SlideShare a Scribd company logo
WHIRLPOOL CORPORATION CONFIDENTIAL  INTERNAL USE ONLY  PAGE 1
WHIRLPOOL CORPORATION CONFIDENTIAL  INTERNAL USE ONLY  PAGE 2
Europe, Middle East and Africa
Amiens, France
Athens, Greece
Barcelona, Spain
Belgrade, Serbia
Bratislava, Slovakia
Breda, The Netherlands
Bucharest, Romania
Budapest, Hungary
Casablanca, Morocco
Cassinetta, Italy
Comerio, Italy
North America
Benton Harbor, Michigan
Amana, Iowa
Celaya, Mexico
Chicago, Illinois
CIeveland , Tennessee
Clyde, Ohio
Evansville, Indiana
Findlay, Ohio
Greenville, Ohio
Guadalajara, Mexico
Knoxville, Tennessee
Marion, Ohio
Mexico City, Mexico
Mississauga, Ontario
Monterrey, Mexico
Ottawa, Ohio
Ramos Arizpe, Mexico
St. Joseph, Michigan
Tulsa, Oklahoma
Washington, D.C.
Latin America
Bogota, Colombia
Buenos Aires, Argentina
Guatemala City,
Guatelama
Jaboatao dos Guararapes,
Brazil
Joinville, Brazil
Manaus, Brazil
Lima, Peru
Rio Claro, Brazil
Santiago de Chile, Chile
Sao Paulo, Brazil
Croydon, United Kingdom
Dubai, United Arab
Emirates
Dublin. Ireland
Helsinki, Finland
Herlev, Denmark
Isithebe, South Africa
Johannesburg, South Africa
Kiev, Ukraine
Lenzburg, Switzerland
Lisbon, Portugal
Naples, Italy
Norrkoping, Sweden
Oslo, Norway
Poprad, Slovakia
Prague, Czech Republic
Riga, Latvia
Schorndorf, Germany
Siena, Italy
Sofia, Bulgaria
Stockholm, Sweden
Strombeek-Bever,
Belgium
Stuttgart, Germany
Suresnes, France
Tallinn, Estonia
Trento, Italy
Vienna, Austria
Vilnius, Lithuania
Warsaw, Poland
Wroclaw, Poland
Asia
Beijing, China
Changzxing, Zheijang
Faridabad, India
Hong Kong, China
Melbourne, Austrailia
New Delhi (Gurgaon), India
Pondicherry, India
Pune, India
Qingdao, China
Ranjangaon, India
Shanghai, China
Shenzhen, China
Shunde, China
Taipei, Taiwan
Innovation from the Whirlpool Global Community
As our physical and virtual worlds change at record pace, communities continue to play
major roles in our lives. Whirlpool Corporation itself embodies a community. We are over
65,000 individuals, from 50 different countries, speaking different languages, united in
bringing product leadership and other innovative solutions to households around the
globe. The combined activities of Innovation and Margin Realization provide a common
language for creating our future, and are essential for us to remain relevant, profitable and
drive growth as we move forward.
On the following pages, we share some of the initiatives the various Whirlpool Innovation
communities have driven in 2013 to bring about product leadership, increased margins,
new business models and a stellar future performance—by leveraging the combined
strengths and capabilities of our global and local resources.
WHIRLPOOL CORPORATION CONFIDENTIAL  INTERNAL USE ONLY  PAGE 3
Letter from Our Leadership
The nature of communities is that they overlap and intersect, weaving strong connections that strengthen us as we
together reach for our goals. With over 15 years in a quest for an embedded capability of innovation, we can see the level
of maturity and evolution in the 2013 initiatives across the world. This report serves as a reference for teams around the
world and for future generations of innovators so they can understand how we saw the future “back in 2013.” This year we
confirmed our level of thought leadership in the field of innovation with the award received from Harvard Business Review
and McKinsey on their Innovating Innovation challenge.
An example of the success that can come from our collaborations is Armstrong II, a Fabric Care Project in China recently
recognized with a W Award. The project, with its origins in the Innovation Turbo Charge initiative, was led by Tina Zhang,
China’s marketing GM, who has fully embraced the innovation process and principles.
We continue to see the relevance of our tools and process for a variety of contexts. In Product Leadership they were
effective to shape the cooking and refrigeration cost reduction initiatives in NAR. And beyond Product Leadership, the tools
have been effectively employed in process improvements for the corporate communications project that resulted in the
creation of the “news hub,” and the IT related project run in LAR. Our continuous search for the best of the best out there
confirms we have a “top of the line” process, but we’ve also found and incorporated some more tactical and practical tools
into our kit. We’ve also confirmed that the skill and dedication in their application is what makes them work.
On the following pages, we describe some of the most relevant 2013 projects throughout the global enterprise. I’d like to
take this opportunity to thank all those who contributed.
Sincerely,
Nancy Tennant
WHIRLPOOL CORPORATION CONFIDENTIAL  INTERNAL USE ONLY  PAGE 4
Discovery and Insights
With a hands-on approach, the
team sought out unmet
consumer needs across China.
The team also used the newly
introduced Analogs lens to find
successful ways to break into
the Chinese market. This phase
resulted in the creation of a
number of concepts that were
then developed in a subsequent
phase.
The Armstrong II washing
machine, winner of 2013’s
Chairman’s Award for innovation,
is an example of the disciplined
execution of the Consumer
Solutions Process executed with
innovation operational
excellence in our core business
to deliver product leadership.
Tina Zhang, General Manager,
Marketing and Product Business,
and David Hong, Fabric Care
Director, made it all possible—
from identifying unique needs
for the Chinese market to
delivering a product to the
market that addresses those
needs. Simple as it seems, it
requires leadership engagement,
focus, open-mindedness and
determination.
Armstrong II, Recipient of
Strategic Focus
As important as all other stages
in the Innovation process,
articulating and aligning the
objectives and focus of the
work and putting together a
plan ensures project focus and
sets priorities.
Opportunity (Concept)
Development
The creation, iteration, prioritization
and ultimate selection of concepts
required a collaboration among
marketing, design and engineering
teams, ultimately leading into a
concept that was selected and
brought to the Winning Definition
Tollgate (WDT). Leadership
engagement throughout the process
was key to keeping the team moving
along.
Deliver and Grow
The team utilized the Deliver and
Grow phase to develop a launch
plan that incorporated the
consumer insights found during
Discovery to convey the message
across multiple channels and to
develop marketing plans to
“launch and love” this great
innovation.
The Chairman’s Award
WHIRLPOOL CORPORATION CONFIDENTIAL  INTERNAL USE ONLY  PAGE 5
Latin America
Alexandre Czesnat
Innovation, Design
and Product Development Vice President
Mario Fioretti
Director of Design and Innovation
Paula Crespi Caselli
Innovation Manager (former employee)
Kelly Galesi
Innovation Specialist
Daniela Mazzoni
Innovation Analyst
Thayane Pancieri
Innovation Financial Analyst
Top Initiatives
2013 was full of adoption of the
Triple Diamond and Consumer
Solutions Processes by all
marketing strategy teams
involving 102 employees in 13
different areas with 10 partners
involved.
This year LAR also applied the
innovation process in different
areas like IT and Digital,
embedding the culture across the
region.
LAR continues to experiment with
corporate venturing for project
incubation.
Results from previous years like
Destroyer, Itubaina and Joy are
now delivering in the market or
are close to launch.
Key Learnings
We discovered many opportunities
in applying our innovation process
beyond products, to areas that
involve huge challenges with the
opportunity to bring millions in
savings. We learned of new
methodologies and mindsets to
tackle these challenges. These broad
projects may even serve as a way to
spread Innovation throughout the
organization. Partnering with BPEX
(Business Process Excellence) on
such projects has proven invaluable.
The Triple Diamond process has
been widely adopted in product
development by all categories.
Resource allocation this year led us
to believe that we should test
allocating a diverse, small project
team from start to finish,
guaranteeing more accountability,
speed and alignment to achieve
winning results.
Results
The effort of spreading the Triple
Diamond across the marketing
teams included:
8 light Discovery Projects
2 full Discovery Projects
3 Opportunity Development
Projects
Innovation by Community
In 2014, the Innovation team was
reorganized and is now under the
leadership of Marcos Oliveira.
Corporate Venturing
Great ideas and limited resources
forces us to think creatively.
To share risk with the market,
LAR explored the model of
corporate venturing through
inventta, a corporate venturing
firm that presented a proposal
to the Growth & Innovation board
detailing how Whirlpool might
adopt such a model. The initiative
is currently under consideration.
Launches
Destroyer brings the digital era
to cooking with electronic
controls linked to an app.
Indiana promotes a healthy diet
by preserving fruits and
vegetables for
longer periods.
New This Year
A project on process
innovation,
a partnership between BPEX, IT
and innovation proved that the
Triple Diamond tools can be
applied successfully to many
different contexts. This project
resulted in the creation of a
domain for IT processes and
embedded the mindset in a
different part of the
organization.
“In the Works”
Some projects are ready to storm
the Brazilian market. Not much
can be shared at this point but
the images speak by themselves!
WHIRLPOOL CORPORATION CONFIDENTIAL  INTERNAL USE ONLY  PAGE 6
NorthAmerica
Bryan Aown
Director,
New Business Creation and Innovation
Corey Moles
Sr. Category Manager, New Business
Creation
Sheila Stafford
Sr. Category Manager, New Business
Creation
Scot Blommel
Sr. Project Manager, New Business Creation
Becky Martin
Sr. Innovation Analyst
Top Initiatives
2013 was a milestone year for NAR
innovation with the opening of the
Innovation Garage which hosted
over 70 workshops and 30 tours
this year. But more importantly, it
hosts some of the most innovative
initiatives currently at Whirlpool.
The New Business Creation Team
continues to drive two big projects
involving a strategic partnership.
Both initiatives have the potential
to create new markets.
The introduction of the first Spark
Competition is already providing
proof of the strong entrepreneurial
spirit at Whirlpool Corporation.
Key Learnings
Bryan Aown, NAR Director of
Innovation, shared his team’s
top learnings, “Our biggest
learning for 2013 is that we
have an organization that wants
to be innovative. If you give our
people the right conditions,
incentives and support . . .
amazing things can happen. We
must embrace failure and
encourage smart risk taking to
foster the right culture. There
are mavens amongst us who
want to create transformational
growth. The Garage and the
Spark Business Plan
Competition are just
a few examples of Whirlpool
creating the right environment
for these people to thrive.”
New This Year
The Garage opened at the
beginning of the year and is
already living proof that spaces
make a difference in driving a
culture of innovation. The garage
has 10,000 sq ft of flexible space
for workshops, a shop to co-
locate teams and drive
collaboration and
experimentation and a multitude
of easily accessible tools and
gadgets to immediately drive
inspiration.
So far, some 70 group sessions
have been held at the Garage
since March 1st, representing all
functions from numerous North
American locations. Additionally,
we have hosted over 30 tours for
internal and external groups.
Innovation by Community
The Garage
WHIRLPOOL CORPORATION CONFIDENTIAL  INTERNAL USE ONLY  PAGE 7
Key projects
Total Kitchen was run to identify
opportunities to make KitchenAid be a
holistic kitchen experience across
majors and small appliances. The iLab
was attended by over 60 internal and
external participants and has resulted
in the creation of 60 opportunities
and 16 domains.
Colossus was a true execution of the
Second Diamond, a project led by
Rafael Reyes, Senior Manager for
Product Development, to generate
consumer relevant ideas to leverage
extra space in the dishwasher.
Spark Competition
Launched in Q4, the Spark
competition was created to fill the
new business creation pipeline and
engage the broader NAR
organization. The café sessions
offered participants an opportunity
to interact with outside thought
leaders and practitioners , to cross-
pollinate ideas and get professional
counsel in the different business
aspects of the submissions.
New This Year
In 2013 we began to create an
infrastructure to facilitate a more
open, multilateral Innovation
process. This enables new ideas
and technologies to flow both in
and out between Whirlpool and
external parties.
Additionally, we now engage
procurement earlier in the
process to mobilize supply base
to be development partners and
accelerate decision and delivery
points to drive product leadership
and solve critical gaps.
Launched this year
A true innovation milestone,
this year the NAR Water team
launched everydrop water
filter, a simple yet very
innovative product in the
industry.
NorthAmerica, continued
Innovation by Community
Europe,MiddleEast&Africa
Tanneke Rienders
Director, New Business Creation
and Innovation
Gianluca Vigato
Innovation Lead
Marco Signa
Innovation Expert
Giorgio Koursaris
(Former Lead)
Top Initiatives
In a challenging business climate, EMEA
has focused the majority of their efforts
on stabilizing the business.
This past spring, the Innovation team
hosted an International Session on the
Drop Go-to-Market Strategy in
Cassinetta, Italy, a fitting location since
the Drop was originally designed by
Global Consumer Design in nearby
Comerio.
For the workshop, the Innovation group
leveraged the creative brain power of
students from the CEMS program of
Universita Bocconi in Milan, a top
international business school.
New This Year
At the workshop, a new
technique in competitive
ideation was introduced. Two
groups were formed—students
versus Whirlpool employees—
and each presented European
go-to-market concepts for the
Drop. Judges were given a
budget to fund the competing
ideas. The students came out
with the most funding, but by a
small margin.
Innovation by Community
WHIRLPOOL CORPORATION CONFIDENTIAL  INTERNAL USE ONLY  PAGE 8
Subra Komal,
Vice President, Asia Marketing, Asia South
Innovation Leads
Vikram Raman
P Pandithura
Anand V Hingne
Top Initiatives
In India, Innovation is embedded
in core teams that include
Marketing, Global Consumer
Design, Engineering &
Technology, and Procurement
with the close support of Legal.
This past year, Refrigeration and
Laundry projects have been front
and center.
In Refrigeration Power Cool Zone
and Power Cut Cool are two low
cost Innovation initiatives that
offer practical consumer
solutions.
High Definition Sensorial, a
Color|Finish|Materials project,
offers customers a compelling
aesthetic experience.
In Laundry, India launched
Stainwash, a toploader, and Ace
Stain Free at the high end of the
Ace Platform.
Key Learnings
Great things can come from a
simple insight. For example, how
can Whirlpool Refrigeration lessen
a person’s frustration caused by
repeated power outages? India is
addressing this need in a couple
of ways.
To ensure innovation project
success, the business is placing
greater emphasis on Proof of
Concept (POCs) through early
research.
Particularly on low cost initiatives,
key performance indicators are
identified early on to ensure the
innovation will translate into
positive Price Margin Realization
(PMR).
Launched this Year
Stainwash
This top loader has a unique wash
cycle sequence of six steps
leveraging maximum benefit from
the thermal energy produced by a
built-in heater—an idea that came
from a brainstorm session. The
feature removes sixteen different
types of tough stains. As of
November 2013, 25,000 units were
sold.
Just launched in November of
2013, Ace Stain Free brings the first
claim for a Stain Free Washer to
the Ace, Twin Tub Platform. This
enables the Ace to command a
premium, being sold at a higher
price point than previous models.
Ace Stain Free
Innovation by Community
India
Launched this Year
Power Cool Zone
This integrated compartment in
the refrigerator keeps a bottle of
water chilled during power
outages.
“In the Works”
Power Cut Cool
Leveraging the need for cooling
solutions around power
outages, India is developing a
removable product for the
refrigerator made of a thermos-
like material that will keep a
chilled bottle chilled for up to
twelve hours.
The concept is currently being
tested with users to determine,
among other things, target
market willingness to pay and
trade-off preferences.
Launched on GenY platform, 200K+
units with this feature have sold.
FY ‘13-’14 and beyond, the feature
will cascade down to the entire entry
level DC line-up in India (0.5Mn+
units targeted).
Launched this Year
High Definition Sensorial: The
Royale Range of Refrigerators
Providing stunning and
immediate sales floor impact,
these high definition, 3-D door
finishes and internal graphics
meet an emerging consumer
preference for sensorial appeal
and aesthetics.
Currently in the market, each
“high-def” product contributes
3-4% higher gross margin than
the typical model.
WHIRLPOOL CORPORATION CONFIDENTIAL  INTERNAL USE ONLY  PAGE 9
Top Initiatives
Armstrong II, featured in the
opening pages of this report, was
China’s breakthrough initiative.
Launched in October 2013, the
project leveraged all phases of the
innovation process.
In Refrigeration, China Style: Side-
by-Side Aesthetic Innovation
explored new ways the SxS could be
designed to celebrate Chinese
culture. And Icebreaker, a multi-
door project, looks at new
configurations.
In a series of Deep Dive Consumer
Workshops, the team is ideating
around new-to-the-market
configurations and features
specifically targeting the Chinese
lifestyle, as well as generating
insights that can be applied
across platforms.
Work to-date has included twenty
in-home visits to understand users’
unmet needs relating to food
management and preservation.
At subsequent workshops, the team
collected over 500 fresh ideas and
eventually fleshed out 9 innovative
concepts for further development.
The China Style series drew
inspiration from various elements
of Chinese culture as a means of
differentiating our products in the
market and connecting with our
target consumer. Each model in the
series features unique patterns and
handle configurations.
The Beijing Opera Model celebrates
the Chinese Arts with stunning glass
panel doors and glass handle
design. The two Jade Ring models
followed shortly after and feature
two new unique patterns that
represent luck and fortune to
Chinese consumers.
Tina Zhang
General Manager,
Marketing and Product Business
David Hong
Innovation Lead and Fabric Care Director
left:
Beijing Opera Model
Exterior and Interior
with tower lighting
far left:
Jade Ring concepts
Innovation by Community
China OpenInnovation
Enrica Monticelli
Sr. Manager, Open Innovation and
External Funding – Advanced
Development
and Cross Categories
2013 team and contributors:
Paola Aresi
OI& EF coordinator
Andrea Gasparoni
OI&EF Project Engineer
Cristina Castiglioni
OI&EF People programs coordinator
Gabriele Colombo
PhD– Politecnico of Milan, Assistant
Professor
Key Initiatives
Enrica Monticelli and ADXC
(Advanced and Cross Category)
team continues to drive thought
leadership on Open Innovation on
specific technology initiatives.
The topic is of relevance in the
world and Whirlpool is no
exception. While Open Innovation
is not a formalized and broad
initiative, innovation teams across
the world continue to practice it
through partnerships with
external entities, collaboration
with suppliers, doing tech
scouting and in other forms. In
the US, the New Business
Creation team’s work with P&G is
a world-class example of Open
Innovation.
Open Innovation is a key
ingredient to innovation success
and part of Whirlpool’s toolkit
and capability.
University Partnerships
A successful example of driving
innovation through university
partnerships is the recently
established strategic collaboration
with Politecnico de Milano. This
on-going relationship yielded 16
projects in 2013 in which the
Politecnico is deepening the
technical knowledge necessary to
deliver product leadership on key
Whirlpool projects—across all the
product categories .
Based on this, a Global University
strategy to strengheten the eco-
system in NAR and Asia has been
outlined and will be operational
in 2014.
Crowdsourcing/Tech Scouting
An explosion of services in the
market is proof that this has
value to organizations. In 2013
Enrica Monticelli’s team
assessed a couple of
opportunities for Whirlpool,
making a recommendation to
move forward with a vendor.
This gave us the opportunity to
better understand some of
these services and build
capability in the space.
Innovation by Community
WHIRLPOOL CORPORATION CONFIDENTIAL  INTERNAL USE ONLY  PAGE 10
GIobaIlnnovation
Moises Norena
Global Director of Innovation
Suzanne Berberet
Manager, Global Innovation
Luiz Cunha
Senior Manager, Global Innovation
Kavita Khatri
Senior Manager, Global Innovation
Inga Matukhina
Manager, Global Innovation
Greg Weigand
Senior Manager, Global PMR
Top Initiatives
During 2013, the global team
supported most regions in key
innovation projects in addition to
continuing the proliferation of the
innovation playbook and the
addition of new, more tactical tools
to our toolkit. In addition, the team
experimented with the incubation
of the Natural Gas Vehicle (NGV)
initiative. As thought leaders in
innovation, the team participated in
and won the Harvard Business
Review/McKinsey Innovating
Innovation Challenge. On another
front, the Global Innovation team
supported Corporate
Communications effort to increase
share-of-voice resulting in the
creation of the Global News Room.
Key Learnings
We’ve learned a lot in 2013
 Having seen many innovation
processes and approaches out there,
we believe we have a top-notch
process and it is up to us to extract
value from it.
 Our innovation teams are finding
new ways to engage business teams
as time and business demands
increase–lighter, more practical and
visually appealing approaches help.
 The innovation process is a common
language as we learned during our
work with the China team.
• Shelving a project can be as
important as continuing it, as was
the case with the Natural Gas Home
Refueling project. Although it was
disruptive, we determined the
initiative is not financially compelling
at this time.
New This Year
We have added a couple of tools
that support aspects of the
innovation process in a more
tactical and spontaneous way.
Both Innovation on-line Games
and KiIn’s IdeaKeg fit within our
framework but allow teams to
work more independently and do
a bit less preparation for their
workshops. This is no substitute
for our innovation process but a
good complement to it. We also
looked into new approaches for
scoping projects and driving
workshops in collaboration with
?Whatif!.
Assessing
the success
criteria for a
workshop
activity
Innovation by Community
China Innovation and Product
Leadership
As with the Armstrong II project,
Global Innovation and the China
team are applying the Triple
Diamond process to deep dive into
the Chinese consumers’ needs and
preferences to develop new
opportunities. This project is proving
that having a common “Innovation
language” makes meaningful
collaboration possible even when
there are multiple languages spoken
in the room.
Consumer Relevant Cost Reduction
This new Innovation application was
initially applied on the Tesla cooking
project. More recently, it is being
used in Refrigeration, a project still
in progress. Using the innovation
framework and some newly
developed tools, Innovation and
business teams work together to
drive dramatic cost reduction. This
approach is being documented
since it has proven to be an
effective means to tackle cost
challenges while maintaining or
improving upon customer
relevance.
Capability Building
The playbook that was created
during the Innovation Turbo Charge
and improved by the LAR team is
now fully available. A full 3.5 days
training has been developed and its
first introduction will be executed in
India in Feb 2014. This includes new
and fresh materials based on the
graphics from LAR and makes the
training highly energetic and
interactive.
A series of webinars on a variety of
tools and techniques has been
created; this database provides a
solid expansion of innovation tools
and principles for those people who
already have innovation
fundamentals.
WHIRLPOOL CORPORATION CONFIDENTIAL  INTERNAL USE ONLY  PAGE 11
GIobaIlnnovation,continued
Whirlpool Creatives
Whirlpool Creatives is an
association of employees who
appreciate creativity and the arts.
“The Arts” is used broadly here,
including but not limited to,
design, painting, sculpture, music,
video, writing and recipe creation.
Many of the members produce
personal works in their time away
from Whirlpool.
As the entity that established this
organization, Global Innovation
has played an essential role in it’s
growth. The organization has
been designed to strengthen the
fabric of Whirlpool Corporation by
promoting cross-category
interaction while providing an
attractive and fertile environment
for sharing creative ideas and
techniques. Promoting a global
culture of creativity & innovation, the
group fosters creative and technical
excellence here at Whirlpool and in
our respective communities.
With the support of Global Innovation,
Whirlpool Creatives has made
tremendous progress this year. A
leadership team has volunteered their
time, membership increased to two
hundred and a newsletter called
Creative Bits has received accolades.
Additionally, members launched a
global website:
creatives.whirlpool.com.
This includes an online gallery
called FOLIO with member works.
Submissions are organized by type:
 Art 2D, Painting and Drawing
 Art 3D, Sculptural Work
 Craft
 Creative Writing
 Culinary
 Design
 Music
 Performance
 Photography
 Poetry
 Scrapbooking
 Technology
 Video/film
Enjoy the site. And if you make
artwork, take part by posting.
Creatives gathering
Right: Montage from
the Whirlpool Creatives Website, FOLIO
Tab
creatives.whirlpool.com
Creatives developed the visual language
of the Strategic Architecture Commutations
Innovation by Community
Creatives e-newsletter, Creative Bits
WHIRLPOOL CORPORATION CONFIDENTIAL  INTERNAL USE ONLY  PAGE 12
We continue to consistently and
rigorously measure innovation. This has
proven to be something many
companies aspire to be able to do.
While at times it can be difficult to keep
up with all these numbers and see their
value as we drive our
day-to-day, it is something that makes
our innovation meaningful and tangible
to investors and employees.
Metrics
WHIRLPOOL CORPORATION CONFIDENTIAL  INTERNAL USE ONLY  PAGE 13
CertifiedInnovationMentor
Module 3
Leading the Innovation imperative
Students will develop the acumen to
design, communicate and execute an
innovation management system that
satisfies the needs of the organizational
and long-term strategies in a scalable
and sustainable way making innovation
not an initiative but part of the fabric of
organizations
Program Structure
Module 2
Applying Innovation
Students will gain the necessary
knowledge to generate innovative
ideas and the deep understanding
essential to identify, assess and apply
the principles, tools and processes that
facilitate their generation and
conversion into successful innovation
solutions
Module 1
The business case of Innovation
Students will recognize
opportunities for starting,
improving or scaling the innovation
effort. Students will leave with
insights and elements to define or
improve innovation in an
organization as a source of
competitive advantage
Intersession Blocks
Participate in webinars that have been recorded by 20+
of the most renowned experts in the field with topics
that range from Innovation strategies to tactical
ideation tools to generating consumer insights.
Projects
Students will complete two projects: a team project
for a non-profit organization and a project for their
own company. Faculty and peers will assist in
making each project a great innovation
Innovation is essential for organizations to achieve differentiation and growth. Unlike
established competencies such as finance, acquiring it is difficult in a fragmented and
inundated market. The program is comprehensive, neutral and rigorous: providing the
individual the unique and sought-after acumen and recognition to become an innovation
catalyst for the organization.
Many companies around the world
are trying to figure innovation out,
Whirlpool is ahead of the curve. Our
15+ years of experience have
attracted renowned institutions and
innovation thinkers. We are taking
our knowledge and experience to
new heights by partnering with
University of Notre Dame’s
Mendoza School of Business and
Memorial Hospital of South Bend’s
Innovation Center in the creation of
the world’s first innovation
certification program that combines
academy and industry. The pilot
program is underway and will be
finished in May – this program will
help us prepare new innovation
leaders at Whirlpool and many of its
components will benefit generations
of innovators in our company.
Moisés Noreña
“I am excited to see this, it is
really needed in the market.”
Former Chief Learning
Officer at Xerox and Motorola
Program (CIMp )
Faculty
Our program is designed and
taught by Nancy Tennant and
Moises Norena accompanied by
Notre Dame Faculty and some of
the most renowned figures in the
innovation space including Gary
Hamel, Peter Skarzynksi and The
Tom Peter’s Company among
others. Some of the most
prominent innovation firms like
ITC, ?Whatif!, KILN, Strategos,
Clearworks have also partnered to
share some of their secrets.
Participants
In addition to Whirlpool, the pilot
program has innovation leaders
from Dell, John Deere, Bobcat,
Exelon, Saint-Gobain, YMCA,
Sonoco, Cardinal Health,
Johnsonville and Washington Penn
Plastics.
What’s in it for Whirlpool?
This pilot program will finish in
May 2014 and all the webinars
and modules will be finalized by
then. The content developed is a
wealth of innovation knowledge.
We plan to extract maximum value
for Whirlpool in the following
ways:
1. Securing seats for Whirlpool in
each session, a candidate
selection model will be
developed
2. Offering key elements of the
program to groups at
Whirlpool, like will be done in
February for the India team
3. By bringing the whole program
to key Global Whirlpool
locations in partnership with
local institutes (in progress)
TM
“Our partnership with Whirlpool's innovation
network and their thought leaders has been
instrumental in creating this new program.”
– Roger D Huang, Dean and Professor
Mendoza College of Business,
University of Notre Dame
“This groundbreaking initiative builds on Whirlpool’s long legacy of
embedding innovation as a core competency. Whirlpool’s strong and
forward-leaning executive leadership has fostered the creation of a truly
unique and impactful curriculum for those seeking advanced learning and
expertise. Whirlpool Corporation is a remarkable partner in pioneering an
expert-level leadership Innovation program in partnership with Beacon's
Memorial Hospital of South Bend.”
– Phil Newbold, CEO Beacon Health System
WHIRLPOOL CORPORATION CONFIDENTIAL  INTERNAL USE ONLY  PAGE 14
Nations Sized by Populationworldmapper.org © Copyright Sasi Group (University of Sheffield) and Mark Newman (University of Michigan)
While maps typically show nations
by land mass, this map instead
distorts nations’ sizes to reflect
population. The Western
Hemisphere is, for the most part,
recognizable. However the
representations of India, China,
Russia and Australia are
dramatically different than a typical
map.
What opportunities do these
changing demographics represent
for Whirlpool, as a global
corporation?
How will the lifestyles of individuals
in more densely populated India
and China differ from those of
peoples in more sparsely populated
countries? How will our lifestyle
solutions and businesses be shaped
by these demographics?
Will this influence how and where
we manufacture, license, and
source products as well?

More Related Content

What's hot

Whirlpool-2014 Annual Report Analysis
Whirlpool-2014 Annual Report AnalysisWhirlpool-2014 Annual Report Analysis
Whirlpool-2014 Annual Report Analysis
Ali-Reza Khaleeli
 
Branding and Promotion of Neo ichill Refrigerator for Whirlpool of India LTD
Branding and Promotion of Neo ichill Refrigerator for Whirlpool of India LTDBranding and Promotion of Neo ichill Refrigerator for Whirlpool of India LTD
Branding and Promotion of Neo ichill Refrigerator for Whirlpool of India LTD
Ankit Agarwal
 
Wirlpool ppt
Wirlpool pptWirlpool ppt
Wirlpool ppt
mandeepsaini1991
 
Whirlpool SWOT Analysis
Whirlpool   SWOT AnalysisWhirlpool   SWOT Analysis
Whirlpool SWOT Analysis
PRAKASH GUPTA
 
Study on sales & distribution of whirlpool
Study on sales & distribution of whirlpoolStudy on sales & distribution of whirlpool
Study on sales & distribution of whirlpool
MUHAMMAD HASRATH
 
Competitive Analysis of companies competing Haier
Competitive Analysis of companies competing HaierCompetitive Analysis of companies competing Haier
Competitive Analysis of companies competing Haier
Paresh Gupta
 
WHIRLPOOL ANALYSIS
WHIRLPOOL ANALYSIS WHIRLPOOL ANALYSIS
WHIRLPOOL ANALYSIS
MANANKODIA
 
Project report on marketing mix mapping for haier in refrigerators, washing m...
Project report on marketing mix mapping for haier in refrigerators, washing m...Project report on marketing mix mapping for haier in refrigerators, washing m...
Project report on marketing mix mapping for haier in refrigerators, washing m...
Projects Kart
 
Lg & Whirlpool Comparison
Lg & Whirlpool ComparisonLg & Whirlpool Comparison
Lg & Whirlpool Comparison
Halil Arda Coşkun
 
Haier presentation
Haier presentationHaier presentation
Haier presentation
Mohsin Zeb
 
Marketing mix of whirlpool washing machine
Marketing mix of whirlpool washing machineMarketing mix of whirlpool washing machine
Marketing mix of whirlpool washing machine
Vibhor Agarwal
 
Haier inspiring Pakistan
Haier inspiring Pakistan Haier inspiring Pakistan
Haier inspiring Pakistan
Muhammad Naeem
 
Orient group of companies
Orient group of companiesOrient group of companies
Orient group of companies
Zulqarnayn Awan
 
Launch of new mobile by Orient Electronics
Launch of new mobile by Orient ElectronicsLaunch of new mobile by Orient Electronics
Launch of new mobile by Orient Electronics
Abdull Samad
 
whirlpool PPT
whirlpool PPTwhirlpool PPT
whirlpool PPT
surendrapushpupadhya
 
Haier presentation Taking Chinese company Global
Haier presentation Taking Chinese company GlobalHaier presentation Taking Chinese company Global
Haier presentation Taking Chinese company Global
Aniqa Komal
 
Whirlpool consumer buying behaviour
Whirlpool consumer buying behaviourWhirlpool consumer buying behaviour
Whirlpool consumer buying behaviour
Kumar Shreyansh
 
Haier open partnership ecosystem & air tech needs by Jerry Jiang
Haier open partnership ecosystem & air tech needs by Jerry Jiang Haier open partnership ecosystem & air tech needs by Jerry Jiang
Haier open partnership ecosystem & air tech needs by Jerry Jiang
CLEEN_Ltd
 
Vision of lever brothers pakistan limited
Vision of lever brothers pakistan limitedVision of lever brothers pakistan limited
Vision of lever brothers pakistan limited
Islamia university bahawalpur
 
Unilever report
Unilever reportUnilever report
Unilever report
mann89
 

What's hot (20)

Whirlpool-2014 Annual Report Analysis
Whirlpool-2014 Annual Report AnalysisWhirlpool-2014 Annual Report Analysis
Whirlpool-2014 Annual Report Analysis
 
Branding and Promotion of Neo ichill Refrigerator for Whirlpool of India LTD
Branding and Promotion of Neo ichill Refrigerator for Whirlpool of India LTDBranding and Promotion of Neo ichill Refrigerator for Whirlpool of India LTD
Branding and Promotion of Neo ichill Refrigerator for Whirlpool of India LTD
 
Wirlpool ppt
Wirlpool pptWirlpool ppt
Wirlpool ppt
 
Whirlpool SWOT Analysis
Whirlpool   SWOT AnalysisWhirlpool   SWOT Analysis
Whirlpool SWOT Analysis
 
Study on sales & distribution of whirlpool
Study on sales & distribution of whirlpoolStudy on sales & distribution of whirlpool
Study on sales & distribution of whirlpool
 
Competitive Analysis of companies competing Haier
Competitive Analysis of companies competing HaierCompetitive Analysis of companies competing Haier
Competitive Analysis of companies competing Haier
 
WHIRLPOOL ANALYSIS
WHIRLPOOL ANALYSIS WHIRLPOOL ANALYSIS
WHIRLPOOL ANALYSIS
 
Project report on marketing mix mapping for haier in refrigerators, washing m...
Project report on marketing mix mapping for haier in refrigerators, washing m...Project report on marketing mix mapping for haier in refrigerators, washing m...
Project report on marketing mix mapping for haier in refrigerators, washing m...
 
Lg & Whirlpool Comparison
Lg & Whirlpool ComparisonLg & Whirlpool Comparison
Lg & Whirlpool Comparison
 
Haier presentation
Haier presentationHaier presentation
Haier presentation
 
Marketing mix of whirlpool washing machine
Marketing mix of whirlpool washing machineMarketing mix of whirlpool washing machine
Marketing mix of whirlpool washing machine
 
Haier inspiring Pakistan
Haier inspiring Pakistan Haier inspiring Pakistan
Haier inspiring Pakistan
 
Orient group of companies
Orient group of companiesOrient group of companies
Orient group of companies
 
Launch of new mobile by Orient Electronics
Launch of new mobile by Orient ElectronicsLaunch of new mobile by Orient Electronics
Launch of new mobile by Orient Electronics
 
whirlpool PPT
whirlpool PPTwhirlpool PPT
whirlpool PPT
 
Haier presentation Taking Chinese company Global
Haier presentation Taking Chinese company GlobalHaier presentation Taking Chinese company Global
Haier presentation Taking Chinese company Global
 
Whirlpool consumer buying behaviour
Whirlpool consumer buying behaviourWhirlpool consumer buying behaviour
Whirlpool consumer buying behaviour
 
Haier open partnership ecosystem & air tech needs by Jerry Jiang
Haier open partnership ecosystem & air tech needs by Jerry Jiang Haier open partnership ecosystem & air tech needs by Jerry Jiang
Haier open partnership ecosystem & air tech needs by Jerry Jiang
 
Vision of lever brothers pakistan limited
Vision of lever brothers pakistan limitedVision of lever brothers pakistan limited
Vision of lever brothers pakistan limited
 
Unilever report
Unilever reportUnilever report
Unilever report
 

Viewers also liked

10 Secrets to Recruiting the Brightest Grads & Millennials
10 Secrets to Recruiting the Brightest Grads & Millennials10 Secrets to Recruiting the Brightest Grads & Millennials
10 Secrets to Recruiting the Brightest Grads & Millennials
Glassdoor
 
Innovation and Creativity A Case Study of Dainik bhaskar
Innovation and Creativity A Case Study of Dainik bhaskar Innovation and Creativity A Case Study of Dainik bhaskar
Innovation and Creativity A Case Study of Dainik bhaskar
Aryan Ajmer
 
ISA11 - Elisabeth Goodman: Exploratory Design
ISA11 - Elisabeth Goodman: Exploratory DesignISA11 - Elisabeth Goodman: Exploratory Design
ISA11 - Elisabeth Goodman: Exploratory Design
Interaction South America
 
whirlpool The Whirlpool Strategy
whirlpool The Whirlpool Strategywhirlpool The Whirlpool Strategy
whirlpool The Whirlpool Strategy
finance13
 
Whirlpool ppt
Whirlpool pptWhirlpool ppt
Whirlpool ppt
S PURNIMA
 
Samsung ppt
Samsung pptSamsung ppt
Samsung ppt
Danish Shamsher
 

Viewers also liked (6)

10 Secrets to Recruiting the Brightest Grads & Millennials
10 Secrets to Recruiting the Brightest Grads & Millennials10 Secrets to Recruiting the Brightest Grads & Millennials
10 Secrets to Recruiting the Brightest Grads & Millennials
 
Innovation and Creativity A Case Study of Dainik bhaskar
Innovation and Creativity A Case Study of Dainik bhaskar Innovation and Creativity A Case Study of Dainik bhaskar
Innovation and Creativity A Case Study of Dainik bhaskar
 
ISA11 - Elisabeth Goodman: Exploratory Design
ISA11 - Elisabeth Goodman: Exploratory DesignISA11 - Elisabeth Goodman: Exploratory Design
ISA11 - Elisabeth Goodman: Exploratory Design
 
whirlpool The Whirlpool Strategy
whirlpool The Whirlpool Strategywhirlpool The Whirlpool Strategy
whirlpool The Whirlpool Strategy
 
Whirlpool ppt
Whirlpool pptWhirlpool ppt
Whirlpool ppt
 
Samsung ppt
Samsung pptSamsung ppt
Samsung ppt
 

Similar to 2013 Whirlpool Corporation Innovation Report

The 10 most innovative companies in 2019
The 10 most innovative companies in 2019The 10 most innovative companies in 2019
The 10 most innovative companies in 2019
Insights success media and technology pvt ltd
 
The Most Innovative Companies 2016
The Most Innovative Companies 2016The Most Innovative Companies 2016
The Most Innovative Companies 2016
Andreas Laspadakis
 
Digital innovations Report 2017
Digital innovations Report 2017Digital innovations Report 2017
Digital innovations Report 2017
Webloyalty UK
 
The Invention Of An Invention
The Invention Of An InventionThe Invention Of An Invention
The Invention Of An Invention
Erin Moore
 
Digital Innovations Report 2016
Digital Innovations Report 2016Digital Innovations Report 2016
Digital Innovations Report 2016
Webloyalty UK
 
Design Thinking: L1 Certification Learning Program: India workshop brochure
Design Thinking: L1 Certification Learning Program: India workshop brochureDesign Thinking: L1 Certification Learning Program: India workshop brochure
Design Thinking: L1 Certification Learning Program: India workshop brochure
Pratap Behera
 
For the course project, you will select a country of interest (Rwa.docx
For the course project, you will select a country of interest (Rwa.docxFor the course project, you will select a country of interest (Rwa.docx
For the course project, you will select a country of interest (Rwa.docx
mecklenburgstrelitzh
 
100%Open - An Introduction
100%Open - An Introduction100%Open - An Introduction
100%Open - An Introduction
100%Open
 
Digital Retail Innovations Report 2019
Digital Retail Innovations Report 2019Digital Retail Innovations Report 2019
Digital Retail Innovations Report 2019
Webloyalty UK
 
A Playbook for Corporate Innovation - Explorium HK
A Playbook for Corporate Innovation - Explorium HKA Playbook for Corporate Innovation - Explorium HK
A Playbook for Corporate Innovation - Explorium HK
Yangie Chung
 
Open innovation presentation austech 2013
Open innovation presentation austech 2013Open innovation presentation austech 2013
Open innovation presentation austech 2013
Frank Wyatt
 
E yeka 2011
E yeka 2011E yeka 2011
E yeka 2011
Eyeka
 
UX STRAT Europe 2019: Zachary Jean Paradis, Publicis Sapient
UX STRAT Europe 2019: Zachary Jean Paradis, Publicis SapientUX STRAT Europe 2019: Zachary Jean Paradis, Publicis Sapient
UX STRAT Europe 2019: Zachary Jean Paradis, Publicis Sapient
UX STRAT
 
Innovation Guest lecture Tu Delft
Innovation Guest lecture Tu Delft Innovation Guest lecture Tu Delft
Innovation Guest lecture Tu Delft
Koen Klokgieters
 
Innovation Framework For Manufacturing (With Addendum)
Innovation Framework For Manufacturing (With Addendum)Innovation Framework For Manufacturing (With Addendum)
Innovation Framework For Manufacturing (With Addendum)
johncleveland
 
Global covid 19 insights & Content Narrative MARCH 2020
Global covid 19 insights & Content Narrative MARCH 2020Global covid 19 insights & Content Narrative MARCH 2020
Global covid 19 insights & Content Narrative MARCH 2020
Lauren Henn
 
Tbwa Presentation
Tbwa PresentationTbwa Presentation
Tbwa Presentation
dorrit
 
#DTR8: The New Innovation Paradigm for the Digital Age: Faster, Cheaper and O...
#DTR8: The New Innovation Paradigm for the Digital Age: Faster, Cheaper and O...#DTR8: The New Innovation Paradigm for the Digital Age: Faster, Cheaper and O...
#DTR8: The New Innovation Paradigm for the Digital Age: Faster, Cheaper and O...
Capgemini
 
The New Innovation Paradigm for the Digital Age: Faster, Cheaper and Open
The New Innovation Paradigm for the Digital Age: Faster, Cheaper and OpenThe New Innovation Paradigm for the Digital Age: Faster, Cheaper and Open
The New Innovation Paradigm for the Digital Age: Faster, Cheaper and Open
Jon Nordmark
 
AuraTalk Issue 3
AuraTalk Issue 3AuraTalk Issue 3

Similar to 2013 Whirlpool Corporation Innovation Report (20)

The 10 most innovative companies in 2019
The 10 most innovative companies in 2019The 10 most innovative companies in 2019
The 10 most innovative companies in 2019
 
The Most Innovative Companies 2016
The Most Innovative Companies 2016The Most Innovative Companies 2016
The Most Innovative Companies 2016
 
Digital innovations Report 2017
Digital innovations Report 2017Digital innovations Report 2017
Digital innovations Report 2017
 
The Invention Of An Invention
The Invention Of An InventionThe Invention Of An Invention
The Invention Of An Invention
 
Digital Innovations Report 2016
Digital Innovations Report 2016Digital Innovations Report 2016
Digital Innovations Report 2016
 
Design Thinking: L1 Certification Learning Program: India workshop brochure
Design Thinking: L1 Certification Learning Program: India workshop brochureDesign Thinking: L1 Certification Learning Program: India workshop brochure
Design Thinking: L1 Certification Learning Program: India workshop brochure
 
For the course project, you will select a country of interest (Rwa.docx
For the course project, you will select a country of interest (Rwa.docxFor the course project, you will select a country of interest (Rwa.docx
For the course project, you will select a country of interest (Rwa.docx
 
100%Open - An Introduction
100%Open - An Introduction100%Open - An Introduction
100%Open - An Introduction
 
Digital Retail Innovations Report 2019
Digital Retail Innovations Report 2019Digital Retail Innovations Report 2019
Digital Retail Innovations Report 2019
 
A Playbook for Corporate Innovation - Explorium HK
A Playbook for Corporate Innovation - Explorium HKA Playbook for Corporate Innovation - Explorium HK
A Playbook for Corporate Innovation - Explorium HK
 
Open innovation presentation austech 2013
Open innovation presentation austech 2013Open innovation presentation austech 2013
Open innovation presentation austech 2013
 
E yeka 2011
E yeka 2011E yeka 2011
E yeka 2011
 
UX STRAT Europe 2019: Zachary Jean Paradis, Publicis Sapient
UX STRAT Europe 2019: Zachary Jean Paradis, Publicis SapientUX STRAT Europe 2019: Zachary Jean Paradis, Publicis Sapient
UX STRAT Europe 2019: Zachary Jean Paradis, Publicis Sapient
 
Innovation Guest lecture Tu Delft
Innovation Guest lecture Tu Delft Innovation Guest lecture Tu Delft
Innovation Guest lecture Tu Delft
 
Innovation Framework For Manufacturing (With Addendum)
Innovation Framework For Manufacturing (With Addendum)Innovation Framework For Manufacturing (With Addendum)
Innovation Framework For Manufacturing (With Addendum)
 
Global covid 19 insights & Content Narrative MARCH 2020
Global covid 19 insights & Content Narrative MARCH 2020Global covid 19 insights & Content Narrative MARCH 2020
Global covid 19 insights & Content Narrative MARCH 2020
 
Tbwa Presentation
Tbwa PresentationTbwa Presentation
Tbwa Presentation
 
#DTR8: The New Innovation Paradigm for the Digital Age: Faster, Cheaper and O...
#DTR8: The New Innovation Paradigm for the Digital Age: Faster, Cheaper and O...#DTR8: The New Innovation Paradigm for the Digital Age: Faster, Cheaper and O...
#DTR8: The New Innovation Paradigm for the Digital Age: Faster, Cheaper and O...
 
The New Innovation Paradigm for the Digital Age: Faster, Cheaper and Open
The New Innovation Paradigm for the Digital Age: Faster, Cheaper and OpenThe New Innovation Paradigm for the Digital Age: Faster, Cheaper and Open
The New Innovation Paradigm for the Digital Age: Faster, Cheaper and Open
 
AuraTalk Issue 3
AuraTalk Issue 3AuraTalk Issue 3
AuraTalk Issue 3
 

More from Own Company

Digital Natives
Digital NativesDigital Natives
Digital Natives
Own Company
 
The Art of Storytelling
The Art of StorytellingThe Art of Storytelling
The Art of Storytelling
Own Company
 
The New Retail
The New RetailThe New Retail
The New Retail
Own Company
 
Internet of Things and Connectivity
Internet of Things and ConnectivityInternet of Things and Connectivity
Internet of Things and Connectivity
Own Company
 
Digital trends of 2014
Digital trends of 2014Digital trends of 2014
Digital trends of 2014
Own Company
 
Winning Workplace
Winning WorkplaceWinning Workplace
Winning Workplace
Own Company
 
Pubblica Amministrazione e Social Network (in Italiano)
Pubblica Amministrazione e Social Network (in Italiano)Pubblica Amministrazione e Social Network (in Italiano)
Pubblica Amministrazione e Social Network (in Italiano)
Own Company
 
Digital Revolution and Consumer Trends for 2013
Digital Revolution and Consumer Trends for 2013 Digital Revolution and Consumer Trends for 2013
Digital Revolution and Consumer Trends for 2013
Own Company
 
What is a UGC?
What is a UGC? What is a UGC?
What is a UGC?
Own Company
 
How to use Social Media effectively
How to use Social Media effectivelyHow to use Social Media effectively
How to use Social Media effectively
Own Company
 
Digital Ecosystem and Web Marketing
Digital Ecosystem and Web MarketingDigital Ecosystem and Web Marketing
Digital Ecosystem and Web Marketing
Own Company
 
Introduction to Social Media
Introduction to Social MediaIntroduction to Social Media
Introduction to Social Media
Own Company
 

More from Own Company (12)

Digital Natives
Digital NativesDigital Natives
Digital Natives
 
The Art of Storytelling
The Art of StorytellingThe Art of Storytelling
The Art of Storytelling
 
The New Retail
The New RetailThe New Retail
The New Retail
 
Internet of Things and Connectivity
Internet of Things and ConnectivityInternet of Things and Connectivity
Internet of Things and Connectivity
 
Digital trends of 2014
Digital trends of 2014Digital trends of 2014
Digital trends of 2014
 
Winning Workplace
Winning WorkplaceWinning Workplace
Winning Workplace
 
Pubblica Amministrazione e Social Network (in Italiano)
Pubblica Amministrazione e Social Network (in Italiano)Pubblica Amministrazione e Social Network (in Italiano)
Pubblica Amministrazione e Social Network (in Italiano)
 
Digital Revolution and Consumer Trends for 2013
Digital Revolution and Consumer Trends for 2013 Digital Revolution and Consumer Trends for 2013
Digital Revolution and Consumer Trends for 2013
 
What is a UGC?
What is a UGC? What is a UGC?
What is a UGC?
 
How to use Social Media effectively
How to use Social Media effectivelyHow to use Social Media effectively
How to use Social Media effectively
 
Digital Ecosystem and Web Marketing
Digital Ecosystem and Web MarketingDigital Ecosystem and Web Marketing
Digital Ecosystem and Web Marketing
 
Introduction to Social Media
Introduction to Social MediaIntroduction to Social Media
Introduction to Social Media
 

Recently uploaded

Digital Marketing with a Focus on Sustainability
Digital Marketing with a Focus on SustainabilityDigital Marketing with a Focus on Sustainability
Digital Marketing with a Focus on Sustainability
sssourabhsharma
 
2022 Vintage Roman Numerals Men Rings
2022 Vintage Roman  Numerals  Men  Rings2022 Vintage Roman  Numerals  Men  Rings
2022 Vintage Roman Numerals Men Rings
aragme
 
3 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 20243 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 2024
SEOSMMEARTH
 
GKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt PresentationGKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt Presentation
GraceKohler1
 
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
taqyea
 
Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)
Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)
Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)
Lviv Startup Club
 
Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024
Adnet Communications
 
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
Stephen Cashman
 
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdfHOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
46adnanshahzad
 
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
Lacey Max
 
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
SOFTTECHHUB
 
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital ExcellenceDigital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
Operational Excellence Consulting
 
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
APCO
 
The latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from NewentideThe latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from Newentide
JoeYangGreatMachiner
 
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
BBPMedia1
 
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
hartfordclub1
 
Part 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 SlowdownPart 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 Slowdown
jeffkluth1
 
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
my Pandit
 
Business storytelling: key ingredients to a story
Business storytelling: key ingredients to a storyBusiness storytelling: key ingredients to a story
Business storytelling: key ingredients to a story
Alexandra Fulford
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 

Recently uploaded (20)

Digital Marketing with a Focus on Sustainability
Digital Marketing with a Focus on SustainabilityDigital Marketing with a Focus on Sustainability
Digital Marketing with a Focus on Sustainability
 
2022 Vintage Roman Numerals Men Rings
2022 Vintage Roman  Numerals  Men  Rings2022 Vintage Roman  Numerals  Men  Rings
2022 Vintage Roman Numerals Men Rings
 
3 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 20243 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 2024
 
GKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt PresentationGKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt Presentation
 
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
 
Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)
Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)
Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)
 
Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024
 
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
 
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdfHOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
 
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
 
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
 
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital ExcellenceDigital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
 
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
 
The latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from NewentideThe latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from Newentide
 
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
 
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
 
Part 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 SlowdownPart 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 Slowdown
 
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
 
Business storytelling: key ingredients to a story
Business storytelling: key ingredients to a storyBusiness storytelling: key ingredients to a story
Business storytelling: key ingredients to a story
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
 

2013 Whirlpool Corporation Innovation Report

  • 1. WHIRLPOOL CORPORATION CONFIDENTIAL  INTERNAL USE ONLY  PAGE 1
  • 2. WHIRLPOOL CORPORATION CONFIDENTIAL  INTERNAL USE ONLY  PAGE 2 Europe, Middle East and Africa Amiens, France Athens, Greece Barcelona, Spain Belgrade, Serbia Bratislava, Slovakia Breda, The Netherlands Bucharest, Romania Budapest, Hungary Casablanca, Morocco Cassinetta, Italy Comerio, Italy North America Benton Harbor, Michigan Amana, Iowa Celaya, Mexico Chicago, Illinois CIeveland , Tennessee Clyde, Ohio Evansville, Indiana Findlay, Ohio Greenville, Ohio Guadalajara, Mexico Knoxville, Tennessee Marion, Ohio Mexico City, Mexico Mississauga, Ontario Monterrey, Mexico Ottawa, Ohio Ramos Arizpe, Mexico St. Joseph, Michigan Tulsa, Oklahoma Washington, D.C. Latin America Bogota, Colombia Buenos Aires, Argentina Guatemala City, Guatelama Jaboatao dos Guararapes, Brazil Joinville, Brazil Manaus, Brazil Lima, Peru Rio Claro, Brazil Santiago de Chile, Chile Sao Paulo, Brazil Croydon, United Kingdom Dubai, United Arab Emirates Dublin. Ireland Helsinki, Finland Herlev, Denmark Isithebe, South Africa Johannesburg, South Africa Kiev, Ukraine Lenzburg, Switzerland Lisbon, Portugal Naples, Italy Norrkoping, Sweden Oslo, Norway Poprad, Slovakia Prague, Czech Republic Riga, Latvia Schorndorf, Germany Siena, Italy Sofia, Bulgaria Stockholm, Sweden Strombeek-Bever, Belgium Stuttgart, Germany Suresnes, France Tallinn, Estonia Trento, Italy Vienna, Austria Vilnius, Lithuania Warsaw, Poland Wroclaw, Poland Asia Beijing, China Changzxing, Zheijang Faridabad, India Hong Kong, China Melbourne, Austrailia New Delhi (Gurgaon), India Pondicherry, India Pune, India Qingdao, China Ranjangaon, India Shanghai, China Shenzhen, China Shunde, China Taipei, Taiwan Innovation from the Whirlpool Global Community As our physical and virtual worlds change at record pace, communities continue to play major roles in our lives. Whirlpool Corporation itself embodies a community. We are over 65,000 individuals, from 50 different countries, speaking different languages, united in bringing product leadership and other innovative solutions to households around the globe. The combined activities of Innovation and Margin Realization provide a common language for creating our future, and are essential for us to remain relevant, profitable and drive growth as we move forward. On the following pages, we share some of the initiatives the various Whirlpool Innovation communities have driven in 2013 to bring about product leadership, increased margins, new business models and a stellar future performance—by leveraging the combined strengths and capabilities of our global and local resources.
  • 3. WHIRLPOOL CORPORATION CONFIDENTIAL  INTERNAL USE ONLY  PAGE 3 Letter from Our Leadership The nature of communities is that they overlap and intersect, weaving strong connections that strengthen us as we together reach for our goals. With over 15 years in a quest for an embedded capability of innovation, we can see the level of maturity and evolution in the 2013 initiatives across the world. This report serves as a reference for teams around the world and for future generations of innovators so they can understand how we saw the future “back in 2013.” This year we confirmed our level of thought leadership in the field of innovation with the award received from Harvard Business Review and McKinsey on their Innovating Innovation challenge. An example of the success that can come from our collaborations is Armstrong II, a Fabric Care Project in China recently recognized with a W Award. The project, with its origins in the Innovation Turbo Charge initiative, was led by Tina Zhang, China’s marketing GM, who has fully embraced the innovation process and principles. We continue to see the relevance of our tools and process for a variety of contexts. In Product Leadership they were effective to shape the cooking and refrigeration cost reduction initiatives in NAR. And beyond Product Leadership, the tools have been effectively employed in process improvements for the corporate communications project that resulted in the creation of the “news hub,” and the IT related project run in LAR. Our continuous search for the best of the best out there confirms we have a “top of the line” process, but we’ve also found and incorporated some more tactical and practical tools into our kit. We’ve also confirmed that the skill and dedication in their application is what makes them work. On the following pages, we describe some of the most relevant 2013 projects throughout the global enterprise. I’d like to take this opportunity to thank all those who contributed. Sincerely, Nancy Tennant
  • 4. WHIRLPOOL CORPORATION CONFIDENTIAL  INTERNAL USE ONLY  PAGE 4 Discovery and Insights With a hands-on approach, the team sought out unmet consumer needs across China. The team also used the newly introduced Analogs lens to find successful ways to break into the Chinese market. This phase resulted in the creation of a number of concepts that were then developed in a subsequent phase. The Armstrong II washing machine, winner of 2013’s Chairman’s Award for innovation, is an example of the disciplined execution of the Consumer Solutions Process executed with innovation operational excellence in our core business to deliver product leadership. Tina Zhang, General Manager, Marketing and Product Business, and David Hong, Fabric Care Director, made it all possible— from identifying unique needs for the Chinese market to delivering a product to the market that addresses those needs. Simple as it seems, it requires leadership engagement, focus, open-mindedness and determination. Armstrong II, Recipient of Strategic Focus As important as all other stages in the Innovation process, articulating and aligning the objectives and focus of the work and putting together a plan ensures project focus and sets priorities. Opportunity (Concept) Development The creation, iteration, prioritization and ultimate selection of concepts required a collaboration among marketing, design and engineering teams, ultimately leading into a concept that was selected and brought to the Winning Definition Tollgate (WDT). Leadership engagement throughout the process was key to keeping the team moving along. Deliver and Grow The team utilized the Deliver and Grow phase to develop a launch plan that incorporated the consumer insights found during Discovery to convey the message across multiple channels and to develop marketing plans to “launch and love” this great innovation. The Chairman’s Award
  • 5. WHIRLPOOL CORPORATION CONFIDENTIAL  INTERNAL USE ONLY  PAGE 5 Latin America Alexandre Czesnat Innovation, Design and Product Development Vice President Mario Fioretti Director of Design and Innovation Paula Crespi Caselli Innovation Manager (former employee) Kelly Galesi Innovation Specialist Daniela Mazzoni Innovation Analyst Thayane Pancieri Innovation Financial Analyst Top Initiatives 2013 was full of adoption of the Triple Diamond and Consumer Solutions Processes by all marketing strategy teams involving 102 employees in 13 different areas with 10 partners involved. This year LAR also applied the innovation process in different areas like IT and Digital, embedding the culture across the region. LAR continues to experiment with corporate venturing for project incubation. Results from previous years like Destroyer, Itubaina and Joy are now delivering in the market or are close to launch. Key Learnings We discovered many opportunities in applying our innovation process beyond products, to areas that involve huge challenges with the opportunity to bring millions in savings. We learned of new methodologies and mindsets to tackle these challenges. These broad projects may even serve as a way to spread Innovation throughout the organization. Partnering with BPEX (Business Process Excellence) on such projects has proven invaluable. The Triple Diamond process has been widely adopted in product development by all categories. Resource allocation this year led us to believe that we should test allocating a diverse, small project team from start to finish, guaranteeing more accountability, speed and alignment to achieve winning results. Results The effort of spreading the Triple Diamond across the marketing teams included: 8 light Discovery Projects 2 full Discovery Projects 3 Opportunity Development Projects Innovation by Community In 2014, the Innovation team was reorganized and is now under the leadership of Marcos Oliveira. Corporate Venturing Great ideas and limited resources forces us to think creatively. To share risk with the market, LAR explored the model of corporate venturing through inventta, a corporate venturing firm that presented a proposal to the Growth & Innovation board detailing how Whirlpool might adopt such a model. The initiative is currently under consideration. Launches Destroyer brings the digital era to cooking with electronic controls linked to an app. Indiana promotes a healthy diet by preserving fruits and vegetables for longer periods. New This Year A project on process innovation, a partnership between BPEX, IT and innovation proved that the Triple Diamond tools can be applied successfully to many different contexts. This project resulted in the creation of a domain for IT processes and embedded the mindset in a different part of the organization. “In the Works” Some projects are ready to storm the Brazilian market. Not much can be shared at this point but the images speak by themselves!
  • 6. WHIRLPOOL CORPORATION CONFIDENTIAL  INTERNAL USE ONLY  PAGE 6 NorthAmerica Bryan Aown Director, New Business Creation and Innovation Corey Moles Sr. Category Manager, New Business Creation Sheila Stafford Sr. Category Manager, New Business Creation Scot Blommel Sr. Project Manager, New Business Creation Becky Martin Sr. Innovation Analyst Top Initiatives 2013 was a milestone year for NAR innovation with the opening of the Innovation Garage which hosted over 70 workshops and 30 tours this year. But more importantly, it hosts some of the most innovative initiatives currently at Whirlpool. The New Business Creation Team continues to drive two big projects involving a strategic partnership. Both initiatives have the potential to create new markets. The introduction of the first Spark Competition is already providing proof of the strong entrepreneurial spirit at Whirlpool Corporation. Key Learnings Bryan Aown, NAR Director of Innovation, shared his team’s top learnings, “Our biggest learning for 2013 is that we have an organization that wants to be innovative. If you give our people the right conditions, incentives and support . . . amazing things can happen. We must embrace failure and encourage smart risk taking to foster the right culture. There are mavens amongst us who want to create transformational growth. The Garage and the Spark Business Plan Competition are just a few examples of Whirlpool creating the right environment for these people to thrive.” New This Year The Garage opened at the beginning of the year and is already living proof that spaces make a difference in driving a culture of innovation. The garage has 10,000 sq ft of flexible space for workshops, a shop to co- locate teams and drive collaboration and experimentation and a multitude of easily accessible tools and gadgets to immediately drive inspiration. So far, some 70 group sessions have been held at the Garage since March 1st, representing all functions from numerous North American locations. Additionally, we have hosted over 30 tours for internal and external groups. Innovation by Community The Garage
  • 7. WHIRLPOOL CORPORATION CONFIDENTIAL  INTERNAL USE ONLY  PAGE 7 Key projects Total Kitchen was run to identify opportunities to make KitchenAid be a holistic kitchen experience across majors and small appliances. The iLab was attended by over 60 internal and external participants and has resulted in the creation of 60 opportunities and 16 domains. Colossus was a true execution of the Second Diamond, a project led by Rafael Reyes, Senior Manager for Product Development, to generate consumer relevant ideas to leverage extra space in the dishwasher. Spark Competition Launched in Q4, the Spark competition was created to fill the new business creation pipeline and engage the broader NAR organization. The café sessions offered participants an opportunity to interact with outside thought leaders and practitioners , to cross- pollinate ideas and get professional counsel in the different business aspects of the submissions. New This Year In 2013 we began to create an infrastructure to facilitate a more open, multilateral Innovation process. This enables new ideas and technologies to flow both in and out between Whirlpool and external parties. Additionally, we now engage procurement earlier in the process to mobilize supply base to be development partners and accelerate decision and delivery points to drive product leadership and solve critical gaps. Launched this year A true innovation milestone, this year the NAR Water team launched everydrop water filter, a simple yet very innovative product in the industry. NorthAmerica, continued Innovation by Community Europe,MiddleEast&Africa Tanneke Rienders Director, New Business Creation and Innovation Gianluca Vigato Innovation Lead Marco Signa Innovation Expert Giorgio Koursaris (Former Lead) Top Initiatives In a challenging business climate, EMEA has focused the majority of their efforts on stabilizing the business. This past spring, the Innovation team hosted an International Session on the Drop Go-to-Market Strategy in Cassinetta, Italy, a fitting location since the Drop was originally designed by Global Consumer Design in nearby Comerio. For the workshop, the Innovation group leveraged the creative brain power of students from the CEMS program of Universita Bocconi in Milan, a top international business school. New This Year At the workshop, a new technique in competitive ideation was introduced. Two groups were formed—students versus Whirlpool employees— and each presented European go-to-market concepts for the Drop. Judges were given a budget to fund the competing ideas. The students came out with the most funding, but by a small margin. Innovation by Community
  • 8. WHIRLPOOL CORPORATION CONFIDENTIAL  INTERNAL USE ONLY  PAGE 8 Subra Komal, Vice President, Asia Marketing, Asia South Innovation Leads Vikram Raman P Pandithura Anand V Hingne Top Initiatives In India, Innovation is embedded in core teams that include Marketing, Global Consumer Design, Engineering & Technology, and Procurement with the close support of Legal. This past year, Refrigeration and Laundry projects have been front and center. In Refrigeration Power Cool Zone and Power Cut Cool are two low cost Innovation initiatives that offer practical consumer solutions. High Definition Sensorial, a Color|Finish|Materials project, offers customers a compelling aesthetic experience. In Laundry, India launched Stainwash, a toploader, and Ace Stain Free at the high end of the Ace Platform. Key Learnings Great things can come from a simple insight. For example, how can Whirlpool Refrigeration lessen a person’s frustration caused by repeated power outages? India is addressing this need in a couple of ways. To ensure innovation project success, the business is placing greater emphasis on Proof of Concept (POCs) through early research. Particularly on low cost initiatives, key performance indicators are identified early on to ensure the innovation will translate into positive Price Margin Realization (PMR). Launched this Year Stainwash This top loader has a unique wash cycle sequence of six steps leveraging maximum benefit from the thermal energy produced by a built-in heater—an idea that came from a brainstorm session. The feature removes sixteen different types of tough stains. As of November 2013, 25,000 units were sold. Just launched in November of 2013, Ace Stain Free brings the first claim for a Stain Free Washer to the Ace, Twin Tub Platform. This enables the Ace to command a premium, being sold at a higher price point than previous models. Ace Stain Free Innovation by Community India Launched this Year Power Cool Zone This integrated compartment in the refrigerator keeps a bottle of water chilled during power outages. “In the Works” Power Cut Cool Leveraging the need for cooling solutions around power outages, India is developing a removable product for the refrigerator made of a thermos- like material that will keep a chilled bottle chilled for up to twelve hours. The concept is currently being tested with users to determine, among other things, target market willingness to pay and trade-off preferences. Launched on GenY platform, 200K+ units with this feature have sold. FY ‘13-’14 and beyond, the feature will cascade down to the entire entry level DC line-up in India (0.5Mn+ units targeted). Launched this Year High Definition Sensorial: The Royale Range of Refrigerators Providing stunning and immediate sales floor impact, these high definition, 3-D door finishes and internal graphics meet an emerging consumer preference for sensorial appeal and aesthetics. Currently in the market, each “high-def” product contributes 3-4% higher gross margin than the typical model.
  • 9. WHIRLPOOL CORPORATION CONFIDENTIAL  INTERNAL USE ONLY  PAGE 9 Top Initiatives Armstrong II, featured in the opening pages of this report, was China’s breakthrough initiative. Launched in October 2013, the project leveraged all phases of the innovation process. In Refrigeration, China Style: Side- by-Side Aesthetic Innovation explored new ways the SxS could be designed to celebrate Chinese culture. And Icebreaker, a multi- door project, looks at new configurations. In a series of Deep Dive Consumer Workshops, the team is ideating around new-to-the-market configurations and features specifically targeting the Chinese lifestyle, as well as generating insights that can be applied across platforms. Work to-date has included twenty in-home visits to understand users’ unmet needs relating to food management and preservation. At subsequent workshops, the team collected over 500 fresh ideas and eventually fleshed out 9 innovative concepts for further development. The China Style series drew inspiration from various elements of Chinese culture as a means of differentiating our products in the market and connecting with our target consumer. Each model in the series features unique patterns and handle configurations. The Beijing Opera Model celebrates the Chinese Arts with stunning glass panel doors and glass handle design. The two Jade Ring models followed shortly after and feature two new unique patterns that represent luck and fortune to Chinese consumers. Tina Zhang General Manager, Marketing and Product Business David Hong Innovation Lead and Fabric Care Director left: Beijing Opera Model Exterior and Interior with tower lighting far left: Jade Ring concepts Innovation by Community China OpenInnovation Enrica Monticelli Sr. Manager, Open Innovation and External Funding – Advanced Development and Cross Categories 2013 team and contributors: Paola Aresi OI& EF coordinator Andrea Gasparoni OI&EF Project Engineer Cristina Castiglioni OI&EF People programs coordinator Gabriele Colombo PhD– Politecnico of Milan, Assistant Professor Key Initiatives Enrica Monticelli and ADXC (Advanced and Cross Category) team continues to drive thought leadership on Open Innovation on specific technology initiatives. The topic is of relevance in the world and Whirlpool is no exception. While Open Innovation is not a formalized and broad initiative, innovation teams across the world continue to practice it through partnerships with external entities, collaboration with suppliers, doing tech scouting and in other forms. In the US, the New Business Creation team’s work with P&G is a world-class example of Open Innovation. Open Innovation is a key ingredient to innovation success and part of Whirlpool’s toolkit and capability. University Partnerships A successful example of driving innovation through university partnerships is the recently established strategic collaboration with Politecnico de Milano. This on-going relationship yielded 16 projects in 2013 in which the Politecnico is deepening the technical knowledge necessary to deliver product leadership on key Whirlpool projects—across all the product categories . Based on this, a Global University strategy to strengheten the eco- system in NAR and Asia has been outlined and will be operational in 2014. Crowdsourcing/Tech Scouting An explosion of services in the market is proof that this has value to organizations. In 2013 Enrica Monticelli’s team assessed a couple of opportunities for Whirlpool, making a recommendation to move forward with a vendor. This gave us the opportunity to better understand some of these services and build capability in the space. Innovation by Community
  • 10. WHIRLPOOL CORPORATION CONFIDENTIAL  INTERNAL USE ONLY  PAGE 10 GIobaIlnnovation Moises Norena Global Director of Innovation Suzanne Berberet Manager, Global Innovation Luiz Cunha Senior Manager, Global Innovation Kavita Khatri Senior Manager, Global Innovation Inga Matukhina Manager, Global Innovation Greg Weigand Senior Manager, Global PMR Top Initiatives During 2013, the global team supported most regions in key innovation projects in addition to continuing the proliferation of the innovation playbook and the addition of new, more tactical tools to our toolkit. In addition, the team experimented with the incubation of the Natural Gas Vehicle (NGV) initiative. As thought leaders in innovation, the team participated in and won the Harvard Business Review/McKinsey Innovating Innovation Challenge. On another front, the Global Innovation team supported Corporate Communications effort to increase share-of-voice resulting in the creation of the Global News Room. Key Learnings We’ve learned a lot in 2013  Having seen many innovation processes and approaches out there, we believe we have a top-notch process and it is up to us to extract value from it.  Our innovation teams are finding new ways to engage business teams as time and business demands increase–lighter, more practical and visually appealing approaches help.  The innovation process is a common language as we learned during our work with the China team. • Shelving a project can be as important as continuing it, as was the case with the Natural Gas Home Refueling project. Although it was disruptive, we determined the initiative is not financially compelling at this time. New This Year We have added a couple of tools that support aspects of the innovation process in a more tactical and spontaneous way. Both Innovation on-line Games and KiIn’s IdeaKeg fit within our framework but allow teams to work more independently and do a bit less preparation for their workshops. This is no substitute for our innovation process but a good complement to it. We also looked into new approaches for scoping projects and driving workshops in collaboration with ?Whatif!. Assessing the success criteria for a workshop activity Innovation by Community China Innovation and Product Leadership As with the Armstrong II project, Global Innovation and the China team are applying the Triple Diamond process to deep dive into the Chinese consumers’ needs and preferences to develop new opportunities. This project is proving that having a common “Innovation language” makes meaningful collaboration possible even when there are multiple languages spoken in the room. Consumer Relevant Cost Reduction This new Innovation application was initially applied on the Tesla cooking project. More recently, it is being used in Refrigeration, a project still in progress. Using the innovation framework and some newly developed tools, Innovation and business teams work together to drive dramatic cost reduction. This approach is being documented since it has proven to be an effective means to tackle cost challenges while maintaining or improving upon customer relevance. Capability Building The playbook that was created during the Innovation Turbo Charge and improved by the LAR team is now fully available. A full 3.5 days training has been developed and its first introduction will be executed in India in Feb 2014. This includes new and fresh materials based on the graphics from LAR and makes the training highly energetic and interactive. A series of webinars on a variety of tools and techniques has been created; this database provides a solid expansion of innovation tools and principles for those people who already have innovation fundamentals.
  • 11. WHIRLPOOL CORPORATION CONFIDENTIAL  INTERNAL USE ONLY  PAGE 11 GIobaIlnnovation,continued Whirlpool Creatives Whirlpool Creatives is an association of employees who appreciate creativity and the arts. “The Arts” is used broadly here, including but not limited to, design, painting, sculpture, music, video, writing and recipe creation. Many of the members produce personal works in their time away from Whirlpool. As the entity that established this organization, Global Innovation has played an essential role in it’s growth. The organization has been designed to strengthen the fabric of Whirlpool Corporation by promoting cross-category interaction while providing an attractive and fertile environment for sharing creative ideas and techniques. Promoting a global culture of creativity & innovation, the group fosters creative and technical excellence here at Whirlpool and in our respective communities. With the support of Global Innovation, Whirlpool Creatives has made tremendous progress this year. A leadership team has volunteered their time, membership increased to two hundred and a newsletter called Creative Bits has received accolades. Additionally, members launched a global website: creatives.whirlpool.com. This includes an online gallery called FOLIO with member works. Submissions are organized by type:  Art 2D, Painting and Drawing  Art 3D, Sculptural Work  Craft  Creative Writing  Culinary  Design  Music  Performance  Photography  Poetry  Scrapbooking  Technology  Video/film Enjoy the site. And if you make artwork, take part by posting. Creatives gathering Right: Montage from the Whirlpool Creatives Website, FOLIO Tab creatives.whirlpool.com Creatives developed the visual language of the Strategic Architecture Commutations Innovation by Community Creatives e-newsletter, Creative Bits
  • 12. WHIRLPOOL CORPORATION CONFIDENTIAL  INTERNAL USE ONLY  PAGE 12 We continue to consistently and rigorously measure innovation. This has proven to be something many companies aspire to be able to do. While at times it can be difficult to keep up with all these numbers and see their value as we drive our day-to-day, it is something that makes our innovation meaningful and tangible to investors and employees. Metrics
  • 13. WHIRLPOOL CORPORATION CONFIDENTIAL  INTERNAL USE ONLY  PAGE 13 CertifiedInnovationMentor Module 3 Leading the Innovation imperative Students will develop the acumen to design, communicate and execute an innovation management system that satisfies the needs of the organizational and long-term strategies in a scalable and sustainable way making innovation not an initiative but part of the fabric of organizations Program Structure Module 2 Applying Innovation Students will gain the necessary knowledge to generate innovative ideas and the deep understanding essential to identify, assess and apply the principles, tools and processes that facilitate their generation and conversion into successful innovation solutions Module 1 The business case of Innovation Students will recognize opportunities for starting, improving or scaling the innovation effort. Students will leave with insights and elements to define or improve innovation in an organization as a source of competitive advantage Intersession Blocks Participate in webinars that have been recorded by 20+ of the most renowned experts in the field with topics that range from Innovation strategies to tactical ideation tools to generating consumer insights. Projects Students will complete two projects: a team project for a non-profit organization and a project for their own company. Faculty and peers will assist in making each project a great innovation Innovation is essential for organizations to achieve differentiation and growth. Unlike established competencies such as finance, acquiring it is difficult in a fragmented and inundated market. The program is comprehensive, neutral and rigorous: providing the individual the unique and sought-after acumen and recognition to become an innovation catalyst for the organization. Many companies around the world are trying to figure innovation out, Whirlpool is ahead of the curve. Our 15+ years of experience have attracted renowned institutions and innovation thinkers. We are taking our knowledge and experience to new heights by partnering with University of Notre Dame’s Mendoza School of Business and Memorial Hospital of South Bend’s Innovation Center in the creation of the world’s first innovation certification program that combines academy and industry. The pilot program is underway and will be finished in May – this program will help us prepare new innovation leaders at Whirlpool and many of its components will benefit generations of innovators in our company. Moisés Noreña “I am excited to see this, it is really needed in the market.” Former Chief Learning Officer at Xerox and Motorola Program (CIMp ) Faculty Our program is designed and taught by Nancy Tennant and Moises Norena accompanied by Notre Dame Faculty and some of the most renowned figures in the innovation space including Gary Hamel, Peter Skarzynksi and The Tom Peter’s Company among others. Some of the most prominent innovation firms like ITC, ?Whatif!, KILN, Strategos, Clearworks have also partnered to share some of their secrets. Participants In addition to Whirlpool, the pilot program has innovation leaders from Dell, John Deere, Bobcat, Exelon, Saint-Gobain, YMCA, Sonoco, Cardinal Health, Johnsonville and Washington Penn Plastics. What’s in it for Whirlpool? This pilot program will finish in May 2014 and all the webinars and modules will be finalized by then. The content developed is a wealth of innovation knowledge. We plan to extract maximum value for Whirlpool in the following ways: 1. Securing seats for Whirlpool in each session, a candidate selection model will be developed 2. Offering key elements of the program to groups at Whirlpool, like will be done in February for the India team 3. By bringing the whole program to key Global Whirlpool locations in partnership with local institutes (in progress) TM “Our partnership with Whirlpool's innovation network and their thought leaders has been instrumental in creating this new program.” – Roger D Huang, Dean and Professor Mendoza College of Business, University of Notre Dame “This groundbreaking initiative builds on Whirlpool’s long legacy of embedding innovation as a core competency. Whirlpool’s strong and forward-leaning executive leadership has fostered the creation of a truly unique and impactful curriculum for those seeking advanced learning and expertise. Whirlpool Corporation is a remarkable partner in pioneering an expert-level leadership Innovation program in partnership with Beacon's Memorial Hospital of South Bend.” – Phil Newbold, CEO Beacon Health System
  • 14. WHIRLPOOL CORPORATION CONFIDENTIAL  INTERNAL USE ONLY  PAGE 14 Nations Sized by Populationworldmapper.org © Copyright Sasi Group (University of Sheffield) and Mark Newman (University of Michigan) While maps typically show nations by land mass, this map instead distorts nations’ sizes to reflect population. The Western Hemisphere is, for the most part, recognizable. However the representations of India, China, Russia and Australia are dramatically different than a typical map. What opportunities do these changing demographics represent for Whirlpool, as a global corporation? How will the lifestyles of individuals in more densely populated India and China differ from those of peoples in more sparsely populated countries? How will our lifestyle solutions and businesses be shaped by these demographics? Will this influence how and where we manufacture, license, and source products as well?