Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Blogging Trade Show Seminar


Published on

The slide show presentation from trade show presentations about blogging for the retail industry.

Published in: Business
  • Be the first to comment

  • Be the first to like this

Blogging Trade Show Seminar

  1. 1. BloggingWhy You Should Be Blogging: And How You Can Use it to Increase Sales<br />Presented by Brian Linton<br />Founder Sand Shack LLC<br /><br /><br />July, 2010<br />© 2010 Brian Linton<br />
  2. 2. My Background<br />Grew up in Singapore and Japan<br />Founded Sand Shack while in college in 2006<br />Also while in college, founded a coffee company – and failed<br />Launched United By Blue May 1st 2010<br />Live and work in Philadelphia<br />Girlfriend’s name is Joanna and Dog’s name is Zoey<br />Speak Chinese, love to travel, write, and scuba dive<br />
  3. 3. What is a Blog<br />Combination of the term “Web Log” – Blog<br />126 Million Blogs<br />A blog is basically a collection of articles online, blogging is the act of updating it, and a blogger is someone who writes for a blog.<br />Bloggingas a news source in the 21st Century<br /> Professional vs Personal<br />Makes sharing news easy<br />
  4. 4. What is a Blog …continued<br />Give normal people the power of the media<br />No technical expertise required<br /> Easy to use and often free<br />A blog is often in the form of website<br /> Can be added to existing website<br />
  5. 5. How are Small Businesses Using It<br />Low cost, effective way to have a web presence<br /> static vs. dynamic websites<br />Informal and easy way to communicate with <br />customers<br />Share news about your company<br />Market products and build brand<br />Build trust and authority for your business and you, the small business owner.<br />
  6. 6. Some Ways Retail Stores Use Blogs<br />Announce new product lines<br />Write product reviews<br />Solicit customer feedback and suggestions<br />Share customer product reviews<br />Discuss hot industry topics<br />Tie in products with topical news<br />Promote special store events<br />Write ‘how-to’ articles for product use<br />Post open retail positions and corporate career opportunities<br />Allow retail staff contributions<br />Spotlight individual employees<br />
  7. 7.<br />
  8. 8. United By Blue’s Blog<br />
  9. 9. Choosing a Topic<br />Is this group a viable target market online? Is it large enough? <br />Are there any competing blogs?<br />Relates to your business<br />Is something you are passionate about<br />Choose something bigger than your company<br />Target potential customers<br />Create residual marketing that drives traffic to your website and store<br />
  10. 10. Example: Sweet Marias Coffee <br />
  11. 11. Sweet Maria’s Blog<br />
  12. 12. Creating Blog Posts<br />“Creating” Blog posts as opposed to “Writing”<br /> 1. Text<br /> 2. Images<br /> 3. Video<br />You don’t have to be a good writer<br />Colloquial vs Formal<br /><ul><li> Keep most posts under 400 words
  13. 13. Unique content is a must
  14. 14. Give away your secrets
  15. 15. Mix company related posts with non-company related posts</li></ul>Tips<br />
  16. 16. Post Example<br />Post Title <br /> Quantify what you are going to talk about<br /> Be specific – don’t get too fancy<br />Vary text size<br />Bold out main points<br />Add pictures to break up text<br />Link to previous posts when relevant<br />Ask a question at the end to encourage comments<br />“If you have a business, what have you learned recently about social media for business?”<br />
  17. 17. Finding Free Images via<br /> Give credit where due<br />
  18. 18. Getting Videos From YouTube<br />
  19. 19. Comments<br />
  20. 20. Promoting Your Blog<br />Promoting your blog = Marketing your company<br />Create and build relationships online<br /><ul><li>Partner with other websites and bloggers who target similar audiences
  21. 21. Cross-promote
  22. 22. Link post content outside of your blog
  23. 23. Comment on other blogs</li></ul>Comments make blogging a two way conversation<br />Promote with Twitter tweets and Facebook status updates <br />Host a competition on your blog<br />Make your posts “sharable”<br />ie: WordpressAddtoAnyplugin<br />
  24. 24. Guest Blogging<br />Guest Blogging builds authority for you and your blog about a certain topic<br />Finding a blog<br /> Google search<br />Facebook search<br /> Twitter search<br /> search<br /> Follow comment links<br />Tips for Guest Blogging<br /> -Connect with other blogs first<br /> -Have an established blog<br /> -Send them a summary or outline of what you will write about<br />
  25. 25. Become a Source for Others<br />Posted article on Stop Shark Finning blog on Jan 17<br />Posts with us as source by:<br /><br /><br /><br />And many facebook and twitter pages <br />Tips:<br /><ul><li>Write useful content
  26. 26. Network
  27. 27. Become part of a community
  28. 28. Get Lucky…</li></li></ul><li>Setting up a Blog<br />Free theme vs Custom design<br />Freestanding vs Integration into existing website<br />Your own domain vs Free domain<br />
  29. 29. Setting up Your Blog – Or More Than a Blog<br />
  30. 30. Plugins<br />
  31. 31. Summary<br />Choose something your customers care about <br />Provide free material that is not a sales-pitch<br />Go above and beyond your reader’s expectations<br />Encourage your readers to leave comments <br /> -respond to comments<br />Promote your Blog to market your company<br />Use plugins to better interact with your readers – Wordpress<br />
  32. 32. Contact Information<br />Contact Brian: Tel: 508-292-9427 or<br />