How to run effective drip campaigns
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This document discusses email marketing and drip campaigns. It defines drip campaigns as automated processes that send relevant messages or content to sales leads at strategic times to move them through the sales cycle. It provides tips for preparing an effective drip campaign, such as defining goals, optimizing touchpoints, and testing content before sending. Common mistakes like buying lists and sending spammy messages are also outlined.
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An Introduction to Marketing Automation
Learn how to create the Ultimate Lead Machine, an Automated Marketing ecosystem that attracts qualified leads through an integrated marketing strategy, nurtures those leads by delivering the right personalized message at the right time, and scores the interactions to deliver ready buyers, for the first purchase and the next.
MivaCon Philly - Email Marketing Is Still King
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#SLCHUG Presentation August 18 2016
We had an awesome HubSpot Users Group event on the 18th. Two awesome presentations about email marketing and marketing automation. Enjoy the decks and put some of this to good use in your business.
What to Say Next: How B2B Marketers Can Turn Analytics into Actionable Buyer ...
When it comes to your marketing campaigns and content, how do you know what to say, when to say it, and who to say it to? Find out how to start tracking and measuring your buyer journey so that you can optimize your efforts throughout the funnel.
Driving B2B Sales with Social Media
This presentation is for a meeting with CEOs at the West Sweden Chamber of Commerce. They were interested in knowing how to use social media to support marketing an sales.
Digital marketing
This document discusses how digital marketing can help musicians, dancers, and other creative professionals take their talents global online. It provides an overview of trends like internet and smartphone usage growth. It then discusses various digital marketing strategies and tactics someone can use to promote their business or skills online, including websites, social media, email marketing, search engine optimization, search engine advertising, and local marketing. The key benefits mentioned are increasing reach, brand communication, traffic generation, and getting sales leads or conversions. Resources for learning more about digital marketing tactics are also listed.
HubSpot User Group Paris - Apil 2014 Meeting - How To Run An Inbound Campaign
How do you set up a complete inbound campaign?
Check the Paris HUG blog for more information: http://paris.hubspotusergroups.com/inboundmarketing/inbound-marketing-campaign-workshop-april-2014
Love at First Site: Charm Customers into Loving Your Brand
Today’s customers are always on, and always interacting. They’ve embraced cloud, social, mobile, and connected products, and they expect the companies with whom they do business to communicate with them when, where, and how they prefer. That's why now is the time to take your digital marketing campaigns to the next level. The first step is acquiring new subscribers—so you can continue the conversation, begin building new relationships, and maximize your return on marketing investment.
Register for future webinars in the The Future is Now Webinar Series: pages.exacttarget.com/thefutureisnow
TACCM 2013 Web Marketing Tool Kit - Texas Association of Community College Ma...
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Your Web Marketing tool kit is continuously expanding (and changing!) as online tools evolve. What should you expect out of Facebook advertising vs. YouTube vs. LinkedIn? Do you need a mobile app? Should you spend resources on new social networks like Vine, Pinterest, and Google+?
In this pre-conference intensive workshop, Katrina Kokoska and Caitlin Kaluza from Schipul – The Web Marketing Company will cover the foundational elements of web marketing strategy, and targeting your web marketing efforts to make the most impact on your goals. We’ll also talk trends in web marketing, including geotargeting and the rise of mobile.
The session will start with your website as the home base of your web marketing efforts – and then explore several of the options you have in your web marketing tool kit, including: content strategy, Social Media Marketing, online photo/video content, Search Engine Optimization, Google Adwords PPC Advertising, advertising on social media sites, email marketing, and mobile options. We will break down the strengths of each tactic, tips to get started, and tools for measuring your success.Essentials of inbound marketing for student recruitment 2016
Philippe Taza, CEO of Higher Education Marketing, presented on the essentials of an effective inbound marketing strategy. The presentation covered developing personas, creating targeted content, optimizing websites for SEO, leveraging social media, email marketing, and considering mobile. It emphasized using inbound tactics like quality content, SEO, social sharing, and analytics to attract and engage prospective students throughout their decision journey. The goal is to provide a consistent student-focused experience from first encounter to enrollment through meaningful dialogue and relationship building.
MailDirect - The Complete Digital Marketing Platform
MailDirect - A complete digital marketing platform that provides personalized email marketing, online surveys, ivrs, sms marketing and much more through a bouquet of advanced features to further enhance your marketing efforts.
How to Use Your Website to Get More Leads
This document provides an overview of how businesses can use their website to generate more leads. It discusses how traditional sales and marketing techniques are less effective today because customers now research and buy online. The document recommends that businesses "funnelize" their website to attract visitors, convert them into leads, and nurture those leads into customers. It also provides tips on tools to evaluate a website's lead generation performance and ramp up those efforts, such as using analytics, content marketing, and CRM software.
Market Smarter - Without Busting Your Budget
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MTech13: "The Power of Marketing Automation in an Inbound World" - Nick Salva...
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The document summarizes an inbound marketing technology summit. It discusses how marketing has changed with the rise of digital media and how most businesses still use outdated marketing methods. It then provides an overview of inbound marketing and how it works using content and automation tools to attract and nurture leads. The document includes examples of how to map content to the buyer's journey and set up lead nurturing workflows with targeted emails to improve conversion rates.Digital Marketing Workshop: Advanced Digital Strategies, Metrics Analysis, Em...
Presented by Allison Kulage of Bare Knuckle Marketing Inc. and Dan Marshall of ListRocket and Vandenberg Media, this workshop is #4 in a series. In this workshop, we learned:
How to determine your key performance indicators and what you need to measure to determine success
How to find this data in Google Analytics
How to interpret the data and adjust your marketing strategies accordingly
Email Marketing strategies and techniques
Guest Speaker: Dan Marshall from ListRocket
Dan Marshall is an experienced digital marketing executive with a focus on creating data driven experiences for customers of leading brands. He has been in the digital marketing space since 1995 and is a leader in efforts to integrate email with other digital channels.
He currently serves as President of Vandenberg Media, makers of ListRocket, an Email Service Provider that collects, analyzes, organizes and archives millions of marketing messages, providing intelligence and analytics to the marketing community.
Dan brings over 25 years of business experience in Sales, Marketing and Technology. He has consulted numerous startups in business development and marketing.
Search & Display Retargeting Strategies: Hero Conf LA 2017
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Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
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The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
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Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Mastering SEO for Google in the AI Era - Dennis Yu
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In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
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If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
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Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
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How to run effective drip campaigns
- 2. JACEK BLAUT ! @JACEKBLAUT JACEK@GROWTHREPUBLIC.COM ! ! ! ! SARA MAJ ! @AQUIFERE SARA@GROWTHREPUBLIC.COM ! ! ! !
- 3. » WHY E-MAIL MARKETING 3 • Most direct way to communicate with your target audience • Gives you access to information about your user and his behavior !• Rarely changed • Used for creating accounts all over the web, root of all analytics • Easier to get than phone number or home address
- 4. » DRIP CAMPAIGN „Drip campaigns are automated processes that send a set of messages or content to sales leads at the right moment to move them through the sales cycle. Drip campaigns allow you to consistently “touch” leads with relevant information based on time intervals, actions taken by prospects on your website, or other parameters, freeing up valuable marketing and sales resources without neglecting your prospects"
- 5. WHAT CAN YOU » USE DRIP CAMPAIGN FOR EDUCATION PROMOTION RE-ENGAGEMENT
- 6. HOW TO PREPARE » YOUR DRIP CAMPAIGN • DEFINE YOUR GOAL • THINK ABOUT YOUR FUNNEL • DEFINE THE SEQUENCE • OPTIMIZE ALL TOUCH POINTS • REMOVE THE FRICTION ! • CREATE A COPY • CHOOSE THE RIGHT TIMING • CHOOSE THE RIGHT TOOL • TEST BEFORE YOU SEND • SEND!
- 7. » BEST PRACTICES •TARGET YOUR CAMPAIGNS •DESIGN FOR YOUR AUDIENCE •SEGMENT •TEST! !
- 8. QUESTIONS » TO ASK YOURSELF •AM I CONTACTING USERS TOO OFTEN? AM I TOO AGRESSIVE? •IS MY VALUE PROPOSITION INTERESTING FOR MY AUDIENCE? •IS MY DRIP CAMPAIGN ENGAGING? •WHO IS MOST ENGAGED IN MY CAMPAIGN? !
- 9. » COMMON MISTAKES • BUYING LISTS • SENDING SPAMMY MESAGGES • NOT PAYING ENOUGH ATTENTION TO YOUR CONTENT • NOT ANALYSING YOUR DATA
- 10. » EXAMPLES SIMPLE CAMPAIGN BASED ON USERS REACTION TO THE EMAIL
- 11. » EXAMPLES BIG CAMPAIGN BASED ON USERS BEHAVIOR ON THE WEBSITE
- 12. » MARKETING AUTOMATION ! USED FOR: • Automating marketing processes and campaigns • categorizing customers by patterns, interests, behaviors, demographics • integrating customer data and marketing channels, creating cross platform user experience • Testing different variables of campaigns • automatically taking actions based on users behavior • sending dynamic content, tailored to each user
- 13. HOW TO USE MARKETING AUTOMATION IN YOUR COMPANY » ! • Understand your users by monitoring their behavior • Break down conversion funnels to see your users paths and trends, • Identify important events and set them as triggers • Find drop off points and improve the path
- 14. HOW TO USE MARKETING AUTOMATION IN YOUR COMPANY » ! • Direct users to conversion by pushing them through the funnel with dynamic generated content • Segment users to give them personalized experience • Don’t forget about human to human interaction