Digital marketing portfolio from a digital marketing specialist with over 10 years of experience developing marketing strategy, creating engaging content and producing state-of-the-art live events.

1. Jen Begeal
Digital Marketing Portfolio - 2017

2. BRANDED EXPERIENCES
Below are a few of the brands I have developed digital marketing campaigns for.

3. LIVE EVENT PRODUCTION - Ne-Yo Video Tease
Challenge: Audience Entertainment collaborated with Grammy Award winning artist, NE-YO, to create a first-of-its-kind
interactive, big screen event in Times Square, to exclusively reveal a sneak peek of his video “She Knows.”
Solution: An onscreen game put audiences on the street in control of revealing a sneak peek of NE-YO’s hit video.
Hundreds of passersby stopped to watch the billboard, raising their hands and interacting with the 50-foot screen in real
time.
Results: The resulting impressions across NE-YO’s and Audience Entertainment’s networks reached over 100 million in 24
hours, through a combination of press and social engagement on Facebook, Twitter and Instagram.
My Part: Scouted location, wrote social media posts for our team and Ne-Yo’s team to promote the event, handled
production (including managing of talent and setting up the activation), and writing the case study for the executive team.

4. DATA ANALYSIS - Legacy truth®
Challenge: Audience Entertainment was tasked with developing an interactive, pre-show cinema experience for the Legacy
truth® Anti-Smoking Campaign for the first ever interactive “Front and Center” Screenvision pre-show.
Solution: The resulting game, which ran on 100 screens on the national Screenvision network in early fall 2014,was met
with favorable reviews from both the audience and the client.
Results: Bio-data collected by a third party demonstrated that emotional engagement with interactive content was on par,
or exceeded audience excitement during the Super Bowl.
My Part: Using the data supplied from our third party vendor, I analyzed the results and produced the documentation that
was pitched to the investment team.

5. Results: Using a mix of cinemagraphs, static images, clips & press our team developed developed content resulting in
247K Facebook fans, and over 9,000 Twitter and Instagram followers. The filmsecured 3 Academy Award Nominations.
My Part: Managing the creative and social media teams, I led the pitch process and the creation of the first round of
creative assets to present to the client, as well as additional concepts ahead of the theatrical release.
SOCIAL MEDIA MARKETING - Sicario
Challenge: Develop a social media campaign for the festival release of the filmSicario
Solution: Promote the festival and theatrical releases of the filmacross newly created social media platforms including
Facebook, Twitter and Instagram.

6. Results: Results were an an overall average of 0.95% CTR, with a top CTR of 1.25%
My Part: Working with our creative team, and merchants I developed the campaigns for each video which included the
copy, design and video creation.
MOBILE MARKETING - Mrs. Green’s
Challenge: Increase brand awareness of Mrs. Green’s, a local organic health food chain.
Solution: Using the company’s brand guide we developed a mobile first marketing campaign with our media partners at
lohud.com

7. Results: Saw an average increase in followers across all major platforms during a 9 month period of 34%
My Part: Working with our creative team, merchants, partners and social media managers I developed and led the social
media strategy and content calendar for our platforms.
CONTENT MARKETING - Mrs. Green’s
Challenge: Increase brand awareness of Mrs. Green’s, a local organic health food chain.
Solution: Using the company’s new brand guide developed a strategy that combined the mission, values and feel of the
new brand by using a mix of original and sponsored content.

8. BRAND ENGAGEMENT - Current TV
Challenge: Increase brand awareness of Toyota’s new Scion iQ
Solution: Using the existing Current TV fan base and a structured outreach campaign to engage with a targeted audience
interested in the futureof technology and education through a microsite consisting of articles, videos and trivia.
Results: Saw a lift in engagement and brand awareness through third party social media engagement and onlinearticles.
My Part: Wrote all of the onlinecontent for the microsite including blog posts, video descriptions and social media posts,
also responsible for uploading and managing all of the digital content using custom CMS.

9. INTEGRATED MARKETING - Audience Awards
Challenge: Audience Entertainment was asked to help drive audiences to continue engagement with the Front & Center
brand before and after theatrical showings during awards season.
Solution: Using our patented iD technology we measured audience reactions to each filmtitle shown during an in theater
game ahead of a movie. The winners were calculated and shared on a dedicated twitter feed and microsite.
Results: Expanded reach from in cinema to online community with a noticeable increase in engagement the weeks leading
up to the Academy Awards Show.
My Part: Working with our graphic designer we developed the look and the feel of the microsite, I then built the microsite,
wrote the web and social media content, and collected the data for posting across social channels.

10. BRAND STRATEGY- Mrs. Green’s
Results: Increased overall brand awareness as shown by an increase of sales during the period of the campaigns and a
higher than average CPM for all digital banners.
My Part: Worked with Marketing Director to create media plan, oversaw the development of creative assets with graphic
design team, and managed all digital content including banner ads, email blasts, and social media posts.
Challenge: Increase brand awareness with Mrs. Green’s, a local organic health food chain.
Solution: Developed a series of integrated marketing campaigns using brand strategy for the New York, Connecticut, New
Jersey and Illinois locations.

11. EMAIL MARKETING - Mrs. Green’s
Produced frequent eblasts
promoting in-store sales,
special events, and providing
store updates to customers.
Also managed customer
profiles within the email
system, and developed
workflows using a marketing
automation system.
Open rates increased by
2.5% and email sign-ups
increased by 5% over 9
months.

12. CONTACT INFO - Jen Begeal
jbegeal@gmail.com
@jlbhart
linkedin.com/in/jenbegeal