Breaking Into the Industry<br />Transitioning from student life to the online world <br />Presented by:<br />Melodie Tao<b...
About Melodie<br />Professional: <br /><ul><li>Marketing Coach
Social Media Strategist</li></ul>Background:<br /><ul><li>Online Marketing Agency
Traditional Media: Radio, Events, Promotions</li></ul>Organizations:<br /><ul><li>San Diego Regional Chamber of Commerce
San Diego Ad Club</li></li></ul><li>Intro<br /><ul><li>Main objectives of presentation
 Learn specific actionable steps on making the transition from being a college student to the online agency world
How to market yourself effectively to potential employers
Presentation Structure</li></ul>Job Search Preparation<br /><ul><li>Establish your goals
Optimize your portfolio
Optimize your online presence
Job search resources</li></ul>Getting Your Foot in the Door<br /><ul><li>Internships
Informational Interviews
Industry Events
Volunteer</li></ul>Interview Techniques<br /><ul><li> Be Prepared
 During the Interview
 Ask Questions
Follow Up</li></li></ul><li>Job Search Preparation:Establish your goals<br /><ul><li>The more clear you are about what you...
 Help other people help you
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Platt College- Transitioning from student life to the online world

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This presentation was created to educate students on using social media and online tools to market themselves during their job search. It includes job search resources, techniques on getting your foot in the door, and interview techniques that are all accelerated with technology.

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Platt College- Transitioning from student life to the online world

  1. 1. Breaking Into the Industry<br />Transitioning from student life to the online world <br />Presented by:<br />Melodie Tao<br />Social Media Strategist <br />Marketing Coach<br />December 4th 2009<br />Platt College, San Diego, CA<br />
  2. 2. About Melodie<br />Professional: <br /><ul><li>Marketing Coach
  3. 3. Social Media Strategist</li></ul>Background:<br /><ul><li>Online Marketing Agency
  4. 4. Traditional Media: Radio, Events, Promotions</li></ul>Organizations:<br /><ul><li>San Diego Regional Chamber of Commerce
  5. 5. San Diego Ad Club</li></li></ul><li>Intro<br /><ul><li>Main objectives of presentation
  6. 6. Learn specific actionable steps on making the transition from being a college student to the online agency world
  7. 7. How to market yourself effectively to potential employers
  8. 8. Presentation Structure</li></ul>Job Search Preparation<br /><ul><li>Establish your goals
  9. 9. Optimize your portfolio
  10. 10. Optimize your online presence
  11. 11. Job search resources</li></ul>Getting Your Foot in the Door<br /><ul><li>Internships
  12. 12. Informational Interviews
  13. 13. Industry Events
  14. 14. Volunteer</li></ul>Interview Techniques<br /><ul><li> Be Prepared
  15. 15. During the Interview
  16. 16. Ask Questions
  17. 17. Follow Up</li></li></ul><li>Job Search Preparation:Establish your goals<br /><ul><li>The more clear you are about what you’re looking for, the easier it will be to relay this to others.
  18. 18. Help other people help you
  19. 19. Choose a specific industry
  20. 20. Choose a specific job function and demonstrate clearly how you’ve succeeded in that role.</li></li></ul><li>Job Search Preparation:Optimize Your Portfolio<br /><ul><li>Standard Portfolio vs. Online Portfolio
  21. 21. Emphasize work that’s directly related to the job you’re applying for.
  22. 22. Do research on exact deliverables that have been produced by others in the same job that you’re applying for so
  23. 23. Specific types of design
  24. 24. Websites that have been produced
  25. 25. Spend extra emphasizing your skills that will help company’s bottom line
  26. 26. Leave a tangible takeaway
  27. 27. Always bring additional copies of your resume to leave behind
  28. 28. Leave part of your portfolio work
  29. 29. Business card that lists how they can find your work online</li></li></ul><li>Job Search Preparation:Optimize Your Online Presence<br /><ul><li>Online Portfolio
  30. 30. Organize your work into specific categories
  31. 31. Create synergy between all of your networks
  32. 32. List your networks on your resume
  33. 33. List your networks on your portfolio
  34. 34. List your portfolio links on your social networks
  35. 35. Blog
  36. 36. If you already have a blog make sure you have recently updated posts
  37. 37. Blog about your qualifications, skills and enthusiasm for your new venture
  38. 38. Do not mention specific companies you’re applying to
  39. 39. LinkedIn
  40. 40. List relevant part time jobs and internships
  41. 41. Request recommendations
  42. 42. Be very clear on your summary and specialties</li></li></ul><li>Job Search Preparation:Job Search Resources<br /><ul><li> Website specific to your industry:
  43. 43. CGSociety.org
  44. 44. Follow companies you want to work with on Social Media:
  45. 45. Learn company culture from their blog
  46. 46. Interact with them on Facebook and Twitter to learn about their community
  47. 47. General Job Search websites
  48. 48. Monster.com
  49. 49. Craigslist.org
  50. 50. Add RSS Feeds to your toolbar
  51. 51. Temp Agencies
  52. 52. Opportunity to test your skills
  53. 53. Networking opportunity
  54. 54. Add value to the company</li></li></ul><li>Job Search Preparation:Setting Up RSS Feeds<br />Subscribe here<br />
  55. 55. Job Search Preparation:Setting Up Bookmarks & Dashboards<br /><ul><li>Allows you to easily access all of your information
  56. 56. Increases productivity and efficiency during your search </li></ul>Tag with keywords<br />
  57. 57. Getting Your Foot in the Door:Internships<br /><ul><li>How To Get an Internship
  58. 58. Let people know you’re looking
  59. 59. Your network
  60. 60. Alumni groups
  61. 61. Contact companies you’re interested in
  62. 62. Benefits
  63. 63. Real work experience
  64. 64. Many companies hire from within
  65. 65. Great way to network and earn referrals
  66. 66. Allows you to learn about the different types of career opportunities
  67. 67. Create Opportunity during the internship
  68. 68. Clearly state your goals with your manager before you even begin
  69. 69. Ask questions about your job description to ensure both your expectations and your manager’s expectations are aligned
  70. 70. Always be available to help with additional tasks
  71. 71. Take the initiative to assist others</li></li></ul><li>Getting Your Foot in the Door:Informational Interviews<br /><ul><li>What is an Informational Interview?
  72. 72. An interview you conduct with someone who works in a career you’re interested in
  73. 73. Who should you set up an informational interview with?
  74. 74. Professionals who are alumni of your college
  75. 75. Professionals in an occupation you’re considering
  76. 76. Things to keep I mind when requesting an interview
  77. 77. Show a strong interest in what they do
  78. 78. Be very polite, patient and gracious even if you are declined an interview with someone
  79. 79. State that the interview will be a specific time frame. (20-30 minutes)
  80. 80. Questions
  81. 81. Ask open ended questions that will allow the interviewee to elaborate on their experience.</li></li></ul><li>Getting Your Foot in the Door:Industry Networking Events<br /><ul><li>Start Networking Early
  82. 82. It's preferable to begin networking before you begin job hunting.
  83. 83. If you establish your contacts early, you can better prepare for job searching and interviewing.
  84. 84. Ask your network what their job hunting experience was like and what approaches worked best for them.
  85. 85. Information from real live experience is invaluable. It can save you a lot time while avoiding a lot of frustration.
  86. 86. Events are everywhere
  87. 87. Alumni groups
  88. 88. Meetup.com
  89. 89. San Diego Ad Club, Ad 2
  90. 90. AIGA
  91. 91. Ask for student rates</li></li></ul><li>Getting Your Foot in the Door:Volunteer<br /><ul><li> Industry related Events and Conferences
  92. 92. Volunteer your service to non profits
  93. 93. Non profits are always seeking professional services for a great cause
  94. 94. Great opportunity to provide value to a well known organiztion</li></li></ul><li>The Interview:Be Prepared<br /><ul><li>Practice answering tough questions
  95. 95. Research Company History
  96. 96. Founders
  97. 97. Trends
  98. 98. Funding
  99. 99. Understand Service Offerings & mission statement
  100. 100. Be clear on what the company is offering
  101. 101. Craft your answers to they demonstrate your understand of the company</li></li></ul><li>The Interview:During the Interview<br /><ul><li>Pay attention to your body language: Be aware of what you’re feeling inside, as you may be communicating your emotions on the outside, as well. Nervous energy conveys a lack of confidence.
  102. 102. Mirror the body language of your interviewer. Mirroring others can build rapport and likeability.
  103. 103. Find a reason to care. Do your homework in advance, understand their passions, and draw out the stories of their life that make them human. When you connect with them, and start to like them, they’ll start to like you, and care about you.
  104. 104. Show them your passion! Specifically, your passion for the job you’re interviewing for.
  105. 105. Tell stories: Don’t rely on lists of your qualifications. Tell stories of how you’ve specially used your skills to accomplish tasks your employer will want you to accomplish </li></li></ul><li>The Interview:Ask Questions<br /><ul><li>Keep in mind that an interview is a two way process. It’s just as much for the employer to determine if you’d be a fit for the company as it is for you to also decide.
  106. 106. Show up to an interview prepared with insightful questions that demonstrate your long term commitment and desire for the company’s success
  107. 107. Where do you see the company in 5 years from now?
  108. 108. How do you see my role evolving in the next year?</li></li></ul><li>The Interview:Follow Up<br /><ul><li>Ask for clarification on next steps
  109. 109. How long will they take to make a decision?
  110. 110. How should I expect to hear from you?
  111. 111. Are there any additional interviews that need to be set up?
  112. 112. Be grateful and thank them for their time
  113. 113. Show your true appreciation by thanking everyone in the room
  114. 114. When thanking your interviewers add any other information that may be relevant to the conversation.
  115. 115. Follow up with a thank you email immediately
  116. 116. Send a thank you card, this will really make you stand out</li></li></ul><li>Thank You<br />Contact:<br />melodietao@gmail.com<br />Connect:<br />Twitter.com/MyMelodie<br />Linkedin.com/in/MarketingMelodie<br />Facebook.com/MarketingMelodie<br />MarketingMelodie.com<br />Access Presentation Slides: <br />slideshare.net/marketingmelodie<br />

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