This document summarizes a presentation on how analytics can improve fundraising. It discusses using analytics to measure the potential of do-it-yourself (DIY) fundraising programs, optimize online advertising and integrated marketing campaigns, and guide mobile strategies. Key performance indicators discussed include return on ad spend, response rates, and average donations. The presentation provides examples of analyzing DIY campaign audiences and estimating fundraising potential. It also reviews using testing and control groups to measure the incremental impact of digital ads on fundraising.
In this presentation, Shanelle Newton Clapham and Mamta Bhatt will share case studies of Australian charities that have had successful digital fundraising campaigns to acquire new donors to support their organisation and cause, via online channels. That's people making a direct online donation, sometimes a monthly donation, and showing how digital acquisition ROI compares to other traditional channels of donor acquisition.
Shanelle Newton Clapham talks about how to add digital fundraising touch points into a non-profit's supporter and donor journey.
Online marketing and fundraising should follow the same principles as offline fundraising. It's just a different execution.
The donor is truly multi-channel and so should organisation's fundraising strategy.
Our session slide deck from our Association of Zoos and Aquariums 2016 conference.
Moderator: Dana Hines, President & CEO of Membership Consultants
Panelists:
John Lewis, Director of Membership & Guest Experience, Franklin Park Zoo
Rosie Siemer, CEO, FIVESEED
Donna Powell, Business & Administrative Manager, Point Defiance Zoo
Jeff Spitko, Director of Membership, San Diego Zoo
Finding the perfect donor match for your charity is hard, even with all the best online targeting. So when you do find a donor who cares about your organisation and cause, you need to onboard them with a digital donor journey to make them feel loved and special.
In this presentation, Shanelle Newton Clapham and Mamta Bhatt will share case studies of Australian charities that have had successful digital fundraising campaigns to acquire new donors to support their organisation and cause, via online channels. That's people making a direct online donation, sometimes a monthly donation, and showing how digital acquisition ROI compares to other traditional channels of donor acquisition.
Shanelle Newton Clapham talks about how to add digital fundraising touch points into a non-profit's supporter and donor journey.
Online marketing and fundraising should follow the same principles as offline fundraising. It's just a different execution.
The donor is truly multi-channel and so should organisation's fundraising strategy.
Our session slide deck from our Association of Zoos and Aquariums 2016 conference.
Moderator: Dana Hines, President & CEO of Membership Consultants
Panelists:
John Lewis, Director of Membership & Guest Experience, Franklin Park Zoo
Rosie Siemer, CEO, FIVESEED
Donna Powell, Business & Administrative Manager, Point Defiance Zoo
Jeff Spitko, Director of Membership, San Diego Zoo
Finding the perfect donor match for your charity is hard, even with all the best online targeting. So when you do find a donor who cares about your organisation and cause, you need to onboard them with a digital donor journey to make them feel loved and special.
Digital Fundraising strategy guide with online fundraising campaign examples and case studies. This online fundraising presentation also makes recommendations on the systems and infrastructure you need to put in place and getting the right resources into the team.
Digital fundraising includes Email, Websites, Mobile, Social Media, Search, Content Marketing and more.
There is a shorter version of this presentation that just focuses on emerging Mobile, Content and Social Media fundraising.
Thriving on Loyalty: Love the Ones You’re With!TRG Arts
Jill Robinson, President & CEO of TRG Arts, and Trish Kirk, Director of Marketing & Audience Development of the Guthrie Theater, made this presentation at the 2014 Theatre Communications Group Conference in San Diego.
What happens when data analysis shows that some things you’re doing really well are also impeding future success? If you’re the Guthrie Theater looking at TRG’s loyalty and root cause analysis, you galvanize your whole team around keeping patrons and growing their ongoing support. In this workshop, TRG’s President & CEO Jill Robinson shared the metrics and patron behavior findings that alerted Guthrie and informed change. Trish Kirk, Guthrie’s Director of Marketing & Audience Development, described choices, actions, and new practices Guthrie has undertaken. Learn from Guthrie's experience how putting patron loyalty first can help sustain your theater.
Community Foundations Forum Social Media Presentation August 2011Meredith Campbell
How can social media help Community Foundations raise funds, and build a following - but also, where does this fit in an overall digital strategy and is it your top priority right now?
Patron Development: Preparing a path from first ticket to planned giftTRG Arts
A patron’s loyalty is built step-by-step with each interaction with your organization. TRG is a data-driven consulting firm that teaches arts and cultural professionals a patron-based approach to sustainable revenue and discussed patron segmentation strategies and proven practices for closing the gap between subscribers and donors.
Shanelle Newton Clapham and Paul Bailey discuss how to integrate your online and offline fundraising channels to acquire new regular giving donors for your charity.
Want to understand the ROI of community? See what other companies are measuring and how often? Get a benchmark for where your community's measurement and value should be in this research report from CMX, sponsored by Influitive and Salesforce
All in: Building patron loyalty through teamworkTRG Arts
Think audience development is marketing’s job? Think again. All departments play a critical role in retaining and cultivating patron relationships. In order to make a patron-centered business model work, all departments—including ticketing and patron services, artistic staff, development, and executive leaders—must align their objectives with that of patron loyalty.
In this session, presented at the 2016 Chamber Music America conference in New York City, both executives and staff members will reexamine how they lead and collaborate on initiatives that create lasting patron relationships. TRG's VP of Client Development Lindsay Anderson looked at how cross-departmental campaigns build loyalty, how a sales orientation in the patron services department can bolster marketing-development collaboration, and how artistic programming can also factor into loyalty-building.
This presentation was given by Anita Hansen of TRG Arts and Charlie Wade, consultant and former director of marketing, Atlanta Symphony at the 2013 Association of California Symphony Orchestras Conference.
Description:
Talk about a changing universe! What does the future hold if subscriptions are truly a thing of the past? Current thinking postulates that a long-term decline in audience commitment is inevitable. A meteoric shower of “one-time” promotions and discounts – crowdsourcing, Goldstar, Fill-A-Seat, Living Social – has captivated the general public and given us options for filling our venues. But is this solution sustainable? Let’s assess the situation and determine if belief in accepted prevailing societal trends will lead to an ever-downward spiral to obscurity. Identify the “hidden” and unique performance assets you already possess to cultivate patron loyalty and grow participation. Perhaps there’s a way to re-create a winning game with new awareness of how to play.
In this presentation, originally developed for an American Marketing Association webinar, I cover:
> Website calls-to-action
> The online email sign-up page(s)
> Incentives
> Double opt-in tactics
> Social media strategies
> Events and webinars
The presentation includes a couple case studies with quantitative results -- so you can learn from those who are actually implementing these strategies and tactics.
SPEAKERS: Heather McLean, hjc, Brian Walsh, Oracle
Is your nonprofit struggling to get your donor to make a second gift? Has your nonprofit thought about integrating a multi-channel presence to reach your donors? You can’t ignore it: a one-channel touch point just isn’t cutting it anymore and donor communication preferences are becoming more complex and demanding. This exciting session will explore a new and innovative way of thinking when it comes to attracting, motivating, and retaining your donor base through different touchpoints. Using best practices and up-to-date case studies that introduce the new Oracle methodology, Heather McLean, Senior Fundraising Advisor of hjc, and Brian Walsh, CX Architect North American Applications of Oracle, will show you how your organization can tap into your donor base and build deeper relationships through a multi-channel presence.
Anglicare was Parachute Digital's first client to personalise the donor experience for both direct mail donors and email donors.
In this presentation we should the results of personalising the content, pre-filling the donation form and showing the donor's last donation amount and how it drives a higher average gift and a better conversion rate.
Fundraisers and charity organisations in Australia seem to mostly believe that older people are not online and don't give that way - but we wondered if this had changed because of the COVID-19 pandemic. So we did some research to find out if older donors give online?
The Art of the Upgrade: A TRG Master Class for BlackbaudBlackbaud
With each ticket sale or donation transaction, you gain important information that can help you develop long, strong relationships with your patrons. The patron loyalty experts at the consulting firm TRG Arts say this process is like a love story. You meet a patron when they first come through your doors. What happens next depends on what action you take. These slides cover transactions that are turning points in a patron relationship and specific cultivation tactics your marketing, ticket office, and development colleagues will want to adopt.
Post campaign summary report for 2008's google challenge competition.
Ten pages for reporting how campaign was performed and the goals the team was able (or not) to achieve during the three weeks of adwords advertising.
The Direct Marketing Association projects that email marketing returns $28.50 for each dollar spent – the highest ROI of any other direct response channel. Join Jeanne Jennings, Vice President of Global Strategic Services for Alchemy Worx, to learn how business-to-business organizations are leveraging email to generate and nurture leads, build relationships, help close sales and grow bottom-line revenues.
This fast-paced session will provide real-world examples of inexpensive strategies and tactics you can implement with your own email program. We’ll cover:
• Practical tips for building your own in-house email list
• Ways to more effectively use third-party email lists for lead generation
• Tips for developing an effective email DRIP campaign for lead nurturing
• Building relationships and helping close the sale with email
• Leveraging what’s new in email marketing: video, social sharing, mobile and more
You’ll gain practical tips you can take back, test and implement with your own email program. Learn how Jeanne has helped clients generate:
• A 300% increase in monthly email list growth, thanks to inexpensive but effective optimization of the online sign-up process
• A 220% increase in leads generated, driven by making the most of email snippet and preview pane content
• A 75% increase in online orders, the result of incorporating standards and best practices into existing email creative
Where permitted, Jeanne will share quantitative results as well as the strategic, tactical and creative changes that made them possible.
The Donor Journey: A Step-by-Step Guide to Lifecycle Marketing for your Nonpr...hjc
Join hjc and Oracle where we'll explain the importance of integrating a multi-channel presence to build stronger and long lasting relationships. You will walk away with:
hands on examples of everything from customer experience to personalizing donor journeys
a fool proof system for uncovering, cultivating, and soliciting existing and new donors
how to implement a multi-channel presence
best practices on the do's and donts' of creating a good supporter survey
how to measure success of breakthrough fundraising results
Heather McLean, Senior Fundraising Advisor of hjc, and Brian Walsh, CX Architect North American Applications of Oracle, will show you how your organization can tap into your donor base and build deeper relationships through a multi-channel presence. Using the latest data and riveting case studies, you’ll learn how to maximize your organization’s fundraising potential.
30 июня 2010 в Бизнес-инкубаторе «Ингрия-ИТМО» состоялся Open Days Ingria на тему: «От идеи до IPO: как не совершить типичных ошибок при создании и развитии бизнеса», который провели Александр Семенов, генеральный директор «КОРУС Консалтинг», одной из крупнейших российских ИТ-компаний, и Александр Хайтин, независимый free-lance бизнес-консультант.
Проект предоставляет возможность, используя прибор КАРДИОВИЗОР, самостоятельно на дому снимать с себя ЭКГ. На базе ЭКГ автоматически моментально формируется заключение, понятное для человека (без медицинского образования).
Есть возможность отправить ЭКГ врачу.
Проект предоставляет следующие возможности предупреждения неожиданных проблем с сердцем:
1. Предотвращение сердечных приступов при развитии скрытых отклонений, когда Вы не ощущаете приближающихся проблем.
2. Контроль постинфарктного периода для перенесших инфаркт.
3. Детальное отслеживание динамики изменения состояния сердца изо дня в день для выявления факторов риска в питании, привычках или образе жизни.
4. Контроль динамики состояния сердца в процессе медикаментозного лечения.
КАРДИОВИЗОР сертифицирован (сертификат соответствия)
Digital Fundraising strategy guide with online fundraising campaign examples and case studies. This online fundraising presentation also makes recommendations on the systems and infrastructure you need to put in place and getting the right resources into the team.
Digital fundraising includes Email, Websites, Mobile, Social Media, Search, Content Marketing and more.
There is a shorter version of this presentation that just focuses on emerging Mobile, Content and Social Media fundraising.
Thriving on Loyalty: Love the Ones You’re With!TRG Arts
Jill Robinson, President & CEO of TRG Arts, and Trish Kirk, Director of Marketing & Audience Development of the Guthrie Theater, made this presentation at the 2014 Theatre Communications Group Conference in San Diego.
What happens when data analysis shows that some things you’re doing really well are also impeding future success? If you’re the Guthrie Theater looking at TRG’s loyalty and root cause analysis, you galvanize your whole team around keeping patrons and growing their ongoing support. In this workshop, TRG’s President & CEO Jill Robinson shared the metrics and patron behavior findings that alerted Guthrie and informed change. Trish Kirk, Guthrie’s Director of Marketing & Audience Development, described choices, actions, and new practices Guthrie has undertaken. Learn from Guthrie's experience how putting patron loyalty first can help sustain your theater.
Community Foundations Forum Social Media Presentation August 2011Meredith Campbell
How can social media help Community Foundations raise funds, and build a following - but also, where does this fit in an overall digital strategy and is it your top priority right now?
Patron Development: Preparing a path from first ticket to planned giftTRG Arts
A patron’s loyalty is built step-by-step with each interaction with your organization. TRG is a data-driven consulting firm that teaches arts and cultural professionals a patron-based approach to sustainable revenue and discussed patron segmentation strategies and proven practices for closing the gap between subscribers and donors.
Shanelle Newton Clapham and Paul Bailey discuss how to integrate your online and offline fundraising channels to acquire new regular giving donors for your charity.
Want to understand the ROI of community? See what other companies are measuring and how often? Get a benchmark for where your community's measurement and value should be in this research report from CMX, sponsored by Influitive and Salesforce
All in: Building patron loyalty through teamworkTRG Arts
Think audience development is marketing’s job? Think again. All departments play a critical role in retaining and cultivating patron relationships. In order to make a patron-centered business model work, all departments—including ticketing and patron services, artistic staff, development, and executive leaders—must align their objectives with that of patron loyalty.
In this session, presented at the 2016 Chamber Music America conference in New York City, both executives and staff members will reexamine how they lead and collaborate on initiatives that create lasting patron relationships. TRG's VP of Client Development Lindsay Anderson looked at how cross-departmental campaigns build loyalty, how a sales orientation in the patron services department can bolster marketing-development collaboration, and how artistic programming can also factor into loyalty-building.
This presentation was given by Anita Hansen of TRG Arts and Charlie Wade, consultant and former director of marketing, Atlanta Symphony at the 2013 Association of California Symphony Orchestras Conference.
Description:
Talk about a changing universe! What does the future hold if subscriptions are truly a thing of the past? Current thinking postulates that a long-term decline in audience commitment is inevitable. A meteoric shower of “one-time” promotions and discounts – crowdsourcing, Goldstar, Fill-A-Seat, Living Social – has captivated the general public and given us options for filling our venues. But is this solution sustainable? Let’s assess the situation and determine if belief in accepted prevailing societal trends will lead to an ever-downward spiral to obscurity. Identify the “hidden” and unique performance assets you already possess to cultivate patron loyalty and grow participation. Perhaps there’s a way to re-create a winning game with new awareness of how to play.
In this presentation, originally developed for an American Marketing Association webinar, I cover:
> Website calls-to-action
> The online email sign-up page(s)
> Incentives
> Double opt-in tactics
> Social media strategies
> Events and webinars
The presentation includes a couple case studies with quantitative results -- so you can learn from those who are actually implementing these strategies and tactics.
SPEAKERS: Heather McLean, hjc, Brian Walsh, Oracle
Is your nonprofit struggling to get your donor to make a second gift? Has your nonprofit thought about integrating a multi-channel presence to reach your donors? You can’t ignore it: a one-channel touch point just isn’t cutting it anymore and donor communication preferences are becoming more complex and demanding. This exciting session will explore a new and innovative way of thinking when it comes to attracting, motivating, and retaining your donor base through different touchpoints. Using best practices and up-to-date case studies that introduce the new Oracle methodology, Heather McLean, Senior Fundraising Advisor of hjc, and Brian Walsh, CX Architect North American Applications of Oracle, will show you how your organization can tap into your donor base and build deeper relationships through a multi-channel presence.
Anglicare was Parachute Digital's first client to personalise the donor experience for both direct mail donors and email donors.
In this presentation we should the results of personalising the content, pre-filling the donation form and showing the donor's last donation amount and how it drives a higher average gift and a better conversion rate.
Fundraisers and charity organisations in Australia seem to mostly believe that older people are not online and don't give that way - but we wondered if this had changed because of the COVID-19 pandemic. So we did some research to find out if older donors give online?
The Art of the Upgrade: A TRG Master Class for BlackbaudBlackbaud
With each ticket sale or donation transaction, you gain important information that can help you develop long, strong relationships with your patrons. The patron loyalty experts at the consulting firm TRG Arts say this process is like a love story. You meet a patron when they first come through your doors. What happens next depends on what action you take. These slides cover transactions that are turning points in a patron relationship and specific cultivation tactics your marketing, ticket office, and development colleagues will want to adopt.
Post campaign summary report for 2008's google challenge competition.
Ten pages for reporting how campaign was performed and the goals the team was able (or not) to achieve during the three weeks of adwords advertising.
The Direct Marketing Association projects that email marketing returns $28.50 for each dollar spent – the highest ROI of any other direct response channel. Join Jeanne Jennings, Vice President of Global Strategic Services for Alchemy Worx, to learn how business-to-business organizations are leveraging email to generate and nurture leads, build relationships, help close sales and grow bottom-line revenues.
This fast-paced session will provide real-world examples of inexpensive strategies and tactics you can implement with your own email program. We’ll cover:
• Practical tips for building your own in-house email list
• Ways to more effectively use third-party email lists for lead generation
• Tips for developing an effective email DRIP campaign for lead nurturing
• Building relationships and helping close the sale with email
• Leveraging what’s new in email marketing: video, social sharing, mobile and more
You’ll gain practical tips you can take back, test and implement with your own email program. Learn how Jeanne has helped clients generate:
• A 300% increase in monthly email list growth, thanks to inexpensive but effective optimization of the online sign-up process
• A 220% increase in leads generated, driven by making the most of email snippet and preview pane content
• A 75% increase in online orders, the result of incorporating standards and best practices into existing email creative
Where permitted, Jeanne will share quantitative results as well as the strategic, tactical and creative changes that made them possible.
The Donor Journey: A Step-by-Step Guide to Lifecycle Marketing for your Nonpr...hjc
Join hjc and Oracle where we'll explain the importance of integrating a multi-channel presence to build stronger and long lasting relationships. You will walk away with:
hands on examples of everything from customer experience to personalizing donor journeys
a fool proof system for uncovering, cultivating, and soliciting existing and new donors
how to implement a multi-channel presence
best practices on the do's and donts' of creating a good supporter survey
how to measure success of breakthrough fundraising results
Heather McLean, Senior Fundraising Advisor of hjc, and Brian Walsh, CX Architect North American Applications of Oracle, will show you how your organization can tap into your donor base and build deeper relationships through a multi-channel presence. Using the latest data and riveting case studies, you’ll learn how to maximize your organization’s fundraising potential.
30 июня 2010 в Бизнес-инкубаторе «Ингрия-ИТМО» состоялся Open Days Ingria на тему: «От идеи до IPO: как не совершить типичных ошибок при создании и развитии бизнеса», который провели Александр Семенов, генеральный директор «КОРУС Консалтинг», одной из крупнейших российских ИТ-компаний, и Александр Хайтин, независимый free-lance бизнес-консультант.
Проект предоставляет возможность, используя прибор КАРДИОВИЗОР, самостоятельно на дому снимать с себя ЭКГ. На базе ЭКГ автоматически моментально формируется заключение, понятное для человека (без медицинского образования).
Есть возможность отправить ЭКГ врачу.
Проект предоставляет следующие возможности предупреждения неожиданных проблем с сердцем:
1. Предотвращение сердечных приступов при развитии скрытых отклонений, когда Вы не ощущаете приближающихся проблем.
2. Контроль постинфарктного периода для перенесших инфаркт.
3. Детальное отслеживание динамики изменения состояния сердца изо дня в день для выявления факторов риска в питании, привычках или образе жизни.
4. Контроль динамики состояния сердца в процессе медикаментозного лечения.
КАРДИОВИЗОР сертифицирован (сертификат соответствия)
The local government or council can’t afford to manage the waste management as efficient as today OR Council can’t pay the levy on your behalf anymore OR There is no one to collect our waste weekly anymore.
An enchanting, curious place of presidents and poetsJill Foster
Short-form talks can be addictive!
This was a wonderful night with the DC community, were I shared a 5 minute Ignite speech about a favorite DC landmark - The Willard Hotel. Its wonderful history includes President Lincoln, Dr. King, and the great poet Julia Howe. They all intersected with this tremendous DC institution in unique ways. Can't get enough of this hotel's story-rich history!
Fundraising Today and Tomorrow: The Next Generation of Giving - The Constitue...hjc
Ken Kuhler, Interactive Strategy Manager, Blackbaud, discussed how to apply next generation trend data to your multi-channel, multi-generational fundraising and engagement efforts including practical tools and techniques, and real-world case studies.
Casey Printing & Marketing's overview of direct marketing dynamics & trends with a brief introduction to Cross Media Marketing methodologies, use case & case studies, and contact info for Q&A.
This presentation covers how to create and execute integrated, multi-channel, not-for-profit marketing campaigns.
From campaign planning and pricing, to architecture, design, and set up, you'll gain actionable knowledge to build a fully integrated program for your not-for-profit clients.
This presentation also covers 2 specific use cases:
1. Morris Habitat for Humanity 25th Anniversary Appeal Campaign
2. North Carolina Student Aid Association Fundraising Campaign
How can we measure the ROI of Social Media? So best practices are suggested in this presentation given to a group of Social Media practitioners in list 2011, Johannesburg, South Africa.
Customer Engagement Platform: Smarter Marketing for Better ResultsMarketo
Marketo's Senior Product Marketing Manager, Brian Glover, reviews the concept of smarter marketing for better results with Marketo's Customer Engagement Platform.
A presentation Chip Grizzard and I gave at the 2016 annual Missions Getaway conference. The topic of the presentation was reconnecting with donors and constituents and optimizing communications for effectiveness.
Whole-Brained Marketing -- Blending Data Science with Creativity & ActionAileen Cahill
Breakthrough Marketing Begins With Data
Size Doesn’t Matter! “Big-Data” or small, Customer Relationship Marketing (CRM) all begins with data. And, it’s how you use that data that will set you apart from your competition; driving customer loyalty and your profits.
There’s truly gold in that data and mining it for customer insights is the first step toward marketing with much greater impact and return on investment. From precision targeting, to more relevant messaging and having the omnichannel insights customers and consumers expect, integrating and mining data is where breakthrough marketing begins.
Customer’s and consumers are in the driver’s seat! With complete information at their fingertips and numerous choices, “one size fits all” marketing has gone the way of the dinosaur. The technology for capturing, integrating and harnessing the data is prevalent. “Addressability at Scale” and personalization are the new marketing mantra.
Inbound Marketing for Your MBA Programs: How To Do it Smarter, Better and FasterConverge Consulting
Ann Oleson presents Inbound Marketing for Your MBA Programs: How To Do it Smarter, Better and Faster along with Sylvia Haas, Executive Director of Executive MBA Admissions at UCLA Anderson School of Management.
Oleson and Haas share best practices and tips, utilizing their experiences with various MBA programs across the country, including University of Missouri, Tulane and UT Dallas. You’ll leave their session with a list of 10 new ideas to help you more effectively attract, convert and delight your prospective MBA students.
Inbound Marketing for Your MBA Programs: How To Do it Smarter, Better and FasterMikayla Wilson
Ann Oleson presents Inbound Marketing for Your MBA Programs: How To Do it Smarter, Better and Faster along with Sylvia Haas, Executive Director of Executive MBA Admissions at UCLA Anderson School of Management at the 2016 AMA Symposium for the Marketing of Higher Education.
Oleson and Haas share best practices and tips, utilizing their experiences with various MBA programs across the country, including University of Missouri, Tulane and UT Dallas. You'll leave their session with a list of 10 new ideas to help you more effectively attract, convert and delight your prospective MBA students.
The Joys and Failures of the Holiday Season: What Worked, What Didn't in Digi...RedEngine Digital
Packed with digital fundraising, membership and lead-gen dos & don’ts, and ROI-driven ideas, this session will inspire your 2015 digital campaigns and supercharge your results. RedEngine Digital will highlight case studies from Special Olympics and other nonprofits and associations that will stimulate new ideas and deliver best-practice takeaways.
Twitter: @redengine | @DMANF
Liz Murphy
Founder
RedEngine Digital
Olga Woltman
Director, Online Giving
Special Olympics
Rosa Del Angel
VP of Strategy and Client Services
RedEngine Digital
Twitter: @rdelangel
Similar to BBcon 2014 Moneyball: How Analytics Improves Fundraising (20)
The CEO is the Only One Who Can Build Your Nonprofit CommunityCharity Dynamics
Discover the transformative role of mission communities in enhancing donor trust, retention, and acquisition. Dive deep into the psychology of donors and understand the crucial connection between community engagement and their trust-building process.
Join our esteemed panel of nonprofit experts: Courtney Bugler, President & CEO of ZERO Prostate Cancer; Katrina VanHuss, Chair & Founder of Turnkey; Otis Fulton, VP Psychological Strategy at Turnkey; Meghan Dankovich, CEO of Charity Dynamics, as they provide invaluable insights on how your nonprofit can effectively leverage the power of communities to foster trust, motivate action, and ensure long-term supporter retention as well as add insight to:
The essential relationship between community engagement and the establishment of trust.
Insights into the self-validation feedback loop and its impact on donor behavior.
Strategies for leveraging communities to drive donor retention and acquisition.
Why the CEO must make the “Community” decision.
Nonprofit supporters seek more than just a cause; they seek a reflection of their identity. In a community, they find individuals who resonate with this shared identity, leading to powerful community engagement. This engagement acts as a flywheel. With each rotation, it intensifies, building trust in the environment, the idea, and most importantly, among its people. Trust is the cornerstone that inspires behavior, whether it’s donating, volunteering, or fundraising. As long as one remains within this validating cycle, retention is assured. And today, communities absolutely require an online element.
Join us for this enlightening session and learn how your nonprofit can effectively harness the power of communities to cultivate trust, inspire action, and retain supporters for the long haul.
Empowering Engagement and Connection to Achieve Fundraising SuccessCharity Dynamics
Boundless Community™ is a mobile app-enabled participant forum within our Boundless Solutions™ portfolio, which provides a personalized experience where your supporters can share their stories, create a space of belonging and encouragement for fellow participants. Oh, and raise more money!
The Boundless Fundraising® 7.0 Release is here and we’re ready to start upgrading clients this summer in preparation for the Fall event season.
Listen in as CEO Kathy Kempff walks through all the new features and functionality that’s included in the release that will help increase participant engagement and give a boost to your event for the coming season. Updates and new features include the following:
Frictionless login with facial recognition and touch ID support
Redesigned mobile homepage to improve usability
Increase gamification with configurable badges and 'What’s Next' tiles
Boundless Motion 2.0 with Fitbit and Garmin wearable integrations as well as enhanced Challenges to increase engagement and foster competition amongst your participants
Boundless Community integration and add on option
Boundless Solutions Admin Portal enabling clients to manage mobile configuration and content
Boundless Life: Create a Personalized Space Where Your Mission Comes to LifeCharity Dynamics
Building and strengthening relationships with the people connected to your cause continues to be the tried-and-true path to fundraising success. And in today’s world, the opportunities to connect with supporters (old and new) are increasingly happening online. With the average person spending 4 hours daily on their mobile phone--and 90% of that time in mobile apps—we must meet our supporters where they are. But how do you do that in a personalized, yet easy and seamless way? We have a (new) app for that: Boundless Life™.
Making Corporate Connections: Attracting Sponsors and Driving Value in a Virt...Charity Dynamics
With the pandemic forcing peer-to-peer fundraising events to go virtual, many nonprofits have found it challenging to recruit new corporate sponsors or demonstrate value via hard data to existing ones. But at the same time, the growing trend of corporate social responsibility has corporations more open to sponsorships. So how can nonprofits attract those like-minded corporate sponsors?
Listen in as Charity Dynamics’ Meghan Dankovich and Accelerist’s Brittany Hill discuss how nonprofits can best prove their value to corporations in what remains a largely virtual event world. They’ll look at ways to evaluate your donors to glean key demographic data that can help you match your mission to a corporation’s social responsibility goals.
They’ll also review several examples of how organizations are getting increasingly creative with technology to provide value to their sponsors — using announcement screens, app logo placement, push notifications, activity challenges, virtual booths, and more.
Highlights from our 2021 Boundless Solutions Product Roadmap webinar include:
• Enhanced activity tracking with Motion 2.0
• Usability enhancements with an updated look & feel
• New features in the Mobile App 7.0 Upgrade
• And even a new module called Boundless Community™!
How to Plan for End-of-Year Fundraising Success in a PandemicCharity Dynamics
Nonprofits have faced one challenge after another this year due to the coronavirus pandemic. As a result, end-of-year fundraising efforts to reach revenue goals are coming into sharper focus and with added pressure. On top of that, this election year will more than likely distract people from contributing fully to EOY campaigns. So what can organizations do, starting now, to maximize their EOY fundraising in this complicated landscape?
Join us as we hear from a panel of nonprofit experts — Adam Blanchard from Dayton Children’s Hospital, Emily Finton from Kennedy Krieger Institute, and Tatiana Marshall from The New York Public Library — about their key takeaways from their fundraising efforts so far and what strategies they are putting in place to ensure EOY success.
How National Kidney Foundation Is Using Activity Tracking to Rebrand Its Nati...Charity Dynamics
With virtual fundraising events here for the foreseeable future, organizations are taking a more strategic approach to creating virtual events that can enhance their peer-to-peer fundraising programs in the long term. One tool proving especially effective in driving participant and donor engagement is activity tracking—and National Kidney Foundation is putting it to the test by putting a virtual spin on its Kidney Walk campaign.
Join National Kidney Foundation’s Deanna van Lear and Charity Dynamics’ Kathy Kempff for a webinar, Thursday, August 27, at 11:30 a.m. CT, as they discuss NKF’s rebranding efforts around its Kidney Walk “Lace Up” campaign. This includes a series of participant challenges centered around fitness tracking designed to encourage all forms of engagement — physical, fundraising, recruitment, etc. — in a virtual environment.
From Physical to Virtual: How to Create Fundraising Success In A Virtual WorldCharity Dynamics
The switch from physical, in-person fundraising events to virtual ones came about swiftly this spring as a result of the COVID-19 pandemic. As nonprofits scrambled to support the unique needs of the people they serve, they also had to tackle tough decisions around whether to cancel events or pivot them to virtual — or find an altogether different path. Ready or not, they had to act fast.
Watch our on-demand webinar as we talk with three fundraising experts about how they made the shift from in-person to virtual events. Our panelists—from Boston Children’s Hospital, Canadian Cancer Society, and The Parkinson Alliance — discuss the key lessons they learned during this transition, including out-of-the-box event strategies they’ve developed, and how they intend to use those to ensure continued success going forward.
With COVID-19, most nonprofits were thrust into the new and uncertain world of virtual events. But as these organizations turn their attention from these immediately impacted spring events to future programs scheduled for summer and fall, they have the opportunity to flip the switch from “reactive” to “strategic.” And virtual events can even benefit and enhance your peer to peer program in the long-term!
Join us as we introduce our newest product offering — Boundless Motion! Learn how Charity Dynamics is bringing the power of activity tracking to mobile fundraising to create a virtual event experience that can drive donor & fundraiser engagement in the months ahead… and even beyond the Coronavirus Pandemic.
Offer the Sizzle and the Steak, But Make It All About Them: Making ‘Virtual’ ...Charity Dynamics
For nonprofits, one of many pressing concerns arising out of the coronavirus pandemic is how to handle peer-to-peer fundraising events. In-person events are, of course, a no go for the foreseeable future. So, many organizations are looking to virtualize their events.
But how can you create a P2P event experience in the virtual world that will fully engage your fundraisers? And how do you then convince constituents to not only participate, but to fundraise as well? It’s a tricky ask and we really can’t afford to screw it up. Avoid being tone deaf by fully embracing a “you-centric” method of communication that acknowledges where constituents are emotionally and provides an exciting path to meaningful action.
Join Meghan Dankovich from Charity Dynamics and Turnkey’s Otis Fulton and Ryan Grosenick, as they discuss these important questions to help pivot your now virtual P2P programs to maximize fundraising during these uncertain time.
There are no guarantees in our current COVID-19 climate. But there are hints that there are steps you can take to help your program be recession resistant, if not recession-proof.
Join us to discuss what you should be thinking about – and acting upon – to jump-start your fundraising program AND build a stronger foundation for the new normal that awaits us post-pandemic.
Social media is one of the best ways you can show love for your supporters and donors. It’s also key to empowering your supporters to share THEIR love of your organization by donating or sharing your content to help you reach new audiences.
Join us for our continued conversations in how to maximize your efforts during the coronavirus pandemic. We’ll be covering how to leverage tried and true – and new – social channels to support your acquisition, cultivation, fundraising and donor retention efforts at this time. We’ll also address #GivingTuesday Now – Giving Tuesday’s recently announced early May edition of the popular national giving day.
Facebook Fundraising Tools You Can Use to Help Combat COVID-19Charity Dynamics
Given the continuing impact of COVID-19, it is essential that nonprofits use all of the tools at their disposal to continue offering vital services in their communities. That includes adjusting their fundraising efforts to account for major events and campaigns that have been disrupted or canceled.
Listen to our replay from Tuesday, March 31, as Facebook’s North American Nonprofits Manager Kendra Sinclair, American Cancer Society’s Social Media Manager Tatum Barbaree, and Charity Dynamics’ VP of Client Success Meghan Dankovich shared best practice recommendations for fundraising tools nonprofits can and should take advantage during these uncertain times. Some of these tools included:
- Facebook Fundraiser
- Facebook Live
- Facebook Workplace
- American Cancer Society's social fundraising efforts on Facebook
Clever vs Creative: Which Takes the Fundraising Cake?Charity Dynamics
As fundraisers, we face a lot of pressure from colleagues, bosses, and board members to be ‘creative’ and ‘cutting edge’. Who hasn’t heard “Why can’t we be more like CharityWater?” At the same time, you’re expected to hit your aggressive bottom line numbers. Is it possible to do both? In this webinar, you’ll hear from organizations who WERE able to use humor and cutting-edge messaging to achieve fundraising and awareness goals.
Charity Dynamics, Boston Children’s Hospital Trust, and Crohn’s & Colitis Foundation discuss new ways to raise awareness and funds for your organization while still staying true to your brand and relevant to your audience.
The Boundless Fundraising 5.0 Release will be launching soon as here's a sneak peek of what you can expect:
- The expansion of our social sharing options (now to include Snapchat, LinkedIn direct messaging, and WhatsApp)
- The addition of a Facebook Fundraising banner
- And increased functionality and flexibility to manage your fundraising tools from your fingertips
Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...John Andrews
SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation"
Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults
Description:
Discover how Chatty Kathy, an innovative project developed at the UNC Bootcamp, aims to tackle the challenge of low physical activity among older adults. Our AI-driven solution uses peer interaction to boost and sustain exercise levels, significantly improving health outcomes. This presentation covers our problem statement, the rationale behind Chatty Kathy, synthetic data and persona creation, model performance metrics, a visual demonstration of the project, and potential future developments. Join us for an insightful Q&A session to explore the potential of this groundbreaking project.
Project Team: Jay Requarth, Jana Avery, John Andrews, Dr. Dick Davis II, Nee Buntoum, Nam Yeongjin & Mat Nicholas
Opendatabay - Open Data Marketplace.pptxOpendatabay
Opendatabay.com unlocks the power of data for everyone. Open Data Marketplace fosters a collaborative hub for data enthusiasts to explore, share, and contribute to a vast collection of datasets.
First ever open hub for data enthusiasts to collaborate and innovate. A platform to explore, share, and contribute to a vast collection of datasets. Through robust quality control and innovative technologies like blockchain verification, opendatabay ensures the authenticity and reliability of datasets, empowering users to make data-driven decisions with confidence. Leverage cutting-edge AI technologies to enhance the data exploration, analysis, and discovery experience.
From intelligent search and recommendations to automated data productisation and quotation, Opendatabay AI-driven features streamline the data workflow. Finding the data you need shouldn't be a complex. Opendatabay simplifies the data acquisition process with an intuitive interface and robust search tools. Effortlessly explore, discover, and access the data you need, allowing you to focus on extracting valuable insights. Opendatabay breaks new ground with a dedicated, AI-generated, synthetic datasets.
Leverage these privacy-preserving datasets for training and testing AI models without compromising sensitive information. Opendatabay prioritizes transparency by providing detailed metadata, provenance information, and usage guidelines for each dataset, ensuring users have a comprehensive understanding of the data they're working with. By leveraging a powerful combination of distributed ledger technology and rigorous third-party audits Opendatabay ensures the authenticity and reliability of every dataset. Security is at the core of Opendatabay. Marketplace implements stringent security measures, including encryption, access controls, and regular vulnerability assessments, to safeguard your data and protect your privacy.
As Europe's leading economic powerhouse and the fourth-largest hashtag#economy globally, Germany stands at the forefront of innovation and industrial might. Renowned for its precision engineering and high-tech sectors, Germany's economic structure is heavily supported by a robust service industry, accounting for approximately 68% of its GDP. This economic clout and strategic geopolitical stance position Germany as a focal point in the global cyber threat landscape.
In the face of escalating global tensions, particularly those emanating from geopolitical disputes with nations like hashtag#Russia and hashtag#China, hashtag#Germany has witnessed a significant uptick in targeted cyber operations. Our analysis indicates a marked increase in hashtag#cyberattack sophistication aimed at critical infrastructure and key industrial sectors. These attacks range from ransomware campaigns to hashtag#AdvancedPersistentThreats (hashtag#APTs), threatening national security and business integrity.
🔑 Key findings include:
🔍 Increased frequency and complexity of cyber threats.
🔍 Escalation of state-sponsored and criminally motivated cyber operations.
🔍 Active dark web exchanges of malicious tools and tactics.
Our comprehensive report delves into these challenges, using a blend of open-source and proprietary data collection techniques. By monitoring activity on critical networks and analyzing attack patterns, our team provides a detailed overview of the threats facing German entities.
This report aims to equip stakeholders across public and private sectors with the knowledge to enhance their defensive strategies, reduce exposure to cyber risks, and reinforce Germany's resilience against cyber threats.
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Empowering the Data Analytics Ecosystem: A Laser Focus on Value
The data analytics ecosystem thrives when every component functions at its peak, unlocking the true potential of data. Here's a laser focus on key areas for an empowered ecosystem:
1. Democratize Access, Not Data:
Granular Access Controls: Provide users with self-service tools tailored to their specific needs, preventing data overload and misuse.
Data Catalogs: Implement robust data catalogs for easy discovery and understanding of available data sources.
2. Foster Collaboration with Clear Roles:
Data Mesh Architecture: Break down data silos by creating a distributed data ownership model with clear ownership and responsibilities.
Collaborative Workspaces: Utilize interactive platforms where data scientists, analysts, and domain experts can work seamlessly together.
3. Leverage Advanced Analytics Strategically:
AI-powered Automation: Automate repetitive tasks like data cleaning and feature engineering, freeing up data talent for higher-level analysis.
Right-Tool Selection: Strategically choose the most effective advanced analytics techniques (e.g., AI, ML) based on specific business problems.
4. Prioritize Data Quality with Automation:
Automated Data Validation: Implement automated data quality checks to identify and rectify errors at the source, minimizing downstream issues.
Data Lineage Tracking: Track the flow of data throughout the ecosystem, ensuring transparency and facilitating root cause analysis for errors.
5. Cultivate a Data-Driven Mindset:
Metrics-Driven Performance Management: Align KPIs and performance metrics with data-driven insights to ensure actionable decision making.
Data Storytelling Workshops: Equip stakeholders with the skills to translate complex data findings into compelling narratives that drive action.
Benefits of a Precise Ecosystem:
Sharpened Focus: Precise access and clear roles ensure everyone works with the most relevant data, maximizing efficiency.
Actionable Insights: Strategic analytics and automated quality checks lead to more reliable and actionable data insights.
Continuous Improvement: Data-driven performance management fosters a culture of learning and continuous improvement.
Sustainable Growth: Empowered by data, organizations can make informed decisions to drive sustainable growth and innovation.
By focusing on these precise actions, organizations can create an empowered data analytics ecosystem that delivers real value by driving data-driven decisions and maximizing the return on their data investment.
Techniques to optimize the pagerank algorithm usually fall in two categories. One is to try reducing the work per iteration, and the other is to try reducing the number of iterations. These goals are often at odds with one another. Skipping computation on vertices which have already converged has the potential to save iteration time. Skipping in-identical vertices, with the same in-links, helps reduce duplicate computations and thus could help reduce iteration time. Road networks often have chains which can be short-circuited before pagerank computation to improve performance. Final ranks of chain nodes can be easily calculated. This could reduce both the iteration time, and the number of iterations. If a graph has no dangling nodes, pagerank of each strongly connected component can be computed in topological order. This could help reduce the iteration time, no. of iterations, and also enable multi-iteration concurrency in pagerank computation. The combination of all of the above methods is the STICD algorithm. [sticd] For dynamic graphs, unchanged components whose ranks are unaffected can be skipped altogether.
7. Charity Dynamics TEMpO™
Technology Engagement MOdel
Strategy for managing the pace and prioritization of online
investment
• Inherently come and go
• Drive awareness, audience,
response
• Require incremental
investment
• Ensures ongoing engagement
• Maximizes campaign
investment
• Converts from campaign to
mission-oriented supporters
• Built to last
• Provides utility
• Manages growing
constituency
• Unites disparate campaigns
17. DIY Program Potential
DIY
Campaign
Audience Audience
Size
Recruiting
Effort
Registration
s
Fundraising
(average /
fundraiser)
Birthdays 20-35 yr old
Milestone
birthdays
35- 50 yr old
Memorial Memorial
donors
Contributed
photos
stories
School Educators
Fun events Special
event
attendees
18. DIY Program Potential
DIY
Campaign
Audience Audience
Size
Recruiting
Effort
Registration Fundraising
(average /
fundraiser)
Birthdays 20-35 yr old 10,000 Happy
birthday msg
Milestone
birthdays
5,000 Happy
birthday msg
35- 50 yr old 20,000 Happy
birthday msg
Memorial Memorial
donors
25,000 Thank you
Contributed
photos
stories
2,500 3 part msg
series
Social media
School Educators 5,000 Education
newsletter
Fun events Special
event
attendees
10,000 Post event,
quarterly
newsletter
19. DIY Program Potential
DIY
Campaign
Audience Audience
Size
Recruiting
Effort
Registration Fundraising
(average /
fundraiser)
Birthdays 20-35 yr old 10,000 Happy
birthday msg
100 $150
Milestone
birthdays
5,000 Happy
birthday msg
100 $250
35- 50 yr old 20,000 Happy
birthday msg
100 $200
Memorial Memorial
donors
25,000 Thank you 50 $400
Contributed
photos
stories
2,500 3 part msg
series
Social media
50 $150
School Educators 5,000 Education
newsletter
50 $300
Fun events Special
event
attendees
10,000 Post event,
quarterly
newsletter
100 $150
20. DIY Key Performance Indicators (KPIs)
• Number of fundraiser registrations
• Type of DIY
• Number of fundraising fundraiser registrations
• Number of donors / fundraiser
• Dollars raised / fundraiser
• Returning fundraisers
22. Advertising/Integrated Marketing Strategic Goals
• Increase response and donation amounts from direct response
campaigns by adding in a digital display ad component
Evaluate the incremental performance using a forensic test and
control methodology
Calculate the return on ad dollars spent (ROAS) of the program:
(incremental donation $’s / incremental costs)
Results are based on aggregation of the 6 stations and
statistically significant @ 99% level
Donation amounts were capped at $10K
23. So what are the Key Performance Indicators?
• Return on Ad Spend
• Audience Reach
• Incremental increase in Response Rate (across
channels)
• Incremental increase in Average Gift (across
channels)
• Incremental Return on Investment
• Incremental Long Term Value increase
24. Creative Review
• Multiple ad sizes and types for each station
• Clear Call to Action
• Brand clearly highlighted
• Multiple fundraising channels!
RMPBS:
25. Controls Explained
Post Exposure Pre-Result
Run the
Campaign
Define the
Control Group
Measure
Performance
• The Analysis worked as follows:
• We used the total population of households served ads as the
“Test Group,” this group is the 254,139 households that were
served ads during the campaign
• We compared the performance of the “Test Group” to the
“Control Group to identify the incremental lift
26. Controls Explained
Post Exposure Pre-Result
Run the
Campaign
Define the
Control Group
Measure
Performance
• The “Control Population” was created from the population of
383,846 households that were:
• Matched to a cookie, and
• Received mail, and
• Did not receive ad impressions
• Control population was verified to “match” the Test Population
using key demographics (see Appendix)
27. Global Campaign Results
• Test response rate of 13.75%, a lift of 19.34% (lift in response rate
was >99% statistically significant)
Results Test Control Variance
% Percent
Variance
Donations 34,941 29,279 5,662 19.34%
Donors 28,458 25,061 3,397 13.55%
Average Gift $81.06 $83.09 ($2.04) -2.45%
Revenue $2,832,187 $2,432,948 $399,240 16.41%
Ad Spend $63,750
Return on Ad Spend = 6.26:1
30. Analytics to Guide Strategy
• Mobile web traffic %
• Mobile email read %
• Mobile gift %
• Average mobile gift
• Number of constituents with known cell
phone numbers
• Application users
31. Mobile strategies
Low High
Accessing Content
High Low
Mobile Housefile
Responsive Design
/ Mobile Optimized
SMS
Msg
Apps
36. Learn More
• http://my.charitydynamics.com/donorengagement.html
• http://my.charitydynamics.com/InteractiveInvestment.html
• http://blog.charitydynamics.com/
• http://www.mckinsey.com/insights/business_technology/getting_the_cmo
_and_cio_to_work_as_partners
• http://npengage.com/nonprofit-fundraising/the-key-performance-indicators-
and-the-elephant/
• http://www.imabgroup.net/
• Copy of this deck at can be found at:
http://www.slideshare.net/charitydynamics
39. Are you pumped up and ready to go?
Don’t forget to complete
a session survey!
Each completed survey enters you into a drawing to win a
complimentary registration to bbcon 2015 in Austin, Texas*.
*Blackbaud reserves the right to change or withdraw this promotion at any time, without advance notice. Promotion has no cash value and may not be
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39 #bbcon