This document provides an overview of various digital marketing techniques including SEO, SEM, SMO, SMM, PPM, EM, MM, BM, VM, OM, CM, and web analytics. It describes each technique in 1-2 sentences. For example, it defines SEO as search engine optimization techniques used to achieve higher search engine rankings, and defines SEM as paid search advertising placed above or to the right of organic search results. The document also provides brief descriptions of key aspects of each technique such as the focus of SEO efforts and examples of push and pull marketing.

1. OVERVIEW OF DIGITAL
MARKETING

2. SEO
SEM
SMO
SMM
PPM
EM
MM
BM
VM
OM
CM
WEB ANALYTICS
NEWSLETTER
DIGITAL MARKETING

3. DIGITAL MARKETING
• SEO – SERACH ENGINE OPTIMIZATION
• SEM – SEACH ENGINE MARKETING
• SMO – SOCIAL MEDIA OPTIMIZATION
• SMM – SOCIAL MEDIA MARKETING
• PPM – PULL OR PULL MARKETING
• EM – EMAIL MARKETING
• MM – MOBILE MARKETING
• BM – BLOGGING MARKETING(CONTENT MARKETING)
• VM – VIRAL MARKETING(SPAM MARKETING)
• OM – ONLINE MARKETING
• CM – CHANNEL MARKETING
• WEB ANALYTICS
• NEWSLETTER

4. SEARCH ENGINE OPTIMIZATION
• SEO has to do with optimization techniques for the purpose of
achieving higher rankings in Search engines. It has two major
components: On Page SEO and Off Page SEO.
ON-
PAGE
OFF-
PAGE
SEO

5. FOCUS of SEO
•Duplicate Content
•Short URL with name or ID
•Keyword
•Optimizing website
•Link Building
•Everyday Submission
•Submission
•Reporting using Rank tool

6. SEARCH ENGINE MARKETING
• It is better known as Paid Search. In this process paid adverts are typically
placed to the right or above of the ‘organic’ search results. The cost will
depend on the competitiveness of the keyword you’re bidding on.

7. SMO & SMM
• It is all about managing a brand’s image across multiple social
channels including Twitter, Facebook, Pinterest, Linkedin and many
others. This type has become greatly popular, mature and complex
over the last few years.

8. PULL & PUSH MARKETING
• PULL MARKETING
Pull digital marketing technologies include the user having to seek out and directly pull (select)
the content, often via web search. Web site or blogs and streaming media are good examples
of this. In these examples, users have a specific link (URL) to view the content.
"Getting the customer to come to you”
• PUSH MARKETING
Push digital marketing technologies include both the marketer (message creator) and the
recipients (the user). SMS, Email, RSS are examples of push digital marketing. In these
examples, the marketer has to push (send) the messages to the users (or subscribers) for the
message to be received.
"Taking the product to the customer"

9. EMAIL MARKETING & NEWSLETTER
• it includes delivering personalized or targeted messages at the
correct time. For example, brands like Amazon, Flipkart, etc. deliver
emails that are tailored to meet the user’s requirement.

10. BLOGGING or CONTENT MARKETING
• Content marketing is the marketing and business process for
creating and distributing relevant and valuable content to attract,
acquire, and engage a clearly defined and understood target
audience – with the objective of driving profitable customer action.
• Popular Blogs – Wordpress, Pinterest, digg, tumblr etc.,
• Blogging Marketing is a service that will help boost your blog’s
popularity leading to improved traffic and higher quality readership.

11. VIRAL MARKETING
• Viral marketing is defined as “marketing techniques that seek to exploit pre-
existing social networks to produce exponential increases in brand awareness,
through processes similar to the spread of an epidemic”
• “Word of Mouth Marketing”
• Viral marketing refer to marketing technique that use pre-existing social
networking services and other technologies to produce increases in brand
awareness or to achieve other marketing objectives through self-replicating
viral processes, analogous to the spread of viruses.

12. ONLINE MARKETING
• B2C, which stands for business-to-consumer, is a process for selling
products directly to consumers.
• Example : E-commerce, E-trading, E-learning

13. CHANNEL MARKETING
• B2B, which stands for business-to-business, is a process for selling
products or services to other businesses.
• https://www.youtube.com/my_videos?o=U

14. MOBILE MARKETING
• Mobile marketing is marketing on or with a mobile device, such as a
smart phone. Mobile marketing can provide customers with time
and location sensitive, personalized information that promotes
goods, services and ideas.
• Various types of mobile marketing
App-based marketing
In-game mobile marketing
QR codes
Location-based marketing
Mobile search ads
Mobile image ads
SMS

15. BY
Vasanthapriya Selvan
THANK YOU