This is a presentation done for a local Meetup that focuses on content marketing and how content marketing can help combat the Google Panda and Google Penguin updates.
At Our Kids Media's 2010 Meeting of the Minds, Travis Allison, Jim Huinink, and Agnes Stawicki speak to Toronto and Mississauga-area private and independent schools about the changing world of marketing in education. Topics covered are social media, online optimization, and how to make the most of marketing with Our Kids Media.
Today's retail operations include more venues than ever before. As websites compete with brick and mortar stores and catalogs, new media marketing channels such as blogs, Facebook, and Twitter are rapidly growing to compete with traditional advertising. In this seminar, you'll learn to utilize all of these marketing channels to drive traffic to your retail store. You'll learn new ways to grow your retail business and reach new customers now. From the basics of driving web traffic through search engine marketing to landing page optimization, this seminar will prepare you to navigate the new retail marketing landscape to maximize your reach.
http://www.digitalspaceconsulting.com. Presentation demonstrates how small business can leverage social media to build their business, connect with customers, suppliers, and partners. Small business social media provided by Digital Space Consulting (a social media and strategy consulting firm) Dallas, Texas. http://www.digitalspaceconsulting.com
Search Engine Optimization and usability basics, tips and resources.
Presentation was delivered to the Canadian Association of Women Executives and Entrepreneurs (CAWEE.net) in January 2014.
At Our Kids Media's 2010 Meeting of the Minds, Travis Allison, Jim Huinink, and Agnes Stawicki speak to Toronto and Mississauga-area private and independent schools about the changing world of marketing in education. Topics covered are social media, online optimization, and how to make the most of marketing with Our Kids Media.
Today's retail operations include more venues than ever before. As websites compete with brick and mortar stores and catalogs, new media marketing channels such as blogs, Facebook, and Twitter are rapidly growing to compete with traditional advertising. In this seminar, you'll learn to utilize all of these marketing channels to drive traffic to your retail store. You'll learn new ways to grow your retail business and reach new customers now. From the basics of driving web traffic through search engine marketing to landing page optimization, this seminar will prepare you to navigate the new retail marketing landscape to maximize your reach.
http://www.digitalspaceconsulting.com. Presentation demonstrates how small business can leverage social media to build their business, connect with customers, suppliers, and partners. Small business social media provided by Digital Space Consulting (a social media and strategy consulting firm) Dallas, Texas. http://www.digitalspaceconsulting.com
Search Engine Optimization and usability basics, tips and resources.
Presentation was delivered to the Canadian Association of Women Executives and Entrepreneurs (CAWEE.net) in January 2014.
Many local travel and tourism organizations continue to grapple against OTAs and larger national brands for organic visibility in search and social. In this webinar, we'll get back to the basics and talk about how to focus attention on keyword, content and social optimization tactics which will deliver measurable results as modern SEO continues to evolve into optimized content marketing.
This seminar will give you tips to improve your website's promotional strategy through blogging, social marketing, and Web 2.0 results. Learn to utilize the social web to connect with your client base, improve customer service, and generate sales leads. Streamline your blogging and social media marketing methods with the latest tools, techniques, and innovation. You will leave the seminar with actionable tactics you can use to make money NOW.
How to : 10 easy steps on how to get a websiteYvette Bordley
Simple web development & design n.guide for businesses on how to get a website. Includes domain names, web hosting, different web design options, search engine optimisation (SEO), social media marketing a d a website marketing checklist.
Following the Penguin update, there has been a real shift in the digital marketing industry towards strategies and tactics that are more defensible in the long-term.
This presentation uncovers the ways that BlueGlass has responded to this changing market and how we've developed a business model that will help our clients not only to drive results in the short term, but to build an online foundation that can weather algorithmic changes into the future.
We discuss the challenges we've faced in making a transition towards this much more powerful model, and give tips for agencies looking to make a similar change.
Need tips on how to manage digital marketing for your startup? Check out these three presentations from RIC Centre experts Paul Barter, Bernie Schmidt and Amarpreet Kaur covering: earned, owned and paid media and how it relates to website conversions and social media.
What has your website done for you lately? Are you up on the latest trends? Do you know if your website is working for you?? In this presentation we will give you some ways to improve your web presence so you can draw more business from your website.
Some of the topics we will cover:
Branding, Organization, Content Management, Analytics, SEO, Social Media, the rise of usage of tablets and phones.
Blogging 101 for small medium business successKIAI Agency Inc
As people become more and more engaged online your business blog is vital to the success of a professional practice or a small-mid sized business.
Learn from a seasoned pro on what it is and what to do.
• Basics of blogging for small business
• How to create blog posts
• Using blog content in social media
• How blogging helps SEO (search engine optimization)
Watch here: https://youtu.be/1AOamkFcLLk?t=17s
Our Founder Maricka is talking at the Into The West Blogger Network in Radisson Blu Hotel & Spa, Galway on Sunday 8th February 2015.
Maricka's focus on the day was #AllThingsSEO ... Let's face it, content is now so important to the longevity of SEO, bloggers are in a better position than most...
Check out www.GalwayMarketing.ie/ for all details on OMiG (Online Marketing in Galway)
Many local travel and tourism organizations continue to grapple against OTAs and larger national brands for organic visibility in search and social. In this webinar, we'll get back to the basics and talk about how to focus attention on keyword, content and social optimization tactics which will deliver measurable results as modern SEO continues to evolve into optimized content marketing.
This seminar will give you tips to improve your website's promotional strategy through blogging, social marketing, and Web 2.0 results. Learn to utilize the social web to connect with your client base, improve customer service, and generate sales leads. Streamline your blogging and social media marketing methods with the latest tools, techniques, and innovation. You will leave the seminar with actionable tactics you can use to make money NOW.
How to : 10 easy steps on how to get a websiteYvette Bordley
Simple web development & design n.guide for businesses on how to get a website. Includes domain names, web hosting, different web design options, search engine optimisation (SEO), social media marketing a d a website marketing checklist.
Following the Penguin update, there has been a real shift in the digital marketing industry towards strategies and tactics that are more defensible in the long-term.
This presentation uncovers the ways that BlueGlass has responded to this changing market and how we've developed a business model that will help our clients not only to drive results in the short term, but to build an online foundation that can weather algorithmic changes into the future.
We discuss the challenges we've faced in making a transition towards this much more powerful model, and give tips for agencies looking to make a similar change.
Need tips on how to manage digital marketing for your startup? Check out these three presentations from RIC Centre experts Paul Barter, Bernie Schmidt and Amarpreet Kaur covering: earned, owned and paid media and how it relates to website conversions and social media.
What has your website done for you lately? Are you up on the latest trends? Do you know if your website is working for you?? In this presentation we will give you some ways to improve your web presence so you can draw more business from your website.
Some of the topics we will cover:
Branding, Organization, Content Management, Analytics, SEO, Social Media, the rise of usage of tablets and phones.
Blogging 101 for small medium business successKIAI Agency Inc
As people become more and more engaged online your business blog is vital to the success of a professional practice or a small-mid sized business.
Learn from a seasoned pro on what it is and what to do.
• Basics of blogging for small business
• How to create blog posts
• Using blog content in social media
• How blogging helps SEO (search engine optimization)
Watch here: https://youtu.be/1AOamkFcLLk?t=17s
Our Founder Maricka is talking at the Into The West Blogger Network in Radisson Blu Hotel & Spa, Galway on Sunday 8th February 2015.
Maricka's focus on the day was #AllThingsSEO ... Let's face it, content is now so important to the longevity of SEO, bloggers are in a better position than most...
Check out www.GalwayMarketing.ie/ for all details on OMiG (Online Marketing in Galway)
SEO is dead as we know it. The old math of increased backlinks and stuffing keywords is now a target for Google to identify your site and bury it in the search results. SEO is no longer a math problem, it's a human one. Social indicators are becoming key to ranking and link algorithms are being retired. It's time for you to see the truth about SEO... and adjust accordingly. This presentation was originally sponsored and shown through a webinar with Compendium.
Blogs are a key tool for online marketing and public relations. Done well, blogging can generate interest in a business and popularize the writer as well. A regularly updated blog is often the "gateway" to a business's website.
This slideshow outlines how to get started on your own business blog, as well as giving proven tips for writing an engaging, effective blog entry.
Social media is not optional. It's been proven to increase website visitors, to help convert more leads and to drive more customers. But do you know how to best navigate the social media landscape? Who to target, and which networks are best for your audience?
This presentation is part of HubSpot's complimentary Inbound Certification. You can learn more at: http://academy.hubspot.com/certification
Amplifying your Content with Social Media 2014 - Class #4 HubSpot Inbound Aca...Sorin Magureanu
Social media: the most underrated tool in your inbound toolkit.
Social media can be used to attract visitors, convert leads, close customers, and even delights existing customers into promoters. So how do you make it work for you? Which platforms are best for your personas, and how do you engage with them once you are there? This class will explore how social media can be an integral part of your inbound strategy.
This class fits into the "Attract" stage of Inbound Methodology - we leverage social media to connect with new faces and to expand our marketing reach.
http://academy.hubspot.com/inbound-marketing-certification/attract/social-media
Winning the Online Marketing Game Through Content Optimization 2013MultiWave Media
Discover how Content drives all digital marketing in 2013 and beyond; how to optimize that content for search engines, and beat your competitors at this game!
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Content Marketing 101 Meetup
1. For SEO and Google Updates
By Miguel Salcido
Twitter.com/miguelsalcido
http://www.organicSEOconsultant.com
@MiguelSalcido
2. Was anyone here
impacted by the
Google Panda and/
or Penguin
Update?
OrganicSEOconsultant.com - @MiguelSalcido
3. Panda and Penguin Updates
Remember
These Guys?
Content marketing is THE best
way to overcome both the Panda
and Penguin updates
OrganicSEOconsultant.com - @MiguelSalcido
4. Panda and Penguin Updates
The Google Panda
updates are all about
CONTENT!
• You need unique content
• You need quality content
• More content + Less ads
OrganicSEOconsultant.com - @MiguelSalcido
5. Panda and Penguin Updates
The Google Penguin
update is mostly about
linking and anchor text!
• You cannot use all exact match
anchor texts
• You need links from quality sites
• Trust rank = Author Rank?
OrganicSEOconsultant.com - @MiguelSalcido
6. Panda and Penguin Updates
Consistent content
marketing helps to
produce more quality
unique content.
Content marketing
lends itself to more
natural linking
patterns.
OrganicSEOconsultant.com - @MiguelSalcido
7. So NOW you wanna
learn about content
marketing?
OrganicSEOconsultant.com - @MiguelSalcido
8. What is “Content Marketing?”
"Traditional marketing talks at people. Content Marketing
talks with them. - Doug Kessler
Content marketing is an umbrella term encompassing all
marketing formats that involve the creation and sharing of
content in order to attract, acquire and engage clearly
defined and understood current and potential consumer
bases with the objective of driving profitable customer
action.
Content marketing subscribes to the notion that delivering
high-quality, relevant and valuable information to
prospects and customers drives profitable consumer
action. Content marketing has benefits in terms of
retaining reader attention and improving brand loyalty.
Via Wikipedia
OrganicSEOconsultant.com - @MiguelSalcido
9. Forms of Typical Content Marketing
Benefits
Infographics • Can gain lots of social media
shares
• Can gain lots of links
• Can control your anchor text
Drawbacks
• Expensive to do “right”
• Becoming overused and
spammed
• Google could devalue
infographics links in the future
OrganicSEOconsultant.com - @MiguelSalcido
10. Forms of Typical Content Marketing
Videos
Benefits
• Can gain lots of social media shares
• Can gain lots of links
• Very engaging if done right
Drawbacks
• Expensive to produce
• Tough to be interesting
• Need some SEO savvy to optimize
• No anchor text control (could be a
benefit)
OrganicSEOconsultant.com - @MiguelSalcido
11. Forms of Typical Content Marketing
Benefits
Articles
• Can gain lots of social media
shares
• Can gain lots of links
• Can control your anchor text
• More content = more traffic
Drawbacks
• Need creativity
• Need an audience and social
media following
• May not always work
OrganicSEOconsultant.com - @MiguelSalcido
12. Forms of Typical Content Marketing
Guest Blogging
Benefits
• Google compliant & RELEVANT link
building
• Can reach a new audience
• Can control your anchor text
• Improves your brand
Drawbacks
• Time intensive
• Difficult to scale
OrganicSEOconsultant.com - @MiguelSalcido
13. Why “Content Marketing?”
MORE content = MORE traffic
• More pages = More keywords and listings in Google!
• It is effective!
• It is future proof!
• Google recommends it and rewards for it!
• Can establish yourself as an “authority” within your niche!
OrganicSEOconsultant.com - @MiguelSalcido
14. Great, where do I signup?
Off-Site Content + On-Site Content
Dedicate Resources
• Staff/writers
• Set a budget
Measure
• Determine what you will consider success
• Give it ample time
Schedule
• Create a consistent schedule
OrganicSEOconsultant.com - @MiguelSalcido
15. On-Site Content
Create GREAT Content! (duh)
• Keyword Research
Use tools like http://ubersuggest.org/ that mine Google Suggest and
other similar services to mine the keyword data that search engines
have already gathered for you. This will give you terms that qualified
searchers are using to find sites in your niche. Tailor and develop your
content to capture these searchers.
BONUS TIP:
https://seogadget.co.uk/content-strategy-generator-tool-v2-update/
This tool is a Google Doc spreadsheet that pulls in current content ideas
and stories from many great sources such as Google News, Digg, Reddit,
Google Insights and more.
This tool is SUPER handy in helping to inspire ideas for articles to write.
OrganicSEOconsultant.com - @MiguelSalcido
16. On-Site Content
Create GREAT Content!
• Fill a Need
Develop guides, tools, reviews, or anything that your
audience would find useful.
BONUS TIP:
Find a tool that a competitor or other site has developed and
look for ways to improve upon it. Then recreate a new and
improved version of the tool
Then look into the sites that already link to the competitor’s
tool (use SEOmoz Open Site Explorer Tool), then reach out to
these sites and introduce your new and improved version of
the tool and suggest that they link to your tool. This can work
with Guides and other forms of content as well.
OrganicSEOconsultant.com - @MiguelSalcido
17. On-Site Content
Create GREAT Content!
• Find good writers
Test out different contract writers until you find a good
one. Then bump their pay a bit and give them more work.
You will go through a few people most likely before you
find a good one.
BONUS TIP:
I’m almost hesitant to give this away but a place that I have
had great success in finding good writers at is
http://www.bloggingpro.com/jobs/.
OrganicSEOconsultant.com - @MiguelSalcido
18. Off-Site Content
Get Your Name Out There & Build Links!
• Guest blogging!
Do research to find sites in your niche, or closely related to
your niche, that may be accepting guest posts. Then
contact them and “pitch” them an article idea.
Be sure to introduce yourself, compliment them on their
site, and provide links to content you have written either
on your site or on another site.
BONUS TIP:
Register for services like BloggerLinkup.com and
MyBlogGuest.com. These services can help you to connect
with sites looking for guest authors
OrganicSEOconsultant.com - @MiguelSalcido
19. Off-Site Content
Get Your Name Out There & Build Links!
MORE GUEST BLOGGING BONUS TIPS:
Try using these Google search queries to isolate sites in your
niche that could be open to a guest post.
Keyword + intitle:“write for us”
Keyword + intitle:“contribute to”
Keyword + intitle:“submit” + inurl:blog
inpostauthor:guest + keyword
inpostauthor:”guest blog” + keyword
inpostauthor:”guest post” + keyword
inurl:guest-post + keyword
OrganicSEOconsultant.com - @MiguelSalcido
20. Off-Site Content
Get Your Name Out There & Build Links!
• Mainstream Media Mentions
You can do things to catch the attention of local or
national media. Like offering a unique pricing structure
not typical in your niche. Or having large events, donating
to charity, hosting a blood drive, etc. You can put out press
releases too.
BONUS TIP:
Register for services like HARO, helpareporter.com. You will
get daily emails with lists of media folks looking for input on
stories they are writing. Go through this daily and look for
opportunities related to what you do and become an instance
expert.
OrganicSEOconsultant.com - @MiguelSalcido
21. Off-Site Content
Get Your Name Out There & Build Links!
• Produce an infographic
The typical cost for this is around $1000-$2000 and I
suggest working with an outside agency to help develop
the concepts, do the data research, create the graphic,
and help promote the infographic once launched.
BONUS TIP:
Look at who mentioned or linked to other people’s
infographics that are in or related to your niche and build a list
of these people’s emails so that you can do outreach to them
once your infographic goes live.
OrganicSEOconsultant.com - @MiguelSalcido
22. BONUS TIP: Authorship Markup
Want and Enhanced Profile
Like This in Google Results?
Add a link to your Google+ profile
with ?rel=author at the end of the
URL
THEN
Link to the site you wrote for from
your Google+ Profile >> About
section under “Contributor To”
OrganicSEOconsultant.com - @MiguelSalcido
23. Great Wordpress Plugins
• Google Authorship Widget
http://wordpress.org/extend/plugins/google-authorship-widget/
•Scrolling Social Sharebar
http://wordpress.org/extend/plugins/scrolling-social-sharebar/
• Google XML Sitemaps
http://wordpress.org/extend/plugins/google-sitemap-generator/
• Subscribe / Connect / Follow
http://wordpress.org/extend/plugins/subscribe-connect-follow-w
• Social Author Bios
http://wordpress.org/extend/plugins/social-autho-bio/
OrganicSEOconsultant.com - @MiguelSalcido