Digital marketing includes several strategies for attracting and engaging customers online such as search engine optimization (SEO) which increases website traffic organically, search engine marketing (SEM) which involves paid search ads, social media marketing (SMM) which uses social networks as a marketing channel, content marketing which creates and shares valuable content, affiliate marketing where individuals promote a company's products for commission, and email marketing which sends commercial messages directly to customers. The overall goal is to strategically distribute relevant content and messages across various online channels to build an engaged audience for a company.

1. SEO
SEARCH ENGINE OPTIMIZATION
SEM
SEARCH ENGINE MARKETING
SMM
SOCIAL MEDIA MARKETING
IT is a form of Internet
marketing that utilizes
social networking websites
as a marketing tool.
CM
CONTENT MARKETING
AM
AFFILIATED MARKETING
EM
EMAIL MARKETING
It is a
strategic marketing appro
ach focused on creating
and distributing valuable,
relevant, and
consistent content to
attract and retain a clearly
defined audience
A way for a company to sell
its products by signing up
individuals or companies
("affiliates")
who market the company's
products for a commission.
Email marketing is the act
of sending a commercial
message, typically to a
group of people,
DIGITAL
MARKETING
It is the process of gaining
website traffic by
purchasing ads on search
engines.
strategies used to increase
the amount of visitors to a
website by obtaining a
high-ranking placement in
the search results page of
a search engine.