Whirlpool EMEA presents: Digital School, Lesson 1, the first part of an online course about social media and digital life. In these slides you will understand which are the main social networks, what is their story and how they work.

1. LESSON 1
Introduction
to social media
The main social media interaction

2. INDEX
COMMUNICATION EVOLUTION
- The difference between traditional media and new media
- Definition of social media and web 2.0
MAIN SOCIAL MEDIA CHANNELS
- Blogs
- Social networks
- Microblogging
- Multimedia sharing
- Social bookmarkings
- Forum and online communities
PRACTICE:
- How to create your TWITTER account in 5 minutes
- How to create your YOUTUBE account in 5 minutes
2

3. 3
communication evolution
The difference between traditional media and new media

4. Classic media
Communication is one to one
4
Information / Data
SENDER RECEIVER

5. MASS media
Communication is one to many
5
Information / Data
SENDER
RECEIVER
RECEIVER
RECEIVER

6. SOCIAL media
Communication is
one to one to one to one...
6
Information / Data
PARTICIPANT PARTICIPANT
PARTICIPANT
PARTICIPANT

7. 7
communication evolution
Definition of social media and web 2.0

8. WHAT IS SOCIAL MEDIA?
Social Media is
conversation
8
supported by
Online Tools

9. WHAT IS SOCIAL MEDIA?
Definition
“Social media technologies take on different forms including magazines, Internet forums, weblogs,
social blogs,microblogging, wikis, social networks, podcasts, photographs or pictures, video, rating
and social bookmarking”
Social media are primarily Internet-based tools for sharing and discussing information among human
beings. The term most often refers to activities that integrate technology, social interaction, and the
construction of words, pictures, videos and audio.
from Wikipedia
A NOTE: wikipedia itself is a social platform! Everybody can add and build contents for the Encyclopedia
9

10. WHAT IS web 2.0?
Definition
It’s a concept deeply linked to “social media” : a Web 2.0 site
may allow users to interact and collaborate with each other in a
social media dialogue as creators of user-generated content in a
virtual community, in contrast to websites where people are
limited to the passive viewing of content.
Web 2.0 is a term describing changing trends in the use of World
Wide Web technology and web design that aims to enhance
creativity, secure information sharing, collaboration and
functionality of the web.
One of the most famous 2.0 sites is Youtube: the video platform
that allows everyone to upload and broadcast their own video.
Users can upload, view and share videos. Most of the content on
YouTube has been uploaded by individuals, although media
corporations including CBS, the BBC, VEVO, Hulu, and other
organizations offer some of their material via the site.
10
http://youtu.be/Krjt4E4xHyg
An italian user reviews his microwave
http://youtu.be/_viuM_sEOOU
A boy plays a washing machine as a drum!

11. SOCIAL MEDIA
Understand it with a funny story
11
http://youtu.be/MpIOClX1jPE

12. 12
MAIN SOCIAL MEDIA CHANNELS

13. BLOGS
13
A blog is a website where entries or posts are
listed in chronological order. Blogs commonly
allow for readers to provide comments which
are posted along with the original entry.
Visit some of these Blogging platforms for
creating blogs:
www.blogger.com
www.wordpress.com
www.typepad.com
http://www.recipegirl.com/
http://mashable.com/
a recipe blog
a famous tech blog

14. Social networks
Social networking services –
Facebook, MySpace, Google +,
being the most well-known are
websites that allow online users to
connect and share information with
other online users.
www.facebook.com
https://plus.google.com/
14
Watch this video to understand social
networks:
http://youtu.be/6a_KF7TYKVc

15. Multimedia sharing
Media sharing allows users to upload and share videos and pictures to sharing
websites such as Youtube, Vimeo and Flickr. Other users can watch the videos and
pictures, comment on them, share them with other users and even embed them on
their own websites and blogs:
FLICKR is the biggest picture sharing platform where you can find beautiful pictures
from all over the world:
www.flickr.com
Vimeo is where you can find great quality videos, made by independent artist and
young film producers:
www.vimeo.com
YouTube is the most famous video platform, over 800 million unique users visit this
site each month, in the same period over 4 billion hours of video are watched, while
72 hours of video are uploaded to YouTube every minute.
www.youtube.com
15

16. Social bookmarking
Social bookmarking allows web users to save, organize and
share their bookmarks of web pages on the Internet (vs. their
own computers). Social news sites allow users to submit web
pages and articles and have other users vote them with the # of
votes determining which articles are presented on the social
news site.
They are very useful because:
1) They allow you to save all your favorite links, categorized
according to your needs
2) You can discover new trends and understand what is hot on
the internet
www.digg.com
www.delicious.com
www.reddit.com
16
http://www.youtube.com/watch?v=HeBmvDpVbWc

17. microblogging
Microblogging is a form of blogging where users provide brief updates (often on a
frequent basis throughout the day) and publish them on microblogging platforms.
You’ve probably heard of Twitter, which is a Microblogging tool. Microbloggers can
submit their updates via the web itself or via text messages, instant message, or
even email.
Microblogging is very easy and fast: for this reason it is becoming the self press
office of many politicians and celebrities. Today, many famous people have a Twitter
account and millions of followers.
The most known platforms are:
Twitter: www.twitter.com
Tumblr: www.tumblr.com
In China this is very popular sina weibo:
http://www.weibo.com/
17

18. practice:
create your account in 5 minutes
18

19. Learning on YouTube
On youtube you can find an infinite variety of courses: it is the most used platform
to share knowledge freely. Next time you want to learn something, consider
visiting YouTube!
For example you can find:
19
Guitar Lessons Cooking spaghetti & meatballs Repairing a chair
http://www.youtube.com/results?search_query=guitar
+lesson&page=&utm_source=opensearch
http://www.youtube.com/results?search_query=spaghetti
+meatballs&oq=spaghetti+meat&gs_l=youtube.
3.0.0i19l9j0i5i19.31679.40971.0.42189.22.16.3.3.3.1.397.2
221.11j2j0j3.16.0...0.0...1ac.1.rnVvLpi9rmI
http://www.youtube.com/results?search_query=repair
+chair&oq=repair+cha&gs_l=youtube.
3.3.0i19l8j0i5i19l2.64204.74672.0.77576.10.9.0.1.1.0.127.7
53.8j1.9.0...0.0...1ac.1.EBlbKDGwFTY

20. create your account
The best way to understand how to make a YouTube
account is explained by many videos listed on
youtube itself!
Click this link and pick a video to get started now!
http://bit.ly/UUCOUu
20

21. create your twitter account
Twitter is a social networking/blogging site that allows you to update your
personal blog and communicate with your online friends via 140-
maximum character messages, or "tweets," that describe your current
status.
You can follow your friends and update them when you change your
“status”. You can share your thoughts, links, suggestions with your
followers.
It’s very useful to be updated in real time from Politicians, News
Corporations, Television and Celebrities: just sign up and start to follow
the people you are interested in! Right now many famous people have a
twitter account!
Go to www.Twitter.com and sign up now!
If you need an help, here is a quick video guide: http://www.youtube.com/
watch?v=zkWL985S95E
21

22. 22
THANK YOU
NEXT: We explore the ‘Digital
Revolution’! See how it has
changed the way we are doing
business!
For questions or suggestions
please write to:
whirlpool_emea@whirlpool.com