This document discusses how B2B marketers use social media. It finds that most B2B marketers use Facebook, LinkedIn, Twitter, and Instagram, with Facebook being both the most used and most important platform. However, LinkedIn and Instagram are growing in importance while Facebook and Twitter decline slightly. B2B marketers are placing more ads on Facebook and Instagram than other platforms like LinkedIn. The document also examines how B2B tech buyers engage via social media and leverage peer recommendations over marketing materials. Finally, it provides some new ideas for B2B marketers to try on social like click-to-expand tweets, photo albums on Facebook, and using animations and videos with text.