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Importance of digital marketing

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Importance of digital marketing

  1. 1. Lokesh Raghani E-mba
  2. 2.  Digital marketing is the way of marketing products and services on electronic devices such as computers, tablets, televisions, smart phones.  Internet marketing and SEO (Search Engine Optimization) are very important elements of digital marketing.  Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc.
  3. 3.  Various industries are depending on technology.  A recent forecast suggests that 25 percent of businesses will plan to hire a chief digital officer by 2015.  Example: shopper
  4. 4.  Manage complex customer relationships across a variety of channels.  Respond to and initiate dynamic customer interactions.  Extract value from big data to make better decisions faster.
  5. 5.  While running a business offline, you can experience only moderate success but when it comes to online, you can find it expanding largely in quick time.  Optimized website along with marketing activities can target the customers and rive in more traffic to the website.
  6. 6. Digital Traditional • Faster and more time effective. • More geographic limitation. • Wider geographical reach. • Less flexibility for respondents. • More flexibility for respondents. • Expensive and time consuming. • Less expensive and time consuming.
  7. 7. In the digital industry , the key to survival is the ability to adapt.

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