In 2017, edging out the competition and delivering high-value digital marketing means staying ahead of the curve on technology and strategy - and time spent playing catch-up will cost you. Join Altos for an example-packed look at today's most effective digital marketing trends, including how to boost your business profile with effective executive branding and influence marketing; how to deliver better content with visual marketing, automation, and artificial intelligence; how to conquer the balance between mobile and desktop; and more. We dive into these and other cutting-edge trends and growth strategies so you can arm yourself with the latest content planning methodology and technology to move your customers through the journey faster, better, and wiser.

1. That Should Be On Your Radar
In 2017
DIGITAL MARKETING TRENDS

2. AltosAgency.com
A digital marketing agency specializing in web design +
development, eCommerce, marketing automation, AI and
advertising.

3. Why Are
We Here?

4. Creating A Vision

5. React. Rethink. Reposition.
The Takeaway

6. The Rise of Gen Z
Chapter 1

7. GEN Z
25.9%
MILLENNIALS
GEN X
BABY BOOMERS
SILENT GEN
24.5%
23.6%
15.4%
10.5%
Generation Z
34-49 YRS.
5-20 YRS.
20-34 YRS.
50-68 YRS.
69+ YRS.
Is the largest
population segment in
the U.S.

8. Why are these kids important?
$44B 75% 50% 25%
Annual Spending Use Phone More
Than TV
Influence Adults
Purchases
Left Facebook in
2014
* Kids under 18 Source: Ologie

9. GEN Z MILLENNIALS
Communicate with Images
Tech Innate: 5 Screens
Think in 4D
Togetherness
Mature
Active Volunteers
Judiciously Share (GeoLoco Off)
Blended (Race & Gender)
Make Stuff
Have Humility
Future Focused
Realists
Want to Work For Success
Collective Conscious
Communicate with Text
Tech Savvy: 2 Screens
Think in 3D
Tolerance
Immature
Slacktivists
Radical Transparency: Share All
Multi-Cultural
Share Stuff
Have Low Confidence
Now Focused
Optimists
Want to be Discovered
Team Orientation

10. Micro Influencers
Chapter 2

11. 125 19

13. 70% of teenage YouTube
subscribers say they relate to
YouTubers more than
traditional celebrities.
And that’s not just happening on YouTube.
SOURCE: Google 2016
“

14. Executive Branding
Chapter 3

15. Discoverable.
Shareable.
Memorable.
Personal Brands Must Be

16. Gary
Vaynerchuk

17. Things Are Getting
Personal
Chapter 4

18. 86% of technologically
progressive brands are using
a form of personalization to
build brand trust and loyalty.
SOURCE: EXPERIAN 2017
“

19. THE RIGHT MESSAGE,
TO THE RIGHT CUSTOMER,
AT THE RIGHT TIME,
ON THE RIGHT CHANNEL.

21. Wearable Tech
Chapter 5

23. Voice Search
Chapter 6
To read more on the growth of voice search,
visit altos.agency/voicesearchUNH.

26. Artificial Intelligence
Is Our New Reality
Chapter 7

27. How is AI used?

28. A.I. Is Everywhere

29. What Does
All of This
Mean?
Reposition our strategies and our
mindset
2
3
Recognize the trends early.
React quickly.
1
Those Of Us In Digital
Marketing Need To...

30. QUESTIONS?
AltosAgency.com