Alastair Banks Digital Marketing Seminar 2017

•

1 like•289 views

Director of Optix Solutions, digital marketing and web design company, Alastair banks, talks all things digital. From targeted ads to content plans, Al covers a range of digital marketing topics and tactics. Check out Al's Secret Vlog tog et your hands on some useful marketing documents. http://bit.ly/secretoptix

Reed Global
• Planned & Executed entire employers advice hub.
• 69 new pages indexed on Google.
• Over 100 new rankings.
• 14642 new page views since we’ve been working
together.

Alastair Banks Digital Marketing Seminar 2017

Financial services is one of the top disrupted industries today and this presentation will look at tips and tricks on how the banking industry can counter digital disruption. The goal of this presentation is to offer innovative ways for banks to transform their marketing strategy. It refers to case study examples of financial companies that are leading the way today with their revolutionary marketing strategies. The presentation also provides workable tasks that you can start using today.

Niche Life Insurance Website Formula - Grow your digital life insurance busin...

Grant Weherley

HDFC Life and ICICI Prudential : Financial analysis and Portfolio Comparisonkkslideshare77

Digital marketing planning

Master of Business Administration SBM-ITB

Executive summary of a seminar given by Kickframe to a group of Canadian marketers. The focus of the session was providing a strategic foundation for planning digital marketing. The approach for this session was: 1. To go broad across the digital marketing toolbox, and not deep on a specific tool 2. To provide guiding principles that are lasting, and not more specific tactical advice 3 . To arm participants with relevant planning tools that they could take and put into action

2014 Digital-Inspired Trends in the Financial Services Industry: Banks, Card ...

Carmelon Digital Marketing

The financial services industry is utilizing new technologies and channels, in order to become more efficient, more reliant, more convenient and above all – simpler. Among such new channels are internet websites, social media platforms, smartphone / tablet apps and others. Banks, credit card companies and insurance companies are using those digital channels along the entire service chain, including sales & marketing, communications, consumer service and CRM.

Digital Disruption of Life Insurance

Kevin Pledge

7 critical digital marketing trends for insurance agents & brokers in 2017

Michael Jans Advisory

Digital marketing workshop

Andy Lima

Workshop delivered for the Enterprise and Innovation Academy on digital marketing for SMEs and workplace teams. The workshop is divided in five parts. Introduction, Digital Disruption, Content Marketing, Social Media and Planning. This workshop was delivered along with practical tasks in another PowerPoint presentation. Participants were also encourage to use the internet to look for answers to the some of the tasks presented.

How to build a digital insurance company

Tata Consultancy Services

Insurance organizations will have to transition to digital enterprises to remain competitive and profitable in this age of constant disruption. While the ultimate goal of insurance — providing financial stability and protection for customers at various stages of their lives — will always remain, how insurers achieve this goal will evolve constantly. Repositioning for this new normal must be looked upon as an opportunity and not as a threat, since digitizing the enterprise can help drive efficiencies and innovation, use data more effectively and create newer and better business models. Insurers have the opportunity to extend their portfolio into newer adjacent eco-systems —tying up with auto companies to use vehicle telematics to create new insurance products based on shared data is just one example. Technology is a key enabler in the transition to a digital enterprise, and insurers must invest in a robust business and technology architecture with the relevant tools to create an agile and flexible organization. Insurers can use the digitization opportunity to deliver greater value to their customers and gain competitive advantage, engaging more intensely with existing customers and attracting newer customers with innovative products, improving both profitability and growth. Based on our experience in digital insurance enterprises transformations, we have developed this presentation to debunk some of the myths around such transformations, and delineate the USER approach developed to help companies metamorphose into digital insurers of the future.

Digital Marketing Strategies for Financial Services

Backbase

Presentation by Jim Marous and Jay Dillemuth in the Backbase webinar on Digital Marketing Strategies for Financial Services. The rise in digital technologies is transforming how bank marketers can reach, engage and deliver value to their customers. With a proliferation of media channels, financial marketers must understand these new digital tools and be in a position to implement digital strategies that add value to the marketing mix and integrate with already established marketing and business practices. This webinar will discuss several digital marketing strategies that are being successfully used by financial organizations to reach digitally savvy audiences. Tools will be presented along with examples of ways to gain a competitive advantage online

Digital Strategies for Luxury Brands

Marci Ikeler

Digital insurance trends in Asia - Presentation to Allianz regional conferen...

The Digital Insurer

Digital Thinking in Health Insurance by Hugh Terry

The Digital Insurer

Hampton Roads AMA - 2017 Trends in Digital Marketing

Grant Simmons

Internet Marketing

Jobelle Baldemor

Alastair's talk at ASTP Proton in Barcelona

Hanna Mepstead

Ben Corbally, Digital Marketing Trends 2017

Hanna Mepstead

Tony Harbron Talks Digital Marketing and the Lightfoot Story

Hanna Mepstead

Current Trends in Digital Marketing

Hanna Mepstead

Exeter PA Network - Business Breakfast 2016

Hanna Mepstead

London Business School Lecture 2016

Hanna Mepstead

Digital Marketing Masterclass - Alastair Banks

Hanna Mepstead

Adapt or Die - Jon Lakefish, Lakefish Group LLC

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience. Key Takeaways: Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.

Viewers also liked

Insurance 2020 - Innovating beyond old models

Christian Bieck

Yes 2016 digital marketing workshop

Junming Tan

Digital Marketing Strategy Seminar

Tim Dolan

2014 Digital-Inspired Trends in the Financial Services Industry: Banks, Card ...

Carmelon Digital Marketing

Digital Disruption of Life Insurance

Kevin Pledge

7 critical digital marketing trends for insurance agents & brokers in 2017

Michael Jans Advisory

Digital marketing workshop

Andy Lima

How to build a digital insurance company

Tata Consultancy Services

Digital Marketing Strategies for Financial Services

Backbase

Digital Strategies for Luxury Brands

Marci Ikeler

Digital insurance trends in Asia - Presentation to Allianz regional conferen...

The Digital Insurer

Digital Thinking in Health Insurance by Hugh Terry

The Digital Insurer

Hampton Roads AMA - 2017 Trends in Digital Marketing

Grant Simmons

Internet Marketing

Jobelle Baldemor

Viewers also liked (14)

Insurance 2020 - Innovating beyond old models

Yes 2016 digital marketing workshop

Digital Marketing Strategy Seminar

2014 Digital-Inspired Trends in the Financial Services Industry: Banks, Card ...

Digital Disruption of Life Insurance

7 critical digital marketing trends for insurance agents & brokers in 2017

Digital marketing workshop

How to build a digital insurance company

Digital Marketing Strategies for Financial Services

Digital Strategies for Luxury Brands

Digital insurance trends in Asia - Presentation to Allianz regional conferen...

Digital Thinking in Health Insurance by Hugh Terry

Hampton Roads AMA - 2017 Trends in Digital Marketing

Internet Marketing

Recently uploaded

Adapt or Die - Jon Lakefish, Lakefish Group LLC

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin

BalmerLawrie

My Personal Brand Exploration by Mariano

marianooscos

How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Generative AI - Unleash Creative Opportunity - Peter Weltman

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

5 Big Bets for 2024 - Jamie A. Lee, Stripes Co

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker. Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin

BalmerLawrie

34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER

DeepakTripathi733493

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way. Key Takeaways: 1. Real content is king 2. Find ways to show EEAT 3. Repurpose across all platforms

A Guide to UK Top Search Engine Optimization

Brand Highlighters

Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches. To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/

Digital Marketing Trends - Experts Insights on How

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Digital Marketing Training In Bangalore

syedasifsyed46

The Old Oak - Press Kit - Cannes Film Festival 2023

Pascal Fintoni

Marketing Management Notes Philip Kotler

LaveenaShanker

Coca Cola Branding Strategy and strategic marketing plan

Maswer Ali

Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys

Search Engine Journal

Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented. So how do you effectively navigate distributing and tailoring your content across these various touchpoints? Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges. You’ll learn: - How today’s users engage with content across various channels and devices. - The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant. - What digital shelf space is and how your content strategy needs to pivot. With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Digital Money Maker Club – von Gunnar Kessler digital.

focsh890

Marketing as a Primary Revenue Driver - Lee Levitt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction. No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.

Recently uploaded (20)

Adapt or Die - Jon Lakefish, Lakefish Group LLC

BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin

My Personal Brand Exploration by Mariano

How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly

Generative AI - Unleash Creative Opportunity - Peter Weltman

5 Big Bets for 2024 - Jamie A. Lee, Stripes Co

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin

34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

A Guide to UK Top Search Engine Optimization

Digital Marketing Trends - Experts Insights on How

Digital Marketing Training In Bangalore

The Old Oak - Press Kit - Cannes Film Festival 2023

Marketing Management Notes Philip Kotler

Coca Cola Branding Strategy and strategic marketing plan

Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge

Digital Money Maker Club – von Gunnar Kessler digital.

Marketing as a Primary Revenue Driver - Lee Levitt