Digital Rhetoric Nov 4, 2014
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1) The document outlines an agenda for a class that includes checking in, discussing a MAP project, working with ads, selecting commercials to analyze, and tips for recording clean vocals. 2) It excerpts a lengthy quote from an article about visual media and communication through images. 3) The instructor has selected ads that use sex to sell products and asks students to analyze what the advertisers are trying to convey. 4) The agenda for the next class includes analyzing selected student-suggested commercials, a commercial with satirical responses, sustained advertising campaigns, and discussing the MAP project.
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Một cô bé đã từng có một ước mơ, thật nhỏ bé và nhẹ nhàng. Em cất giấu ước mơ của mình trong một chiếc hộp, thật kín đáo, an toàn! Hãy cùng cô bé bay lên Mặt Trăng nào!
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Về Reading Seed:
Website: https://readingseed.wixsite.com/readingseed
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This document provides ideas for three different animal welfare campaigns. The first focuses on stopping the fur trade and ivory poaching by using realistic elephant images. The second aims to end animal entertainment by juxtaposing images of animals in circuses with how they should live. The third exposes the Draize eye test conducted on rabbits for cosmetics by including hard-hitting text and images of a rabbit undergoing the test. For each campaign, the document discusses the target messaging, visual style, color schemes, and other design elements.
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[Tiếng Việt bên dưới]
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Website: https://readingseed.wixsite.com/readingseed
Facebook Page: https://www.facebook.com/readingseedvn
Youtube: https://www.youtube.com/channel/UCoNzrQH2XN9XrWSwKtecN9w/about
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Một cô bé đã từng có một ước mơ, thật nhỏ bé và nhẹ nhàng. Em cất giấu ước mơ của mình trong một chiếc hộp, thật kín đáo, an toàn! Hãy cùng cô bé bay lên Mặt Trăng nào!
Nguồn: BookDash
Về Reading Seed:
Website: https://readingseed.wixsite.com/readingseed
Facebook Page: https://www.facebook.com/readingseedvn
Youtube: https://www.youtube.com/channel/UCoNzrQH2XN9XrWSwKtecN9w/about
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1. International trade along the Indian Ocean network in the 8th and 9th centuries positively impacted East Africa's economy as port cities grew reliant on trade. However, the wealth acquired also drew unwanted attention from immigrants like the Portuguese.
2. Muslim traders introduced Islam to East Africa and helped develop Swahili societies during this period.
3. The Portuguese later invaded and conquered parts of East Africa's coast, defeating local rulers and taking control of areas like Zanzibar, in order to gain control over the lucrative trade network and resources. Their presence disrupted the existing societies and trade networks.
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The author expresses gratitude to the many people who supported his research for this book over many years, including students, lecture audiences, and those who provided feedback. Though the publication of his earlier book caused controversy, the realization that others share his concerns about modern society has been encouraging. The author thanks several students and colleagues who contributed significantly to the research and factual structure of the book.
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Advertising is everywhere. Americans have become so accustom to seeing ads that they barely pay attention to them anymore. So much advertisement appears every day and so much technology is used to push ads into people’s consciousness that ads are simply part of the social expectation. Every moment of every day someone is trying to sell something, shape and opinion, or create a desire in others through the use of advertising. In the days of radio and TV, ads spoke to us and got lodged in our heads. Today digital advertising comes at us visually from the moment we turn on our electronic devices, as we walk down the street, or ride a bus. Yet, most people feel that advertisements today fail to attain the emotional impact they once had, most believe they just ignore advertisements.
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Do not repeat what someone else says -- your post must be unique. If you are posting later in the discussion you are responsible for making sure you are not repeating what someone has already said
).
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Explain the concept of cultural hegemony and show how advertising and other forms of popular culture help create a cultural hegemony either in the U.S. or abroad.
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The document discusses the film opening "Retundum" and how it addresses the audience. It uses an attractive main character and focuses on the antagonist's plot to destroy a wealthy city. Though it features a male lead instead of the preferred strong female, most action films have male characters. The film opening builds mystery through its title, abandoned setting with few distractions, and unanswered questions about the murdered hostages. It aims to entertain the audience and leave them wanting more through enigma and suspense.
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Chris Jacobs is developing ideas for a poster to promote a new soap opera television show. Some potential themes identified are dark, romantic, and mystery. Suggested taglines include "Trapped Inside!", "Where is she?", and "Who is the Stalker?". Image ideas involve a frightened girl with a stalker, a domestic dispute between parents, and a confrontation between a husband and stranger. Next steps are to take photos, organize props, and design the poster in Photoshop.
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What if we were truly open to the language in our cities, our neighborhoods, our city blocks? What is our environment telling us to do?
In this workshop, we’ll let the language of the city guide us to explore how words, specifically the words of our immediate contexts, shape our behavior. By being open to the possibilities, we’ll explore how language influences both the micro and macro actions we take. We’ll go on expeditions in the morning—studying street signs to doorways to receipts—comparing patterns in the language maps we’ll construct. In the afternoon, we’ll look at what these patterns suggest for the products and services we design.
You’ll walk away having learned how words influence behavior, how products and services have used language for behavior change, and having tools for thinking about language and behavior change in the work you do.
Spend the day letting words use you, so you can go back to work to use them with renewed wisdom.
Writing Thesis Paper. Online assignment writing service.
The document discusses a business strategy report for Club Zed Inc., an athletic footwear company. In years 12 and 13 of the business strategy game, the company pursued a differentiation strategy. In year 12, this strategy led to increased returns, stock price, earnings per share, and net revenues. In year 13, the company further increased spending on quality and marketing to continue differentiating itself from competitors. Key metrics like revenue, return on equity, and credit rating improved each year due to the differentiation strategy.
You can you Speak with confidence
One of the greatest fears we all have, is the fear of speaking in public. Some research I read a few years back showed that people feared public speaking even more than they feared death. Wow, that is quite an incredible result. It is crazy to think that someone, would rather die, than stand in front of a group of people and deliver a speech.
This unnecessary fear is an instinctive primeval response, to our inbred fear of standing out from the herd. When we lived in a society, where there was a threat from predators. Anyone, who stood out from the crowd, was at the highest risk of being predated. So yes that fear you feel, when you are expected to deliver a speech in front of a group of people is real. It is primeval deep rooted fear of standing out. My question here is pretty simple. When last did you hear about a sabre toothed tiger eating someone, whilst they were speaking in public?
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This document provides an overview of rhetorical analysis and its key components. It defines rhetorical analysis as reading a text with an understanding of its context and means of persuasion. It then lists elements to critically observe, including ethos, pathos, logos, kairos, style, audience, purpose, context, metaphor, story, delivery, and culture. The document encourages using concepts from prior readings as guides for analysis.
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This document provides instructions for a student assignment to design a new logo and uniforms for the Cleveland Browns. It includes details like delivering final assets like the logo in black and white and color versions, an image of a helmet with the logo, uniform sheets in the chosen colors, and short write ups. It also discusses reviewing logo design rules and tips, with an example of 10 rules like making the logo identifiable and question-posing. The document teaches techniques for replicating a poster design and assigns related theoretical readings to review for the next class.
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Brief Video Game History
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Digital Rhetoric Nov 4, 2014
- 2. Today: 1)Check-in 2)MAP project assigned 3)Working with Ads 4)For next time– pick some commercials 5)Audio tips: recording clean vocals
- 3. A lengthy quote from the article “Hegemonic Visualism” by Louis Tietje and Steven Cresap. You can locate it here if you want to read more: http://www.radicalpedagogy.org/radicalpedagog y8/Hegemonic_Visualism.html
- 4. “What makes visual media a problem? All societies are saturated in images: forests of symbols, spheres within spheres, scenes of life, imaginary others, dreams, hallucinations, illusions. Social life is dependent on people communicating all sorts of images, visual, aural and literary, in stories, pictures, sounds, songs, dances, myths, prayers and so on, usually while in a state of dreaming semi-consciousness.”
- 10. Sex in Advertising So I’ve chosen some obvious “using sex to sell our product” ads. As we look at them, use your skills to rhetorically determine what the advertiser is trying to convey to you.
- 12. It was so big it tore my mouth, opening that wide.
- 14. Hey… I got wood.
- 16. Because a man in boxer shorts probably isn’t what a man wants to see.
- 18. Or is it?
- 20. Bet you never think of pork the same way again.
- 22. Stop looking at my nakedness! Oh, wait, it’s just my super-soft clothes.
- 24. I splatter my face with colors, and pose like this, because it’s sexy. And girls always sit like this.
- 26. Oh, wait. I see the cat now.
- 27. For Thursday We will look at a few of the commercials you suggested, as well as a commercial with some satirical responses and a pair of sustained “campaigns.” We will then spend some time talking about the MAP project.