Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Acquiring New Customers
On Facebook
Jennifer Spivak
Partner/Managing Director @ Social Fulcrum
www.socialfulcrum.com
@jenn...
Agile methodology, firm results.
Data driven marketing to help your business reach the tipping point.
1 Paid Placements @ ...
Organic Facebook: What You Should
Know
1 Paid Placements @ SiNY
Facebook Content Should:
1 Paid Placements @ SiNY
 Be Native
 Enhance the consumer’s interaction with a platform, not di...
Why Paid?
1 Paid Placements @ SiNY
3 Things Every Company Should
Be Doing On Facebook
 Conversion pixels
 Site retargeting
 Lookalike audiences
#1: Conversion Pixels
 Track specific actions in
your funnel
 Know what’s REALLY
working
 Optimize for conversions
#2: Site Retargeting
 Website Custom Audiences (WCA)
 Warmer lead; better return
 Set it up BEFORE you start advertisin...
#3: Lookalike Audiences
 Major advertising innovation
 Uses Facebook’s data points to find you more customers
 Email li...
BONUS! #4 – Ad Testing
 Test one variable at a time
 $6,250 vs. $750 [with 5 variations of each + $50 spend/ad]
 Start ...
Thank You!
@jennifer_spivak
Linkedin.com/in/jenniferspivak
jennifer@socialfulcrum.com
Upcoming SlideShare
Loading in …5
×

Acquiring New Customers On Facebook

501 views

Published on

Learn how to acquire new customers on Facebook, plus the 3 things EVERY company should be doing on Facebook.

*Originally used for a presentation at the Varick Street Incubator.

Published in: Marketing, Business, Technology
  • Be the first to comment

  • Be the first to like this

Acquiring New Customers On Facebook

  1. 1. Acquiring New Customers On Facebook Jennifer Spivak Partner/Managing Director @ Social Fulcrum www.socialfulcrum.com @jennifer_spivak // @socialfulcrum Social Fulcrum New York | Boston T 707-234-5365 info@socialfulcrum.com www.socialfulcrum.com
  2. 2. Agile methodology, firm results. Data driven marketing to help your business reach the tipping point. 1 Paid Placements @ SiNY Our Skill-Set CUSTOMER ACQUISITION Our structured testing process identifies key messages and audiences, while driving down the cost of customer acquisition (COCA). CONTENT MARKETING We leverage SEO, Content/Inbound Marketing, and Social Media Marketing to increase visibility, leads, and engagement, respectively. Our Approach AGILE MARKETING Our structured testing methodology allows us to drive results extremely quickly. Our process gives you actionable insight into which marketing messages work with certain audiences, and lowers your costs (by 75% on average) so that you get more customers for the same budget. ART + SCIENCE Effective online marketing is one part art (design, content creation, compelling copy), and one part science (metrics, measurement, analytics). Our team combines these two crucial to create beautiful, viral digital marketing programs that drive business objectives.
  3. 3. Organic Facebook: What You Should Know 1 Paid Placements @ SiNY
  4. 4. Facebook Content Should: 1 Paid Placements @ SiNY  Be Native  Enhance the consumer’s interaction with a platform, not distract from it  Adhere to the unique language, culture, sensibility, & style that each platform cultivates  Not interrupt  Meld seamlessly into the experience that people are seeking on social platforms  Not make demands – often  Move people’s spirits and build goodwill so that when sales- focused content is finally posted, users are inclined to make a
  5. 5. Why Paid? 1 Paid Placements @ SiNY
  6. 6. 3 Things Every Company Should Be Doing On Facebook  Conversion pixels  Site retargeting  Lookalike audiences
  7. 7. #1: Conversion Pixels  Track specific actions in your funnel  Know what’s REALLY working  Optimize for conversions
  8. 8. #2: Site Retargeting  Website Custom Audiences (WCA)  Warmer lead; better return  Set it up BEFORE you start advertising!
  9. 9. #3: Lookalike Audiences  Major advertising innovation  Uses Facebook’s data points to find you more customers  Email list, WCA, etc.
  10. 10. BONUS! #4 – Ad Testing  Test one variable at a time  $6,250 vs. $750 [with 5 variations of each + $50 spend/ad]  Start with image/headline tests
  11. 11. Thank You! @jennifer_spivak Linkedin.com/in/jenniferspivak jennifer@socialfulcrum.com

×