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Know Your Users - Mini Workshop Slide 1 Know Your Users - Mini Workshop Slide 2 Know Your Users - Mini Workshop Slide 3 Know Your Users - Mini Workshop Slide 4 Know Your Users - Mini Workshop Slide 5 Know Your Users - Mini Workshop Slide 6 Know Your Users - Mini Workshop Slide 7 Know Your Users - Mini Workshop Slide 8 Know Your Users - Mini Workshop Slide 9 Know Your Users - Mini Workshop Slide 10 Know Your Users - Mini Workshop Slide 11 Know Your Users - Mini Workshop Slide 12 Know Your Users - Mini Workshop Slide 13 Know Your Users - Mini Workshop Slide 14 Know Your Users - Mini Workshop Slide 15 Know Your Users - Mini Workshop Slide 16 Know Your Users - Mini Workshop Slide 17 Know Your Users - Mini Workshop Slide 18 Know Your Users - Mini Workshop Slide 19 Know Your Users - Mini Workshop Slide 20 Know Your Users - Mini Workshop Slide 21
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Know Your Users - Mini Workshop

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This is a slideshow I use alongside a mini workshop for beginner UX and Product Managers and startups, to help them understand the processes to know who their users are and what value they can bring to their customer with a successful digital product.

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Know Your Users - Mini Workshop

  1. 1. Know Your Users Mini Workshop 31st May, 2016
  2. 2. 2 Elise West - 10 years as a PM/Producer/UX. - Currently Digital Strategy Consultant. - Helping companies plan and implement successful concepts, design briefs and priorities. Success stories: ● Philip Morris Digital Strategy ● Al Jazeera Sports apps ● Stella & Dot iPad m-commerce solution Intro
  3. 3. 3 Who are your users How do you know what their problem is or what REAL value you are bringing to them? What will we learn today?
  4. 4.   UX & PM MYTHS Frequent misconceptions and why they don’t hold true.
  5. 5. 5 Myth #1 : You are your users “If you work on a development project, you’re atypical by definition. Design to optimize the user experience for outsiders, not insiders.” - Jakob Nielson
  6. 6. 6 MYTH #2: People use your product the way you thought they would When people have a need, they try to use the device they have at hand, even if it isn’t suitable for their given task. The Silver Lining: If every customer uses your product "correctly”, you’ ll never learn what steps to take next.
  7. 7. 7 MYTH #3: People are rational Our decisions are driven more by our emotions than logical and conscious thinking.
  8. 8. 8 Base your product on evidence NOT assumptions Assumptions = False Beliefs What do we learn from the myths?
  9. 9.   YOUR PRODUCT YOUR USERS Exercises to understand the thoughts & processes to find your users
  10. 10.   Brainstorm your iPad/laptop/phone case What is the USP? What is the price point? Very high level feature set/one-liner Exercise 1: The Product (10 mins)
  11. 11.   Who What Why 4 W Problem Canvas Where
  12. 12.   1. Who has this problem? 2. Is it your customer? 3. Have you validated that the problem is real? 4. Can you prove it? 1. Why do you believe it is a problem worth solving? 2. Is it an acute problem for the customer? 3. How acute? 1. What is the nature of the problem? 2. Can you explain it simply? 3. How do you know it’s a problem? 4. What is the evidence to support the problem? 1. Where does this problem arise? 2. In which context does the customer experience the problem? 4 W Problem Canvas
  13. 13.   1. Who has this problem? 2. Is it your customer? 3. Have you validated that the problem is real? 4. Can you prove it? What Why Where What evidence of the personas do we have so far? Exercise 2: Who (10 mins)
  14. 14.   WE MUST _ Facilitate gamified rewards for sharing the product _ Make it easy for her to share promotions WE MUSTN'T _ Limit her ability to invite her network. AGE: 38 OCCUPATION: Managing Director of Startup MARITAL STATUS: Single BACKGROUND / BEHAVIOURS _ Lively social life _ Goes out to restaurants and bars regularly. _ Owns a variety of digital products _ Very technically minded. RELATIONSHIP TO PRODUCT _ Uses laptop, phone and ipad on trips & meetings _ Places importance on looking good & status items Frequency Monetary Value Loyalty Level THE SOCIALITE Cristina 14 User Persona Example
  15. 15.   Exercise 3: User Personas (10 mins) Brainstorm 2 or 3 user personas Fill in all fields, as in the example Label which you consider to be an early adopter and why
  16. 16.   1. Who has this problem? 2. Is it your customer? 3. Have you validated that the problem is real? 4. Can you prove it? What Why Where What evidence of the personas do we have so far? Validate Who
  17. 17.   Exercise 4: Validating Your User Personas (10 mins) Look back at your user personas and list at least 4 ways to validate their needs, problems, values in relation to your product. Are they really your user or do you need to edit or change your personas?
  18. 18. 18 Focus groups Competitive analysis Consider early adopters personas and their needs versus mainstream users Prototype and test Surveys (without leading questions!) Validating Your User Personas Learn about your users, involve them in the design process, and interact with them.
  19. 19.   CONCLUSIONS & TAKE-AWAYS Use what you have learnt for your next steps
  20. 20. 20 Continuous Improvement Your users learn and evolve. Grow with them.
  21. 21. Elise West elise@studiowestinc.com 31st May, 2016 Thank You
  • SantoshBharti1

    Jul. 24, 2019

This is a slideshow I use alongside a mini workshop for beginner UX and Product Managers and startups, to help them understand the processes to know who their users are and what value they can bring to their customer with a successful digital product.

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