Facebook Trade Show Seminar


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The slide show from the seminar on Facebook and how to use it in the retail industry.

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Facebook Trade Show Seminar

  1. 1. The Power of Facebook:Using Facebook to Grow Your Retail Business<br />Presented by Brian Linton<br />Founder Sand Shack LLC<br />Brianlinton.com<br />Unitedbyblue.com<br />July, 2010<br />© 2010 Brian Linton<br />
  2. 2. My Background<br />Grew up in Singapore and Japan<br />Founded Sand Shack while in college in 2006<br />Also while in college, founded a coffee company – and failed<br />Launched United By Blue May 1st 2010<br />Live and work in Philadelphia<br />Girlfriend’s name is Joanna and Dog’s name is Zoey<br />Speak Chinese, love to travel, write, and scuba dive<br />
  3. 3. Facebook Page<br />A Facebook Page is a public profile that enables you to share your business and products with Facebook users<br />
  4. 4. Research Shows Benefits<br /><ul><li>Facebookfans made 36 percent more visits to the store each month.
  5. 5. Facebookfans spent 33 percent more at the store.
  6. 6. Facebook fans had 14 percent higher emotional attachment to the store brand.
  7. 7. Facebook fans had 41 percent greater psychological loyalty toward the store.</li></ul>Study by Rice University <br />
  8. 8. Most Important Rule<br />Facebook is about connecting with people<br />Not about blatantly selling your products<br />
  9. 9. Don’t Waste Time<br />What is your basic objective?<br />Getting more customers in the door?<br />Building brand awareness?<br />Promoting events?<br />Creating a venue for customer support? <br />
  10. 10. Keep Things Fresh with Status Updates<br />Take fans behind the scene at your business.<br />Start a conversation your customers will partake in<br />Humanize your business with posts<br />Share opportunities with your customers / Special offers<br />Promote community or charity projects<br />Thanks employees and customers for an accomplishment <br />Share videos and pictures<br />
  11. 11. Keep Things Fresh with Status Updates<br /><ul><li>Industry news (trade shows, exhibitions, product recalls)
  12. 12. Tips on using your products/services
  13. 13. Stories about how your producst/services have helped people
  14. 14. Stories about your employees and your customers
  15. 15. You can link to or provide product reviews
  16. 16. Provide links back to your blog/website</li></li></ul><li>Elements of a Successful Facebook Fan Page<br />Create a resource<br />Provide quality content – link back to your blog<br />Create contests that include participation<br />People love free stuff!<br />Target a demographic<br />Target an active group of people<br />Link up to other social media platforms<br />Twitter, blogging, foursquare, myspace, etc…<br />
  17. 17. Video<br />Add your own YouTube videos to your wall<br />Provide unique insight into who you are and what you do<br />Keep videos short<br />
  18. 18. Images<br />Images increase interaction rates<br />People are more likely to read something with pictures<br />
  19. 19. Success Story – Trail Creek Outfitters<br />
  20. 20. Success Story – Sprinkles Cupcakes <br />Every day Sprinkles posts a word or phrase that a specified number of customers can use to get a free cupcake.<br />Incentives to help fan base grow.<br />
  21. 21. Facebook Advertising<br />Should you pay to advertise on Facebook?<br />Pros:<br />Highly accurate target advertising<br />Affordable pay per click<br />Easy to use and setup<br />Cons:<br />Can get expensive, fast<br />Facebook ads are largely ignored<br />Must convert clicks to sales<br />Advertising is not very social (despite Facebooks efforts) <br />
  22. 22. Get More Fans<br />Add Facebook Link to your website homepage<br />Add Facebook information at checkout counter<br />Add Facebook information in any newsletter and email<br />Ask people to tell others about your page<br />Give an incentive<br />
  23. 23. Facebook Search<br />Find and connect with people or groups who have influence over your potential customers <br />Search for what matters to your business<br />Reach out and network with leaders of relevant groups<br />Join groups and make friends<br />Note: Only Leaders/Administrators can mass-message all members and fans about you<br />
  24. 24. Create Unique Facebook Pages <br />
  25. 25. Insights<br />
  26. 26. Too Much Work?<br />Make employees or interns Admins<br />Admins can post as if from the company<br />You still have ultimate control<br />University students want social media related experience <br />
  27. 27. Custom Pages – Welcome Page<br />
  28. 28. Custom Pages – Shopping Page<br />
  29. 29. Custom Pages – Beach Cleanup Information<br />
  30. 30. Contact Information<br />Contact Brian: Tel: 508-292-9427 or brian@sandshack.com<br />