SlideShare a Scribd company logo
Today, everything is TRANSPARENT, CONNECTED and
INNOVATED throughout 24 hours of a consumer.
As a result of the rapidly evolving technology landscape,
the point of engagement and the point of transaction are
converging through media.
THIS means the contribution of Chin Media services to
client business is more VISIBLE, IMMEDIATE and
MEASURABLE.
	
  
TYPE OF ADS
WORKFLOW
HOW WE APPROACH?
A/B TESTING OPTIMIZATION ACTION UPSALE
•  Why should I care?
•  What is your brand?
•  Is there anything I can have after becoming
your leads?
•  What are the features of your brand in
comparison with others?
•  Are there any special promos?
•  What do others say about your brand?
	
  
I’m ready to take action
now!
	
  
•  Are you happy with the
experience earned after?
•  Will you refer the brand to
others?
Reach audience in a large scale to
drive awareness and find out the
most relevant TAs
Maximize the ads with the most suitable
context to turn the most relevant to the most
valuable users
Close the deal in the
highest performance ads	
  
Retargeting and turn your
customer to your loyal one	
  
OPTIMIZATION SKILL SET
We	
  use	
  our	
  system:	
  ADS	
  SERVING	
  REAL-­‐TIME	
  TRACKING	
  to	
  manage	
  your	
  campaign	
  REAL-­‐TIME	
  	
  
OPTIMIZATION SKILL SET
We	
  use	
  GOOGLE	
  ANALYTICS	
  SPREADSHEET	
  ADD-­‐ON	
  to	
  manage	
  your	
  campaign	
  HOURLY	
  
OPTIMIZATION SKILL SET
-­‐	
  We	
  set	
  your	
  own	
  OPTIMIZE	
  
RULE	
  from	
  your	
  KPIs	
  to	
  manage	
  
campaign	
  effecJvely.	
  
	
  
-­‐	
  Each	
  Ads	
  content	
  will	
  be	
  
showed	
  clearly	
  in	
  the	
  
OPTIMIZE	
  BOARD.	
  	
  
-­‐	
  Then,	
  the	
  team	
  can	
  know	
  
which	
  Ads	
  has	
  good	
  
performance	
  and	
  which	
  has	
  
bad	
  results.	
  Immediately,	
  our	
  
opJmizer	
  can	
  turn	
  off	
  or	
  
maximize	
  the	
  ads	
  to	
  reach	
  
KPIs	
  	
  
	
  
OPTIMIZATION SKILL SET
•  Customer LIFETIME VALUE is one of the
most important metrics in your tool belt if
you’re an ecommerce retailer.
•  That’s why we create CHIN TRACKER to
support you with this metrics
Chin credential feb 2017
Chin credential feb 2017
Chin credential feb 2017
Chin credential feb 2017
Chin credential feb 2017
Chin credential feb 2017
Chin credential feb 2017
Chin credential feb 2017
Chin credential feb 2017
Chin credential feb 2017
Chin credential feb 2017
Chin credential feb 2017
Chin credential feb 2017
Chin credential feb 2017
Chin credential feb 2017
Chin credential feb 2017
Chin credential feb 2017
Chin credential feb 2017
Chin credential feb 2017
Chin credential feb 2017
Chin credential feb 2017
Chin credential feb 2017
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Chin credential feb 2017

  • 1.
  • 2. Today, everything is TRANSPARENT, CONNECTED and INNOVATED throughout 24 hours of a consumer. As a result of the rapidly evolving technology landscape, the point of engagement and the point of transaction are converging through media. THIS means the contribution of Chin Media services to client business is more VISIBLE, IMMEDIATE and MEASURABLE.  
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 16.
  • 18. HOW WE APPROACH? A/B TESTING OPTIMIZATION ACTION UPSALE •  Why should I care? •  What is your brand? •  Is there anything I can have after becoming your leads? •  What are the features of your brand in comparison with others? •  Are there any special promos? •  What do others say about your brand?   I’m ready to take action now!   •  Are you happy with the experience earned after? •  Will you refer the brand to others? Reach audience in a large scale to drive awareness and find out the most relevant TAs Maximize the ads with the most suitable context to turn the most relevant to the most valuable users Close the deal in the highest performance ads   Retargeting and turn your customer to your loyal one  
  • 19. OPTIMIZATION SKILL SET We  use  our  system:  ADS  SERVING  REAL-­‐TIME  TRACKING  to  manage  your  campaign  REAL-­‐TIME    
  • 20. OPTIMIZATION SKILL SET We  use  GOOGLE  ANALYTICS  SPREADSHEET  ADD-­‐ON  to  manage  your  campaign  HOURLY  
  • 21. OPTIMIZATION SKILL SET -­‐  We  set  your  own  OPTIMIZE   RULE  from  your  KPIs  to  manage   campaign  effecJvely.     -­‐  Each  Ads  content  will  be   showed  clearly  in  the   OPTIMIZE  BOARD.     -­‐  Then,  the  team  can  know   which  Ads  has  good   performance  and  which  has   bad  results.  Immediately,  our   opJmizer  can  turn  off  or   maximize  the  ads  to  reach   KPIs      
  • 22. OPTIMIZATION SKILL SET •  Customer LIFETIME VALUE is one of the most important metrics in your tool belt if you’re an ecommerce retailer. •  That’s why we create CHIN TRACKER to support you with this metrics