3. Goals
My dream job is to manage the brand,
through brand awareness and brand
management, of a major restaurant and
wine bar in NYC.
In the meantime, my goals are to gain
industry experience in the hospitality
industry through public relations,
marketing and communications work
5. Portfolio
I will have a portfolio presence online
that shows my Facebook, Twitter
and LinkedIn profiles.
I also have my resume uploaded to
LinkedIn and as a VisualCV.
My hardcopy portfolio will include
the major public relations, marketing
and communications initiatives I have
engaged in.
7. Objective One
Objective - ENGAGE IN SOCIAL
MEDIA
Just recently becoming actively engaged in
social media outlets such as Facebook,
Twitter and LinkedIn has showed me the
importance of doing so.
My first objective is to establish a larger
personal brand in social space for myself
through the three major social media outlets:
Facebook, Twitter and LinkedIn.
8. Facebook
I intend to keep my Facebook as
private as it can be and to monitor, to
an extent, the content that is put on
Facebook regarding my personal
identity.
However, in the end, my Facebook will
not act as a professional landmark and
brand for myself. I will engage in
Facebook as a fun social exchange with
friends and family.
9. Twitter
I plan on making Twitter my
professional social media channel.
Through the past few months and my
creation of a Twitter handle, I have
seen the importance of a Twitter
profile in an overall professional
personal brand plan.
10. LinkedIn
To fully engage in LinkedIn, I want to
reach 100% completeness on my
LinkedIn profile, connect with 50 people
and contact 10 people on LinkedIn
regarding positions in the industry I am
interested in.
11. Objective Two
Objective Two - GAIN
INDUSTRY EXPERIENCE
Gaining experience in the industry I want
to ultimately work in is a major objective
to reaching my goal.
I will also network in the industry
experience I take place in.
12. Food and Wine
Working at my current job as a server I
have really gained a lot of experience in the
food and wine industry.
From indulging in culinary delights to
attending wine trade shows throughout
Michigan, I have networked with food and
wine experts and gained the knowledge I
need to move forward.
13. Public Relations, Marketing and Communication
Industry Experience
My current internship has offered me
experience in all three areas I am
interested in: public relations, marketing
and communication.
In this position, not only have I networked
with industry people but I have worked
directly with all four brands and
established communication and marketing
strategy and developed hands on
experience directly in the field.
15. Strengths
I have gained many strengths in my
experiences over the last few years.
•Creative
•Great Writer
•Forward Thinker
•Detail Oriented
•Industry Experience
•Broad Network Of Industry Leaders
16. Weaknesses
Just like everyone else, I still have my
weaknesses.
•Saying ‘No’
•Technologically Inept
•Staying Focused on One Thing
•Lack Of Extensive Social Media
Experience
17. Opportunities
With my strengths and weaknesses, there
are many opportunities that are available.
•Willingness To Move
•Great Experience And Network
•Restaurant And Wine Industry Is
Growing
•Public Relations, Marketing And
Communication Firms/Agencies Are
Becoming More Present
18. Threats
With every opportunity comes a threat.
•The Economy Is Not Where It Needs
To Be
•Competition Among Fellow College
Graduates
•Lack Of Direct Experience Due To
Recent College Graduation
20. Key Messages
Actively engaging in social media.
Strong knowledge of the food and
wine industry.
Experience at a high level in public
relations, marketing and
communications.
Network of industry leading
professionals.
22. Strategy
My strategy for attaining my ultimate
goal of managing the brand, through
brand awareness and brand management,
of a major restaurant and wine bar in
NYC is simple.
I will become more active in social media,
continue to gain experience in the food
and wine industry while building my public
relations, marketing and communication
experience and network.
24. Tactics
Grow social media presence with
updated LinkedIn and active Twitter
updates. (75 connections; two a day
tweets, reach 200 followers)
Compile list of network contacts with
names, position and contact
information. (100 network circle)
Continue to work in both the food and
wine industry and gain public relations,
marketing and communication
experience.
