The document discusses the benefits of using Pinterest for small businesses, noting that Pinterest can drive serious traffic and be a powerful online marketing tool. It provides details on how Pinterest works, who uses it, and how businesses can create customized pinboards and engage with followers to build their brand and drive traffic to their website. The document also recommends developing a social media strategy that incorporates different platforms like Facebook, LinkedIn, and Twitter to engage customers and promote business.
7 Steps to Building a Social Media Training ProgramKrista Neher
This slideshow covers the 7 steps to building a social media training program that gets results. Boot Camp Digital is a leading provider of social media marketing training and we've working with companies of all shapes and sizes to build social media training programs that get results.
Krista Neher (www.KristaNeher.com), CEO of Boot Camp Digital (www.BootCampDigital.com) provides keynote presentations on Visual Social Media Marketing for organizations of all sizes.
This presentation covers the psychology of how our brands process visuals and images. Next, it dives into the importance of visuals in social media marketing. Having strong visuals on your website is required in the age of visual marketing. This means pinnable images on all of your web pages.
Finally the presentation includes Pinterest, Instagram and Infographics and shares actionable strategies and tips that you can implement to take your social media marketing to the next level.
This presentation is based on the bestselling book Visual Social Media Marketing (www.VisualSocialMediaMarketing) by Krista Neher.
This week I had the pleasure to interview one of the top 50 social marketing and content marketing influencers in the world!
We had a lively conversation about marketing and how it’s been completely resurrected with social, and how it’s still just the beginning!
One of the most passionate and interesting moments happened when we were talking about an epic moment in time where social marketing truly changed their lives!
We started to talk about the power of content, and how it can lead to creating the influence we’ve always dreamed about, and aspired to attain.
Tips for educators using social media: what it is, why it is important and how to use it to find jobs both in the classroom and outside of the classroom. This presentation is great for anyone who needs a basic social media introduction as well.
Facebook - Beyond Joining - Make it Work for You!The Circuit
The Circuit and Regional Entrepreneur Forum (REF) - November 20, 2009
Krista Neher covered what Facebook is, how it works, who is on it and why it is so important.
Developing a Successful Social Strategy for Meetings & Events - MPI Smart Mon...Gerrit Heijkoop
Developing a Successful Social Strategy for Meetings and Events
Presenter: Gerrit Heijkoop, How Can I Be Social (HCIBS), Amsterdam, Netherlands
Brought to you by: Meeting Professionals International (MPI)
Room: Bellini 2003, Level 2
Recent studies show that as many as 75% of meeting planners use social media in their profession. However, nearly half of these planners indicate they don’t have formal processes and procedures for incorporating social media into their meetings and events in simple and meaningful ways. In this interactive session, participants will explore how to create activities before, during and after a meeting or event that attendees and audience members would be eager to share via social media.
Learner outcomes:
1. Identify issues for consideration before spending money on the use of social media at a meeting or event.
2. Understand the importance of tapping into a “second degree network” of participants and how to do so at a live event.
3. Learn best practices in the use of social media and what not to do when incorporating social media into a meeting or event.
About the speaker Gerrit Heijkoop:
Gerrit Heijkoop is an entrepreneur with a passion for technology, events and public speaking. Building up experience with connecting online and on-site audiences since 2009. A familiar face in the international meetings industry as speaker, moderator and interviewer; both on- and offline. Known for his enthousiasm and always striving to keep matters simple and meaningful.
Gerrit is educated with a master’s degree in Systems Engineering and Policy Analysis at the Delft University of Technology in the Netherlands. Shaped and formed as a management consultant and project manager at Boer & Croon Consultancy firm, Gerrit then followed his passion for the events industry.
He is involved in the international FRESH community, board member of the Green Meetings Industry Council (GMIC) in the Netherlands and active blogger. Since January 2012, he has been Executive Partner of How Can I Be Social (HCIBS), a digital communication agency, all about sharing inspiration.
Specialties: Entrepreneurship, Project- & Event management, Social Media, Technology, Inspiration
7 Steps to Building a Social Media Training ProgramKrista Neher
This slideshow covers the 7 steps to building a social media training program that gets results. Boot Camp Digital is a leading provider of social media marketing training and we've working with companies of all shapes and sizes to build social media training programs that get results.
Krista Neher (www.KristaNeher.com), CEO of Boot Camp Digital (www.BootCampDigital.com) provides keynote presentations on Visual Social Media Marketing for organizations of all sizes.
This presentation covers the psychology of how our brands process visuals and images. Next, it dives into the importance of visuals in social media marketing. Having strong visuals on your website is required in the age of visual marketing. This means pinnable images on all of your web pages.
Finally the presentation includes Pinterest, Instagram and Infographics and shares actionable strategies and tips that you can implement to take your social media marketing to the next level.
This presentation is based on the bestselling book Visual Social Media Marketing (www.VisualSocialMediaMarketing) by Krista Neher.
This week I had the pleasure to interview one of the top 50 social marketing and content marketing influencers in the world!
We had a lively conversation about marketing and how it’s been completely resurrected with social, and how it’s still just the beginning!
One of the most passionate and interesting moments happened when we were talking about an epic moment in time where social marketing truly changed their lives!
We started to talk about the power of content, and how it can lead to creating the influence we’ve always dreamed about, and aspired to attain.
Tips for educators using social media: what it is, why it is important and how to use it to find jobs both in the classroom and outside of the classroom. This presentation is great for anyone who needs a basic social media introduction as well.
Facebook - Beyond Joining - Make it Work for You!The Circuit
The Circuit and Regional Entrepreneur Forum (REF) - November 20, 2009
Krista Neher covered what Facebook is, how it works, who is on it and why it is so important.
Developing a Successful Social Strategy for Meetings & Events - MPI Smart Mon...Gerrit Heijkoop
Developing a Successful Social Strategy for Meetings and Events
Presenter: Gerrit Heijkoop, How Can I Be Social (HCIBS), Amsterdam, Netherlands
Brought to you by: Meeting Professionals International (MPI)
Room: Bellini 2003, Level 2
Recent studies show that as many as 75% of meeting planners use social media in their profession. However, nearly half of these planners indicate they don’t have formal processes and procedures for incorporating social media into their meetings and events in simple and meaningful ways. In this interactive session, participants will explore how to create activities before, during and after a meeting or event that attendees and audience members would be eager to share via social media.
Learner outcomes:
1. Identify issues for consideration before spending money on the use of social media at a meeting or event.
2. Understand the importance of tapping into a “second degree network” of participants and how to do so at a live event.
3. Learn best practices in the use of social media and what not to do when incorporating social media into a meeting or event.
About the speaker Gerrit Heijkoop:
Gerrit Heijkoop is an entrepreneur with a passion for technology, events and public speaking. Building up experience with connecting online and on-site audiences since 2009. A familiar face in the international meetings industry as speaker, moderator and interviewer; both on- and offline. Known for his enthousiasm and always striving to keep matters simple and meaningful.
Gerrit is educated with a master’s degree in Systems Engineering and Policy Analysis at the Delft University of Technology in the Netherlands. Shaped and formed as a management consultant and project manager at Boer & Croon Consultancy firm, Gerrit then followed his passion for the events industry.
He is involved in the international FRESH community, board member of the Green Meetings Industry Council (GMIC) in the Netherlands and active blogger. Since January 2012, he has been Executive Partner of How Can I Be Social (HCIBS), a digital communication agency, all about sharing inspiration.
Specialties: Entrepreneurship, Project- & Event management, Social Media, Technology, Inspiration
This past week, I had a prominent CEO from an up and coming startup reach out to me via LinkedIn message. After a few conversations back and forth I was really able to understand what his business was trying to solve and I genuinely felt personally connected to him. I was thinking to myself, “there is no other social network that connects me to like-minded CEO’s, Entrepreneurs, Social Marketers, and potential clients like LinkedIn.” Unlike other platforms for business that struggle to connect, messages can be blocked by privacy settings, tweets go unanswered because they look like spam, and emails are full of non-personal marketing that doesn’t relate.
Learn how to use Pinterest strategically in your branding and social media marketing. Find out how to drive traffic to your website, gain visibility, and establish your expertise. This is a great tool any business can use with a little creative thinking!
This past week, I had a prominent CEO from an up and coming startup reach out to me via LinkedIn message. After a few conversations back and forth I was really able to understand what his business was trying to solve and I genuinely felt personally connected to him. I was thinking to myself, “there is no other social network that connects me to like-minded CEO’s, Entrepreneurs, Social Marketers, and potential clients like LinkedIn.” Unlike other platforms for business that struggle to connect, messages can be blocked by privacy settings, tweets go unanswered because they look like spam, and emails are full of non-personal marketing that doesn’t relate.
Social Media: It's Not Just About Facebook and TwitterJason Peck
Presentation by Jason Peck. Covers planning a successful social media program, social sharing and measuring social traffic via Google Analytics. Given at the Direct Marketing Association of Washington's monthly luncheon on October 18, 2012
Please remember you are writing to a business audience who is likely NOT ultra-experienced with social media marketing but is very knowledgeable about general marketing principles. Assume they understand some of the basic terms like 'Tweet' or 'Retweet'. Your reader is likely a business owner or marketing professional.
They are coming to YOU to learn.
Get some tips on using Facebook as a marketing tool including content ideas, ways to use imagery, frequency of posting, and suggestions for engaging your audience.
Social Media is a place where you will find the target audience for your products. Hire instagram influencers, youtube influencsers from the best influencer network. Explore http://www.class15.com
Here's the presentation I gave to SMG technology and marketing workshop on March 17, 2010. With the exception of seeing the videos, you should be able to get the general idea.
Now that you have some great content ideas from session 3, you're ready to invite people to the party! In this two-part session:
Part One: Learn how to build your social media following
Part Two: Save time and avoid headaches by scheduling your strategy and content in advance
What happens when big brands, national nonprofits like the NRA or Susan G. Komen ignore their community or influencers lash out when they did not like what people had to say? This presentation explores some of these failures so you can avoid this pitfalls.
Virginia Association of Museums (VAM) 2010 Conference: Museums Building Commu...Jonah Holland
What is required to be successful in social media is the willingness to be transparent,
sincere, and engaging and the ability to constantly learn new things.
The landscape of social media is ever- changing and the one thing that you can
be sure if is you’ll never know it all.
You will learn the basics of social media, and why museums and attractions can’t afford NOT to embrace it in today’s
world.
The speakers will discuss: how to listen to what people are saying about your organization, how to add value to the visitor experience through social media,
how to build a following on your blog, Facebook and Twitter & how they
all work together to create synergy. Learn what sorts of goals to set for your
social media program and how to measure success (ROI).
Show of hands, how many people remember when getting hired was all about putting your best foot forward during a face-to-face interview and hoping they liked you? Or when an interview was the first opportunity you had to make a good impression? These days, when the hiring manager says, “tell me about yourself” she probably already knows more about you than you think.
Social media and the employer
Today many organizations check out an applicant’s social media profiles before they even extend the first interview offer. Reading over a candidate’s Twitter, Instagram, or Facebook feed gives the human resources department insight into the behavior of potential employees to see if they’re a good initial fit.
What you post on your social media accounts can tell them everything from what your political views are to whether you keep your cool over life’s little frustrations. For instance, if you boast about getting mouthy with a barista who messed up your coffee order, you’re probably not a good match for that customer service job you’ve got your eye on.
It may seem unfair that companies sometimes pass over otherwise qualified candidates because of the content of their Vine account, but many managers are glad for the chance to spot potential problem employees before they’re brought on board.
Employment Lawyer Lisa Geurin says the practice is perfectly legal, however it does have it’s limitations. For instance, “an employer who looks at an applicant’s Facebook page or other social media posts could well learn information that it isn’t entitled to have – or to consider during the hiring process,” explains Geurin. “This can lead to discrimination claims. For example, your posts or page might reveal your ethnicity, disclose that you are pregnant, or espouse your political or religious views. This type of information is off limits in the hiring process, and an employer who discovers it online and uses it as a basis for hiring decisions could face a discrimination lawsuit.”
Applicant dos and don’ts
It’s possible to use and maintain social media accounts during your job search as long as you keep a few things in mind.
Don’t give a potential employer your passwords. Some companies may ask you to provide passwords to your social networking accounts during the application process but you are under no obligation to comply. It’s a needless invasion of your privacy and, in fact, dozens of states are in the process of legislating bans against the practice.
Don’t lie about having social media accounts. This one is kind of a no-brainer but important to remember. Even if your accounts aren’t under the name on your job application, there’s still a chance your profiles will be discovered. Hiring managers don’t simply Google your given name, they’ll check to see what services are associated with your email address or even track their way back through peers or colleagues to see if they can find you.
Create and share original content: Behind the scenes photos, product photos, and thoughtful or inspirational images are all excellent ideas paired with interesting messages or conversation-starters
This past week, I had a prominent CEO from an up and coming startup reach out to me via LinkedIn message. After a few conversations back and forth I was really able to understand what his business was trying to solve and I genuinely felt personally connected to him. I was thinking to myself, “there is no other social network that connects me to like-minded CEO’s, Entrepreneurs, Social Marketers, and potential clients like LinkedIn.” Unlike other platforms for business that struggle to connect, messages can be blocked by privacy settings, tweets go unanswered because they look like spam, and emails are full of non-personal marketing that doesn’t relate.
Learn how to use Pinterest strategically in your branding and social media marketing. Find out how to drive traffic to your website, gain visibility, and establish your expertise. This is a great tool any business can use with a little creative thinking!
This past week, I had a prominent CEO from an up and coming startup reach out to me via LinkedIn message. After a few conversations back and forth I was really able to understand what his business was trying to solve and I genuinely felt personally connected to him. I was thinking to myself, “there is no other social network that connects me to like-minded CEO’s, Entrepreneurs, Social Marketers, and potential clients like LinkedIn.” Unlike other platforms for business that struggle to connect, messages can be blocked by privacy settings, tweets go unanswered because they look like spam, and emails are full of non-personal marketing that doesn’t relate.
Social Media: It's Not Just About Facebook and TwitterJason Peck
Presentation by Jason Peck. Covers planning a successful social media program, social sharing and measuring social traffic via Google Analytics. Given at the Direct Marketing Association of Washington's monthly luncheon on October 18, 2012
Please remember you are writing to a business audience who is likely NOT ultra-experienced with social media marketing but is very knowledgeable about general marketing principles. Assume they understand some of the basic terms like 'Tweet' or 'Retweet'. Your reader is likely a business owner or marketing professional.
They are coming to YOU to learn.
Get some tips on using Facebook as a marketing tool including content ideas, ways to use imagery, frequency of posting, and suggestions for engaging your audience.
Social Media is a place where you will find the target audience for your products. Hire instagram influencers, youtube influencsers from the best influencer network. Explore http://www.class15.com
Here's the presentation I gave to SMG technology and marketing workshop on March 17, 2010. With the exception of seeing the videos, you should be able to get the general idea.
Now that you have some great content ideas from session 3, you're ready to invite people to the party! In this two-part session:
Part One: Learn how to build your social media following
Part Two: Save time and avoid headaches by scheduling your strategy and content in advance
What happens when big brands, national nonprofits like the NRA or Susan G. Komen ignore their community or influencers lash out when they did not like what people had to say? This presentation explores some of these failures so you can avoid this pitfalls.
Virginia Association of Museums (VAM) 2010 Conference: Museums Building Commu...Jonah Holland
What is required to be successful in social media is the willingness to be transparent,
sincere, and engaging and the ability to constantly learn new things.
The landscape of social media is ever- changing and the one thing that you can
be sure if is you’ll never know it all.
You will learn the basics of social media, and why museums and attractions can’t afford NOT to embrace it in today’s
world.
The speakers will discuss: how to listen to what people are saying about your organization, how to add value to the visitor experience through social media,
how to build a following on your blog, Facebook and Twitter & how they
all work together to create synergy. Learn what sorts of goals to set for your
social media program and how to measure success (ROI).
Show of hands, how many people remember when getting hired was all about putting your best foot forward during a face-to-face interview and hoping they liked you? Or when an interview was the first opportunity you had to make a good impression? These days, when the hiring manager says, “tell me about yourself” she probably already knows more about you than you think.
Social media and the employer
Today many organizations check out an applicant’s social media profiles before they even extend the first interview offer. Reading over a candidate’s Twitter, Instagram, or Facebook feed gives the human resources department insight into the behavior of potential employees to see if they’re a good initial fit.
What you post on your social media accounts can tell them everything from what your political views are to whether you keep your cool over life’s little frustrations. For instance, if you boast about getting mouthy with a barista who messed up your coffee order, you’re probably not a good match for that customer service job you’ve got your eye on.
It may seem unfair that companies sometimes pass over otherwise qualified candidates because of the content of their Vine account, but many managers are glad for the chance to spot potential problem employees before they’re brought on board.
Employment Lawyer Lisa Geurin says the practice is perfectly legal, however it does have it’s limitations. For instance, “an employer who looks at an applicant’s Facebook page or other social media posts could well learn information that it isn’t entitled to have – or to consider during the hiring process,” explains Geurin. “This can lead to discrimination claims. For example, your posts or page might reveal your ethnicity, disclose that you are pregnant, or espouse your political or religious views. This type of information is off limits in the hiring process, and an employer who discovers it online and uses it as a basis for hiring decisions could face a discrimination lawsuit.”
Applicant dos and don’ts
It’s possible to use and maintain social media accounts during your job search as long as you keep a few things in mind.
Don’t give a potential employer your passwords. Some companies may ask you to provide passwords to your social networking accounts during the application process but you are under no obligation to comply. It’s a needless invasion of your privacy and, in fact, dozens of states are in the process of legislating bans against the practice.
Don’t lie about having social media accounts. This one is kind of a no-brainer but important to remember. Even if your accounts aren’t under the name on your job application, there’s still a chance your profiles will be discovered. Hiring managers don’t simply Google your given name, they’ll check to see what services are associated with your email address or even track their way back through peers or colleagues to see if they can find you.
Create and share original content: Behind the scenes photos, product photos, and thoughtful or inspirational images are all excellent ideas paired with interesting messages or conversation-starters
5 Ways to Spring Clean Your Credit ReportChena Tucker
Five ways to help you spring clean your credit report by scanning and assessing the things that are hurting your credit score and then create an action plan to turn it around.
Pinterest -An Effective Tool to Drive SalesBalaji R
Pinterest is one of the fastest growing business platforms. The presentation has strategies for corporates and how to get leads.It also talks about how Whole foods Successfully Implemented Pinterest
This presentation provides an introduction to social media channels. It will examine the importance of social media and how to use platforms such as Facebook, Twitter and LinkedIn successfully. It will explore the main principles of social media, and how it can be used by organisations to transform their marketing communications. The area of social media monitoring and risk will also be examined along with some practical advice on how to successfully protect your organisation's reputation online.
Building a Social Media Strategy Beyond FacebookChris Snider
Presentation for the Iowa School Public Relations Association Conference - Oct. 12, 2018. Find out more about future presentations on my website: https://chrissniderdesign.com/
Beyond Facebook: Building a Social Media Strategy for 2018Chris Snider
• How to create great content for any social network
• How to create content that is native to Instagram
• How to use Stories on Instagram, Snapchat, Messenger and/or Facebook
• How to plan and build a Messenger bot
• The top 10 alternatives to Facebook for reaching your customers
• How to extend your reach and get more interactions on Facebook
• What my students are doing on social media - VSCO and Finstagram accounts
Are you using social media for the good of your business?
There may be a few things you are missing such as:
1) Does you about section captivate your ideal client?
2) Are you overselling?
3) How do you use social media to build relationships? (This is super important)
4) Learn how to have fun with social media and stop dreading the "obligation" to post.
Make your social media work for the good of your business!
Social media for business www.mintsocialmedia.comKabir Shaikh
Its a presentation created by Mint Social Media, Pune (India), to help people understand how social media can be used by small nad medium enterprises to grow their business and brand.
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Julia Campbell
Are you thinking about entering the world of social media for your nonprofit but not sure where to start? Do you wonder how it can make a difference to your organization? Or have you started out in the world of blogs, Twitter and Facebook but you’re not sure which tools and approaches are right for you? Are you concerned about time management and how much it will all cost?
When it comes to communication strategies, many nonprofits tend to stay in familiar, one-way marketing terrain – static websites, direct mail appeals, and print newsletters. However, the explosive growth of social media marketing tools offers an interactive way for nonprofits to build community and raise funds and awareness like never before.
Whether you already use social media in your nonprofit’s development plan or you’re new to the game, this presentation is for you. We will cover 10 highly successful social media habits of nonprofits, the “rules of the road” in social media for nonprofits and answer the big question – why do it at all?
Marketing Agency Secrets: Creating Powerful Social Media Marketing CampaignsCindy Kelly
Social media can be a very powerful marketing tool. Media Fusion shares some of our marketing agency secrets that can help you create a powerful social media marketing campaign.
Presentation given at the Berkeley WAG group on 2_4_15. Covering a variety of strategies and best practices for small businesses to leverage/optimize social media, blogging, online selling, Yelp, and other digital strategies.
2. Social Media-
The great leveler
• What is it?
• Who uses it?
• How can I use it for my
Small Business?
3.
4. Extra! Extra! Read all about it!
The differences between
traditional methods of
marketing and Internet
marketing lie in
effectiveness, ease and
cost.
5. What is pinterest?
• Social photo sharing website that allows
users to create and manage theme-
based image collections such as
events, interests, hobbies, and more.
• Users can browse other pinboards for
inspiration, 're-pin' images to their own
collections or facebook 'like' photos.
6. Entrepreneur.com says
about pinterest
“The online 'pinboard' is driving
serious traffic and proving to be a
powerful online marketing tool for
some companies.”
7. Pinners predominately…
• are female
• age 25-54 years of age
• care more about design and
aesthetics than the average
online user
• visit for an average of 16
minutes
8.
9.
10.
11. The pinterest layout
• About us
• Picture
• Customizable
pinboards/categories
• Follow and followers
12.
13.
14.
15.
16.
17.
18.
19. Pinterest’s & SEO Impact
• Pinterest is an excellent tool to utilize in
regards to driving traffic to your website
and gaining online exposure.
• Pinterest can be linked to Facebook or
Twitter is great for those who want to build
their company’s SEO score.
• Connect Pinterest to other social media
platforms for great linkbuilding and
backlinking for your website and its
content.
23. Connecting the dots…
Social media platforms:
Facebook, LinkedIn, twitter,
pinterest, google+, spotify,
blogger, Constant Contact ,
wordpress, youtube, vimeo,
slideshare.
Don’t forget your email signature
& domain name!
24. Branding Power
• Create your about us…be sure to include
searchable keywords, your
name, vicinity, type of business/specialty
• Be consistent with font type, size and
colors.
• Add logo and/or picture
• Use the same voice throughout your
social media pages
25.
26.
27. Social Media Recipe:
1 ½ cups of Facebook for everyday engagement and
events.
¾ cup LinkedIn for Business to Business contacts (think
about your strategic plan…who you would like to partner
with).
3 tbls. Pinterest is to visually sell your products or
services and/or to connect and engage.
A sprinkling of Twitter (micro blogging) is for the day of
the event.
Additions to the recipe:
¾ cup monthly or quarterly digital newsletter
½ cup of blogger/wordpress for quarterly events, new
hires or seasonal adjustments
28. TAKE ACTION
email me chena.tucker@oswego.edu
with Social Media Calendar in the subject
line and I will send you a digital copy!!!
Editor's Notes
How to effectively use pinterest and other social media platforms for your small businesses.Anyone not living under a rock has heard that the hottest social media site right now is Pinterest. And every business owner and marketing firm is scrambling to figure out the best ways to use it for their own marketing strategies.
This is really your broadcast system. Increase your control over the conversation by leading it. Tell your story, your way.‣ Tweet pull quotes and facts from your best stories‣ Curate the conversation about your industry‣ Live-tweet at conferences‣ Host industry/issue Twitter chats‣ Stay focused (but add doses of personality)
But also another shift in how we think of marketing.Most people think of marketing as advertising and traditional advertising is expensive. But marketing is really more about promotion…of you, your business, your expertise and your industry and even your community. Where social media comes in is that by most accounts it is free but it does take time. Therefore it is more of a sweat equity investment than anything else but the rewards are fairly substantial. You can market/promote your business for very little financial investment.
Pinterest's mission is to "connect everyone in the world through the 'things' they find interesting“ via a global platform of inspiration and idea sharing.
Pinterest receives almost 1.5 million visitors each day and Pinterest provides more referral traffic to other sites than Google+, YouTube and LinkedIn combined.
97% of pinterest’sfacebook fans are women.28.1% of users are well off with an average annual salary of 100K.
Pinterest is a highly addictive pinboard, dream-board or corkboard site. It is really a social bookmarking site based on beautiful, eye-catching photos instead of text.So, how do you get started with marketing on PinterestFirst – request an Invite if you aren’t already on the site. Create an account for your business and then start pinning and re-pinning items you see that you like.In order to bring more visitors to your siteCreate well-rounded boards that show your personality and include business & non-business related pins.Hold a contest and use the repins to go viral!!
Using Pinterest you can:• Pin (upload or share), re-pin from other boards, like others’ pins, and comment on other people’s pins• Share, discuss and organize interesting photos and how-to ideas that you create or discover allover the Internet• Link those photos back to its source website – Your site or blog – Your client’s site or blog – An affiliate link• Add a URL in the comments section that is clickable and searchable within Pinterest
While most people would only think of retail businesses such as boutiques or restaurants as being “pinnable” but there are some really interesting surprises. Everyone love pictures even accountants…Plan. is The most important step is to develop a plan of attack for Pinterest before you start pinning. First, ask yourself, “What messages do we want to convey about our brand?” Once you pinpoint an objective, pick your initial board themes, brainstorm strategies to engage the Pinterest community and create a catalogue of potential pins. Explore. Get a lay of the Pinterest land. Find users who have pinned items relating to your brand, and see what the competition is doing. Review the existing pins that link to your website by adding“/source/” and your sites URL to the end of pinterest.com Let the pins do the talking. The network is image-based, so keep captions brief to showcase the photos and videos. Show, don’t tell.
A graphic with a quote, saying, or inspirational message.A graphic with your blog post headline or ‘take home message.’A short list of your top three helpful tips or suggestions.Before & after photos that show the result of your service or expertise. PRO TIP: Stack them under each other rather than side by side.Images of you, your team, your office, your inspiration or motivation (people like to know the face of the business).A photo or scan of an illustration, scrapbook page, doodle pad, brainstorm, or sketch.Pictures of local places or things of interest (especially if you have a local business & want to find local clients). Example: your favorite local restaurant or hiking trail.Photos from your day or your life, as it relates to your expertise/service/niche.A snapshot of a headline from the newspaper, a magazine, or something on TV that relates to your industry, along with your commentary.Images relating to complementary products & services (if you like this product you are going to love my service).Photos/text graphics that show your process or the steps clients take when working with you.A photo of a satisfied client along with a snippet of their testimonial.A graphic with a commonly asked question or a common problem that you solve.‘Call to action’ graphics that link to your website or other social media pages
This is what I found when I searched accounting…
This is what I found when I searched counselors…
This is a screenshot of our SUNY Oswego SBDC pinterest page.Build. Your fans will be looking for your brand, so make yourself easy to find by building a recognizable Pinterest profile. Select a logical account name, use your logo as the profile image, and add a brief bio that conveys your brand mission. Maintain.Add content at least once a day to keep your presence fresh, dynamic and at the top of followers' feeds.
This is a screen shot of our Small Business Inspiration board.
Understanding these demographics is really quite important. Many businesses see Pinterest as just another fun, useless site.• But consider the following statistics:• 85% of all brand purchases are made by women• 22% shop online at least once a day• 92% pass along information about deals or finds to others• 171: average number of contacts in their e-mail or mobile lists• 76% want to be part of a special or select panel (hello?? Surveys)• 58% would toss a TV if they had to get rid of one digital device (only 11% would ditch their laptops)• 51% are Moms• Women spent 80% of all sport apparel dollars and controlled 60% of all money spent on men’s clothing• Women comprise about one-third (34%) of the adult audience for ESPN sport event programs
The goal really here is to create a reputable, consistent and useful presence online.
79% of consumers who shared complaints about poor customer service experience online had their complaints ignored.21% who did get responses to complaints. More than half had positive reactions; 22% posted a positive comment about the organization.
Interact. Mention other users by including their account names (@username) in captions or comments. Use hash-tags (words preceded by the # sign) to emphasize topics.Be social. When you spot pins relevant to your brand, “like” them, leave comments or re-pin the content. This will help convey your brand message to others.Don’t be self-absorbed.Share what others post, not just your own content. Users will begin to ignore your feed if it’s one-dimensional.
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Facebook for everyday engagement and events.LinkedIn for Business to Business contacts (think about your strategic plan…who you would like to partner with).Pinterest is to visually promoteyour products or services and/or to connect and engage.Twitter (micro blogging) is for the day of the event.Constant Contact monthly or quarterly digital newsletterblogger/wordpress for quarterly events, new hires or seasonal adjustments
Showcase your brands personality.Show consumers what you value, what you admire and what you believe. Images of your workplace, employees and creative processes are all great pin ideas. Make Pinterest a piece of the social media whole.Connect your account to Facebook and Twitter, at least initially, in order to automatically share your pins on those networks. Put a Pinterest "Follow" button on your website, too, and incorporate a "Pin It" button into your blog posts and other content.Feature your products subtly and creatively.Plan, plan, plan. Decide in advance how broad or narrow each board topic will be. Every pin on a board should be similar in style and theme; collectively, they should tell a story.Craft beautiful pins and give instructions or How-to’s. Pinterest users LOVE how-to’s! Your pins don’t HAVE to business related to bring visitors back to your site.So when should I submit my content to Pinterest?Between 5-7 AM and 5-7 PM EST
Signs & SymptomsFear of the unknown, fear of making a costly mistake, fear of doing “it” wrong…these fears consume many small business owners. I’m not suggesting a ‘wait and see’ attitude is an effective strategy. To the contrary, businesses adopting this position will find their competitors passing them by. And customers? Well, they’re already online, looking for you. When they don’t find you, guess who gets the business?The DiagnosisAcknowledging you have a problem is the first step in recovering from social media paralysis. Interestingly, some small business owners claim they are waiting for social media to “mature,” so true ROI can be measured. I applaud them for their creative spin on the real reason: social media marketing is downright confusing. It’s also time consuming. If there is one thing today’s mentally and financially strapped small business owners don’t need, it’s one more task in an overflowing day.The CureFortunately, there is a cure. You may be surprised to learn the remedy for social media paralysis does not begin with “build a profile.” No…businesses new to social media are nowhere near ready for that step.The cure begins with a plan. And the plan includes defining goals and objectives, understanding what social media can…and cannot…do for your bottom line, designating a “driver” (more on this next week), developing a Social Media Action Calendar, and other tasks that serve as the foundation for any good social media marketing campaign.