What if we were truly open to the language in our cities, our neighborhoods, our city blocks? What is our environment telling us to do?
In this workshop, we’ll let the language of the city guide us to explore how words, specifically the words of our immediate contexts, shape our behavior. By being open to the possibilities, we’ll explore how language influences both the micro and macro actions we take. We’ll go on expeditions in the morning—studying street signs to doorways to receipts—comparing patterns in the language maps we’ll construct. In the afternoon, we’ll look at what these patterns suggest for the products and services we design.
You’ll walk away having learned how words influence behavior, how products and services have used language for behavior change, and having tools for thinking about language and behavior change in the work you do.
Spend the day letting words use you, so you can go back to work to use them with renewed wisdom.
Five-minute presentation as part of a panel, "(How Is This All) Going To Work? What We Teach, How We Learn, and What Employers Want"
An ambitious panel which seeks to illuminate the thoughts, themes, and threads that connect practice and teaching, students with knowledge and job-seekers with rewarding opportunities to practice. 7 short talks representing a wide continuum of UX work and preparation for work, including a graduate student, two teachers, a recruiter, a junior-level practitioner, the director-level practitioner she reports to, and a UX practice manager in charge of hiring for a large company.
I want to talk a little bit today about labor and work.
When we think about how people work,the naive in tuition we have is that people are like rats in a maze--that all people care about is money,and the moment we give the money,we can directt hem to work one way,we can direct them to work another way.This is why we give bonuses to bankers and pay in all kinds of ways.And we really have this incredibly simplistic view of why people work,and what the labor market looks like.
Five-minute presentation as part of a panel, "(How Is This All) Going To Work? What We Teach, How We Learn, and What Employers Want"
An ambitious panel which seeks to illuminate the thoughts, themes, and threads that connect practice and teaching, students with knowledge and job-seekers with rewarding opportunities to practice. 7 short talks representing a wide continuum of UX work and preparation for work, including a graduate student, two teachers, a recruiter, a junior-level practitioner, the director-level practitioner she reports to, and a UX practice manager in charge of hiring for a large company.
I want to talk a little bit today about labor and work.
When we think about how people work,the naive in tuition we have is that people are like rats in a maze--that all people care about is money,and the moment we give the money,we can directt hem to work one way,we can direct them to work another way.This is why we give bonuses to bankers and pay in all kinds of ways.And we really have this incredibly simplistic view of why people work,and what the labor market looks like.
City Life Essay. 23 essay on city life vs village life the college studySabrina Ball
Essay on Life in a Big City | Life in a Big City Essay for Students and .... Essay on City Life | The Life in a Big City Essay For Students. Life In a Big City Essay. Essay on life in a big city - Class Of Achievers. 23 essay on city life vs village life the college study. Short and simple essay on City Life Or Life In A City ~ Essay and .... 16+ City Life Essay Quotes | Essay about life, City life, Life quotes. The Village Life and The City Life - Free comparison essay example .... City Life Essay: For All Class Students | Ontaheen. Essay : City Life vs. Village Life - ESL worksheet by adhithyap.
Essay on Life in a Big City | Life in a Big City Essay for Students and .... Essay on City Life | The Life in a Big City Essay For Students. Life In a Big City Essay. Essay on life in a big city - Class Of Achievers. 23 essay on city life vs village life the college study. Short and simple essay on City Life Or Life In A City ~ Essay and .... 16+ City Life Essay Quotes | Essay about life
Van Gogh Starry Night Descriptive Essay Example - PHDessay.com. A Starry Night (400 Words) - PHDessay.com. Van Gogh’s “Starry Night” Essay Example | StudyHippo.com. Starry Night, by Vincent Van Gogh Analysis - PHDessay.com. An Analytical Exploration of Vincent Van Gogh's Starry Night Free Essay .... Starry Night Critical Analysis | Vincent Van Gogh | Paintings. The Starry Night by Vincent Van Gogh Essay Example | Topics and Well .... FREE Vincent Van Goghs Starry Night Essay. Van gogh's 'starry night': analysis - Essay Example for 1387 Words. ⇉Essay – Starry Night Analysis Essay Example | GraduateWay. Starry Night Critical Analysis | PDF | Vincent Van Gogh | Paintings. Van gogh starry night essay. ART 1101 Starry Night Descriptive Essay - Introduction to Arts Color .... Van Gogh s Starry Night Essay - 424 Words. Starry night painting essay. What Is The Theme Of The Starry Night By Anne Sexton - Ryan Fritz's .... The Starry Night .docx - Form/Content Essay The Starry Night was one of ....
Our shared human experiences are the true connection points between our art and our audiences. The opportunity for conversation lies in our willingness to share these stories with each other, utilising the digital tools that are enabling us to do so more easily and more widely than ever before.
In this thought-provoking and practical workshop session, Vicki Allpress Hill will facilitate a discussion about ways that we can invite, curate, create and distribute digital content in the form of text, images, video and audio in order to share our stories, and those of our audiences, opening the way for conversation as a result.
Vicki will draw on her current work in the area of content marketing with arts organisations here and internationally to present examples of the ways artists and arts organisations are now using digital content to generate audience engagement. As part of this session, you will participate in a creative brainstorming session with your peers to unearth the stories that exist within and around your own organisations.
If you are responsible for developing website, social media, video, email, media or publication content in your organisation, and/or your role is focused on audience development and engagement, this session will be of interest to you.
Give a hoot! Mapping (and caring for) the semantic environmentJorge Arango
I delivered this presentation at the 2014 IA Summit in San Diego, California.
Presentation details: http://www.jarango.com/blog/2014/03/30/give-hoot-mapping-caring-semantic-environment/
How You Can Respond to Your CU Boulder Essay Prompt Questions. Cu Boulder Supplemental Essay 2023 | 2023 Calendar. How to Write the University of Colorado Boulder Supplemental Essays .... Get a Great CU Boulder Application Essay From Our Pros Today!. How To Write Boulder Essay - Abeli Pen. Cu Boulder Admissions Essay — Colorado Buffaloes. Cu boulder essay help; Writing Help Cu Boulder. Graduate School Application Essays - 4. Graduate Studies at CU Boulder .... Writing help cu boulder, Best CU Boulder Application Essay Prompt .... Boulder Supplimental Essay - At The University Of Colorado Boulder No .... How To Write The Cu Boulder Supplemental Essay - Aiston Text. Personal Statement Tips and Tricks: How to Write the Best CU Boulder .... Cu Boulder Essays. Personal Statement for University of Colorado Boulders Admission .... Cu boulder flagship 2030 essay / best essay writing help. Uc boulder essay help. First Year How to Apply. uc boulder essay. CU Boulder | Nailing the College Essay – Colledge. Cu boulder flagship 2030 essay. Top Cu Boulder Essay Examples The Latest - Exam. Cu boulder essay prompt 2014 - report31.web.fc2.com. Colorado boulder essay help. Boulder Colorado Wallpaper. app essay | University of colorado boulder, Admissions essay .... Fall 2013 - University of Colorado Boulder. University of Colorado Boulder | CU Boulder’s 2023-24 Essay Prompts .... CU-Boulder Application Tip: Essays - YouTube. CU-Boulder-library2 - Magellan College Counseling Cu Boulder Essay
The following presentation documents my responses to the online discussion questions in the Spring 2017 version of ARC211: Diversity and Design at the University at Buffalo--State University of New York.
The Importance of Culture | Essay Sample by Handmadewritng.com. Sample essay on cultural identity. (PDF) Essays About American Indian Cultures and Traditions. Essay on indian culture in hindi. भारतीय संस्कृति पर निबंध. 2022-11-20.
If you had five minutes with a user of your product or service what would you ask him or her? Would you even know how to approach that person? Or who to ask? What makes a good interview anyway? Interviewing is both an art and a science, but often, both are overlooked. Taking time to ask the right questions reveals insights into the experiences we design. Everyone is has a story to tell, and everyone has insight that can inform your product, website, or service experience. But if we don’t ask good questions, we’ll lose the valuable input coming directly from the people we’re designing for.
Whether formal or informal, on a shoestring or a big budget, this workshop will give you concrete strategies for conducting interviews to get results you can use. Learn strategies for asking good questions, how to listen (more challenging than you think), get interview technology you need, and find out what the experts are doing in the field. Walk away with practical experience you can use the very same day to inform the products you’re creating.
At a time where boundaries are blurred and things unfamiliar, we’re grappling our way through media unfamiliar and unchartered. We’re lost. Feelings of fear, isolation, and even panic set in as we grapple with strategies for making our way out of out situations. Yet what is often overlooked is the simple value of being out of one’s element. With being lost comes increased awareness, heightened perspective, and the potential for experience. John Dewey described this as “having an experience,” writers describe it as “being objective,” and designers describe it as “getting perspective.”
This workshop teaches intentional strategies for gaining perspective—the same strategies one might use when you get lost—giving you insight and critical perspective. Take that perspective back to your work so you can achieve a fresh and close way of viewing the world.
http://feastworkshop2.eventbrite.com/
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City Life Essay. 23 essay on city life vs village life the college studySabrina Ball
Essay on Life in a Big City | Life in a Big City Essay for Students and .... Essay on City Life | The Life in a Big City Essay For Students. Life In a Big City Essay. Essay on life in a big city - Class Of Achievers. 23 essay on city life vs village life the college study. Short and simple essay on City Life Or Life In A City ~ Essay and .... 16+ City Life Essay Quotes | Essay about life, City life, Life quotes. The Village Life and The City Life - Free comparison essay example .... City Life Essay: For All Class Students | Ontaheen. Essay : City Life vs. Village Life - ESL worksheet by adhithyap.
Essay on Life in a Big City | Life in a Big City Essay for Students and .... Essay on City Life | The Life in a Big City Essay For Students. Life In a Big City Essay. Essay on life in a big city - Class Of Achievers. 23 essay on city life vs village life the college study. Short and simple essay on City Life Or Life In A City ~ Essay and .... 16+ City Life Essay Quotes | Essay about life
Van Gogh Starry Night Descriptive Essay Example - PHDessay.com. A Starry Night (400 Words) - PHDessay.com. Van Gogh’s “Starry Night” Essay Example | StudyHippo.com. Starry Night, by Vincent Van Gogh Analysis - PHDessay.com. An Analytical Exploration of Vincent Van Gogh's Starry Night Free Essay .... Starry Night Critical Analysis | Vincent Van Gogh | Paintings. The Starry Night by Vincent Van Gogh Essay Example | Topics and Well .... FREE Vincent Van Goghs Starry Night Essay. Van gogh's 'starry night': analysis - Essay Example for 1387 Words. ⇉Essay – Starry Night Analysis Essay Example | GraduateWay. Starry Night Critical Analysis | PDF | Vincent Van Gogh | Paintings. Van gogh starry night essay. ART 1101 Starry Night Descriptive Essay - Introduction to Arts Color .... Van Gogh s Starry Night Essay - 424 Words. Starry night painting essay. What Is The Theme Of The Starry Night By Anne Sexton - Ryan Fritz's .... The Starry Night .docx - Form/Content Essay The Starry Night was one of ....
Our shared human experiences are the true connection points between our art and our audiences. The opportunity for conversation lies in our willingness to share these stories with each other, utilising the digital tools that are enabling us to do so more easily and more widely than ever before.
In this thought-provoking and practical workshop session, Vicki Allpress Hill will facilitate a discussion about ways that we can invite, curate, create and distribute digital content in the form of text, images, video and audio in order to share our stories, and those of our audiences, opening the way for conversation as a result.
Vicki will draw on her current work in the area of content marketing with arts organisations here and internationally to present examples of the ways artists and arts organisations are now using digital content to generate audience engagement. As part of this session, you will participate in a creative brainstorming session with your peers to unearth the stories that exist within and around your own organisations.
If you are responsible for developing website, social media, video, email, media or publication content in your organisation, and/or your role is focused on audience development and engagement, this session will be of interest to you.
Give a hoot! Mapping (and caring for) the semantic environmentJorge Arango
I delivered this presentation at the 2014 IA Summit in San Diego, California.
Presentation details: http://www.jarango.com/blog/2014/03/30/give-hoot-mapping-caring-semantic-environment/
How You Can Respond to Your CU Boulder Essay Prompt Questions. Cu Boulder Supplemental Essay 2023 | 2023 Calendar. How to Write the University of Colorado Boulder Supplemental Essays .... Get a Great CU Boulder Application Essay From Our Pros Today!. How To Write Boulder Essay - Abeli Pen. Cu Boulder Admissions Essay — Colorado Buffaloes. Cu boulder essay help; Writing Help Cu Boulder. Graduate School Application Essays - 4. Graduate Studies at CU Boulder .... Writing help cu boulder, Best CU Boulder Application Essay Prompt .... Boulder Supplimental Essay - At The University Of Colorado Boulder No .... How To Write The Cu Boulder Supplemental Essay - Aiston Text. Personal Statement Tips and Tricks: How to Write the Best CU Boulder .... Cu Boulder Essays. Personal Statement for University of Colorado Boulders Admission .... Cu boulder flagship 2030 essay / best essay writing help. Uc boulder essay help. First Year How to Apply. uc boulder essay. CU Boulder | Nailing the College Essay – Colledge. Cu boulder flagship 2030 essay. Top Cu Boulder Essay Examples The Latest - Exam. Cu boulder essay prompt 2014 - report31.web.fc2.com. Colorado boulder essay help. Boulder Colorado Wallpaper. app essay | University of colorado boulder, Admissions essay .... Fall 2013 - University of Colorado Boulder. University of Colorado Boulder | CU Boulder’s 2023-24 Essay Prompts .... CU-Boulder Application Tip: Essays - YouTube. CU-Boulder-library2 - Magellan College Counseling Cu Boulder Essay
The following presentation documents my responses to the online discussion questions in the Spring 2017 version of ARC211: Diversity and Design at the University at Buffalo--State University of New York.
The Importance of Culture | Essay Sample by Handmadewritng.com. Sample essay on cultural identity. (PDF) Essays About American Indian Cultures and Traditions. Essay on indian culture in hindi. भारतीय संस्कृति पर निबंध. 2022-11-20.
If you had five minutes with a user of your product or service what would you ask him or her? Would you even know how to approach that person? Or who to ask? What makes a good interview anyway? Interviewing is both an art and a science, but often, both are overlooked. Taking time to ask the right questions reveals insights into the experiences we design. Everyone is has a story to tell, and everyone has insight that can inform your product, website, or service experience. But if we don’t ask good questions, we’ll lose the valuable input coming directly from the people we’re designing for.
Whether formal or informal, on a shoestring or a big budget, this workshop will give you concrete strategies for conducting interviews to get results you can use. Learn strategies for asking good questions, how to listen (more challenging than you think), get interview technology you need, and find out what the experts are doing in the field. Walk away with practical experience you can use the very same day to inform the products you’re creating.
At a time where boundaries are blurred and things unfamiliar, we’re grappling our way through media unfamiliar and unchartered. We’re lost. Feelings of fear, isolation, and even panic set in as we grapple with strategies for making our way out of out situations. Yet what is often overlooked is the simple value of being out of one’s element. With being lost comes increased awareness, heightened perspective, and the potential for experience. John Dewey described this as “having an experience,” writers describe it as “being objective,” and designers describe it as “getting perspective.”
This workshop teaches intentional strategies for gaining perspective—the same strategies one might use when you get lost—giving you insight and critical perspective. Take that perspective back to your work so you can achieve a fresh and close way of viewing the world.
http://feastworkshop2.eventbrite.com/
Frames: Notes on Improvisation and DesignLiz Danzico
Social spaces, private spaces, unfamiliar spaces—no matter where, people can detect even subtle frameworks and etiquettes. As our relationship to products, services, and to one another has been transformed over the past few years, entirely new frameworks have emerged.
These conditions signal a shift. People are being asked to improvise, to frame their own experiences. The designer merely sets out opportunities for people to use—to perceive connections and take advantage (or not) of a framework. But how do people know how to improvise?
Drawing on improvised models from urban planning to jazz, we investigate improvisation at work and illustrate directions interactions designers might take in understanding how frameworks take hold.
http://interaction.ixda.org/program/sessions/interaction-and-improv/
Hemlines. Javascript. Haircuts. Search queries. Attention spans: It seems they’re all trending toward short. At a time where every character is one more toward 140, and every pixel counts, are we just designing and writing for what can be digested at a glance? Do longer or more in-depth experiences still have the ability to connect with audiences, or is short more meaningful? Panelists who artfully practice both sides of the form will briefly examine methods, design strategies, and contentions around practicing the long and the short of it.
As part of Digital Design Career Camp, Liz Danzico discussed how to ask good questions in the face of career changes—whether those changes are in the pursuit of learning within your own company or a significant career changes. She sought out the advice of a number of digital designers and designer conspirers far and wide, to ask them to respond to one question.
Getting Unstuck: From Desktop to DeviceLiz Danzico
User experience doesn't stop at the desktop. Twitter, YouTube, Google all have strategies for mobile devices and beyond. Yes, the convergence culture is finally here, and people are consuming content when and where they want. How do we shift our thinking (and our skillsets) to keep up? Learn from a panel of experts how to get unstuck from the desktop to go mobile and beyond.
Emphasis has shifted from editor to reader, stories have gone from individual to social, people are relying on patterns rather than interfaces. But as we move from designing artifacts to designing systems, are there new guidelines at work? We want users to be able to control their own experiences, but how do we ensure they have the right tools to do so? In this session from Webstock 08, Liz Danzico explored what it means to design in the age of frameworks and investigated their governing principles — learning from existing models as diverse as jazz music and oral cultures.
We all have ideas about the design and usability of WordPress, but what happens when actual testing gets applied to the problem. A presentation from WordCamp 2007 shows Happy Cog's work on the information architecture and usability for WordPress.
Visual Style and Aesthetics: Basics of Visual Design
Visual Design for Enterprise Applications
Range of Visual Styles.
Mobile Interfaces:
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Approach to Mobile Design
Patterns
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Connect Conference 2022: Passive House - Economic and Environmental Solution...TE Studio
Passive House: The Economic and Environmental Solution for Sustainable Real Estate. Lecture by Tim Eian of TE Studio Passive House Design in November 2022 in Minneapolis.
- The Built Environment
- Let's imagine the perfect building
- The Passive House standard
- Why Passive House targets
- Clean Energy Plans?!
- How does Passive House compare and fit in?
- The business case for Passive House real estate
- Tools to quantify the value of Passive House
- What can I do?
- Resources
2. Welcome!
You should walk away having journeyed the language of Wellington
with some new insights and influences to take back to your every day
—at and away from the desk.
3. What to expect
—We’ll be taking all kinds of pictures
—You’ll be working in teams
—It will be fun, but also action-packed
—You’re invited to be observant and to be bold
6. Let’s get started...
This is not your typical content strategy workshop. It’s more about the hidden power of language all around us.
7. Content strategy plans for the
creation, publication, and
governance of useful, usable content
—written or in other media.
—Wikipedia, Kristina Halvorson, and other smart people
8. Content strategists work to define
which content will be published
and why it would be published
in the first place.
9. Take this photo of a Martian sky taken this month by NASA Curiosity Rover.
10. Content strategists make meaning for a given audience. And when content strategists collaborate with designers ...
12. Design without an interface
still has user experience
considerations.
13. content strategy on the
canvas of the invisible
Source: 21 Balançoires (21 Swings),” Daily Tous Les Jours
As interfaces dissipate into human behavior and items formerly known as buttons and screens dissipate into public spaces, our roles take on
different challenges. Design will be more attentive to the canvas of the invisible over the visible.
14. Content strategy has a
new stack
Material for creation is now embedded and transmitted through a new stack--one that contains concepts like mobile, social, sensors, and
context to be successful. This design will succeed if it's responsive, dynamic, and smart in both social environments and private spaces. And
that sort of design is not always rewarded for what is seen, but for what is not.
15. We’re talking about words
layered on/filtered through/
processed by our
environments.
Source: Jan Chipchase
Today.
17. Source: Hans Monderman
There is no project more spectacularly visible than the late Hans Monderman’s shared space work. Conceived as a way of decreasing
accidents by increasing the amount of ownership each person takes on, this first prototypical site saw a dramatic reduction in accidents: down
to nearly zero. Today, we’re not going to just talk about the presence of language...
http://www.youtube.com/watch?v=Q47umjW7GfE
18. language of
behavior change
... but its absence. What does the physical language of interaction design--present or not--encourage one to do?
20. el puente
die Brücke
Source: Krulwich Wonders
Our first story is about a bridge.
This is one of the most famous bridges in the world. Shout out some words that come to mind when you see this bridge.
http://www.npr.org/blogs/krulwich/2009/04/06/102518565/shakespeare-had-roses-all-wrong
23. Source: Krulwich Wonders
According to the piece, “The first batch of words — such as beautiful, elegant, slender — were those used most often by a group of German
speakers participating in an experiment by Lera Boroditsky, an assistant psychology professor at Stanford University. She told the group to
describe the image that came to mind when they were shown the word, ‘bridge.’ The second batch of words — such as strong, sturdy,
towering — were most often chosen by people whose first language is Spanish. What explains the difference? Boroditsky proposes that
because the word for ‘bridge’ in German — die brucke — is a feminine noun, and the word for ‘bridge’ in Spanish — el puente — is a
masculine noun, native speakers unconsciously give nouns the characteristics of their grammatical gender.”
24. grammar affects our
experience and perception
of the world
... “Boroditsky created a pretend language based on her research — called ‘Gumbuzi’ — replete with its own list of male and female nouns.
Students drilled in the language were then shown bridges and tables and chairs to see if they began to characterize these things with their
newly minted genders. .... They did. Boroditsky suggests that the grammar we learn from our parents, whether we realize it or not, affects our
sensual experience of the world. Spaniards and Germans can see the same things, wear the same cloths, eat the same foods and use the
same machines. But deep down, they are having very different feelings about the world about them.” —Krulwich Wonders
30. 40
Average estimated speed (mph)
40.5
39.3
35
38.1
34.0
31.8
30
25
20
15
10
5
0
Smashed
Collided
Bumped
Hit
Contacted
Source: Drunk Tank Pink
Our association with words can even make us believe that things aren’t there.
Drunk Tank Pink: “In the 1970s, Elizabeth Loftus studied how labels distorted memories. For example, whether people who witnessed a car
accident recorded and recalled their memories faithfully, or whether their recollections changed based on the words used. In one experiment,
people watched car accidents from a Seattle Police Department driving safety video. After each video, drivers estimated how fast the car were
traveling before the accident. Everyone saw the same videos, but the questionnaires used used one of five different terms to describe how
cars interacted. Some were asked how fast they were going when cars ‘hit’ one another, others were asked when they ‘smashed, collided’ into
one another. And although they saw the same video, the estimates differed. Sensationalized accidents made cars travel faster.”
31. Dennises + Dentists
Stephens + Stephanies
It’s not just our grammar and cultural upbringing, but our very names themselves. Our very names can affect who we become.
http://www.radiolab.org/story/91539-placebo/
32. X
What we don’t think about as much in naming is how it can translate into hard numbers.
This is the stock ticker symbol for United States Steel.
34. X
RSH
GOOG
And Google.
Compare the pronounceable (fluent) tickers with unpronounceable (disfluent) tickers, just after one day of trading, stocks yield a 15% gain
across NYSE and ASE, but those with disfluent tickers yielded only 7% gain.
35. Proportion of lawyers who are partners
100%
Fluent names
90%
Disfluent names
80%
70%
60%
50%
40%
30%
20%
10%
0
0-3
years
4-8
years
9-15
years
16+
years
Years since graduating from law school
Source: Drunk Tank Pink
Drunk Tank Pink: “Fluency can also affects whether or not we want to purchase stocks or products, but also life outcomes. This graph shows
the mid-career advantage of having a fluent name. Compared with lawyers with disfluent names, lawyers with fluent names are 8% more likely
to be partners 4-8 years ager graduating and 7% more likely to be partners 9-15 years after graduating.”
36. % increase in name-letter donations
300
260%
250
200
150%
150
100%
100
50%
33%
50
0
Rita
2005
Katrina
2005
Ivan
2005
Francis
2005
Charley
2005
30%
Mitch
1998
28%
Wilma
2005
Hurricane name and year
Source: Drunk Tank Pink
...”In fact, language can affect not only what is there, but what isn’t there. We have a magnetic attraction toward our name letters. (p 15) For
each of the seven hurricanes examined, the proportion of Red Cross donations from people whose names shared the hurricane’s initial
increased, immediately after the hurricane.”
37. “How am I doing?”
—FORMER NEW YORK CITY MAYOR, ED KOCH
The Media Equation: “Last year Ed Koch passed away. Three-term mayor, he was famous for this line, how am I doing? His question closed
speeches, opened events, and generally made a great soundbite. Imagine the mayor turning to you smiling, asking this same question. Your
response to him will likely be ‘you’re doing great!’ But if a New York Times reporter calls you later that day and asks you that same question,
‘how is the mayor doing,’ you’re likely to give a more truthful response, ‘not so well.’ What explains the two different responses?”
38. the media equation
... “When the mayor asks the question, he’s implicitly communicating what would make him happy and what he’d like to hear. When someone
else asks the question, the mayor’s feelings are not at stake, and honestly prevails. This phenomenon is called the ‘media equation.’”
39. the media equation
A general communication theory that claims that people tend
to treat computers and other media as if they were either real
people or real places. The effects of this phenomenon on
people experiencing these media are often profound, leading
them to behave and to respond to these experiences in
unexpected ways, most of which they are completely unaware.
People are polite most of the time. And though violations exist, people, whether they’re talking to computers, televisions, or physical objects -or people -- will generally try to make them happy.
40. the media equation
A general communication theory that claims that people tend
to treat computers and other media as if they were either real
people or real places. The effects of this phenomenon on
people experiencing these media are often profound, leading
them to behave and to respond to these experiences in
unexpected ways, most of which they are completely unaware.
41. Individuals’ interactions with
computers, television, and
new media are
fundamentally social and
natural, just like interactions
in real life.”
—REEVES, NASS, 1996
When people ask about themselves, they will usually get a much more positive response than if a third party asked the same question. The
interesting part is that this isn’t just true for people, but of things as well.
42. polite + polite
aggressive + aggressive
passive + aggressive
outgoing + shy
The theory explains that people tend to respond to media as they would either to another person (by being polite, cooperative, attributing
personality characteristics such as aggressiveness, humor, expertise, and even gender) – or to places and phenomena in the physical world –
depending on the cues they receive from the media. Numerous studies indicate that this type of reaction is automatic, unavoidable, and
happens more often than people realize.
47. Exercise Two
—Choose a partner.
—One person plays a “user”, the other plays the “computer.”
—Role play situations where the user forgot his or her password.
—In different turns, the computer responds with the following
attributes: polite, cooperative, humorous, expert, aggressive,
mean
48. Discuss
What were the effects of different responses
on how you felt? How willing you were to
continue?
49. Webstock
2014
Content Strategy
Workshop
Part Two.
Expeditionary listening:
patterns and behaviors
revealed in the city
Go into the city for an hour and be guided by the language you encounter "where is the city telling you to go". Every time you "hear" a
message from the city, check-in and photograph the sign that made you react.
- A store sign that made them go in...
- graffiti that made them turn left...
- A street sign that made them go right...
Then use your check ins/and language photos to tell a story about what the city was telling you to do... instead of "what your city thinks you
are" ... "what your city is telling you to do"....
50. What if we were truly open to the language
in our cities, our neighborhoods, our
building? What is our environment telling us
to do? Let the language of the Wellington
guide you in exploring how words shape
our behavior. Is Wellington a great place?
51. What if we were truly open to the language
in our cities, our neighborhoods, our
building? What is our environment telling us
to do? Let the language of the Wellington
guide you in exploring how words shape
our behavior. Where will it take you?
54. What does the city tell you to do?
Be mindful of traffic!
55. Webstock
2014
Content Strategy
Workshop
Expeditionary protocol
—Surrender to the language of the city
—Do as the city tells you to
—Photograph each change
(if the city tells you to stop, stop)
—Do so for 60 minutes; Return at 12.00
By being open to the possibilities, we'll explore how language influences both the micro and macro actions we take. We’ll go on expeditions in
the morning—studying street signs to doorways to receipts—comparing patterns in the language maps we’ll construct. In the afternoon, we’ll
look at what these patterns suggest for the products and services we design. You’ll walk away having learned how words influence behavior,
how products and services have used language for behavior change, and having tools for thinking about language and behavior change in the
work you do. Spend the day letting words use you, so you can go back to work to use them with renewed wisdom.
57. Fair game
street signs, store signs, road
markers, receipts, lucky numbers,
superstitions, billboards, skywriting,
bumper stickers
Keep in mind sensational language, positive/negative language
62. Discuss
—What did you see and hear?
—Did sensational language influence you?
—What disposition does the city have—
positive, negative, aggressive, expert?
—Did the city present its directions implicitly
or explicitly?
63. What is the city’s Power of 10?
places to sit, playgrounds to enjoy,
art to touch, music to hear, food to
eat, history to experience, people to
meet.
At the core of the Power of 10 is the idea that any great place itself needs to offer at least 10 things to do or 10 reasons to be there. These
could include a place to sit, playgrounds to enjoy, art to touch, music to hear, food to eat, history to experience, and people to meet. Ideally,
some of these activities are unique to that particular spot and are interesting enough to keep people coming back. The local folks who use the
space most regularly are the best source of ideas for what uses will work best.
https://www.pps.org/reference/the-power-of-10/
65. Source: Craig Mod
Digital products can be difficult to consider because their boundaries are invisible. There’s no way to understand the digital product. How to do
so—like Craig Mod did when he worked at Flipboard, print out a book of the experience of making the product to get your head around it?
68. Challenge
—Create a map for the city of Wellington.
—Prioritize lists of nouns and verbs.
—Tell its story through a product map.
—Print or sketch 10 photos.
72. 1996
The Media Equation:
How People Treat
Computers,
Television, and New
Media like Real
People and Places.
Byron Reeves,
Clifford Nass
2013
Drunk Tank Pink:
And Other
Unexpected Forces
that Shape how we
Think, Feel, and
Behave.
Adam Alter
2013
Ongoing
Designing for
Behavior Change.
Stephen Wendel
Works that Work:
Magazine of
Unexpected
Creativity.
Typotheque