Digital Marketing and Social Media in 2018
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Get tips on boosting the exposure of your website in 2018. Tips for SEO, Attracting reporters, Influencer marketing and more.
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Digital Marketing and Social Media in 2018
- 1. WILL HANKE
- 2. Will Hanke • 20th Year in Business • 13th Year teaching SEO • 7th Year at Expo
- 3. What’s Working Now? • SEO in 2018 • Paid Advertising • Emergence of Chatbots • Social Media Automation • Influencer Marketing
- 4. Search Engine Optimization (SEO)
- 5. SEO in 2018 1. Link Building 2. Snippets & Rich Data 3. Voice Search 4. Visual Search 5. Mobile First Index
- 7. Link Building – Guest Blogging
- 11. 2. Snippets & Rich Data
- 17. Rich Snippets
- 19. 3. Voice Search & Digital Assistants
- 23. 4. Visual Search
- 27. 5. Mobile First Index
- 33. Paid Advertising
- 35. T R A F F I C
- 46. Chatbots
- 53. manychat.com
- 64. Influencer Marketing “…a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.” wikipedia.org/wiki/Influencer_marketing
- 69. • Identified 100 ‘micro influencers’ on IG • Asked for cool shots of the shoes they were already wearing • If used, mentioned on official IG account Sperry
- 70. • Wanted to be linked to fashion & beauty • Found ‘lifestyle bloggers’ and asked for pics of their daily oufits with product strategically placed in the mix Naked Juice
- 71. • To promote 2016 Keepsake Ornaments • Asked families to share personal, tender moments from their holiday season • Used special #hashtag Hallmark
- 74. Let’s Review • SEO in 2018 • Link Building • Rich Snippets • Visual Search • Voice Search • Mobile Indexing
- 75. Let’s Review • SEO in 2018 • Link Building • Rich Snippets • Visual Search • Voice Search • Mobile Indexing • Paid Ads (FB, AW) • Chatbots (manychat) • Social Media Automation (sniply, buffer) • Influencer Marketing (relationships)