A commentary on various aspects of multichannel retailing. The article presents an approach for retailers strategizing integration of their retail channels.
This document discusses multi-channel retailing, which involves selling merchandise through more than one retail channel. It defines different retail channels like internet, catalog, direct selling, television home shopping, and automated retailing. It then covers the benefits of each channel and benefits of a multi-channel approach. Challenges of effective multi-channel retailing are also discussed, like providing an integrated shopping experience across channels and organizing the business for a multi-channel model.
Wal-Mart has become a major player in multichannel retailing, growing its social media presence significantly and launching mobile apps and search engines. The document outlines opportunities for brands to leverage multichannel retailing through social media analysis, mobile app monitoring, innovative promotions, and sharing insights with Wal-Mart on brand performance across channels.
A multi-channel business utilizes various channels in a customer's shopping experience such as retail stores, websites, mobile apps, social media, telephone sales and print media. For a travel company like TUI, this means being present wherever customers search for travel information and providing a seamless experience across all touchpoints. Both customers and TUI face challenges in a multi-channel environment but opportunities exist for TUI to enhance the customer experience through personalized service, rapid response times and continuous innovation.
Chap. 3 multi channel retailing. quiwaMagiel Amora
Multichannel retailing involves selling merchandise through more than one sales channel, such as stores, catalogs, and the internet. Retailers are moving toward this approach to leverage the unique benefits of each channel and attract more customers. Some key benefits include broader product selections online, convenience of shopping from catalogs, and the ability to see and touch products in stores. Successful multichannel retailers provide seamless shopping experiences across all channels and find ways to integrate their operations.
This document outlines a proposed loyalty business model to bridge the gap between retailers and consumers using mobile technology. It discusses setting up a platform where retailers can publish offers and consumers can access them on their mobile devices. Retailers would pay an annual fee to join, and revenues would come from signing up individual stores, small/large chains, and nationwide retailers. The proposal estimates customer acquisition, store signups, operational costs, and projected revenues over two years, with revenues reaching $434,000 by the end of the second year. Successful similar loyalty programs already operating in other markets are provided as examples. Initial steps outlined to launch the business include hosting the software, setting up demonstrations, and beginning sales efforts with consumer brands in a target
Rise of Omni-commerce and Its Reflections on Supply Chain ManagementLA Software Group
The evolution of retail from a channels point of view can be examined in 4 different groups. These groups represent the variety of channels and also how channels are treated as a whole. These groups are Single Channel, Multi-Channel, Cross-Channel and Omni-Channel.
This document discusses multi-channel retailing, which involves selling merchandise through more than one retail channel. It defines different retail channels like internet, catalog, direct selling, television home shopping, and automated retailing. It then covers the benefits of each channel and benefits of a multi-channel approach. Challenges of effective multi-channel retailing are also discussed, like providing an integrated shopping experience across channels and organizing the business for a multi-channel model.
Wal-Mart has become a major player in multichannel retailing, growing its social media presence significantly and launching mobile apps and search engines. The document outlines opportunities for brands to leverage multichannel retailing through social media analysis, mobile app monitoring, innovative promotions, and sharing insights with Wal-Mart on brand performance across channels.
A multi-channel business utilizes various channels in a customer's shopping experience such as retail stores, websites, mobile apps, social media, telephone sales and print media. For a travel company like TUI, this means being present wherever customers search for travel information and providing a seamless experience across all touchpoints. Both customers and TUI face challenges in a multi-channel environment but opportunities exist for TUI to enhance the customer experience through personalized service, rapid response times and continuous innovation.
Chap. 3 multi channel retailing. quiwaMagiel Amora
Multichannel retailing involves selling merchandise through more than one sales channel, such as stores, catalogs, and the internet. Retailers are moving toward this approach to leverage the unique benefits of each channel and attract more customers. Some key benefits include broader product selections online, convenience of shopping from catalogs, and the ability to see and touch products in stores. Successful multichannel retailers provide seamless shopping experiences across all channels and find ways to integrate their operations.
This document outlines a proposed loyalty business model to bridge the gap between retailers and consumers using mobile technology. It discusses setting up a platform where retailers can publish offers and consumers can access them on their mobile devices. Retailers would pay an annual fee to join, and revenues would come from signing up individual stores, small/large chains, and nationwide retailers. The proposal estimates customer acquisition, store signups, operational costs, and projected revenues over two years, with revenues reaching $434,000 by the end of the second year. Successful similar loyalty programs already operating in other markets are provided as examples. Initial steps outlined to launch the business include hosting the software, setting up demonstrations, and beginning sales efforts with consumer brands in a target
Rise of Omni-commerce and Its Reflections on Supply Chain ManagementLA Software Group
The evolution of retail from a channels point of view can be examined in 4 different groups. These groups represent the variety of channels and also how channels are treated as a whole. These groups are Single Channel, Multi-Channel, Cross-Channel and Omni-Channel.
Retailers can use OFFERica's platform to reach more customers in a cost-effective way. OFFERica allows retailers of all sizes to publish offers online. Customers can access these offers on their mobile phones and book them in advance. This helps retailers acquire more customers and keep them loyal by offering points for purchases. Retailers only need internet and computers to manage their offers and customer data through OFFERica's web-based software.
The document discusses the future of online grocery shopping in the UK. It predicts that online grocery sales will increase dramatically over the next decade and will represent 40% of total grocery sales by 2025. This growth will be driven by factors like personalization of the online shopping experience and the increasing comfort of all generations with online shopping. Retailers can benefit from this growth by increasing revenue through higher online penetration and conversion rates, building loyalty, and improving targeted advertising. The key to growth is personalizing the online experience for each shopper.
This document discusses different types of retail formats, dividing them into store-based retailing and non-store-based retailing. Some examples of non-store-based retailing discussed are direct marketing, which involves exposing customers to goods through non-personal media and allowing them to order by mail, phone or online; direct selling, which involves personal contact with customers in their homes; and vending machines, which allow 24-hour automated sales without sales personnel. The document also briefly outlines other non-traditional retail formats such as electronic retailing (e-commerce), mobile van retailing, video kiosks, event retailing, trade parks, and forecourt retailing at gas stations.
What Is Multi Channel Retail?: Benefits, Challenges and ImpactsRizwan Tayabali
Multi-channel retailing is a deceptively easy concept. Simple in terminology, but complex to
explain and even more so to deliver. This paper provides an overview of what it is about, covering the
drivers, benefits, challenges and organizational changes needed to get there.
The retail industry faces several challenges. One major challenge is adapting to constant shifts in the market. Customers now research purchases online and consider customer experience, forcing retailers to engage customers. While e-commerce grows, customers still prefer shopping in-store but use online for information. Retailers must create engaging experiences across online and in-store to build loyalty. Technological advancements are also imperative, like digital payment options, or retailers risk losing customers. Indian retailers additionally face infrastructure issues like underdeveloped transportation and poor storage facilities that drive up costs.
Omninomics Creating a more connected value chainFrank Smith
The document discusses how the fashion industry is adapting to meet the demands of omni-channel retail and empowered consumers. It introduces the concept of "omninomics" - how the fashion value chain has evolved into an interconnected network to collaborate and provide seamless shopping experiences across channels. It provides examples of how companies like Bonobos are personalizing experiences through both physical stores and digital channels to better understand customers, create improved products, and drive higher online conversions. The key is for all partners across the value chain to work together using shared data to quickly get the right products to consumers through their preferred channels.
attune Whitepaper - How Fashion Businesses Can Win the Race for Omnichan...Andy Larsen
Fashion businesses face challenges in meeting evolving consumer demands and expectations in an omnichannel marketplace. Existing fragmented systems that operate in silos hinder businesses' ability to gain insights across their value chain. SAP's new Fashion Management Solution integrates operations to provide end-to-end visibility and allow businesses to better align supply with consumer demand in real-time across channels. This helps reduce costs and out-of-stocks while improving customer experience.
Digital Strategy For Retail: Omnichannel (The Hive Think Tank)iVentures Consulting
DIGITAL STRATEGY FOR RETAIL: OMNICHANNEL
The Hive Think Tank on May 7th, 2014 at General Assembly in San Francisco with Christophe Biget (iVentures Consulting, co-CEO), Tyler Kohn (RichRelevance, CTO), Kerem Tomak (Macy's, VP, Marketing Analytics and CRM) and Greg Tanaka (Bay Sensors, CEO)
More information about eShopper Index:
- Overall ranking: http://www.slideshare.net/aureliaa/2014-eshopper-index-overall-ranking
- Presentation & subscription: http://www.iventures-consulting.com/eshopper-index
Global Channel Management - Omnichannel marketingTom Fleerackers
The document discusses the differences between multi-channel and omni-channel marketing. Multi-channel involves supporting customers across different sales channels, while omni-channel focuses on increasing customer spending through a seamless experience across all channels. The rise of digital technologies means customers now expect to be able to engage with brands anytime, anywhere, and companies need to integrate their online and offline presences to provide a consistent brand experience. Omni-channel requires rethinking business models and infrastructure to make the customer journey as smooth as possible across channels.
Obstacles:
• Turning customer data into usable insights.
• Effort of implementing new technology.
• Integrating with other platforms.
• Integrating channels, e.g., ecommerce, in store, marketplaces
• Store issues: competition, margin compression, store capacity
TrustRobin...app health education....https://youtu.be/57ghR94SYXM
The Importance of Omnichannel Consistency in Customer ExperienceSogolytics
Making the customer experience consistent across all touchpoints is the best way to retain customers and keep them coming back for more. Here's how to do it.
The document discusses product distribution and marketing intermediaries. It defines "place" in the marketing mix as how a product moves from producer to user through distribution channels. Marketing intermediaries like distributors, wholesalers and retailers create efficiency by connecting many suppliers to many consumers. They fulfill information and logistics roles. A supply chain involves all parties involved in moving a product from source to customer. Distribution methods include exclusive, intensive and selective approaches using different numbers of retailers. Wholesalers sell merchandise to other businesses, while retailers sell directly to consumers.
This document discusses how technology can enhance service quality in retail shops. It aims to deliver consistent customer experiences across channels, facilitate consumer engagement on their preferred channels, and create seamless journeys. Technology like mobile alerts, virtual dressing rooms, and digital associates can integrate physical and online shopping. By understanding customer needs and using communication channels, expenditure on customer service can be reduced. Omni-channel retailing uses various shopping channels and provides marketers data to deliver targeted messages.
E-tailing refers to electronic retailing, which is the sale of goods and services online. The e-tailing process involves customers visiting an e-tailer's website, selecting a product, registering or checking out as a guest, ordering and paying for the product through various methods like credit cards or cash on delivery, and having the product delivered by a third party logistics provider. E-tailing allows retailers to sell a larger variety of inventory globally at lower costs while providing customers flexible shopping hours, but it also faces challenges like high maintenance costs and customers' inability to physically examine products.
ZenMall is a new social marketplace where users can find any products, create their own collections, share unusual things with friends and save interesting products in their collections. They also can follow interesting people, shops and its product collections.
The main difference of ZenMall is not sale of a big click
number but social tools for the interaction of customers
with shops and each other.
This document discusses trends in bringing offline and online retail together. It provides examples of companies that are collaborating across channels, such as Proyog selling on multiple marketplaces and YepMe expanding from online to offline retail. It also discusses the technology infrastructure needed to support an omni-channel approach, including elements like order management systems, store systems, warehouse management, and master data management. Customers now expect flexibility and convenience across channels, including options like store pickup, lockers, and same-day delivery. Retailers can benefit from collaborations that increase sales through new channels and provide customers a seamless experience.
What are the important brand architecture decisions in developing a branding ...Sameer Mathur
This document discusses different branding strategies and types of brand extensions. It defines brand extension as using an existing brand name in a new product category to leverage brand equity. There are three main types of extensions: brand extensions which use the brand in a new but related category, line extensions which target new segments within an existing category, and category extensions which use the brand in an unrelated new category. The advantages include improved new product success and leveraging brand recognition, while disadvantages can include brand dilution and confusing consumers. The document also discusses branding decisions around using individual, family, or corporate brand names as well as reasons for developing brand portfolios.
Manufacture of Spray Perfumes, Deodorants, Roll Ons, Talcum, Air Fresheners, Concentrated Oils & Travel Packs.
For Occedenital Distribution please contact at sumair@rasasiperfumes.ae
The Most Epic Digital Marketing Strategy for 2017Cult LDN
With a focus on making 2017 the 'year it got personal', Camilla, Account Director presented at Digital Pond and took a dive into The Rise of Live, ChatBots and how to imbed human insight into the perfect digital strategy.
Key takeaways were:
Successful strategies must be embedded in human insight
2017 will be about personalising the shopping experience
Working with influencers allows you to share a unique brand story
Utilising digital technology helps to create immersive brand experiences
3 Step Digitial Marketing Strategy For 2017Jamesbanks.co
Learn the fundamentals of how to implement a modern digital marketing strategy designed attract, engage and convert more ideal customers in 2016. Understand the do’s and don’ts of Google’s best practices for the web, and how these best practices should influence your website and digital marketing strategy. Take away practical tactics and tools that you can implement to propel your business forward in 2017.
Stay tuned for video and blog content to come.
This is a presentation that I gave to a USF Masters of Business Administration class on Brand Planning for Clients. My hope was to share some thoughts with the future generation of clients on planning, positioning, relevance and new product development.
Retailers can use OFFERica's platform to reach more customers in a cost-effective way. OFFERica allows retailers of all sizes to publish offers online. Customers can access these offers on their mobile phones and book them in advance. This helps retailers acquire more customers and keep them loyal by offering points for purchases. Retailers only need internet and computers to manage their offers and customer data through OFFERica's web-based software.
The document discusses the future of online grocery shopping in the UK. It predicts that online grocery sales will increase dramatically over the next decade and will represent 40% of total grocery sales by 2025. This growth will be driven by factors like personalization of the online shopping experience and the increasing comfort of all generations with online shopping. Retailers can benefit from this growth by increasing revenue through higher online penetration and conversion rates, building loyalty, and improving targeted advertising. The key to growth is personalizing the online experience for each shopper.
This document discusses different types of retail formats, dividing them into store-based retailing and non-store-based retailing. Some examples of non-store-based retailing discussed are direct marketing, which involves exposing customers to goods through non-personal media and allowing them to order by mail, phone or online; direct selling, which involves personal contact with customers in their homes; and vending machines, which allow 24-hour automated sales without sales personnel. The document also briefly outlines other non-traditional retail formats such as electronic retailing (e-commerce), mobile van retailing, video kiosks, event retailing, trade parks, and forecourt retailing at gas stations.
What Is Multi Channel Retail?: Benefits, Challenges and ImpactsRizwan Tayabali
Multi-channel retailing is a deceptively easy concept. Simple in terminology, but complex to
explain and even more so to deliver. This paper provides an overview of what it is about, covering the
drivers, benefits, challenges and organizational changes needed to get there.
The retail industry faces several challenges. One major challenge is adapting to constant shifts in the market. Customers now research purchases online and consider customer experience, forcing retailers to engage customers. While e-commerce grows, customers still prefer shopping in-store but use online for information. Retailers must create engaging experiences across online and in-store to build loyalty. Technological advancements are also imperative, like digital payment options, or retailers risk losing customers. Indian retailers additionally face infrastructure issues like underdeveloped transportation and poor storage facilities that drive up costs.
Omninomics Creating a more connected value chainFrank Smith
The document discusses how the fashion industry is adapting to meet the demands of omni-channel retail and empowered consumers. It introduces the concept of "omninomics" - how the fashion value chain has evolved into an interconnected network to collaborate and provide seamless shopping experiences across channels. It provides examples of how companies like Bonobos are personalizing experiences through both physical stores and digital channels to better understand customers, create improved products, and drive higher online conversions. The key is for all partners across the value chain to work together using shared data to quickly get the right products to consumers through their preferred channels.
attune Whitepaper - How Fashion Businesses Can Win the Race for Omnichan...Andy Larsen
Fashion businesses face challenges in meeting evolving consumer demands and expectations in an omnichannel marketplace. Existing fragmented systems that operate in silos hinder businesses' ability to gain insights across their value chain. SAP's new Fashion Management Solution integrates operations to provide end-to-end visibility and allow businesses to better align supply with consumer demand in real-time across channels. This helps reduce costs and out-of-stocks while improving customer experience.
Digital Strategy For Retail: Omnichannel (The Hive Think Tank)iVentures Consulting
DIGITAL STRATEGY FOR RETAIL: OMNICHANNEL
The Hive Think Tank on May 7th, 2014 at General Assembly in San Francisco with Christophe Biget (iVentures Consulting, co-CEO), Tyler Kohn (RichRelevance, CTO), Kerem Tomak (Macy's, VP, Marketing Analytics and CRM) and Greg Tanaka (Bay Sensors, CEO)
More information about eShopper Index:
- Overall ranking: http://www.slideshare.net/aureliaa/2014-eshopper-index-overall-ranking
- Presentation & subscription: http://www.iventures-consulting.com/eshopper-index
Global Channel Management - Omnichannel marketingTom Fleerackers
The document discusses the differences between multi-channel and omni-channel marketing. Multi-channel involves supporting customers across different sales channels, while omni-channel focuses on increasing customer spending through a seamless experience across all channels. The rise of digital technologies means customers now expect to be able to engage with brands anytime, anywhere, and companies need to integrate their online and offline presences to provide a consistent brand experience. Omni-channel requires rethinking business models and infrastructure to make the customer journey as smooth as possible across channels.
Obstacles:
• Turning customer data into usable insights.
• Effort of implementing new technology.
• Integrating with other platforms.
• Integrating channels, e.g., ecommerce, in store, marketplaces
• Store issues: competition, margin compression, store capacity
TrustRobin...app health education....https://youtu.be/57ghR94SYXM
The Importance of Omnichannel Consistency in Customer ExperienceSogolytics
Making the customer experience consistent across all touchpoints is the best way to retain customers and keep them coming back for more. Here's how to do it.
The document discusses product distribution and marketing intermediaries. It defines "place" in the marketing mix as how a product moves from producer to user through distribution channels. Marketing intermediaries like distributors, wholesalers and retailers create efficiency by connecting many suppliers to many consumers. They fulfill information and logistics roles. A supply chain involves all parties involved in moving a product from source to customer. Distribution methods include exclusive, intensive and selective approaches using different numbers of retailers. Wholesalers sell merchandise to other businesses, while retailers sell directly to consumers.
This document discusses how technology can enhance service quality in retail shops. It aims to deliver consistent customer experiences across channels, facilitate consumer engagement on their preferred channels, and create seamless journeys. Technology like mobile alerts, virtual dressing rooms, and digital associates can integrate physical and online shopping. By understanding customer needs and using communication channels, expenditure on customer service can be reduced. Omni-channel retailing uses various shopping channels and provides marketers data to deliver targeted messages.
E-tailing refers to electronic retailing, which is the sale of goods and services online. The e-tailing process involves customers visiting an e-tailer's website, selecting a product, registering or checking out as a guest, ordering and paying for the product through various methods like credit cards or cash on delivery, and having the product delivered by a third party logistics provider. E-tailing allows retailers to sell a larger variety of inventory globally at lower costs while providing customers flexible shopping hours, but it also faces challenges like high maintenance costs and customers' inability to physically examine products.
ZenMall is a new social marketplace where users can find any products, create their own collections, share unusual things with friends and save interesting products in their collections. They also can follow interesting people, shops and its product collections.
The main difference of ZenMall is not sale of a big click
number but social tools for the interaction of customers
with shops and each other.
This document discusses trends in bringing offline and online retail together. It provides examples of companies that are collaborating across channels, such as Proyog selling on multiple marketplaces and YepMe expanding from online to offline retail. It also discusses the technology infrastructure needed to support an omni-channel approach, including elements like order management systems, store systems, warehouse management, and master data management. Customers now expect flexibility and convenience across channels, including options like store pickup, lockers, and same-day delivery. Retailers can benefit from collaborations that increase sales through new channels and provide customers a seamless experience.
What are the important brand architecture decisions in developing a branding ...Sameer Mathur
This document discusses different branding strategies and types of brand extensions. It defines brand extension as using an existing brand name in a new product category to leverage brand equity. There are three main types of extensions: brand extensions which use the brand in a new but related category, line extensions which target new segments within an existing category, and category extensions which use the brand in an unrelated new category. The advantages include improved new product success and leveraging brand recognition, while disadvantages can include brand dilution and confusing consumers. The document also discusses branding decisions around using individual, family, or corporate brand names as well as reasons for developing brand portfolios.
Manufacture of Spray Perfumes, Deodorants, Roll Ons, Talcum, Air Fresheners, Concentrated Oils & Travel Packs.
For Occedenital Distribution please contact at sumair@rasasiperfumes.ae
The Most Epic Digital Marketing Strategy for 2017Cult LDN
With a focus on making 2017 the 'year it got personal', Camilla, Account Director presented at Digital Pond and took a dive into The Rise of Live, ChatBots and how to imbed human insight into the perfect digital strategy.
Key takeaways were:
Successful strategies must be embedded in human insight
2017 will be about personalising the shopping experience
Working with influencers allows you to share a unique brand story
Utilising digital technology helps to create immersive brand experiences
3 Step Digitial Marketing Strategy For 2017Jamesbanks.co
Learn the fundamentals of how to implement a modern digital marketing strategy designed attract, engage and convert more ideal customers in 2016. Understand the do’s and don’ts of Google’s best practices for the web, and how these best practices should influence your website and digital marketing strategy. Take away practical tactics and tools that you can implement to propel your business forward in 2017.
Stay tuned for video and blog content to come.
This is a presentation that I gave to a USF Masters of Business Administration class on Brand Planning for Clients. My hope was to share some thoughts with the future generation of clients on planning, positioning, relevance and new product development.
The Essentials of Brand Strategy - General Assembly ClassChristian Vatter
1. Creating a consistent brand experience across all touchpoints is essential for building a strong brand. A clear brand idea derived from research should guide all aspects of the business and customer interactions.
2. Implementing a brand starts with identifying the most important customer encounters and optimizing the user experience to match the brand identity.
3. Branding is not just marketing but creating the best possible experiences through products, services, and interactions that bring the brand idea to life. Consistently implementing the brand identity over time is key to success.
Workshop for Brand Leaders to provide an overall planning process including business review, key issues, positioning and creating the annual Brand Plan
The document describes a collection of 100 presentation slides from the 2010 Cannes Lions Advertising festival, where some of the world's best storytellers and advertisers gathered from June 20-26. The slides are meant to inspire the reader to create beautiful presentations by showcasing slide designs from top presenters at the annual advertising event. A brief description notes the slides were taken by the author at the festival to provide creative inspiration.
Netflix is promoting its new original horror series Hemlock Grove with a viral digital marketing campaign called the World's Biggest Horror Challenge. The campaign dares fans to watch all 13 episodes of Hemlock Grove in one sitting while being monitored via webcam. Participants who complete the challenge will receive badges to share on social media and the chance to receive a horror film made by Eli Roth. The $150,000 campaign uses ads, banners, influencer outreach and social media to drive awareness and consideration among horror fans ahead of Hemlock Grove's April 19th release on Netflix.
By 2017 the Internet of Things market will be bigger than the PC, tablet and phone market combined. This report explains what the Internet of Things actually is and the impact it will have on social.
This document outlines a digital strategy for Netflix to promote the release of the show "Hemlock Grove" by increasing brand awareness of Netflix among horror fans. It analyzes consumer profiles, insights, and behaviors to develop an interactive campaign leveraging social media, augmented reality, and a "Scaretime" wristband to give viewers an immersive experience. The goal is to increase subscriptions by 5% and viewership of the first episodes through frightening and engaging viewers in new ways online and through their physiological reactions.
Overview of industry trends and insights of Fortune 500 companies and startups' activities in the FinTech space. We cover banking tech (security, crm, analytics), payments (pos, money transfer, commerce), cyber currency (blockchain, bitcoin, wallets, cryptocurrency exchanges), business finance (lending, crowdfunding), personal finance (lending, wealth management, mortgage, credit), and alternative cores (banking, insurance).
Digital Banking Strategy Roadmap - 3.24.15Calvin Turner
The Digital delivery of banking products and services is already a reality.
Like it or not, your customers will compare their digital banking experience to shopping on Amazon, iTunes, eBay, Southwest Air, etc., and to their digital experiences with large banks that already have robust digital banking offerings.
Traditional banks can’t just push out mobile apps and capabilities to customers and call it a digital banking strategy. Customers expect a seamless integration of the entire online banking experience from initiation to fulfillment. If they are forced to drop off somewhere along the digital experience to print documents, call a representative, and/or visit a branch, you have lost the customer.
The Future Foundation has carried out an extensive forecasting exercise to explore the future of several commercial themes and sectors beyond 2020. In this report, we examine our predictions for the future of retail, identifying informed assumptions for the evolution of consumer trends, product and service innovations and the role that technological developments will play. We also provide invented images of retail concepts that might characterize the future marketplace as a result of the shifts we describe.
- More than half of the world's population now uses the internet, with global internet users growing 8% year-over-year. Mobile internet and social media usage are also growing significantly.
- Social media users grew over 20% in the past year to over 2.5 billion active users monthly. Mobile social media use in particular saw 30% growth.
- The report provides statistics on internet, social media, and mobile usage globally and by region, finding continued growth in connectivity and usage around the world.
Retail store experience : Images Retail Jan 2013Shijo Thomas
Store customer experience management is a vast area involving aspects related to the product, customer segment, store layout and technology used. Retailers need to start layer by layer beginning with factors of customer convenience and working upwards to provide a spectacular experience.
Capturing intelligence while managing relationshipsIntergen
Focuses on how to provide sales representatives with the tools to manage customer relationships and to capture valuable field intelligence via direct observations. Enabling immediate transmitting of field information via mobile devices to headquarters. to enable category managers, trade promotion managers, finance and logistics instant-connect views, so that business managers can intelligently and swiftly reorder field priorities to energize a launch, or avoid a supply chain issue. Presented at the NZ Retail Show during April 2011.
Intelligent detailhandel sætter kunderne først, del 1, Ben Heyerdahl, IBMIBM Danmark
The document discusses how empowered customers are changing retail by putting businesses to the test. It argues retailers must transform from being product- and channel-centric to customer-centric by anticipating customer needs, providing seamless experiences across channels, and personalizing marketing. It presents IBM's "Smarter Commerce" approach for helping retailers put the customer at the center and optimize the entire value chain through insights from analytics and synchronization across partners.
[Executive summary] Digital Shopper RelevancyCapgemini
Digital shoppers can be segmented into six distinct groups based on their behaviors and attitudes toward digital channels. The largest segments vary by country and product category. Digital Shopaholics and Social Digital Shoppers dominate in developing markets like India and China, while Rational Online Shoppers are most common in mature markets. Significant differences also exist between developing and mature markets, as digital channels play a greater role across all shopping phases in developing areas.
Digital shopper relevancy__Executive_Summary_Miguel Garcia
Digital shoppers can be segmented into six distinct groups based on their behaviors and attitudes toward digital technologies. The segments range from Techno-Shy Shoppers who are not interested in digital channels, to Digital Shopaholics who are early adopters that actively use digital across all shopping phases. Differences exist between developing and mature markets, with developing markets having more Digital Shopaholics and Social Digital Shoppers. The document provides insights into each segment and how they vary by demographics, geography, and shopping preferences.
1) The document discusses the challenges companies face in delivering personalized experiences to customers across offline, online, and mobile channels in today's digital marketplace.
2) It outlines five fundamental steps for restructuring marketing functions to achieve a more customer-centric approach: acknowledging the present state, building an integrated strategy, developing an information infrastructure, selecting enabling technologies, and restructuring the marketing function.
3) Taking these steps can help companies meet the challenge of personalization by gaining insights from customer data to better understand behaviors and deliver relevant messages and offerings.
Charting A Course Towards True Multichannel RetailingPaul McFarren
The document discusses the challenges retailers face in creating a true multichannel retailing experience for customers. It outlines how retailers have historically developed siloed applications for different channels that make consolidated data, consistent experiences and optimized operations difficult. The document recommends retailers look to comprehensive business intelligence deployments to standardize information and gain strategic insight across channels in order to better meet rising customer expectations for seamless multichannel experiences.
Marketing has fundamentally changed due to consumers using multiple interactive channels like email, mobile, social media, and the web. To be successful, marketers must use a cross-channel lifecycle marketing approach that delivers relevant messages to consumers on these various channels based on their behaviors and preferences. This involves capturing consumer permission across channels, understanding their behaviors, and automating marketing programs around various "loops" like conversion, repurchase, engagement, and re-permission. Determining which channels to use for programs should be based on individual consumer preferences and a marketer's solution should facilitate automation, cross-channel campaign management, and data-driven personalized messaging at scale.
This award willing article was published twice intenationally. The article presents important considerations (with examples) that are needed to create and optimize channel sales of services .
Inventory Intelligence: Unlocking Omnichannel Retail and the Future of the StoreTyco Retail Solutions
Omnichannel retailing adds the flexibility of cross-channel and mobile shopping to the unique revenue- and loyalty-building capabilities of the face-to-face retail experience. It offers opportunities to build deeper shopper relationships—or risks ending them, when availability promises go unmet.
Keeping availability promises depends not only on integrated IT systems, but on reliable
inputs and outputs to those systems, across the boundaries of physical locations and technologies, covering both the short and long term. Retailers who succeed at integrating their inventory intelligence for shoppers, associates, and managers can cut costs, accelerate turns, and build revenue by driving high-fidelity information back into the supply chain, aligning it with shopper demand. Retailers who fail will subject omnichannel shoppers to a fragmented retail landscape, marked by jarring,disconnected changes and unreliable information.
Integrated inventory intelligence is essential to deliver on the omnichannel promise.
But even more, it future-prepares retail by eliminating information islands, adapting
quickly to new processes and technologies, and keeping cost and waste low.
The document discusses the rise of "everywhere commerce", which is digitally enhanced commerce undergoing exponential growth through multiple channels. This complexity creates challenges for brands to meet rising consumer expectations of connected experiences across touchpoints. The solution proposed is a "Connected Brand Commerce Experience" (CBCE) strategy. A CBCE strategy aims to create three-dimensional brand experiences that are triggered, shareable and shoppable across digital and offline channels. It seeks to compress the purchase journey and eliminate friction so that consumer needs can immediately be met. A successful CBCE strategy defines a brand's key purchase journeys and removes barriers to shopping through ecommerce or calls to action.
Thats what did you do you just wrote on sentences i need more detail.docxjonghollingberry
Thats what did you do you just wrote on sentences i need more details plz
2 and 1\2 pages
i dont want it to look like qustion and you already used and have the source
Literature Review
E - Commerce Strategies.
Definition and origin of Omni-channel retailing:
i.
What is Omni-channel
retailing
?
Omni-channel refers to a
multichannel
approach to sales that seeks to provide the customer with seamless shopping experiences. It provides the customer with the capability of either
buying
products online from a mobile device or a desktop. Also, customers can shop in bricks and mortar store or by telephone.
ii.
Describe the origin of Omni-channel?
Its
reason for implementing it?
It is a marketing strategy that begun way back 2003 whereby it has evolved from unfamiliar
concept
to trendy buzzword, to a critical component
of
successful marketing. Omni-channel began and
mainly
based itself on Customer Centricity in stores.
Its origin was figured out by
Best Buy
when they realized they could not beat
Walmart
on price. Therefore, the strategy ventured by Best Buy aimed at competing with Walmart
to
out do
them in online retailing.
It is in this regard that technology can blur the distinction between online and physical retailing, hence enabling the retailers and their supply chain partners rethink their competitive strategies.
References
Morse, G. (2011). Retail Isn't Broken. Stores Are. Harvard Business Review, 89(12), 78-82.
Bernstein,
F.,
Song,
J.,
& Zheng, X. (2008). “bricks-and-mortar” vs. “clicks-and-mortar”: An equilibrium analysis
. European
Journal of Operational Research,
187
(3), 671-690.
Brynjolfsson,
E.,
Hu,
Y.
, &
Rahman,
M.
(2013).
Competing in the age of Omni-channel retailing.
MIT
Sloan Management Review, 54(4), 23-29.
Current issues in Omni-channel retailing:
i.
What are the current issues of retailers and merchants?
Currently, most retailers and merchants are “Omni-channel” in their behavior and outlook. It is because they are majorly venturing into the offline and online retails channel to do their marketing and sales to clients. Merchants and Retailers in new environment flourish through re-examining their strategies for delivering products and information to their customers.
ii.
What are the impacts of online-offline integration of Omni-channel retailing?
There is a rise of non-significant cannibalization of the physical stores, the small merchants and retailers from the channel integration. The retailers mostly advocate a competitive advantage through channel integration of both offline and online retailing. It has led to the willingness of the customers paying across channels.
iii.
Outline general consideration of innovation in regards to Omni-channel retailing?
Innovations have to address industry, consumer, and regulatory-based challenges in order
to facilitate the globalization of markets. Distinct changes have to be incorporated in the current mature, emerging and less develope.
The document discusses web strategy for retail businesses. It provides an overview of Intergen, a company that provides IT solutions based on Microsoft technologies. It then discusses how the retail consumer and shopping channels have changed in recent years. Specifically, it notes consumers now spend more time online and via mobile compared to in physical stores. This has led retailers to shift their focus from individual channels to providing converged, multi-channel experiences. The document proposes mapping "customer journeys" across channels to understand how consumers research and purchase products. Understanding these journeys can help retailers improve processes and solutions to enhance the customer experience.
AKSHAY SURESH ON OMNI CHANNEL RETAILING FOR MBA BBA BCOMPrashanthNair29
Omnichannel retail involves engaging customers through multiple digital and physical channels to provide a consistent brand experience. This allows for enhanced customer experience and convenience through seamless shopping across channels. It also improves sales opportunities and brand loyalty. Omnichannel retail provides retailers with customer data insights and a competitive advantage through personalized marketing and meeting customer expectations.
Accenture: Multichannel Attribution Dec 2012Brian Crotty
Anticipating consumers’ every move to conversion is essential to realizing a strong return on marketing investment (MROI), yet, pervasive methods for understanding consumer behaviors fall short in a multichannel environment.
In the digital world, channel savvy, highly mobile, multiple device-happy consumers are in control. While they move from one media channel to another—and from one device to another—companies across industries are struggling to keep pace.
Anticipating consumers’ every move to conversion—and measuring every interaction across every channel—is essential to realizing a strong MROI and to sustaining competitive differentiation. Yet, pervasive methods for understanding consumer behaviors fall short in a multichannel environment.
As such, various attribution models and approaches have emerged to help businesses better capture and analyze consumers’ purchase journeys across both offline and online channels. Though a singular approach for measuring consumer data has yet to emerge, multichannel attribution holds exciting promise.
December 6, 2012
Accenture: ACN-interactive-pov-multichannel-attribution Feb 2013Brian Crotty
The document discusses the challenges of measuring marketing return on investment (MROI) in a multichannel environment where consumers move between devices and channels in nonlinear ways. Traditional attribution methods like last-click attribution are insufficient because they do not account for the influence of multiple interactions across channels. The document advocates for multichannel attribution approaches using techniques like clustering, neural networks, and analyzing big data from all consumer touchpoints to better understand the consumer journey and allocate credit and budgets appropriately among channels.
This document discusses an omni-channel ecommerce planning and execution platform. It can be deployed on-cloud or as managed services, and is flexible, scalable, and extensible. It supports capabilities like cross-channel integration, ecommerce re-platforming, mobile, international commerce, digital marketing, agile delivery, and loyalty/CRM. The platform provider offers turnkey ecommerce solutions and services to help retailers transform their business models for the omni-channel space.
- The document discusses marketing channels and value networks, explaining the functions and types of intermediaries involved in moving goods from producers to consumers. It also examines how companies can design effective channel strategies and make decisions around channel management, integration, and issues in e-commerce and mobile marketing channels. Managing conflicts between channels and building partnerships across the value network are also addressed.
This document discusses measuring performance in omnichannel retail and achieving a cultural shift towards unified channels. It recommends considering metrics like spending per category, satisfaction with in-store vs online assortments, and category trends. It also stresses that implementing cross-channel technology is not enough, and the approach must be incorporated into the company culture and championed by leadership. Moving towards true omnichannel requires adopting the right technology and balanced efforts while delivering benefits to customers with each step.
Focus on understanding users and solving their problems. Determine the core problem and why it needs solving, rather than focusing on implementation details. Build relationships through effective communication. Make decisions confidently but remain flexible. Cultivate curiosity about your industry, stakeholders, users, and technology. Learn to say no elegantly when needed. Develop grit by learning from obstacles and making time for strategic thinking.
Improving the efficiency of retail buying trips - Shijo ThomasShijo Thomas
A retail buying trip involves building supplier relationships, observing trends, leveraging past sales analysis to finally make effecting buying decisions. Images Retail - Shijo Sunny Thomas
Consumer durables retail efficiency- Images Retail-December 2013Shijo Thomas
Consumer durable retail in India have
an extended and a peculiar value chain. Efficiency and integration can bring about a sea change across all points in the 'search to service' business processes.
Thoughts and directions on improving traceability in food retailing. Taking a process oriented approach and leveraging technology practically would be an optimal approach in progressive countries such as India.
Of Dosas in Delhi and Parathas in ChennaiShijo Thomas
Cultural diversity in India is complex, and with increasing urbanization, there is a movement of communities from their native locations to non-native urban centers. Retailers, with help from technology, can cash in on this opportunity by creating localized assortments catering to various cultures and food tastes.
The Forum 2012 conference saw over 12,000 visitors from 90 countries, an 18% increase from the previous year. There were 2,193 channel partners and 463 expert talks presented. The keynotes and presentations were live streamed to over 3,600 viewers. Impressions from attendees and partners were positive about the content and networking opportunities provided.
Fujitsu Vendor Collaboration Suite (VCS) is a technology framework that automates vendor-facing business processes for retailers. It provides vendors access to key retail functions like planning, buying, merchandising, supply chain and finance. The solution uses a robust framework and retail-focused features to facilitate collaboration, visibility, accountability and consistency between retailers and vendors. It helps retailers reduce costs and lead times through streamlined communication and processes across the value chain.
The document outlines the structure of ReTechCon 2012, a conference with five levels of nested body text sections. It contains copyright notices from Fujitsu at the beginning, end, and after each level of the nested section structure.
Retail sales in India are expected to grow from Rs22.5 trillion this year to Rs28 trillion by 2016. Retailers are investing in CRM technologies to retain and grow their customer base across all channels. New technologies like clienteling, real-time engagement and customer lifecycle management are boosting sales and marketing initiatives. CRM has advanced from simply keeping customers informed to making them feel special through personalized engagement and loyalty programs.
The document is India's Best Selling Magazine on Modern Retail from July 2012. It discusses how technology is enabling growth for Indian businesses and retailers. As modern retail expands in India, technology can help retailers increase efficiency and gain a competitive advantage. Many Indian retailers are adopting new technologies like ERP, inventory management, mobile, social media, and cloud-based solutions to cut costs and boost operations. For retailers to continue growing, embracing new technologies is essential in today's competitive environment.
1. technology
the various Channels in
retail are nothing but
a series of touch points
where a retailer interacts
with his customer base for
providing sales and service
and receiving feedback. The
Stores, internet, mobile
phones, catalogues, kiosks,
and tele-shopping are all
channels to a retailer.
Multiple retail channels
not only extend a retailer’s
reach and presence in a
market, but also provide
friendly ways to service a
customer
By Shijo Sunny Thomas
Multi-Channel Retailing: needs can be fulfilled from the
most optimum channel. Omni-
channel service will involve highly
The Way Forward
personalised and intuitive marketing
based on customer history, location
or even the device that the customer
is using to interact with the retailer.
Mentioning omni-channel to a retailer
Scan a QR code from a catalog, then it is time that one should pause today can have two possible effects: it
check and reserve the product online, to hear the buzzword bandwagon. could either be aspirational or can be
pick it up from the nearest store, and Multi-channel is simply operating dismissed as a buzzword.
call tele-service for installation. If multiple customer touch points. Retailers venturing into establishing
you are still feeling glad about the In many cases, these touch points or maturing their multi-channel
experience, hit the “Like” button function in silos and the customer operations should realise that they are
on the retailer’s social media page is aware of the aspect that these laying the foundations for the next
and receive a voucher for your next channels operate independently. level. These foundations are not solely
purchase. The retailer is increasingly Multi-channel is what it means about technology to bind channels
recognising the customer and her literally – operating multiple channels. together. To build a phenomenal
needs and requirements irrespective The next step towards maturity is competitive advantage in multi-
of the location and media that she to enable cross-channel retail through channel retail, retailers need to build
is using to shop or interact. The presenting an integrated brand image, a cohesive strategy comprising of the
customer is getting popular. In fact, availability and service across all operational model, business process
every customer is getting popular. channels. This integration is highly clarity, channel positioning, integrated
The question that many would critical for success and requires a deep systems and customer centricity.
ask is, are channels supplementary amalgamation of technology, business This is not an easy task knowing
or complementary to each other? process, and operational maturity. that all the channels will not be
Multiple retail channels not only The next level of maturity is raised from the ground at the same
extend a retailer’s reach and presence omni-channel retail where the time for most retailers. Brick and
in a market, but also provide friendly traditional barriers across channels mortar retailers, who have been
ways to service a customer. do not exist. A customer will have operating for multiple years, would
If everyone thought that multi- uninhibited view of the availability have matured in terms of business
channel was the holy grail of retail, across all channels and the customer’s practices, merchandise offerings,
104 . images retail . November 2012
2. technology
pricing mechanisms and supply Maintaining product availability to derive insights on the customer
chain. To avoid the risks of adding across multiple channels is a interactions. These are further
and integrating another channel to significant task for any retailer. used for formulating creative and
the existing model, retailers often To ensure that availability in one personalised pricing, promotion and
establish subsequent channels as channel does not happen at the cost loyalty programmes. Customer data
a separate entity. These individual of another, a retailer needs to master is the cornerstone for retail business
entities will have their own optimal and accurate juggling of decisions and a springboard to success
merchandise management, fulfillment available inventory across stores and for any multi-channel retailer.
and distribution strategy. e-commerce channels. Often, store In addition to the business function
To add to these, multiple systems inventory requires to be consolidated integration across products and
functioning in silos are implemented for e-commerce fulfillment or customers, a shift in organisation
with limited integration, possibly vice-versa. Merchandisers should culture is also warranted for multi-
only for product information. As both harness the use of technology to channel success. An organisation-wide
these channels begin to function in appropriately guide replenishment and sensitisation is required to educate the
parallel, the retailer incurs supply consolidation across multiple channels customer-facing employees across all
chain and merchandise inefficiencies to ensure inventory performance, channels to nuances of multi-channel
in inventory holding, fulfillment and maximised margins and consistent retail.
performance measurement. Some also service levels. Employees at the store should be
end up cannibalizing and creating trained to handle customers who
confusion in the customer’s mind. have compared products and prices
The operational and business online and have come to the store
process transformation and integration Multi-channel retail for a demonstration, product feel and
model in multi-channel retail service information. In many cases,
should be centered on products and
requires an integrated these customers will be more aware of
customers. Creating, maintaining and strategy to provide a the product features and latest prices
accessing consistent merchandise convenient customer than the store employees. Conversely,
hierarchy and product information experience across all there will also be customers who have
across all channels should be phases of a customer’s arrived at the store to experience the
viewed as one of the top priorities. product and then buy the product
This ensures that both the initial
shopping life cycle from the most economical location
merchandise planning, execution If creating an integrated product online. At every point of the customer
and downstream operations can be and supply chain backbone sounds interaction, the retail organisation
performed, reviewed and analysed challenging, then managing customer should introduce and promote the
in an integrated manner. The retailer expectations across channels is no other channels as well.
can clearly devise merchandise roles, mean feat either. The process of Multi-channel retail is an
assortments and allocation towards creating a unified customer experience evolutionary process that requires a
each of the channels in which the across all channels begins with decisive and step-by-step approach.
products are to be offered. This also the effective capture of customer Retailers in India are aggressively
helps in creating a single view of information. Irrespective of the gearing up for meeting the needs of
product information, pricing and channel used by the customer to an increasingly technology savvy
promotions for the customers as well. connect with the retailer, all customer population which is going to drive the
Retailers operating in both store and information should be funneled into next wave of retail. A lot of this retail
e-commerce models can reap immense a single repository. Any subsequent demand is going to be fuelled from
benefits by devising a comprehensive customer interaction across any both established and upcoming urban
supply chain model. The design channel can be driven into this centres. Catering to these dynamics
should provide for a credible and repository and mapped to a specific require an integrated strategy to
integrated supply chain model which customer. For any multi-channel provide a convenient customer
looks at managing customer orders, retailer, this customer information experience across all phases of a
consolidating inventory across repository is sacred and a treasure customer’s shopping life cycle.
locations and fulfilling the orders trove to reap multi-channel benefits.
through effective and visible logistics. The customer repository is a
In many cases, it becomes single-point reference to all customer
imperative to integrate fulfillment and transaction history, feedback, product ABOUT THE AUTHOR
inventory processes with third party interactions, channel interactions, Shijo Sunny Thomas is the
distribution and logistics providers. stored value balances and every industry lead–Retail & CPG at
Fujitsu Consulting India. He has
These need to be further integrated other transaction that a customer
worked extensively in advisory
with the customer-facing functions would have had with a given retailer. and operational roles with
in each channel to provide accurate Retailers are gaining significant medium to large cross-channel
order and service status. maturity in harnessing this data retailers
November 2012 . images retail . 105