The document outlines Samsung's digital marketing campaign plan. It discusses defining their digital strategy through researching their products and competitors. The target audience is worldwide and focuses on modern 20-30 year olds, college students, and business professionals. Surveys will be used to understand perceptions of Samsung and highlight their strengths. The goal is to differentiate Samsung smartphones. The budget is $2,100 daily and $64,000 monthly. Tactics include using social media like Facebook and Twitter for communication, videos, and reviews, as well as a blog for posts, SEO, feedback, and connecting with top bloggers. The overall goal is for people to understand Samsung's smartphone uniqueness.
How Digital Adverising can generate real time leads and sales for businesses. Case Study: Ufone Uth Pack Virtual franchise #Salescon14 #TEC Pakistan's E-Commerce and Online Statistics #Strategic Alliancez
How Digital Adverising can generate real time leads and sales for businesses. Case Study: Ufone Uth Pack Virtual franchise #Salescon14 #TEC Pakistan's E-Commerce and Online Statistics #Strategic Alliancez
Digital advertising - Generating Leads & Sales [Strategic Alliancez]Strategic Alliancez
How digital advertising is helping the lead generation process and creating the sales funnel. A case study on UFONE Uth Pack. Latest statistics of Pakistan's digital landscape and Consumers journey to purchase on web and mobile. This presentation was used for Key Note session at the SALESCON14 organized by TEC in Royal Palm Lahore.
Presenting "Digital Revolution in Tourism Marketing" at Small Hotels Association of Turkey Meeting on January 29th, 2014
- Welcome to Digital Revolution in Internet and Social Media
- New Digital Marketing Trends in Tourism
- New Technologically Empowered Traveler / Consumer
- Power of Word-Of-Mouth and Viral Effect in Digital
- Change is Inavitable
- Increasing Traveler Expectations
- eTourism Innovation
- New Tourism
- Increasing Resources for Travel Ispirations and Travel Planning
- Internet's Effect in Inspiring New Travel
- Change in Travel Habits and Behaviors
- Comparison Travel Shopping
- Use of Multi-Devices in Research, Booking and Check-in
- Power of User Reviews and Comments
- Loyalty Programs Effect in Tourism
- New Demographics of Affluent Travelers
- Interest in Untraditional Methods of Lodging and Transportation
- Effect of Quality Travel Content, Stunning Visuals and Videos
- Social Media Usage of European Travel Market
- Local Online Micro-Platforms for Increasing Tourism
- Cross-Integration of Social Media Channels
- Responsive Platforms Accross all Devices
- Instant Mobile Accessibility
- Providing Attractive Local Offers, Deals and Experiences
- Power of Personal and Friendly Interaction Methods
- Hight Effect of 360 Degree Creative Travel Campaigns
- Continuous SEO & SEM
- User Registrations and Subscriptions for Periodical Newsletters and Instant Travel Deals
- Collecting, Storing and Using Traveler / Visitor Data
- Additional Consumer Oriented Functionality: Online Visitor Assistance, Online Chats, Online / Mobile Check-Ins
- Extensive Use of Maps and Search
- Use of QR Codes
- Top Citation Sources for Hotels
- Digital Marketing Options for Small Businesses based on Cost and Effort Level
- Pop Quiz #1: What Are You Selling / Marketing?
- Pop Quiz #2: What is the Next Big Thing in New Tourism?
- Source Credits for Data Used
In this presentation you will find a timeline of how media was consumed from 1980 until today in 2015 and how these changes in the media landscape impact your business. In addition, you will see the biggest gains and losses in market share in mainstream media channels and find tips on how to adapt in an ever-changing world of new technologies and sources to consume media.
Learn how to measure the digital success of your marketing campaigns. Women's Marketing, Inc. is the leading media strategy and activation agency for brands targeting women consumers.
KnowCrunch graduates of the Professional Diploma in Digital & Social Media in Athens, worked for a few hours and presented a complete digital & social media marketing strategy for a brand. Learn more about this awesome course: https://knowcrunch.com/diplomas
Watch this webinar to learn how Jared Degnan, the creator of Vespa’s award-winning digital campaign La Vespa Vita, achieved 51K visitors to the campaign site in the first 3 months, generated almost 3K sales leads, and drove 400 media placements, specifically:
How social analytics helped discover fan passion that fueled the widely successful campaign
Ways to create campaign strategy for the biggest impact
Best practices for measuring campaign ROI
Here are the slides of our masterclass at Web Summit, where we discussed key emerging social media trends as we transition into a more hopeful 2022 from social commerce to niche platforms – we’ll cover them all.
Evangelism 2.0: The Future of Influencer Marketing for B2C and B2BMichelle Killebrew
How can influencer marketing dovetail with your corporate communications plan? If your goal is to affordably increase brand advocacy, raise brand awareness and reach new target audiences, look no further. Join this session to hear how forward-thinking organizations are using social and mobile apps to find, build or activate consumers who believe so strongly in their brand or product that they convince others to buy it. You'll leave with practical methods for spreading the word today—and tomorrow.
You'll learn:
- Practical ways to update your influencer strategy with evangelism
- How to build and activate an online community
- How to nurture customer and employee brand advocates
Michelle Killebrew is CMO at Nomiku and has previously held marketing leadership roles with IBM and Fisher Investments.
@shellkillebrew
Digital advertising - Generating Leads & Sales [Strategic Alliancez]Strategic Alliancez
How digital advertising is helping the lead generation process and creating the sales funnel. A case study on UFONE Uth Pack. Latest statistics of Pakistan's digital landscape and Consumers journey to purchase on web and mobile. This presentation was used for Key Note session at the SALESCON14 organized by TEC in Royal Palm Lahore.
Presenting "Digital Revolution in Tourism Marketing" at Small Hotels Association of Turkey Meeting on January 29th, 2014
- Welcome to Digital Revolution in Internet and Social Media
- New Digital Marketing Trends in Tourism
- New Technologically Empowered Traveler / Consumer
- Power of Word-Of-Mouth and Viral Effect in Digital
- Change is Inavitable
- Increasing Traveler Expectations
- eTourism Innovation
- New Tourism
- Increasing Resources for Travel Ispirations and Travel Planning
- Internet's Effect in Inspiring New Travel
- Change in Travel Habits and Behaviors
- Comparison Travel Shopping
- Use of Multi-Devices in Research, Booking and Check-in
- Power of User Reviews and Comments
- Loyalty Programs Effect in Tourism
- New Demographics of Affluent Travelers
- Interest in Untraditional Methods of Lodging and Transportation
- Effect of Quality Travel Content, Stunning Visuals and Videos
- Social Media Usage of European Travel Market
- Local Online Micro-Platforms for Increasing Tourism
- Cross-Integration of Social Media Channels
- Responsive Platforms Accross all Devices
- Instant Mobile Accessibility
- Providing Attractive Local Offers, Deals and Experiences
- Power of Personal and Friendly Interaction Methods
- Hight Effect of 360 Degree Creative Travel Campaigns
- Continuous SEO & SEM
- User Registrations and Subscriptions for Periodical Newsletters and Instant Travel Deals
- Collecting, Storing and Using Traveler / Visitor Data
- Additional Consumer Oriented Functionality: Online Visitor Assistance, Online Chats, Online / Mobile Check-Ins
- Extensive Use of Maps and Search
- Use of QR Codes
- Top Citation Sources for Hotels
- Digital Marketing Options for Small Businesses based on Cost and Effort Level
- Pop Quiz #1: What Are You Selling / Marketing?
- Pop Quiz #2: What is the Next Big Thing in New Tourism?
- Source Credits for Data Used
In this presentation you will find a timeline of how media was consumed from 1980 until today in 2015 and how these changes in the media landscape impact your business. In addition, you will see the biggest gains and losses in market share in mainstream media channels and find tips on how to adapt in an ever-changing world of new technologies and sources to consume media.
Learn how to measure the digital success of your marketing campaigns. Women's Marketing, Inc. is the leading media strategy and activation agency for brands targeting women consumers.
KnowCrunch graduates of the Professional Diploma in Digital & Social Media in Athens, worked for a few hours and presented a complete digital & social media marketing strategy for a brand. Learn more about this awesome course: https://knowcrunch.com/diplomas
Watch this webinar to learn how Jared Degnan, the creator of Vespa’s award-winning digital campaign La Vespa Vita, achieved 51K visitors to the campaign site in the first 3 months, generated almost 3K sales leads, and drove 400 media placements, specifically:
How social analytics helped discover fan passion that fueled the widely successful campaign
Ways to create campaign strategy for the biggest impact
Best practices for measuring campaign ROI
Here are the slides of our masterclass at Web Summit, where we discussed key emerging social media trends as we transition into a more hopeful 2022 from social commerce to niche platforms – we’ll cover them all.
Evangelism 2.0: The Future of Influencer Marketing for B2C and B2BMichelle Killebrew
How can influencer marketing dovetail with your corporate communications plan? If your goal is to affordably increase brand advocacy, raise brand awareness and reach new target audiences, look no further. Join this session to hear how forward-thinking organizations are using social and mobile apps to find, build or activate consumers who believe so strongly in their brand or product that they convince others to buy it. You'll leave with practical methods for spreading the word today—and tomorrow.
You'll learn:
- Practical ways to update your influencer strategy with evangelism
- How to build and activate an online community
- How to nurture customer and employee brand advocates
Michelle Killebrew is CMO at Nomiku and has previously held marketing leadership roles with IBM and Fisher Investments.
@shellkillebrew
It’s no secret that designers must start designing for mobile. With more and more people starting to browse the web from their phones, web designers have to get hip to making sites good and viewable on smartphones. It’s imperative because we’re not just taking a look online, but we as consumers are beginning to purchase, request info and more from our phones. And we have to be set up, as businesses, to convert in any environment.
Digital Marketing is the dynamic and ever-evolving realm of promoting products, services, and brands through digital channels and technologies. In today's interconnected world, businesses leverage digital platforms such as websites, social media, email, and search engines to reach and engage their target audience. By harnessing data-driven strategies and creative content, digital marketing allows companies to build strong online presences, connect with customers, and drive measurable results. Embracing this powerful approach is essential for staying competitive and relevant in the modern business landscape.
For More Detail: - https://wptalk.online/
Tedx talk on Idea Generation by Amit Grover of Nurture Talent Academy, IndiaAmit Grover
TEDxSushant Lok, Gurgaon, India had an awesome line up of speakers including entrepreneurs and leaders from all walks of life. Amit Grover, Founder of Nurture Talent Academy, India's 1st institute for entrepreneurs, gave a talk on how to generate ideas, and take early steps in entrepreneurship.
Itssolutions.in is the Training Institute in Gurgaon, Digital Marketing Training in India, Digital Marketing Programming, Digital Marketing Programming,Digital Marketing Programming Institute in Gurgaon, Digital Marketing Programming coaching Gurgaon
CFO Network Event May 2012 - Presentation by David HootonAzure Group
Presentation for CFO Australia network event held in conjunction with the Institute of Chartered Accountants on the impact of the NBN on Australian business
2104 4th Annual National Higher Education Communication Officers' Conference ...Helen Thompson
Better, faster, more: Strategies for the next generation of broadband
Federation University Australia through the Centre for eCommerce and Communications (CeCC) is delivering a dynamic awareness and skills development program. The Centre assists businesses and not-for-profit entities to leverage opportunities from broadband technologies and deliver learning programs to internal university stakeholders. One of the trends predicted by international experts in digital communication is the transition from text based information to content that is viewed spatially, in 3D and other visual formats. Helen will discuss:
• How next generation broadband creates new opportunities
• Strategies: Using visual storytelling to deliver the message
• Tools to create increased audience engagement
Smart city training bootcamp helps you identify the tendencies and developing problems for communities and utilities as the smart structure movement gains motion. Such evolving universal phenomena are being advertised by the transforming from conceptual design and pilot programs affecting the distribution network or customer service creativities to large scale, more diverse, and cohesive programs.
Some of the Elements of Smart City:
Resilient city units
New transportation networks
Resilient energy structures
Living area on demand
Shared co-working systems
Urban food generation
Responsive methods
Trust systems
Smart distribution energy sources (DERs)
Smart grids
Smart transportation systems
Why Smart Cities?
Increases the quality of life of the residents of the city
Improve the effectiveness and affordability of the local and economy
Move towards the sustainability of cities by enhancing resource effectiveness and fulfilling emission drop targets
Why Smart Cities Are Not In-Place Yet?
Doubts about the sizing up of modern technologies
Technology is not completely understood throughout city districts
Current authority, financing, and procurement models are poor for technology incorporation
TONEX Smart City Features Bootcamp Formatting
Covers both angels of theories and practices
Theories are delivered via interactive lectures and presentations
Practical exercises include labs, individual/group activities, and hands-on workshops
The topics for practical activities and workshops are chosen from real-world case studies
Training Objectives
Upon the completion of smart city training bootcamp course, the attendees are able to:
Understand the concepts and ideas of smart city
Understand the components of smart city
Apply various models for implementing smart city
Recommend potential solutions for the proposed issues
Analyze the risks associated with the idea of smart city
Recommend effective, creative solutions to reduce the costs that make smart cities unaffordable
Comprehend the existing ecological, energy, accommodation, health, food, and transportation issues the cities deal with
Construct a information foundation of the recent technological creativities, strategies, and guidelines being established by industry and academia that are being executed in cities and comprehend the advantage and expense exchange for these solutions
Derive a complete and system-level viewpoint on smart
Understand the concept of smart grids, smart grid monitoring systems and smart meters in smart cities
Understand the citizen driven smart cities and applications of urban mobility in smart cities
Smart City Training Bootcamp
https://www.tonex.com/training-courses/smart-city-training-bootcamp/
Crowdfunding is gaining popularity as a viable means to raise financial capital for good causes, cultural goods, new products, and ventures. Little empirical research has been done to understand crowdfunding and basic academic knowledge of its dynamics is still lacking. By data mining the crowdfunding platform Kickstarter.com and Facebook we collected a large dataset of crowdfunding projects and the ego networks of the entrepreneurs. We study the relation of the success of the Kickstarter project to his social network and to media activities and find a scaling law that predicts the number of clicks on the project website required for a successful project. Examining the results of the social network analysis we concluded that successful initiators on Kickstarter have more friends but a sparser network. Unsuccessful entrepreneurs on the other hand have a higher average degree suggesting a denser network. Our analyses suggest that sparse, and thus diverse networks are beneficial for the success of a project.
This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
Acorn Recovery: Restore IT infra within minutesIP ServerOne
Introducing Acorn Recovery as a Service, a simple, fast, and secure managed disaster recovery (DRaaS) by IP ServerOne. A DR solution that helps restore your IT infra within minutes.
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Orkestra
UIIN Conference, Madrid, 27-29 May 2024
James Wilson, Orkestra and Deusto Business School
Emily Wise, Lund University
Madeline Smith, The Glasgow School of Art
Have you ever wondered how search works while visiting an e-commerce site, internal website, or searching through other types of online resources? Look no further than this informative session on the ways that taxonomies help end-users navigate the internet! Hear from taxonomists and other information professionals who have first-hand experience creating and working with taxonomies that aid in navigation, search, and discovery across a range of disciplines.
0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
2. CONTENT
• WHAT IS DIGITAL STRATEGY?
• TARGET AUDIENCE
• TIMELINE
• BUDGET
• TOOLS AND TACTICS
SOCIAL MEDIA
BLOG
• CONCLUSION
3. WHAT IS DIGITAL STRATEGY?
• THE KEY PLATFORM THAT DEFINES EVERY ASPECT OF ONLINE PRESENCE
• RESEARCH OF THE COMPANY’S PRODUCT
• ANALYSIS OF COMPETITIVE PROSPECT
• AVAILABLE MEDIUMS OF COMMUNICATION
4. TARGET AUDIENCE
• GEOGRAPHIC
WORLDWIDE
• DEMOGRAPHIC
20-30S MODERN PEOPLE
COLLEGE STUDENTS
BUSINESS MEN
5. TIMELINE
• ONLINE SURVEY
IMAGES AND PEOPLE’S
THOUGHTS OF SAMSUNG
• PURPOSE OF ONLINE SURVEY
COVER THE WEAKNESS, HIGHLIGHT THE STRENGTH
• GOAL OF CAMPAIGN
HOW DO SAMSUNG SMARTPHONES PROVIDE A DIFFERENTIATION?
6. BUDGET
• DAILY BUDGET
$2,100
• TOTAL BUDGET FOR A MONTH
$64,000
8. SOCIAL MEDIA
• FACEBOOK AND TWITTER
• GREAT COMMUNICATION WITH VARIOUS PEOPLE
• Q&A
• VIDEOS AND PHOTOS
• REVIEWS AND KNOWLEDGE OF SAMSUNG SMARTPHONES
9. BLOG
• PUBLISH ALL POSTS
• SEO
• FEEDBACK FROM CUSTOMERS
• INFORMATION OF CAMPAIGN
• MAKE CONNECTION WITH VARIOUS TOP BLOGGERS
10. CONCLUSION
• THE MAIN GOAL OF SAMSUNG CAMPAIGN IS TO UNDERSTAND PEOPLE ABOUT THE UNIQUENESS
AND SPECIALTY OF SAMSUNG SMARTPHONES AMONG TOP BRANDS.
