My core skills, experience in media planning and buying.

1. Tom Derrig
Media Planning
Media Buying
Tradi0onal Media
Digital Media

2. Core Capabilities
Media Planning
• Media Strategy
• B2C
• B2B
• Direct Marke0ng
• Direct Response
• Lead Genera0on
• Sales
• ROI
• SEO
Media Buying
• TV
• Radio
• Print
• Outdoor
• Digital
– Display Banners
– Paid Search
• AdWords, Bing, Shopping,
Youtube, GDN
– Social
• facebook, Linkedin, TwiKer,
+Post, StumbleUpon, Quora,
– Na0ve
– Programma0c
– PR

3. 18 Years Experience
brand-links, Media Director
communique 360, Media Manager
proximity, Senior Planner/ Buyer
brand connec>ons, Trading Execu0ve
RAPP, Media Execu0ve

4. Client Experience

5. Channel Experience
Tradi>onal Media
Television, DRTV, Radio, Cinema, Direct Mail, Print, Inserts,
Outdoor, Ambient, Door drops.
Digital
Display Banners, Programma0c, Na0ve, Affiliates, e-mail,
Paid Search, Paid Social, SEO, Mobile, Video.

6. Professional Experience
1–5 year strategic media plans
Fully Integrated media planning
Target Audience, Segmenta0on.
Direct Response
Awareness
Digital, Retarge0ng.
Social Media, Content.
Media Buying
Budge0ng & Forecas0ng
P&L Management, Process.
New Business
Media Strategy
Media Planning
Management

7. Professional Experience
Website analy0cs
Website Goal Conversions
Visits, Leads, Sales.
Social Engagement
Sales Funnel
ROI
Customer Life0me Value
Projec0ons
Data Analy0cs

8. An Omnichannel Approach

9. Summary
A Skilled omnichannel media planner and buyer with the
ability to use all marke0ng touch points to aid the consumer
path to purchase.
Deep experience in paid and earned media, channel
planning, direct response, brand awareness, digital and data
analy0cs.
Develop your media strategy and manage the
implementa0on and evalua0on of your campaigns across all
media channels.

10. Thank You!
tomasderrig@gmail.com
+44 7961839763