Digital marketing involves promoting products and services online through various channels like search engines, social media, and email. It utilizes strategies such as search engine optimization, pay-per-click advertising, content marketing, email marketing, social media marketing, affiliate marketing, inbound marketing, mobile marketing, and video marketing. These strategies aim to attract potential customers, increase website visibility, drive audience engagement, and convert visitors into buyers.
2. Digital marketing is a form of marketing
for promoting and selling products or
services on the internet.
It is the process of lacerating different
online marketing channels like search
engines, social media networks, and email
to reach your target audience.
5. Website Marketing
▪ Website marketing means promoting a
business website in order to bring in more
visitors.
▪ These visitors should be people who are
likely to purchase the business’s services or
products.
▪ More visitors means more opportunities
to try to convince potential customers to
buy.
6. Search Engine Optimization
▪ The process of improving your site to
increase its visibility for relevant
searches.
▪ The better visibility your pages have in
search results, the more likely you are to
garner attention and attract prospective
and existing customers to your business.
7. Pay-Per-Click Advertising
▪ PPC stands for pay-per-click, a model of
internet marketing in which advertisers pay
a fee each time one of their ads is clicked.
▪ Essentially, it’s a way of buying visits to
your site, rather than attempting to “earn”
those visits organically.
▪ Search engine advertising is one of the
most popular forms of PPC.
8. Content Marketing
▪ “Content marketing is a strategic
marketing approach focused on
creating and distributing valuable,
relevant, and consistent content to
attract and retain a clearly defined
audience ultimately, to drive
profitable customer action. “
9. Email Marketing
▪ Email marketing is the highly effective
digital marketing strategy of sending
emails to prospects and customers.
▪Effective marketing emails convert
prospects into customers, and turn
one-time buyers into loyal, raving fans.
10. Social Media Marketing
▪ Social media marketing is a form of internet
marketing that involves creating and sharing
content on social media networks in order to
achieve your marketing and branding goals.
▪ Social media marketing includes activities like
posting text and image updates, videos, and
other content that drives audience
engagement, as well as paid social media
advertising.
11. Affiliate Marketing
▪ “Affiliate marketing is an online sales tactic
that lets a product owner increase sales by
allowing others targeting the same audience—
“affiliates”—to earn a commission by
recommending the product to others. “
▪ “At the same time, it makes it possible for
affiliates to earn money on product sales
without creating products of their own.”
12. Inbound Marketing
▪ “"Inbound marketing is so powerful
because you have the power to give the
searcher/consumer exactly what answers
they are looking for at the precise point
that they need it. That builds trust,
reputation, and authority in whatever
niche you are practicing this form of
marketing in.””
13. Mobile Marketing
▪ “Mobile marketing is a multi-channel, digital marketing
strategy aimed at reaching a target audience on their smart
phones, tablets, and/or other mobile devices, via websites,
email, SMS and MMS, social media, and apps.
▪ In recent years, customers have started to shift their
attention (and dollars) to mobile. Because of this, marketers
are doing the same in order to create true omnichannel
engagement.
▪ As technology becomes more fragmented, so does
marketing. And in order to earn and maintain the attention
of potential buyers, content must be strategic and highly
personalized.”
14. Video Marketing
▪ “Video marketing is the strategy designed by
marketing teams to create, curate, and utilize
videos as a means of marketing their products
or services to their target audience. “
▪“The idea is to keep audience members
engaged with the brand in a way that's simple
and easy to digest.”
