Pinterest is a popular social media platform that allows users to create and share visual content through virtual pinboards. It has grown rapidly since its launch in 2010, now with over 400 million monthly active users. Pinterest focuses on visual content like images and utilizes features like rich pins, interests, and its waterfall layout to provide an engaging experience for users. The platform's emphasis on high-quality images and organization of content by topic has made it very useful for areas like design, education, fashion and inspiration. It provides more opportunities for visual discovery and participation compared to other social networks.
Pinterest Marketing 101. Amberly Rundell from Mannix Marketing shows you the benefits of using Pinterest for business, how to set up an account, and some basic tips and tricks to get more followers and build website traffic with this popular social media site.
Pinterest Marketing 101 with Amberly Rundell, Social Media Strategist at Mannix Marketing. Learn how to grow your business with one of the most popular social media sites on the web today!
Leverage the power of social media to build brand awareness, attract site visitors, and turn customers into promoters. More details on this presentation: http://www.alexrascanu.com/social-media-marketing-startup/
Presentation delivered at an Emerging Entrepreneurs training session organized by the Learning Enrichment Foundation in Toronto, Canada.
Pinterest Marketing | how to use pinterest for marketingsocialahsan
Pinterest Marketing | Pinterest Business Demographic reports that 250 Million use Pinterest every month, making it one of the most popular social networks (behind Facebook and LinkedIn). https://blog.socialchamp.io/how-to-use-pinterest-in-marketing/
You're a Rock Star: Building Thought Leadership Through Social NetworkingJay Baer
Presentation to the Association of Management Consulting Professionals on use of social networking to build thought leadership.
Presented by Jason Baer of convinceandconvert.com and Elizabeth Sosnow of blisspr.com
blogging, social media, social networking, Twitter, linkedin advice and counsel
Pinterest Marketing 101. Amberly Rundell from Mannix Marketing shows you the benefits of using Pinterest for business, how to set up an account, and some basic tips and tricks to get more followers and build website traffic with this popular social media site.
Pinterest Marketing 101 with Amberly Rundell, Social Media Strategist at Mannix Marketing. Learn how to grow your business with one of the most popular social media sites on the web today!
Leverage the power of social media to build brand awareness, attract site visitors, and turn customers into promoters. More details on this presentation: http://www.alexrascanu.com/social-media-marketing-startup/
Presentation delivered at an Emerging Entrepreneurs training session organized by the Learning Enrichment Foundation in Toronto, Canada.
Pinterest Marketing | how to use pinterest for marketingsocialahsan
Pinterest Marketing | Pinterest Business Demographic reports that 250 Million use Pinterest every month, making it one of the most popular social networks (behind Facebook and LinkedIn). https://blog.socialchamp.io/how-to-use-pinterest-in-marketing/
You're a Rock Star: Building Thought Leadership Through Social NetworkingJay Baer
Presentation to the Association of Management Consulting Professionals on use of social networking to build thought leadership.
Presented by Jason Baer of convinceandconvert.com and Elizabeth Sosnow of blisspr.com
blogging, social media, social networking, Twitter, linkedin advice and counsel
Pinterest can be a great way to spread awareness of your business and
its products. Many people use this social networking site for business
and non-business uses. However, before jumping in to Pinterest to
market your business, you may want to consider some of the
following steps.
Social Media for Real Estate Agents discusses the impact of social media for buying and selling real estate. In this presentation about real estate, agents and real estate professionals can learn to own their share of any real estate market.
Free Social Media Marketing Dictionary - http://www.socialmediasecond.com/
Seminar - Successful Social Media Campaign in 15 Minutes Per Day http://skl.sh/1aEu610
Women's Small Biz Revolution Summit: How to use Facebook & Instagram to Grow ...Molly O'Kane
In this class learn how Facebook and Instagram work, best practices, success stories from other businesses who are winning it, and tools to save you time. Connecting the dots from social media to sales!
Social Media Marketing for Real Estate ProfessionalsNicholas Scalice
In this presentation, Nicholas will cover the basics of social media marketing strategy and tactics, in terms that real estate professionals can relate to. He will explain the single most important feature every real estate website should have (even though less than 10% of agent websites actually have it).
Nicholas will also cover how each of the “Big Four” social media platforms can be used specifically in the real estate industry, and lastly, he will reveal six marketing tools that he personally recommends to every real estate professional.
The Future of Social Media; Jumping Ahead of Your CompetitionShelly Cedarblade
Whether you work for a big business or small one, one thing is clear from the research; social media marketing is here to stay. It is simply not enough to have a presence on social media channels; you need to deliver relevant content to your fans that engages them, encourages them to connect with you, and ultimately take action.
You will learn:
• Which social channels marketers should focus on in the future?
• New social media content features
• Which social media strategies are most effective?
• The best ways to engage your audience with social media
• How to measure the return on your social media investment
• The best social management tools
• How much time you should invest with social media activities
An introduction to social media marketing for businessAnn Stanley
• Getting started with social media and resources required. We also look at defining objectives.
• Planning and setup of accounts, profiles and tools
• The importance of a content marketing strategy; what will you talk about?
• Platforms and techniques
• Making the job easier with tools and automation
• Measuring and monitoring site traffic, campaign performance, reputation management etc.
• Create an integrated strategy which combines social media and other digital marketing activities
Presented by Candace Godwin, Godwin Marketing Communications, at the 2012 Coeur d'Alene Association of Realtors Tech Camp. Basics of developing a social media strategy and using Pinterest and Twitter for Real Estate.
Please remember you are writing to a business audience who is likely NOT ultra-experienced with social media marketing but is very knowledgeable about general marketing principles. Assume they understand some of the basic terms like 'Tweet' or 'Retweet'. Your reader is likely a business owner or marketing professional.
They are coming to YOU to learn.
DCEDC: The Future of Social Media: Jumping Ahead of Your Competition Shelly Cedarblade
The presentation was created for those that attended the Dunn County Economic Development Corporation's workshop on social media. It is simply not enough to have a presence on social media channels; you need to deliver relevant content to your fans that engages them, encourages them to connect with you, and ultimately take action.In this workshop, participants learned 1) Which social channels marketers should focus on in the future; 2) New social media content features; 3) Which social media strategies are most effective; 4) The best ways to engage your audience with social media; 5) How to measure the return on your social media investment; 6) The best social management tools; and 7) How much time you should invest with social media activities.
Twitter for Real Estate (Social Media Marketing)ericavautier
Learn how to use LinkedIn for Real Estate. Topics include: what to include in your profile, how to link to other social networking sites (wordpress & slideshare), how to make contacts, status updates and more!
Its not just enough to create a Facebook page or Twitter profile and just expect your community will build of its own accord.
Like SEO, providing content is as much about placement and medium as it is about value.
This presentation offers a 6-point need-to-know criteria to creating a results-based Social Media strategy with your audience and brand values at the core.
Presentation from e-CBD's workshop "Digital Strategy 2014"
Luke explains how to make the most of social media marketing for your business and maximise the power of Facebook, Twitter, Instagram, Pinterest, Vine and more. Learn why it's so important to think in terms of 'goal oriented social media marketing', instead of social media as a marketing miracle cure!
2019 Social Media Marketing Trends and PredictionsJanet E Johnson
2019 Social Media Marketing Trends and Predictions - From Influencers to Stories to Video Marketing. I share 6 of my top predictions.
(Presentation from my Monthly Social Media Marketing Meetup in the Twin Cities - Minneapolis, MN)
Pinterest can be a great way to spread awareness of your business and
its products. Many people use this social networking site for business
and non-business uses. However, before jumping in to Pinterest to
market your business, you may want to consider some of the
following steps.
Social Media for Real Estate Agents discusses the impact of social media for buying and selling real estate. In this presentation about real estate, agents and real estate professionals can learn to own their share of any real estate market.
Free Social Media Marketing Dictionary - http://www.socialmediasecond.com/
Seminar - Successful Social Media Campaign in 15 Minutes Per Day http://skl.sh/1aEu610
Women's Small Biz Revolution Summit: How to use Facebook & Instagram to Grow ...Molly O'Kane
In this class learn how Facebook and Instagram work, best practices, success stories from other businesses who are winning it, and tools to save you time. Connecting the dots from social media to sales!
Social Media Marketing for Real Estate ProfessionalsNicholas Scalice
In this presentation, Nicholas will cover the basics of social media marketing strategy and tactics, in terms that real estate professionals can relate to. He will explain the single most important feature every real estate website should have (even though less than 10% of agent websites actually have it).
Nicholas will also cover how each of the “Big Four” social media platforms can be used specifically in the real estate industry, and lastly, he will reveal six marketing tools that he personally recommends to every real estate professional.
The Future of Social Media; Jumping Ahead of Your CompetitionShelly Cedarblade
Whether you work for a big business or small one, one thing is clear from the research; social media marketing is here to stay. It is simply not enough to have a presence on social media channels; you need to deliver relevant content to your fans that engages them, encourages them to connect with you, and ultimately take action.
You will learn:
• Which social channels marketers should focus on in the future?
• New social media content features
• Which social media strategies are most effective?
• The best ways to engage your audience with social media
• How to measure the return on your social media investment
• The best social management tools
• How much time you should invest with social media activities
An introduction to social media marketing for businessAnn Stanley
• Getting started with social media and resources required. We also look at defining objectives.
• Planning and setup of accounts, profiles and tools
• The importance of a content marketing strategy; what will you talk about?
• Platforms and techniques
• Making the job easier with tools and automation
• Measuring and monitoring site traffic, campaign performance, reputation management etc.
• Create an integrated strategy which combines social media and other digital marketing activities
Presented by Candace Godwin, Godwin Marketing Communications, at the 2012 Coeur d'Alene Association of Realtors Tech Camp. Basics of developing a social media strategy and using Pinterest and Twitter for Real Estate.
Please remember you are writing to a business audience who is likely NOT ultra-experienced with social media marketing but is very knowledgeable about general marketing principles. Assume they understand some of the basic terms like 'Tweet' or 'Retweet'. Your reader is likely a business owner or marketing professional.
They are coming to YOU to learn.
DCEDC: The Future of Social Media: Jumping Ahead of Your Competition Shelly Cedarblade
The presentation was created for those that attended the Dunn County Economic Development Corporation's workshop on social media. It is simply not enough to have a presence on social media channels; you need to deliver relevant content to your fans that engages them, encourages them to connect with you, and ultimately take action.In this workshop, participants learned 1) Which social channels marketers should focus on in the future; 2) New social media content features; 3) Which social media strategies are most effective; 4) The best ways to engage your audience with social media; 5) How to measure the return on your social media investment; 6) The best social management tools; and 7) How much time you should invest with social media activities.
Twitter for Real Estate (Social Media Marketing)ericavautier
Learn how to use LinkedIn for Real Estate. Topics include: what to include in your profile, how to link to other social networking sites (wordpress & slideshare), how to make contacts, status updates and more!
Its not just enough to create a Facebook page or Twitter profile and just expect your community will build of its own accord.
Like SEO, providing content is as much about placement and medium as it is about value.
This presentation offers a 6-point need-to-know criteria to creating a results-based Social Media strategy with your audience and brand values at the core.
Presentation from e-CBD's workshop "Digital Strategy 2014"
Luke explains how to make the most of social media marketing for your business and maximise the power of Facebook, Twitter, Instagram, Pinterest, Vine and more. Learn why it's so important to think in terms of 'goal oriented social media marketing', instead of social media as a marketing miracle cure!
2019 Social Media Marketing Trends and PredictionsJanet E Johnson
2019 Social Media Marketing Trends and Predictions - From Influencers to Stories to Video Marketing. I share 6 of my top predictions.
(Presentation from my Monthly Social Media Marketing Meetup in the Twin Cities - Minneapolis, MN)
2016./2017.m.g. ORL un radioloģijas SZP apvienotās sēdes prezentācija "Kakla daļas radioloģiskā anatomija no ORL aspekta". Autore: Jūlija Ivanova (RSU MF IV kursa studente)
Paraganglioma - klīnika un ķirurģiskā terapijaAlise Adoviča
2016./2017.m.g. ORL un radioloģijas SZP apvienotās sēdes prezentācija "Paraganglioma: klīnika, ķirurģiskā terapija". Autore: Anda Rēdere (RSU MF V kursa studente)
Created for the Consortium for Entrepreneurial Education
Learn the 4 Steps to Social Media Success
Learn from examples from Twitter, Facebook, Linkedin, Pinterest and Blogs
Learn from case study about how Microsoft used Pinterest to launch a new product
Additional resouces included: Social Media Planning Guide, Create your social media guidelines forms, blog content ideas and more.
Pining For Pinterest: Where Pinterest Fits in Social Media and Why It's Impor...Sociality Squared
Presented at SMW in NY on February 16, 2012
Pinterest is THE emerging platform that’s going to steal the show for 2012. It’s simple, visually compelling…and best of all: it has clear business benefits that are tangible. Well, almost tangible. Brands already taking advantage of Pinterest are seeing increased traffic to their websites as one of the many benefits from this platform. Best practices and case studies are being created now, but YOU can stay ahead of the curve by attending this event that will explore what Pinterest is, current case studies and why you should be using it if you aren’t already.
So much internets, so little time!
All you need to know about the oh-so-trendy photo-sharing social network, Pinterest to sell it to your clients in 28 slides.
Pinterest -An Effective Tool to Drive SalesBalaji R
Pinterest is one of the fastest growing business platforms. The presentation has strategies for corporates and how to get leads.It also talks about how Whole foods Successfully Implemented Pinterest
This presentation provides an introduction to social media channels. It will examine the importance of social media and how to use platforms such as Facebook, Twitter and LinkedIn successfully. It will explore the main principles of social media, and how it can be used by organisations to transform their marketing communications. The area of social media monitoring and risk will also be examined along with some practical advice on how to successfully protect your organisation's reputation online.
Know how to use social media for Recruitment and why one should Incorporate Social Media in Your Recruiting Efforts .Social Media is emerging as a tool that more recruiters rely on in the hiring process. Networks such as LinkedIn, Facebook, Twitter, Viadeo, and Google+ can provide recruiters with an array of information about potential candidates, as well as new avenues for reaching passive candidates and advertising the company’s current openings.
For more such innovative content on management studies, join WeSchool PGDM-DLP Program: http://bit.ly/ZEcPAc
Establishing an effective Social Media presencePACE LEBANON
“This CSO coaching general strategy presentation on establishing an effective Social Media presence
is made possible by the generous support of the American people through the United States Agency
for International Development (USAID). The contents are the responsibility of Think Media Labs and
do not necessarily reflect the views of USAID or the United States government.”
With more than 332 million members worldwide, LinkedIn is the world’s largest professional network on the Internet. According to research from the Content Marketing Institute, 67% of nonprofit marketers are using LinkedIn to distribute content for their organization. Join us to learn important tips, best practices, and strategies for transforming LinkedIn from a place where HR professionals can find talent into a place that you can use effectively for content marketing.
Presenter: Greg Jarboe, co-founder and president, SEO-PR
Host: MIT Communication Production Services
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
2. Structure
Part 1---Introduction
Part 2---Marketing and Branding
-Pinterest Branding Meet the needs of Social Media Marketing
-Target marketing Micro targeting for users
Part 3---Technological Affordances
-The function of Interests project
-Rich Pins capability
-The Waterfall Layout
Part 4---Users Experiences
-Content design meets users’ needs
-More opportunities for users participation
-Visual enjoyment
Part 5---Conclusion
3. Part 1 Introduction
What is Pinterest?
Pinterest, launched in March 2010, is a virtual pinboard that allows
users to post, organize, and share images with other users online.
4. Review of Some Big Data
• Pinterest has raised about more than $37 million of
funds after it launched for a year (compete.com, 2012).
• In October 2010, visitors of Pinterest were just about
50,000 people per month, and now there are more than
400 million people using Pinterest every month (Cario,
J. ,2013)
• In the past five years, Pinterest ranked from one hundred
thousand rushed to the No.4 in the global ranking of
social media (data reference: compete.com, 2015)
5. Part 2---Marketing and Branding
• Pinterest Branding
• Meet the needs of
• Social Media Marketing
6. Target marketing Micro targeting for users
Know your customers.
“If you don't know who you are talking to, you don't
know what to say (Experian Marketing Services,
2012).”
7. Part 3--Technological Affordances
• 1-----The function of Interests project
Pinterest, Facebook, Instagram
• 2-----Rich Pins capability
A random example of Pinterest users
• 3-----The Waterfall Layout
8. Part 4-- User Experience
• 1) The initial interface comparison of Pinterest, Facebook and Instagram
● Pinterest’s interface are more visual
pleasing;FB and Ins’s interfaces are
simple.
● Pinterest could use multiple ways to
log in;while FB and ins could only
use its own account.
● Ins using ‘username’ to login is
difficult to remember and changable.
9. 1. Content design meets users’ needs
• 2) The homepage comparison of Pinterest, Facebook and Instagram
● Pinterest is interest-centered site with
more images and less text;FB
contains a massive information with
images, text, and users information;
Ins is more likely a personal profile
with images and moments.
10. 1. Content design meets users’ needs
• 3) The comparion of searching the same keyword “happy” on Pin and FB
● The searching results in Pinterest showed many images with words (most of them are
inspiration words), and users could choose one attracting and get more information from
the original website; and there also some related keyword options to provide users for more
specific research.
● Facebook’s searching results are divided into columns, such as “top results, people, pages,
groups, apps and events”. They are more organised and clear.
11. 1. Content design meets users’ needs
4) The searching of “fashion” on Pinterest
related
keyword
options to
make
your
search
more
specific.
12. 1. Content design meets users’ needs
● 5) Users Can Choose Given Categories For Your searching
13. 2. More opportunities for users participation
• The creation of Pinterest makes social media users’life more easily.
Users could easily discover their favorite pictures and share for their
own Users could simply browse their own interested topics, or even
organize them for their collections(Hayden, 2012).
14. Small Interview of Senior users
• Interview Answers
Vera, communication
designer, 2 yrs user.
She thought pinterest
is similar with the
other social networks,
but the sources on
Pinterest are more
rich. She use Pinterest
to get inspiration of
her dedign.
Mary, Mathematics teacher, using
Pinterest to support her teaching. She
has become the Pinterest 5 years. She
uses Pinterest to collect creative ideas
for her lesson teaching. She believed
that Pinterest is beneficial not only for
educators, but also for students.
Yolanda, a university student. she
just used Pinterest since 2 months
ago. She liked Pinterest because it
pins your interests with it is with
much pretty pictures and less
words and easy to find out what
you are fond of. Sometimes she
also used for studying looking for
literature and conversations.
Ann, fashion marketer. She has been
using Pinterest for 2 years. She
thought Pinterest is more about
inspirations in art. And it’s more like a
personalised moodboard.
15. 3.The Waterfall Layout
• Users could browse endless pictures without
clicking the “next page”.
• automatic loading page function.
• This design satisfies users to explore ideas and
inspirations.
16. Part 4---User Experience
• Content design meets users’ needs
❖ Users may lead to reduce the posting frequency and think more carefully before
sharing things on traditional social platforms.
❖ The creation of Pinterest makes social media users’life more easily.
• More opportunities for users participation
❖ Users look for creative ideas and inspirations from Pinterest.
❖ Pinterest provide more searching functions for academic and literary use.
• Visual enjoyment far more than the text of the reading
.
❖ High-quality pictures were highly adopted by Pinterest to
develop its resources .
17. Part 4---Conclusion
Pinterest is a topic-centered social website, which is differ from
other social websites based on personal profile. There are some
main features of searching function including related pins
(results) and related keywords options. And the searching
function is quite beneficial for the users searching for
creative ideas or getting inspirations, even for academic and
marketing use.
Pinterest is visually appealing by nature
and the desire to make everything
prettier!
18. Reference:
• Experian Marketing Services. (2012). T he 2012 Digital Marketer Trend and
Benchmark Report. [online] Available at: http://go.experian.com/forms/experian-
digital-marketer- 2012?
WT.srch=PR_EMS_DigitalMarketer2012_040412_Download [Accessed 9 Jan
2016].
• Hall, C. and Zarro, M. (2012). Social curation on the website Pinterest.com. Proc.
Am. Soc. Info. Sci. Tech., 49(1), pp.15-90.
• Marshall, C. C., & Bly, S. (2004). Sharing encountered information: digital libraries
get a social life. Digital Libraries, 2004 ,pp. 218–227.
• Mashable, (2012). P interest Drives More Traffic Than Google+, YouTube and
LinkedIn Combined. [online] Available at: http://mashable.com/2012/02/01/
pinterest-traffic-study/ [Accessed 11 Jan 2016].
• Mashable, (2012). Pinterest Drives More Traffic Than Google+, YouTube and
LinkedIn Combined. [online] Available at: http://mashable.com/2012/02/01/
pinterest-traffic-study/ [Accessed 11 May 2015].
• 'Pinterest: A Tool For Lesson Planning'. The Mathematics Teacher 108.6 (2015):
466-468.
• Taylor, G. (2013). Pinterest Marketing. CreateSpace Independent Publishing
Platform. pp.130-219
