This document discusses various digital marketing strategies. It describes website marketing as using websites to promote and increase traffic. It then defines and provides brief descriptions of several common digital marketing tactics, including search engine optimization, search engine marketing, pay-per-click advertising, content marketing, social media marketing, affiliate marketing, and email marketing. It highlights that search engine marketing aims to increase website visibility on search engines and allows companies to reach consumers at the right time. Content marketing and social media marketing help build brands by creating and distributing engaging content.

2.  Website marketing is use to promote as well as help to
increase traffic to the website.
 Traffic is directly responsible to how advertisement is done
on the website.
 When website advertisement
is viewed by customer it is
called CTR(Click Through Rate)
 Website marketing is also
called as Digital Marketing

3.  Search Engine Optimization(SEO).
 Search Engine Market(SEM).
 Pay-Per-Click
advertising(PPC).
 Content Marketing.
 Social Media Marketing.
 Affiliate Marketing.
 Email Marketing.

5.  Search Engine Marketing is a strategy to increase a
visibility of website on search engine
 SEM reach the consume at a perfect right time.
 SEM use the complicated Algorithm so that most of the
relevant result get return fast
to the consumer.
 SEM network are self server
operations
 Results are immediate with the
fastest way to drive traffic to
website.

6.  It is a form of market which focuses to create publish and
distribute content online for the viewers.
 It help companies to create sustainable brand , provide
information to the viewers so the company can purchase
their products in future.

7.  It is Used to build a brand.
 By using content marketing we can have more possibilites
or prospects in future and customers.
 It provides information for the shoppers requirement.
 It also supports search optimization.
 Feed social media engagement .
 Establishes reputation of customers.

8.  It is a form of internet marketing that uses social media
platform to publish there products.
 The main aim of social network to produce content and
user will share it further which will help company to
publish their product or brand.
 Company address a stakeholders through social media
marketing .

9.  Twitter
 Facebook for advertising
 LinkedIn
 Google
 Slide share
 Buffer

10.  Email Marketing widely used to promote business
through emails.
 Email are used to connect to many customers by sending
mails.
 Email Marketing is the best way to communicate and
expand products.
 Here sender and receiver have direct connection using
mails.

11.  It doesn’t block companies mail server.
 Its cost effective and easy to use.
 Manages contacts, distribution list, and subscription list.
 Easy to read up to minute reports.
 Edit your contacts directly or insert content from external
feeds.
 To increase product awareness.
 To build database and maintain relationship with
customer.

12. Reference
https://www.webmarketing-com.com/
Video link
https://youtu.be/KFm7NMOiLZM