3 Media staff, Account Director Anne Baum and Social Media Planner Angie Pascale.
In the half-day workshop, the Location3 crew discussed how local search marketing, social media and mobile marketing are coming together, how to leverage these initiatives for national and local businesses, and what the future holds.
For more information on how these channels are converging, download our white paper: http://l3m.me/T0w3gX.
Brand Building through Digital. Customer Engagement Tactics that go beyond tweets and shares which will help you yield good results out of content marketing. How to strengthen the path from likes, shares, pageviews to sales.
DMA Webinar: Convergence of Local, Social and MobileLocation3 Media
Over the past year, social, local and mobile digital strategies have begun converging to form an extremely powerful method for increasing findability, generating leads and driving in-store traffic on a localized level. For marketers, this means that you can no longer view social media, local search and mobile marketing in isolation.
This presentations was originally hosted by the Direct Marketing Association (DMA) in June 2012, and presented by Location3's Andrew Beckman, CEO, and Anne Baum, local solutions manager.
For any questions about this presentations, please visit:
http://www.location3.com
http://www.facebook.com/location3media
http://www.twitter.com/location3
http://gplus.to/Location3
SES Chicago - Advanced Local Search & Social Media StrategiesLocation3 Media
Advanced Local Search and Social Media Strategies presentation from the 2012 Search Engine Strategies (SES) Chicago conference. The workshop was led by Location3 Media staff, Account Director Anne Baum and Social Media Planner Angie Pascale.
In the half-day workshop, the Location3 crew discussed how local search marketing, social media and mobile marketing are coming together, how to leverage these initiatives for national and local businesses, and what the future holds.
For more information on how these channels are converging, download our white paper: http://l3m.me/T0w3gX.
Brand Building through Digital. Customer Engagement Tactics that go beyond tweets and shares which will help you yield good results out of content marketing. How to strengthen the path from likes, shares, pageviews to sales.
Navneet Kaushal, CEO PageTraffic predicts the challenges SEO's will face in 2013 and how to overcome them in this presentation he did in SEMPO APAC 2012 Tour Bangalore
Power of Digital Marketing - TiE Young Enterpreneurs 2015Navneet Kaushal
Any business needs to find the way to reach its customers. Here you need to start thinking about the essential purpose and thinking that goes with marketing their service or product to its key customers. Digital Marketing session covers topics from market research to developing a market strategy and Break-even analysis. Overall, this presentation covers:
*What is Digital marketing?
*What is the purpose of Digital marketing?
*Effective Digital marketing
*Benefits of Digital marketing?
Learn the best practices for social media optimization and how to optimize social media impact towards improving your rankings. How to leverage Google +, Google Plus, Facebook and Twitter for better rankings
SEO and Online Marketing - The New Rules for BusinessHans Riemer
Getting found on the Web used to be easy. You'd put up a website, fill it with keyword-rich content, cajole a few links out of your friends and partners, and there you were. SEO (Search Engine Optimization) was a relatively easy and profitable exercise.
Those days are over. Online marketing is now more important than ever, and the rules have changed. The old tricks not only don't work, they can be worse than doing nothing.
Today, the total number of active websites worldwide is approaching 1 Billion. Thats websites, not pages. The odds are against you and getting worse, and not just because of the numbers. Search engines have been sending free customers to your website for years, and theyre not going to give it away anymore.
In SEO and Online Marketing, we're going to take a look at this rapidly evolving landscape. You'll learn what's happening, why it's happening, and what your business needs to do now to compete and win.
PageTraffic Reviews Metric Driven SEO at TFMA Navneet Kaushal
Are SEO Metrics like PageRank and backlinks enough?
Going beyond the numbers and learning how to make sense of metrics when it comes to SEO and reviewing best practicies to measure your SEO campaign success by PageTraffic
Social media has become an integral part of all marketing methods today. Whether you are a large corporation or a mom and pop store, social media can add to your bottom line and how. No wonder, it is seen as an intrinsic part of SEO efforts today.
Learn the best practices for social media optimization and how to optimize its impact towards improving your rankings.
Leave us to benchmark your PPC efforts, but consider Unbounce when you hit obstacles in creating that killer landing page.
A good quality score doesn't come by chance, and in this webinar we get deep and dirty into just how landing pages can bolster your quality score so that your PPC results improve.
*spoiler alert* Special Unbounce promotional offer inside!
Power Hour: 50 Actionable SEO Tips & Tricks -- Delucchi Plus, Conductor, R2in...Conductor
An audience favorite from C3 2014, we cranked up the volume on the 2015 Tips and Tricks session! With insights from both agencies and brands, you’ll get stocked and energized with new, practical ways to seize search opportunities and boost your rankings.
Presentation by:
Jonathan Brinksman – Digital Analyst Manager, Delucchi Plus
Pat Reinhart – Director of Digital Strategies, Conductor
Mike Tirone – Digital Marketing Search & Content Strategist, R2integrated
This presentation was given at the 2015 Conductor C3 marketing conference. Learn more: http://c3.conductor.com/
An Integrated Approach to Search Marketing - Marty Hayes - MuseumNext 2014Marty Hayes
Here's my presentation, An Integrated Approach to Search Marketing, from the second day of the MuseumNext 2014 conference, held at The Sage Gateshead in NewcastleGateshead.
MuseumNext is Europe's big conference on innovation and technology in museums.
The masterclass covered:
- How search marketing has evolved
- What an integrated approach to search marketing looks like
- How to look for opportunities in your market
• 3. DOING BUSINESS ON THE WEB FOR 9 YEARS AND PLENTY OF FAILURES ALONG THE WAY
• 4. Start engaging yourpeopleThe lifeblood of your business ispeople. They interact with you andeven pay you… they are your users...your customers. Start getting to knowthem as fast as possible. “There is no black magic to successfully attracting customers via the web.” Rand Fishkin- Who are your customers?- Where do they hang out?- How should you engage?
• 5. WHO ARE YOURCustomers?
• 6. WHERE DO THEYHang out?
• 7. HOW SHOULD YOUEngage?
• 8. What is User Experience?
• 9. Who are your customers? ONLINE MARKETERS WITH Websites
• 10. Where do they hang out? #measure ON TWITTER
• 11. How should you engage?
• 12. How should you engage? 10,000 TWEETS 88,000 FOLLOWERS $0 BUDGET
• 13. Publish awesomecontentContent is king. Great content getspeople excited, it educates them, ithelps them be successful and evenmakes them want more! “No matter what, the very first piece of social media real estate Id start with is a blog.” Chris Brogan- Start a blog- Create content- Be consistently awesome
• 14. Start a blog SELF-HOSTED
• 15. Start a blog DRIP EMAIL MARKETING
• 16. Create content
• 17. Create content that teaches
• 18. Be consistently awesome
• 19. What is User Experience?
• 20. Start a blog $7.35 COST PER SIGN UP
• 21. Create content 50 INFOGRAPHICS 300 POSTS 10,000 COMMENTS
• 22. WE’VE DESIGNED & MARKETEDOVER 50 INFOGRAPHICS
• 23. 15K Tweets 5K Likes 1 Radio ShowCASE STUDYHOW DO COLORS AFFECT PURCHASES?
• 24. 4000 Tweets 500 Likes 300 LinkedIn SharesCASE STUDYBOUNCE RATE DEMYSTIFIED
• 25. 3900 Tweets 707 Likes 366 LinkedIn SharesCASE STUDYWHAT MAKES SOMEONE LEAVE AWEBSITE?
• 26. Be consistently awesome
• 27. Measure and optimizeyour contentFocus on actionable metrics for yourcontent. It’s easy to drown in a sea ofvanity metrics. Hone in on the metricsthat matter based on your own specificbusiness goals. “Be metrics driven and test a lot." Mark Suster- Design for conversions- Qualitative measurement- Quantitative measurement- Optimize & improve results
• 28. Design for conversions
• 29. Design for conversions
• 30. Design for conversions
• 31. Design for conversions
• 32. Design for conversions
• 33. Design for conversions
• 34. Design User Experience?What isfor conversions VANITY METRICS
• 35. Design User Experience?What isfor conversions VANITY METRICS WILL Kill Your ROI
• 36. Qualitative measurement
• 46. Optimize and improve results
• 51. Data Informed
• 52. ROI! $7.35 COST PER SIGN UP
Tracking Data that Matters in Google AnalyticsMarketing Mojo
Dive into the deep end of the Google Analytics pool and learn about advanced tracking. We'll discuss setting up and using goals, ecommerce tracking, and custom dimensions.
Presented by Adam Smith, Director of IT at the Central Virginia AMA event on June 16, 2015.
There are many marketing tools to pick from: Search Optimisation, Social Media, Paid Ads, Email and Blogging for small and mid sized businesses.
Learn from a seasoned pro the pitfalls of marketing in the digital age and how you can implement real solutions within your budget.
What you'll learn:
• The major marketing errors made by small business
• Practical solutions to implement
• How to figure out what is important and what is not
• Action steps to develop a marketing plan
Our take on marketing, branding and how the power shift has tipped in favour of the consumer. Looking at the various marketing channels, how the interelate, how search and new technology will change this forever.
Navneet Kaushal, CEO PageTraffic predicts the challenges SEO's will face in 2013 and how to overcome them in this presentation he did in SEMPO APAC 2012 Tour Bangalore
Power of Digital Marketing - TiE Young Enterpreneurs 2015Navneet Kaushal
Any business needs to find the way to reach its customers. Here you need to start thinking about the essential purpose and thinking that goes with marketing their service or product to its key customers. Digital Marketing session covers topics from market research to developing a market strategy and Break-even analysis. Overall, this presentation covers:
*What is Digital marketing?
*What is the purpose of Digital marketing?
*Effective Digital marketing
*Benefits of Digital marketing?
Learn the best practices for social media optimization and how to optimize social media impact towards improving your rankings. How to leverage Google +, Google Plus, Facebook and Twitter for better rankings
SEO and Online Marketing - The New Rules for BusinessHans Riemer
Getting found on the Web used to be easy. You'd put up a website, fill it with keyword-rich content, cajole a few links out of your friends and partners, and there you were. SEO (Search Engine Optimization) was a relatively easy and profitable exercise.
Those days are over. Online marketing is now more important than ever, and the rules have changed. The old tricks not only don't work, they can be worse than doing nothing.
Today, the total number of active websites worldwide is approaching 1 Billion. Thats websites, not pages. The odds are against you and getting worse, and not just because of the numbers. Search engines have been sending free customers to your website for years, and theyre not going to give it away anymore.
In SEO and Online Marketing, we're going to take a look at this rapidly evolving landscape. You'll learn what's happening, why it's happening, and what your business needs to do now to compete and win.
PageTraffic Reviews Metric Driven SEO at TFMA Navneet Kaushal
Are SEO Metrics like PageRank and backlinks enough?
Going beyond the numbers and learning how to make sense of metrics when it comes to SEO and reviewing best practicies to measure your SEO campaign success by PageTraffic
Social media has become an integral part of all marketing methods today. Whether you are a large corporation or a mom and pop store, social media can add to your bottom line and how. No wonder, it is seen as an intrinsic part of SEO efforts today.
Learn the best practices for social media optimization and how to optimize its impact towards improving your rankings.
Leave us to benchmark your PPC efforts, but consider Unbounce when you hit obstacles in creating that killer landing page.
A good quality score doesn't come by chance, and in this webinar we get deep and dirty into just how landing pages can bolster your quality score so that your PPC results improve.
*spoiler alert* Special Unbounce promotional offer inside!
Power Hour: 50 Actionable SEO Tips & Tricks -- Delucchi Plus, Conductor, R2in...Conductor
An audience favorite from C3 2014, we cranked up the volume on the 2015 Tips and Tricks session! With insights from both agencies and brands, you’ll get stocked and energized with new, practical ways to seize search opportunities and boost your rankings.
Presentation by:
Jonathan Brinksman – Digital Analyst Manager, Delucchi Plus
Pat Reinhart – Director of Digital Strategies, Conductor
Mike Tirone – Digital Marketing Search & Content Strategist, R2integrated
This presentation was given at the 2015 Conductor C3 marketing conference. Learn more: http://c3.conductor.com/
An Integrated Approach to Search Marketing - Marty Hayes - MuseumNext 2014Marty Hayes
Here's my presentation, An Integrated Approach to Search Marketing, from the second day of the MuseumNext 2014 conference, held at The Sage Gateshead in NewcastleGateshead.
MuseumNext is Europe's big conference on innovation and technology in museums.
The masterclass covered:
- How search marketing has evolved
- What an integrated approach to search marketing looks like
- How to look for opportunities in your market
• 3. DOING BUSINESS ON THE WEB FOR 9 YEARS AND PLENTY OF FAILURES ALONG THE WAY
• 4. Start engaging yourpeopleThe lifeblood of your business ispeople. They interact with you andeven pay you… they are your users...your customers. Start getting to knowthem as fast as possible. “There is no black magic to successfully attracting customers via the web.” Rand Fishkin- Who are your customers?- Where do they hang out?- How should you engage?
• 5. WHO ARE YOURCustomers?
• 6. WHERE DO THEYHang out?
• 7. HOW SHOULD YOUEngage?
• 8. What is User Experience?
• 9. Who are your customers? ONLINE MARKETERS WITH Websites
• 10. Where do they hang out? #measure ON TWITTER
• 11. How should you engage?
• 12. How should you engage? 10,000 TWEETS 88,000 FOLLOWERS $0 BUDGET
• 13. Publish awesomecontentContent is king. Great content getspeople excited, it educates them, ithelps them be successful and evenmakes them want more! “No matter what, the very first piece of social media real estate Id start with is a blog.” Chris Brogan- Start a blog- Create content- Be consistently awesome
• 14. Start a blog SELF-HOSTED
• 15. Start a blog DRIP EMAIL MARKETING
• 16. Create content
• 17. Create content that teaches
• 18. Be consistently awesome
• 19. What is User Experience?
• 20. Start a blog $7.35 COST PER SIGN UP
• 21. Create content 50 INFOGRAPHICS 300 POSTS 10,000 COMMENTS
• 22. WE’VE DESIGNED & MARKETEDOVER 50 INFOGRAPHICS
• 23. 15K Tweets 5K Likes 1 Radio ShowCASE STUDYHOW DO COLORS AFFECT PURCHASES?
• 24. 4000 Tweets 500 Likes 300 LinkedIn SharesCASE STUDYBOUNCE RATE DEMYSTIFIED
• 25. 3900 Tweets 707 Likes 366 LinkedIn SharesCASE STUDYWHAT MAKES SOMEONE LEAVE AWEBSITE?
• 26. Be consistently awesome
• 27. Measure and optimizeyour contentFocus on actionable metrics for yourcontent. It’s easy to drown in a sea ofvanity metrics. Hone in on the metricsthat matter based on your own specificbusiness goals. “Be metrics driven and test a lot." Mark Suster- Design for conversions- Qualitative measurement- Quantitative measurement- Optimize & improve results
• 28. Design for conversions
• 29. Design for conversions
• 30. Design for conversions
• 31. Design for conversions
• 32. Design for conversions
• 33. Design for conversions
• 34. Design User Experience?What isfor conversions VANITY METRICS
• 35. Design User Experience?What isfor conversions VANITY METRICS WILL Kill Your ROI
• 36. Qualitative measurement
• 46. Optimize and improve results
• 51. Data Informed
• 52. ROI! $7.35 COST PER SIGN UP
Tracking Data that Matters in Google AnalyticsMarketing Mojo
Dive into the deep end of the Google Analytics pool and learn about advanced tracking. We'll discuss setting up and using goals, ecommerce tracking, and custom dimensions.
Presented by Adam Smith, Director of IT at the Central Virginia AMA event on June 16, 2015.
There are many marketing tools to pick from: Search Optimisation, Social Media, Paid Ads, Email and Blogging for small and mid sized businesses.
Learn from a seasoned pro the pitfalls of marketing in the digital age and how you can implement real solutions within your budget.
What you'll learn:
• The major marketing errors made by small business
• Practical solutions to implement
• How to figure out what is important and what is not
• Action steps to develop a marketing plan
Our take on marketing, branding and how the power shift has tipped in favour of the consumer. Looking at the various marketing channels, how the interelate, how search and new technology will change this forever.
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
What's moving search results? A snapshot of what is moving major iGaming SERPsJoel Turner
Presented at IGB's London Affiliate Conference on 02/02/2015. The presentation uses Blueclaw's MarketScout reports as a starting point from which to understand what metrics and signals are leading to success in Google's organic search results for iGaming brands and affiliates.
Keeping Up with the Fast Pace of Digital Marketing by Danny Sullivan of Marke...Marketing Land
Keynote presentation by Danny Sullivan, Founding Editor of SearchEngineLand.com & MarketingLand.com at the Driving Sales Executive Summit, October 15, 2013.
#DSES #DSES2013 @MarketingLand @SengineLand @DannySullivan
The secrets that search engine optimisation (SEO) professionals don’t want yo...barlow1984
Our Digital Eyes Media Academy session covering how small business owners can work on and understand their own websites SEO.
In the session we cover how to earn links ethically, myth bust and give tips on how to beat the competition without needing to invest huge sums of cash.
How to Generate Revenue from Inbound MarketingRyan Hanley
Inbound marketing holds the key to small business growth in today's business landscape. In this presentation we discuss inbound marketing, content marketing and social media marketing concepts and strategies that can, if implemented with belief and dedication, drive exponential growth for small businesses, despite their Big Box competitors.
When you are just starting your company, digital marketing can be overwhelming: where do you start, what do all the terms mean, what is SEO, etc.? This presentation is a high-level overview of the building blocks for a digital marketing campaign, a digital marketing 101.
#ContentMarketingWorld 2013 - Building Your Content Marketing Measurement Pro...Jon Wuebben
Presented at Content Marketing World 2013, "Building Your Content Marketing Measurement Program From The Ground Up" - by Jon Wuebben, CEO of Content Launch and Author, Content is Currency: Developing Powerful Content for Web & Mobile
With consumers spending over 8 hours a day online, a strong online presence is crucial for any business that wants to survive today. But the definition of “strong” may not be what you think!
In these webinar slides, we’ll unpack what a strong online presence really means and show you how to get there. You’ll walk away knowing how to:
- Increase your visibility in search engines, directories, and social media sites.
- Achieve a credible online appearance and reputation.
- Build, engage, and convert your audience into happy customers.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
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In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Agency Managed Advisory Board As a Solution To Career Path Defining Business ...
On The Edge Manchester - Kristal Ireland
1. REAL SOCIAL BUSINESSSOCIAL MEDIA FOR B2B ORGANISATIONS
KRISTAL IRELAND
STRATEGY DIRECTOR
23RD MAY 2013
@kristalsmile
@enjoydigital
2. WE GET A REAL KICK OUT OF
HELPING YOU SAY MORE, SELL
MORE AND GIVE YOUR
CUSTOMERS A TRULY
MEMORABLE DIGITAL
EXPERIENCE.
3. COMPANY OVERVIEW
Enjoy Digital
Communications Limited
Specialist in generating brand response
from digital campaigns including:
• Website design and development
• Micro-sites
• Flash development
• Content management systems
• E-commerce
• Mobile
• E-CRM integration
• Usability and accessibility
• Web maintenance and support
• Website hosting
• Email solutions
• Mobile Application Development
• Search Engine Optimisation (SEO)
• Paid Search (PPC)
• Affiliate Marketing
• Price comparison management
• Social Media Marketing
• Link building strategies
• Online PR
• Digital Strategy Development
4. • We have vast experience in the digital marketing
arena with most of our team have over 10 years
individual digital marketing experience
• We are known by our clients for our commendable
service, creativity and high quality output*
• We are commercially aware that any digital
marketing activity needs to deliver a measurable ROI
*Source RAR Recommended Agency Research 2008/2012
COMPANY OVERVIEW
8. SOCIAL MEDIA IS BIG NEWS…
140 million users
340 million tweets per day
800 million active
Facebook users
7.3 million active
daily users
11.3 million
active
monthly users
800 million unique visits
4 billion hours of video – a
month!
25 million unique visits a
month
200 million users worldwide
15 million users
worldwide
10. • Digital word of mouth – people are using and ever
increasing network of online channels to share
experiences
• Their interactions within these channels are guiding
their purchase decisions via
– Collaboration
– Trust
– Control
– Research
YOUR DIGITAL CUSTOMER
16. SOCIAL MEDIA PROCESS
MEASUREMENT
MONITOR
CONVERSATION
MONITOR COMPETITOR
ACTIVITY
CLIENT BUSINESS
OBJECTIVES
RISK ASSESSMENT
IDENTIFY KEY ONLINE
INFLUENCERS FOR OUR
MARKET
SOCIAL MEDIA
OBJECTIVES
CHOOSE PLATFORMS
CONTENT PLANNING
CAMPAIGN GENERATION
CRISIS MANAGEMENT
SOCIAL MEDIA POLICY
MANAGEMENT
GROUND RULES
CAMPAIGN CREATION
AND MANAGEMENT
DAY TO DAY
ENGAGEMENT
REACTIVE CONTENT
BUILDING BRAND
- AMBASSADORS
RAVEN TOOLS /
BRANDWATCH
COMPETITOR ANALYSIS
MONTH ON MONTH
ANALYSIS
PRODUCT MENTION
ANALYSIS
PARTICIPATION
ANALYSIS
GOOGLE ALERTS
ENGAGEPLAN/PREPARELISTEN
17. KNOW YOUR BRAND!
• What do we stand for?
• What sets us apart in the
market place?
• Do people who work for us
know what our brand stands
for?
• What are our key brand
values?
• What is the personality of our
brand – our brand style?
• What are the features and
benefits of our brand?
DEVELOP A BRAND KEY!
18. DEVISE A CONTENT STRATEGY TO TELL YOUR
BRAND STORY
“If I tweet this joke everyone will laugh and think we are really interesting right?.... Then they
will buy more stuff?”
19. GET SENIOR LEVEL BUY-IN
http://www.cmswire.com/cms/customer-experience/top-40-most-influential-ceos-on-social-media-infographic-019806.php
21. BUILD A SOCIAL MEDIA CONTENT DISTRIBUTION TEAM
Social Team
Cross functional Team – Management & Marketing x 5
Ongoing feed and content generation- Internal &
External Comment - high
quality, relevant, interesting and regular updates
Website
22. LOOK BEYOND THE SALE…
http://blog.introhive.com/blog/2013/04/23/the-problem-with-social-selling/
23. BECAUSE SOCIAL MEDIA IS ABOUT PEOPLE… NOT SALES
http://www.solutionsellingblog.com/home/2009/11/13/solution-selling-cartoon-people-buy-from-people.html
28. NO. 1 – PROMOTE YOUR SOCIAL SITES IN THE HEADER
OR FOOTER OF YOUR WEBSITE
29. NO. 2 – HAVE A STRATEGY
1. Know your audience
2. Be clear on your brand values and online brand tone of voice
3. You don‟t have to do everything! Just do a few things very well!
4. Remember to cross fertilize your digital content
5. Allocate time, budget and resource
James Carson – “Social Media
Fragmentation, Econsultancy 2012”
30. NO. 3 - KNOW THE RULES
https://www.facebook.com/page_guidelines.php
32. NO. 5 - HAVE A GO, BUT ASK AN EXPERT IF UNSURE
1. Be prepared to try new things in digital – but always have a strategy, but…
2. Digital is a complex discipline - even the big brand names get it wrong!
39. Social Signals can be defined as:
Direct
• Number of Facebook Shares
• Number of Twitter Followers
• Tweets mentioning your brand name or
include a link to your website
• Amount of people who have your brand in
their Google+ Circles
• Facebook Likes
SOCIAL SIGNALS
Jason DeMyers - SEOMoz
40. Social Signals can be defined as:
In-Direct
• Increased inbound links and citations due to
improved online visibility/brand awareness
• Increased positive reviews (in Google Local
, Yelp, etc.) due to happier customers
• Decreased bounce rate, higher time on site,
and more repeat visitors to your website
SOCIAL SIGNALS
Jason DeMyers - SEOMoz
42. SOCIAL SIGNALS
SOCIAL SIGNALS DON‟T JUST MEAN AN END TO LINK BUILDING!
• Most social media websites of any kind of consequence use the „no-follow‟ attribute as a matter
of course
• Search engines can not crawl a large proportion of Facebook – so they are therefore working
with an incomplete data set. This calls into question how much direct impact Facebook activity
will have on search rankings
• Twitter itself contains a vast amount of data – data which moves in real time and very fast at
that. So it is hard to accept that unless you have a significant „viral‟ impact on Twitter leading to
a substantial volume of website traffic (we are talking major brand or PR stunt here) it is hard to
accept it will have any long term, or meaningful impact
43. SOCIAL SIGNALS
WHAT DOES MATT CUTTS SAY??
“So, there‟s this perception that, yes,
everything will go social, or links are
completely obsolete, and I think it‟s
premature to reach that conclusion. I
don‟t doubt that in ten years things will be
more social, and those will be more
powerful signals, but I wouldn‟t write the
epitaph for links quite yet.”
44. SOCIAL SIGNALS VS RANKING FACTOR
WEBSITE SEARCH ENGINE
RANKING
• Search engine ranking refers to
the position at which a particular
site appears in the results of a
search engine query
• An effective natural search
strategy should seek to achieve
good search rankings for your
keywords over a sustainable
amount of time
SOCIAL SIGNAL RANKING
• Social signals are far more likely
to be ranked in the news
sections of a Google search
rather than as a long term
search result
• With regards to retweets Google
said:
• “Yes we do use it as a signal. It is
used as a signal in our organic
and news rankings. We also use
it to enhance our news universal
by marking how many people
shared an article”
45. SOCIAL SIGNALS VS RANKING FACTOR
SO IN EFFECT SOCIAL SIGNALS ARE MOST
IMPORTANT TO THE SEARCH ENGINES WHERE
THERE IS SOME FORM OF TIMELY CONTEXT -
THEREFORE TRULY BRINGING THE SOCIAL HUMAN
FACTOR INTO THE SEARCH RANKINGS
46. SOCIAL SIGNALS – STARTING TO PROVE WITH DATA
http://www.searchmetrics.com/en/white-paper/google-ranking-factors-us-2012 /
“Which factors are relevant for a
good ranking in Google search
results?” With this study we will get
closer to the answer on the basis of
10,000 selected top-
keywords, 300,000 websites and
millions of links, shares and tweets.
We will compare potential ranking
factors and thus website
characteristics with their
corresponding Google rankings by
assessing their statistical correlation.”
48. GOOGLE PLUS
• Established in 2011 – but not potentially the „social
network‟ it was billed as being
• Google+ is the place to manage your brand estate online
and shouldn‟t be ignored
52. AUTHOR RANK
AUTHORRANK COULD BE MORE DISRUPTIVE THAN ALL OF THE PANDA UPDATES
COMBINED!*
• AuthorRank is the idea that your online reputation and influence as a content creator will
influence the search ranking results
• This is particularly important if you are very active on Google+ sharing and sign posting your
own (or indeed your brand content) online as Google will naturally preference it‟s own network
• The introduction of AuthorRank to the Google Algorithm will have significant effect on the link
graph by adding in an additional attributes to link value – trust and authority
AJ Kohn: March 30th 2012
www.benfiveyearold.com/author-rank
53. AUTHOR RANK
• AuthorRank is very much tied to
your online identity - this is a key
way that Google establishes whether
your content as a link source can be
trusted and the amount of influence
it has
• And guess what…
• Your Google+ profile is central to the
way Google establishes who you are
and the topic graph which it
determines you influence
54. AUTHOR RANK – HOW IS IT CALCULATED?
• How often your content is shared ?
• How quickly is your content shared?
• Who shared your content?
• Did those who shared your content have expertise in that topic?
• Do the same people always share your content?
• How many comments did your content generate?
• Who commented on your content?
• Were the comments of high quality/context?
• How often is your content endorsed? (+1 or liked?)
http://www.seomoz.org/blog/how-to-prepare-for-authorrank-and-get-the-jump-on-google
will reach $3.1 billion by 2014. At that point, social media will be a bigger channel than email or mobile, though still far smaller than search or display advertising. Among the global Fortune 100 companies, 65% use Twitter, 54% are on Facebook and half post videos to YouTube. 79% of the Fortune 100 use at least one of these social media sites, and 20% use all of them.
- Huthwaite story - longest serving employee - Awards
CEO’s are a big part of your brand story – not everyone has a Richard Branson but ensuring your CEO/MD get’s social and is willing to put resource in is paramount to success Tell GV story!
CEO’s are a big part of your brand story – not everyone has a Richard Branson but ensuring your CEO/MD get’s social and is willing to put resource in is paramount to success Tell GV story!