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Digital marketing workshop
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- 5. Digital India Movement 1.5 crore JOBsto be created Reach 2.6 lakh Panchayats 2.5 lakh schools to be connected
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- 8. 1.4 Billion unitswill SELL in 2015
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- 10. Impact More B2C, more B2Band more Money!! Startups can't miss Digital Marketing! Digital Marketing= Career
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- 14. The Startup Scene Typical startups have1 or 2 people in marketing They need to focus on Conversion RATE That’s more selling!
- 15. PROMOTION SEO, SEM, SMO UI/UX,Lead Generation, Conversion, Nurturing
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- 18. When do I start? Websiteor Mobile App BETA Ready Landing pages Primary content But not always!!
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- 21. UX Start with user experienceand then build technology
- 22. UX UX: Conducting user tests Face-to-faceinterviews Field research Creating user personas Studying detailed analytics Prototyping Layouts
- 23. UI/UX UI: Interface layout Interface design Visualdesign Interaction design Establishing visual guidelines
- 24. UI/UX TIPS Design to maintainflow! Responsive Works! Shoppers want contextual experiences. EG Bundling = more items ordered = increased revenue Add Action Items
- 25. UI/UX TIPS Prioritize Accessibility (Fitts Law!) Managethe Learning Curve Function Over Form User Experience Extends Off Screen!!
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- 27. SEO 70% Initial Marketing expendituregoes on creating content, optimizing content, graphics and optimizing content placement
- 28. SEO On Page Optimization BeSuccinct Be Relevant Be a conversation starter Be a action pusher!! HTML and Tagging Titles and Description
- 29. SEO OFF Page Optimization BuildForums Create Blogs Disseminate on all channels Link Building Mail <Without Spamming Ofcourse>
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- 31. SMO 36% USERS TRUSTTHOSE BRANDS WITH SOCIAL PRESENCE 70% Shoppers who have social media presence prefer products which have social media presence 40%+ Are expected to start buying ON SOCIAL CHANNELS
- 32. SMO TIPS Be regular onpostings Add pages, events, offers and imagery! Research your hashtags! Cross Post ADD VALUE I scratch your back you do mine too! Be Contactable
- 33. Digital Strategy AddValue Mechanicaland boring: IF you are good ,THEN People will talk about you , BECAUSE they might spread content about you,They get points for being themselves Poetic: Adding value is good because Internet is Wonderful Content Marketing, Curation, Timelines, Brand building, Consistency, Maintenance!
- 34. Lead Generation Its all about growth Basicswork! Give a little to take a little. Conduct Surveys Footfalls matter too!
- 35. Leads Conversion Upsell! Product Customization Product Bundling ProductOffers Nurture Returning users Offer gifts, Certificates, discounts More and new products More choices Optimize again
- 36. METRICS A good metricis one which gives you clear, comparable ratios , Actionable points, correlated and relevant to your business model
- 37. TOOLS of the Trade SEO 1. Google Analytics 2.Keyword tool 3. Webmaster SMO 1. Kapost 2. Oktopost
- 38. METRICS Conversion rates,Audience Growth Rate, ROI Bounce rates Rankings, Social rankings and activity Lead Scoring Click Rates Page Views Unique Visitors Notifications Chat Engagement! Increment Rate!
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- 41. Start! Thanks…Over toour Google Expert!
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